Failed to use. It's no coincidence that Six has no strong opponent at this time. But facing Dragonsea General Motors, it was too careless.
? Originally GM was proud.
As early as this year, Ford bid to acquire Daewoo for US$600 million, but the bid was rejected by South Korea. Ford was furious. So he gave up the second bid. General Motors contacted an evaluation company through some unusual channels.
? And this appraisal company is like! At the beginning of this year, Daewoo's assets were evaluated and it was found that Daewoo's net worth was heavily negative. Between two and three billion dollars. Originally worth nearly 100,000 yuan. It immediately fell to B3. At that time, GM made an offer of ten to two billion US dollars.
During this period, no company dared to acquire Daewoo, which was heavily in debt, and South Korea became frightened. When General Motors proposed a price that was far lower than Ford's, the Korean government was afraid that there would be no such store in this village, so it agreed.
Of course, the more important reason is that it is afraid that a large amount of debt will continue to "depreciate" Daewoo. It is the Korean officials who also want Daewoo to "marry" abroad. Through exhibitions in foreign markets. Get the vitality of domestic enterprises.
GM, on the other hand, seized this point very well and launched "arduous" negotiations with Daewoo. There is no too sophisticated method, just the word "drag".
On the one hand, the Korean government hopes that Daewoo will marry a foreigner as soon as possible, but on the other hand, it does not want to be taken advantage of by the other party. The general mindset is equally complex. Not only do you want to marry a ¡°bride¡± with the least investment, but you don¡¯t want the burden of the ¡°bride¡± to drag you down. One party wants to kill the price, while the other party wants to do something big to lower the price.
In the end, they lowered the price to the point of accepting Daewoo debt with US$400 million in cash and an additional US$2.2 billion for a period of time.
It¡¯s just that these conditions are for the Korean government. It's really too low.
However, except for General Motors, there was no other competitor, so the Korean officials had no choice but to keep fighting with it. ¡°As long as the price is high, any negotiation is possible.
just
"Long before negotiating with GM, South Korean officials said this. It is obvious that they want to get more benefits.
And at this time Hailong Automobile appeared.
Although this upstart in the automobile industry is famous in China, it is not too famous abroad except in the United States. But Han Jun found out the general bottom line from Li Yun. Naturally, conditions slightly better than the general ones can be found. GM's wrong view led them to still believe that it was an opportunity to lower prices and was exploited by Hailong Motors.
The outcome of the Daewoo acquisition was beyond everyone¡¯s expectations. When people thought that Hailong Motors was just here to disrupt the situation, when people thought that GM would win Daewoo Motors without any suspense. When everyone thought that Hidragon Motors could not "digest" Daewoo Motors, Han Jun told everyone with practical actions. Hydragon Motors not only did not come to disrupt the situation, but it was the real buyer!
¡°Just thinking about it briefly, many people think this seems to be reasonable.
The acquisition of Daewoo Motors is a surprise to many peers. There are some weak ones, such as the old companies in Europe and the United States, whether they have R&D teams or sales, Daewoo's original ones are just the icing on the cake, not much so-called. And for some domestic companies. Although the research team is important, it still wants to acquire Daewoo. In terms of funds, I am a little tired. Unlike Haixin, they did not have any other debts or burdens before this loan. Daewoo¡¯s research and development team and various channels are crucial to Hailong
GM has lost the opportunity to continue bidding for the acquisition because it was mistakenly shot by Han Jun. The remaining time is completely Han Jun's "performance time."
The success of this acquisition does not mean that the transaction is completed after the money and goods are cleared. This is a reorganization of a large enterprise. Instead of buying food at the wet market.
This time, Fu Jun performed a show to squeeze out GM. What he obtained was the authority to acquire Daewoo. Yang could get the ownership without directly paying money. To put it simply, the acquisition plan proposed by Han Jun was accepted by South Korea.
Han Jun¡¯s conditions are only slightly better than those of General Motors. However, the South Korean government can no longer afford the malicious price reduction behavior in order to "retaliate" against GM. The offer from Hailong Automobile was accepted within a very short period of time.
With 420 million in cash, Hailong Motors will acquire four equity interests, enough to make him the controlling shareholder of Daewoo Motors. Although Han Jun also quoted a purchase price of US$1.3 billion, Hilong Motors allowed a number of Daewoo Motors' creditors such as Zhou Mining Bank to become shareholders in the form of debt equity until the end. Hailong Motors only spent 420 million US dollars to acquire this behemoth with an actual value of over 10 billion!
From the beginning it was worth tens of billions toThe value of Daewoo Motors, which was worth nearly 7 billion, then 2 to 3 billion, and now 400 million, has shrunk all the way. It also made Fu Jun understand a truth: a company that cannot survive independently is destined to be led by the other party in future negotiations from the moment it starts auctioning.
If it were not for Daewoo, it would be possible for Daewoo to come back to life. How could his worth drop to such an unbearable level?
But if his worth hadn't dropped to such a low level, Si Hanjun wouldn't have been able to pick this fruit so easily. Of course, at the same time, Han Jun also has to shoulder the heavy debts of Daewoo Motors. A dollar is not a small sum. However, because Kookmin Bank and other creditors used their shares to strengthen the company, the debt that Hailong has to bear is not much. and. When Hailong Automobile proposed to acquire Daewoo, Korean banks were also willing to provide low-interest loans to Hailong Automobile. With the partial loan from the Bank of Korea and the support of domestic banks, Haixin was considered abundant in funds.
¡° Using more than 400 million yuan to repay tens of billions of assets, although there are many liabilities, compared to the benefits obtained, Han Jun does not care about the debt at all. Because the debt will be repaid one day, as long as there are no problems in operation, Han Jun is confident that the current loss situation will be reversed in a short period of time. but. A mature research team cannot necessarily be bought with money.
No matter how outsiders view this matter, the senior management of Haixin feel that if everything goes smoothly in the operation of the new company, this will be a sure-profit deal! Of course, the premise is that there are no operational problems. () But no one will doubt Han Jun¡¯s management. at the same time. Seeing that he is still making progress over the years, Haixin is far from the private company that was only famous in Binhai.
At this time, Hailong¡¯s bid to acquire Daewoo Motors was successful. The names of Hailong Automobile and its parent company Haixin Group suddenly became household names. At this time, Haixin can be said to have become famous throughout the country. The media who had initially thought that Hailong Motors would be serious about it now came forward one after another hoping to conduct an exclusive interview with them.
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It¡¯s just that at Han Jun¡¯s request, Hailong Motors kept tight-lipped and never disclosed any information to the curious media.
Han Jun knew very well what they wanted to know about Shiyou.
After acquiring Daewoo, the South Korean government is eager to get rid of the burden as long as it pays. However, revitalizing such a large enterprise, reviving Daewoo's various factories in and outside Korea, and reopening the market cannot be done overnight. The reporters were full of doubts and wanted to know how Han Jun would revitalize the huge Daewoo.
Daewoo Motors has many overseas factories. Although this crazy expansion was one of the reasons that led to Daewoo's eventual bankruptcy, it was also a huge fortune for Han Jun.
With the bankruptcy of Daewoo Motors, these overseas factories have also suspended operations one after another. Shandong Daewoo is the representative in China.
There is already a draft about Shandong Daewoo Han Jun.
This factory is located in Yantai. The motive can currently be mass-produced. But only in terms of motivation. Hailong Automobile has its own complete engine production line in terms of performance, production capacity and price. All have strong market competitiveness. There is no need to run an independent engine factory again in China for the time being.
Therefore, Han Jun has already informed the provincial government in advance that he will release Shandong Daewoo directly to the Shandong government to formulate an incentive to authorize the factory to sell Daewoo domestically. In this way, you can effectively avoid the unnecessary consumption before. Although Daewoo has gone bankrupt before, the quality of its products is still there and sales should not be a problem.
And it promised the factory that if their operating conditions are good in three years, Hailong Automobile will give priority to acquiring this company! At the same time, within three years, as long as there are no quality problems in their production motivation, Hailong Automobile will help them absorb part of their production capacity if they encounter difficulties in sales. Of course, Han Jun doesn't want this to happen, although Hailong Motors has not relaxed its research and development of new cars during this period.
This treatment method is only for original domestic joint ventures. The real highlight is the many factories in South Korea. However, Han Jun's handling of Shandong Daewoo has also become a powerful reference for dealing with many domestic factories in South Korea.
Because of the scale of Hailong Motors, it is impossible for it to have as many overseas factories as General Motors or the original Daewoo Company. Hailong Automobile has only one overseas factory in Michigan, USA. Hailong does not have a large management team. If it wants to take over all these factories, although there will be no financial pressure, the pressure on personnel will be too great! If all the original team members are used to continue management, will they suffer from all kinds of fraud and self-stealing? In a short period of time, Han Jun is not sure that he can control everything. After all, there are too many!
Therefore, a method similar to "flying a kite" became Han Jun's choice!
For example, Korea??'s Fu Ping Gong Zai
If Hailong Automobile completes the acquisition of Daewoo. The Fuping factory will become an independent company tentatively named "Fuping Automobile Company". It will supply complete vehicles to Hailong Daewoo Company in the next three to six years. In other words, it will become a special vehicle processing plant of Hailong Automobile.
"Hailong Company has reached an agreement with the Kuomintang Bank and other creditor groups. If the Bupyeong factory can maintain high productivity. It will formally acquire the Fuping factory within the next three to six years. A person in charge of the acquisition at Hailong said: "If the labor and management of the Bupyeong factory work together to bring the factory production back to normal as soon as possible, there is nothing stopping us from carrying out the acquisition as soon as possible." Everyone knows that this is just a cliche. Han Jun would not express any opinions on this. He's just happy to see it work out.
In fact, Han Jun also knows that this is the best solution. That is to say, there is no need to worry about personnel issues. At the same time, it can also stimulate the vitality of the original management from the side. If they are willing to play themselves to death, Han Jun will not stop them. If they are well run. Han Jun will have time to carefully observe their leader in these three to six years. If available, he will be accepted into the middle management team. If not, three to six years will be enough for Han Jun to find a better one. Successor.
In addition, Han Jun also has another layer of meaning in it, that is, will Han Jun continue to take over the factory that had average performance before Daewoo went bankrupt? The answer is obviously no. At least it's ambiguous. Mr. Lu Xun told us that using doctrines is very useful, but we must take the essence. Get rid of the dross. You still know how to be picky when buying eggs in the market, not to mention the acquisition of the huge Daewoo Motors, which also involves numerous factories in Korea and abroad?
Needless to say, if there is a factory with good performance, who will stop Han Jun from acquiring it? He will definitely do his best to buy it, but that kind of thing is just so-so and dispensable. A by-product of South Korea¡¯s Daewoo¡¯s frenzied expansion before it went bankrupt. What does Han Jun want him to do? Will it only increase operating costs? Han Jun is not stupid. When doing this business with Koreans, Han Jun's Hailong and GM are actually the same, and they don't want to let the burden of Daewoo drag them down.
It¡¯s just that Han Jun had a good idea. But it also became the focus of controversy between him and South Korean officials.
Although Han Jun said it with full assurance. The Fuping plant will provide complete vehicles to Hailong Motors for at least three years, and Hailong Motors may acquire the Fuping factory after three to six years. But how to define this ¡°higher productivity¡±? How high must the Bupyeong plant's productivity be before HiLong Motors agrees to acquire it? If there is no specific explanation, how can HiLong not make people suspect that various promises are just seductive tricks used to achieve their goals?
And this acquisition by Hailong. Only a few automobile factories and branches with relatively good profits were selected. Overseas factories valued by Han Jun. Hailong Automobile will naturally go all out for it. And more overseas factories were directly abandoned by Han Jun. Of course, this method of "OEM" was used. With the support of these abandoned companies, Hailong Automobile's production capacity will reach a very high level, and it will not need the additional production capacity of Hailong Automobile. Cover operating costs. Why not?
These companies include several domestic factories in South Korea and several factories in Eastern Europe. The Korean market is Han Jun. Although Han Jun is preparing to acquire Daewoo, he does not want to directly counterattack it because Daewoo has faded out of the market for nearly two years. In two years, a lot of things have happened and enough for consumers to forget. Your brand. Yes. It is reasonable for many Korean markets to be abandoned. The economic conditions in Eastern Europe are not as good as those in Asia. There is no need to stay there.
In addition to the Chinese domestic market, Han Jun is more optimistic about the United States and the European market, Renault¡¯s home base!
Li Yunyi succeeded in the Hailong Automobile acquisition bid for his own. O's position gave Han Jun some of the information that GM had obtained for free. Let Han Jun know that although the bid was successful. However, there is still a lot of work to be done whether the negotiations can ultimately be reached.
For example, performance issues, worker placement issues, etc.
Han Jun has already thought about the debt problem. This is also what many people have been confused about before.
Hailong Automobile wants to raise funds to acquire Daewoo. It can be listed separately for financing. Anyone can see that this kind of acquisition is a big plus. As long as Hailong goes public, it can easily raise a large amount of funds. But Han Jun didn't do that and instead went to banks to seek loans. The purpose is to wait for the huge debt to be dealt with once the acquisition is successful!
Allowing creditors to invest in bonds is one way to solve the debt problem and another is another way. It is "debt-for-equity swap." Once the acquisition is successful. Hailong Automobile will break away from the Haixin Bank preferred stock repayment bank and obtain low-interest loans from the bank. Back and forth. Convert debt millet.
Wang Fabibei
And the placement of member Lu is also what Han Jun needs to consider. Daewoo has many overseas factories that he excluded from the acquisition scope. Then their person in charge will inevitably take certain measures to reduce costs. Layoffs are one of them, but such a move is bound to cause a backlash from unions.
??????????????????????????When the Korean government was negotiating, there were constant calls of opposition from Korean labor unions. Korean workers even took to the streets in the United States to hold up the banner of "anti-takeover." The firm attitude of Korean workers undoubtedly stems from the fact that a large number of workers were laid off after the merger and acquisition and their lives were no longer guaranteed.
??But now everyone knows that the situation seems to be getting more serious after changing to Hailong Automobile. Chinese labor is cheap and they are more worried about their future life. If everything went smoothly before but there was a problem with the union, then the result would naturally be clear. There is no other way but to break!
Although Lance was slightly hit by Hai Long. But he is also waiting for Han Jun to fight with the Korean labor union."