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Loading Kiln and Transporting Firewood Chapter 8 Reasons

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    ps: Traffic light, please support~~~ Xie Jiangbo is also an expert in business, but the strange tricks Cheng Zhong made during the launch of Qianyi Baishunfang were completely beyond his understanding, and even completely contradictory.  Xie Jiangbo persuaded Cheng Zhong many times and even had arguments. If it weren't for his consistent trust in Cheng Zhong, Xie Jiangbo would never have allowed him to act so unreasonably.  Although the current results are better than he expected, Xie Jiangbo still has many questions that he cannot figure out.  Cheng Zhong motioned to Xie Jiangbo to send the design draft in his hand first, and then washed his face with the cool well water that had just been pumped in. He suddenly felt much refreshed. He had been struggling with drawing these past few days.  light.  "Okay, second brother, just ask if you have anything to say. My younger brother will tell you everything he knows." Cheng Zhong was in a good mood. This was another successful application of his experience in later generations.  Xie Jiangbo is his important helper in business, so he also wants to share some of his ideas with him so that he can grow.  "First of all, why set the price so high?" Xie Jiangbo asked: "Aren't you worried that the price is too high and no one cares?" Cheng Zhong picked up a piece of cold watermelon and said: "Everything you do must have a positioning  . The same goes for the clothing business. We must first determine who our target customers are." Xie Jiangbo nodded. Although he couldn't be as simple and thorough as Cheng Zhong said, he was very clear about this.  "One of our goals is to deal with the Changxiang Clothing Shop, so the target customers must be the same or similar, otherwise we will not achieve our goal." Cheng Zhong said: "Most of the customers at the Changxiang Clothing Shop are dignitaries from Yingtian Mansion.  These people are not short of money, so they might as well set the unit price of the clothes higher. It¡¯s not that I don¡¯t want to set the price low, but it¡¯s that they will feel that it is not worthy of their status. Therefore, when pricing the same type of clothes!  It¡¯s all higher than Changxiang Yifang!¡± Xie Jiangbo nodded, of course he could understand this.  What he couldn't figure out was.  It¡¯s not just a day or two that Shaoxiang Clothing Shop has been firmly at the top of the Yingtianfu industry. That was when Cheng Zhong had this idea.  Xie Jiangbo wondered, is it really that easy to seize the opponent's top spot?  If these dignitaries are unwilling to give it a try, wouldn't it be just stealing the chicken before it can be put away?  Xie Jiangbo's question was already expected by Cheng Zhong. While eating watermelon, he said vaguely: "It's not difficult at all to do this. First of all, it is the guidance of public opinion. After launching Qianyibaishun  Before the founding of the People's Republic of China, the reason why I made great efforts to establish a fashionable newspaper, let's call it a newspaper for now, was to firmly control the direction of public opinion and set the standards of fashion and elegance.  "When Cheng Zhong spent so much money to run a fashion newspaper, did you think that Cheng Zhong was just out of curiosity, but they didn't expect that he was already in  Layout.  In fact, the founding of Fashion Newspaper was not just for Qianyibaishunfang to replace Changxiangyifang. It was an important tool for Cheng Zhong¡¯s future layouts!  "I said, third brother, you can eat later. You are eating and talking at the same time, and I can't hear you clearly." Xie Jiangbo complained.  "How many days are you allowed to stay in this room? You can't even eat a watermelon?" Cheng Zhong said.  Xie Jiangbo said only two words with an expressionless face.  Cheng Zhong could only raise his hands and surrender, these two words were - Fei Yan.  Cheng Zhong and Fei Yan have a certain relationship, if Xie Sicun were to know about Cheng Zhong¡¯s dissolute behavior in Fei Yan Pavilion on the Qinhuai River.  I'm afraid Cheng Zhong will also have a hard time.  "Okay, okay! I'm scared of you." Cheng Zhong had no choice but to put down the half-eaten watermelon and said, "Is that okay now? Uncle Xie, do you have anything else you want to ask?" "Feng Shang Bao Yes, newspaper, that's it.  Can a thin piece of paper guide public opinion to defeat Chang Xiang Yifang?" Xie Jiangbo said still in disbelief.  Cheng Zhong smiled mysteriously. He originally wanted to show off, but when he saw Xie Jiangbo's unkind expression, he still said obediently: "Second brother, don't underestimate this newspaper. Sometimes it can play a very important role."  It¡¯s hard for people to imagine.¡± In the Ming Dynasty, there were very few private publications.  Many articles are copied by hand.  The newspaper founded by Cheng Zhong can be said to have changed this situation all of a sudden, in order to attract the common people.  Cheng Zhong divided the small page of Fengshang Newspaper into four major sections: The first section is the serialization of novels, which is to enhance its appeal.  Cheng Zhong in later generations has read many wonderful novels, and there is no need to worry about running out.  The second section is Shilin interesting stories. Although these things are far away from the lives of ordinary people, they are things that even the bosses are interested in. It is in this section that Cheng Zhong placed an advertisement for Qianyi Baishunfang.  The third section is the submission section, all literatiWriters can submit their favorite works to Fengshang, and once accepted, they will receive favorable remuneration!  Cheng Zhong would also regularly take out some of the Eternal Absolutes of later generations and put them on them as rewards. Those who could match them would not only receive generous silver rewards, but the most important thing would be a gain in reputation!  For a time, Fengshang Newspaper became the material that Ying Tianfu rushed to buy and read, and the guidance in it was naturally subtle, which was better than any other form!  Of course, there is also the most important fourth sector.  The reason why it is important is that this section can be said to be the talisman of fashionable newspapers. With it, even if someone wants to find trouble, they will not dare to blatantly do so. This section is all about talking and explaining.  I'm afraid not many people like to read this section. The reason why it must be put up is of course to cater to the taste of Emperor Jiajing. All the Taoist classics are recorded on it. With it, whoever dares to touch the fashion newspaper will block Taoism.  Who is going against His Majesty the Emperor!  Of course, Cheng Zhong was indeed too naive to think so.  "But -" Cheng Zhong said again: "Of course a newspaper alone is not convincing enough, and it cannot achieve the effect in a short period of time, so I invited a lot of models." "Models?" Thank you for this term.  Jiang Bo was very unfamiliar, but he quickly understood: "You mean those hundred celebrities from Yingtian Mansion?" "Correct!" Cheng Zhong praised: "These people represent the direction of the trend. When they all wear  When you buy Qianyi Baishunfang's clothes, others will naturally follow suit! " "But why are there only a hundred people? You don't know that there is a rich young man who wants to buy Qianyi when you are huddled in this room all day long!  The clothes from Yi Baishunfang were scolded everywhere, "That's a bad scolding," Cheng Zhong laughed and said, "That's what I paid for."  "What?" Xie Jiangbo was surprised again: "Third brother, are you okay? Why pay to scold yourself?" "How can we highlight the taste of our Qianyi Baishunfang?"  Scarcity effect. Think about it, as long as you become our model, you will become one of the top 100 celebrities in Yingtian Mansion. This is of course a respected thing for all celebrities. In fact, there will be many celebrities later.  They even came to our door quietly and wanted to spend money to try on our clothes! I roughly calculated the amount to be around several thousand taels," Cheng Zhong said with a slight smile, but he didn't care about the money.  , but it¡¯s better than nothing.  "Ah? Is there still such a thing?" Xie Jiangbo's mouth could hardly close.  "Of course that person is here to show off the high value of a hundred celebrities." Cheng Zhong said: "Also, even if he is scolding, it reflects from one side: Our Qianyi Baishunfang would rather have less clothes than more clothes!"  What a good advertisement!¡± This time Xie Jiangbo was completely convinced, ¡°Lao San, I don¡¯t know how you got such a big head, how come you have so many evil ideas in it?  That guy Ni Dong is worried." "Ni Dong?" Cheng Zhong sneered: "If my guess is correct, he will make a move soon." "What do you think he will do?" Xie Jiangbo asked curiously.  road.  "Do you think I'm a half-immortal? How do I know what he's doing?" Cheng Zhong said angrily.  Xie Jiangbo smiled sheepishly and asked: "By the way, there are people queuing up outside to buy our clothes every day. Why are they only selling ten sets every day? Although the price is very expensive, the time is only a few hundred taels of silver at most."  , if one hundred sets are sold, it will be several thousand taels, or tens of thousands taels a month, how exciting it is. "When it comes to money, Xie Jiangbo's eyes suddenly lit up.  Cheng Zhong smiled secretly, "This is called hunger marketing! I use ten sets like this every day to whet their appetite. You can imagine that when Qianyi Baishunfang officially opens, it will definitely become a big hit." The two were talking.  At that moment, Deng Dacheng ran in: "My boss, Miss Feiyan sent a letter." (To be continued)
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