Add Bookmark | Recommend this book | Back to the book page | My bookshelf | Mobile Reading

Free Web Novel,Novel online - All in oicq.net -> Romance -> Demonic Entertainment Chronicles

Volume 1: Screenwriters are also crazy Chapter 469: Advertising is also crazy

Previous page        Return to Catalog        Next page

    After the promotion of the Chinese album ended, it was almost June.  "Two Days and One Night" has already recorded the first episode of the show after the Japanese album promotion. Now it is in post-production, and the second episode will start filming soon.  PBS will also officially start broadcasting nationwide tomorrow. This is a milestone event, and Lee Chung-hee will naturally participate.  "Stretch here, use slow motion!" In the post-production room of "Two Days and One Night", Li Zhengxi was guiding the employees below to produce effects that satisfied him.  This is a shot of Yoo Jae Suk running funny, like a woman, with his hands on his chest, his glasses off, and his expression is very exaggerated. If it only flashes by, it is obviously a waste.  With a small lens, the kind of humor and spoofing is even more, and the people who watch can be breathless.  "Then add subtitles," Lee Chung-hee didn't add all his opinions authoritatively, but discussed with everyone including the director, "Add the extremely narcissistic neurosis, and the fonts should be eye-catching.  Just hit him on the top of the head, use a dynamic one!" "The role of the current variety shows, special effects, sound effects, and subtitles has not been fully reflected, or even only a small part.  Lee Chung-hee has taken these to the extreme, including slow motion in the movie, various special effects, sound effects, etc. For example, waving a stick can add various cold lights, some harsh sounds, etc., and then add some  Subtitles, the effect comes out.  Of course, the use of various special effects, slow motion, and subtitles.  This will naturally increase production costs.  Especially the special effects.  Any one is expensive.  " But Li Zhengxi doesn't care. What he wants is the effect, and it is the ultimate excellent effect.  He owns the most powerful special effects company in the world: Industrial Light and Magic.  Not only that, the entire production team is also much larger than before. The entire filming crew has increased from 80 in the original work to more than 120 people. Needless to say, equipment and other things.  Of course, even so.  "Two Days and One Night" started making money even before it was aired. It's very simple. All kinds of sponsorships and advertisements rushed in like crazy.  This is the first variety show where Lee Jung Hee personally serves as the main MC. Not to mention that he has never failed. Even if the show fails, his face only needs to appear on TV, and that is more important than anything else.  There is no way, he is too popular, he is so popular, but his schedule is getting less and less.     But.  Advertisements for Korean TV programs are different from those in China.  First of all, Korean variety shows do not have commercial titles.  In other words, it is impossible to receive the largest amount of advertising fees, because naming rights are always the most expensive. For example, Mango Channel's "Where Are We Going, Dad" sold for 340 million yuan per season, which is equivalent to 70 to 80 billion Korean won. That,  There is no such thing in Korea. ????????????? Then, there is absolutely no advertising allowed during the broadcast of the program. In China, at least three or four advertisements are inserted in the middle of the program, and dozens of advertisements are broadcast. The more popular the program, the more so.  Not only that, there are clear limits on the number of advertisements played before and after the program is broadcast, and it is stipulated by law. No matter how beneficial or high-ranking you are, for example, the current "Two Days and One Night" is in cooperation with the Korean Ministry of Culture and other departments  Those who cooperate are the same, and can only insert a maximum of twenty-four advertisements.  There are twelve branches at the front and back, and one more branch will not work.  Finally, in terms of soft placement of advertisements, unlike China, you can unscrupulously close-up and reveal icons. In South Korea, only two letters at most can be shown on TV for trademarks and logos involving text.  Such a series of restrictions is very helpless and painful for both advertisers and the advertising departments of broadcasters.  ¡°However, when it comes to Empire Entertainment and "Two Days and One Night", this is not a problem at all.  Twenty-four advertisements are already very good. The advertising fee for each advertisement every six months is 10 billion won, which is 240 billion won.  The reason why the price is every six months is also the rule in the industry. Unlike TV series and movies, which are calculated one by one, variety shows are broadcast one episode after another. As long as they are good, they will continue to be broadcast.  However, one season is not appropriate because some are not calculated in years, and one year is too long, especially based on the two-month broadcast period of ordinary TV series.  So, half a year as a unit calculation became the standard.  ¡° However, other people¡¯s variety shows do not have such high prices.  ??Also, all 24 programs have been sold, which means that there are only a few variety shows with 100% advertising rate, such as x-man and love letters.  UpdateWhat's strange is that there are only a dozen or even fewer advertisements, and some of them have not even been broadcast for a few issues, and they are directly cut off because there are too few or even no advertisements.  ¡° Moreover, even for programs such as Love Letter, the advertising fee is very small. Let alone reaching the standards of ¡°Two Days and One Night¡±, even the average price of ¡°Harvard Love Story¡± is 4 billion.  Generally, the average value is only about one billion for ordinary TV series. However, ordinary TV series can be broadcast for at least two months.  From here, we can see the popularity of Lee Chung-hee, which is also determined by his huge appeal.  What's more, he basically doesn't accept advertisements anymore. As a result, the only way to make money based on his popularity is to sponsor his movies and TV series.  The problem is that the output of his movies and TV series is also very low, only one per year.  Therefore, too many people flock to it, which is also caused by the star effect. Moreover, it is still good now, but in ten years, the star effect will really be infinitely amplified.  This is also the reason why Li Zhengxi is willing to stay in the entertainment industry.  ¡°A star may be as simple as making a movie or releasing a record. His influence is everywhere, from politics, economy, to all aspects of people¡¯s livelihood. It is no exaggeration to say that he responds to a hundred responses.  This is because she has a large number of die-hard fans, and with just a little guidance, there will be a torrent that can cause a sensation in society.  Of course, there are policies and countermeasures. Although the law stipulates that only 24 advertisements are allowed before and after, and the soft advertisements in the middle cannot be tagged, it seems there is no way.  But for the advertising department, that¡¯s not a problem at all.  So, a series of methods came out.  ¡°For example, the sunglasses that Lee Chung-hee wears are very cool and handsome. He changes them from time to time. Even if he doesn¡¯t wear a brand, others will pay attention to every move and clothes of a big star like him.  Even if you don¡¯t pay much attention, it doesn¡¯t matter. Send people to various forums and websites to post posts.  Manufacturers will naturally follow up at any time, and because of Lee Chung-hee, this will soon become a topic.  Not only Lee Jung Hee, but other MCs are like this too. Therefore, everyone will have clothes from sponsors and so on. As long as they look good, everyone will pay attention. Once attention is paid, it will immediately become a craze.  This is a characteristic of all popular variety shows. Once it is broadcast, netizens will spontaneously search for clothes, accessories, makeup, food, etc. in the show. However, in China, people may go directly to various shopping websites to find them.  The owner of the store will also send out such attractive things immediately.  ¡°In South Korea, they will call the TV station directly and ask the staff to announce the brand name.  In addition, there are other things, such as the filming of "Two Days and One Night". In cooperation with the Ministry of Culture and the Tourism Bureau, you can openly say that a certain specialty in a certain place is famous, and then local brands there will sponsor it.  .  At the same time, various departments of the company will coordinate and have already preset in the planning stage of the program: what kind of products can be implanted in what scenarios, and are ready at any time, just waiting for the manufacturers to fall into the trap.  For example, if a restaurant wants to sponsor the location of "Two Days and One Night", the writing team will conduct an on-site inspection one or two months before recording, and then set up the script according to the actual situation.  Then, without hindering the progress of the program, let the photographer "accidentally" scan the iconic objects in the store - the distinctive sign in front of the door, eye-catching furnishings in the house, etc.  All these things are added up, and the income of "Two Days and One Night" at the beginning was super crazy, and now the income is close to 400 billion, and it has not even started broadcasting.  After it is broadcast, if the results are good, it will definitely exceed 500 billion won.  Of course, 500 billion won is less than 500 million U.S. dollars. This is the money earned by the entire "Two Days and One Night" crew in half a year.  According to the "Spider-Man 3" contract signed by Lee Chung-hee with Columbia Pictures, if the box office share is 20%, as long as the quality is not too bad, he can easily get two to three billion US dollars by then.  Remuneration.  Columbia Pictures has no choice. Two episodes have been filmed, and only the last episode is left. The problem is that Lee Chung-hee won't accept other people's films at all. His popularity is so scary.  He only wants 20%, not 25 or 30%, which is already quite restrained. According to Emerson of the Los Angeles Times, Lee Chung-hee should directly ask for 50% of the box office share.  Even then, considering the peripheral income, Columbia Pictures would have to endure the signing.  It's very simple, because there is only the last episode left in "Spider-Man". This must be viewed as a series, and then next weekThe copyright of ? must be sold for one series. If the person is changed in the end, it can be said that it will affect the sales of the first and second parts.  In that case, the loss of money is very likely to be close to one billion US dollars or even more.  Therefore, Columbia Pictures had to agree honestly.  Of course, Lee Chung-hee just wants to complete the task. He doesn't care about money. At the same time, since he wants to do it, he must do it well. If he doesn't use this opportunity to once again improve his status in the eyes of the Korean people, he can't succeed.  The devil Alice¡¯s plan completely ruined her image!  (To be continued) Chapter 469 Advertising is also crazy:
Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report