After the ratings in the United States came out, the ratings in other places also came out one after another. + Looking at the shocking data tables, some people are really happy and some are sad. For the media, this is the beginning of a carnival feast. They have a topic again, and it is an absolutely profitable topic to hype like crazy. "Moreover, "Harvard Love Story" has thirty-six episodes, with only one episode released every week, which means that by Christmas, they can find topics to talk about. This also means that the Christmas bonus will be very generous, and they can have a happy Christmas. When Lee Chung-hee got the ratings summary table collected by the company, he was in London, England, where they will hold another big show tomorrow. And, it seems that with the popularity of "Harvard Love Story", their show has also attracted more attention. It is said that his desk is now full of interview invitations, and even reporters gathered outside the hotel. Before filming "Harvard Love Story", Lee Chung-hee was nervous, which was why he had differences of opinion with everyone from the beginning. Because he was not sure, fortunately, he finally found the right path. Then, when the filming was completed and post-production was going on, he became convinced. ¡°However, he never thought that the final result would be so good. ¡°In addition to the fact that the United States is crazy, he already knows that it is also crazy in his other base camp, South Korea. MBC TV station also aired two episodes in a row. The ratings of the first episode set a record for a Korean TV series' premiere. The ratings of agb nationwide were as high as 50.2. And agb Seoul is as high as 56%. Episode 2. agb's national ratings jumped to 55 crazily. And agb Seoul is as high as 61 points. This really shocked everyone. You must know that the winner with the highest ratings in Korean history, "Winter Sonata" starring Lee Jung Hee, was only 40 at the beginning. By the seventh or eighth episode, it only had 55, and the highest was only 66.3. According to this trend, that does not mean that the highest ratings of "Harvard Love Story" will reach 70 or 80. That's too scary. That means that 70% to 80% of Korean citizens are watching TV dramas. Even if it¡¯s not that scary, in today¡¯s modern Internet world, the fact that ¡°Harvard Love Story¡± can achieve the same ratings as ¡°Winter Sonata¡± is already amazing and enviable. Therefore, it is self-evident that MBC is happy, but their president Jin Bingha is a little melancholy at this time. Because today is the day Liu Meizhen officially resigned. Jin Binghe and Liu Meizhen have worked together for many years, and the relationship between the two is actually not bad. It is also for this reason that Liu Meizhen resigned today and Jin Binghe came in person. Of course, there are other reasons. This is what he said next, "Meizhen, when we get there in the future, we will have to trouble you a lot more to cooperate!" "I will do my best within the rules!" Liu Meizhen didn't hold anything in mind, Jin Binghe He is a capable person. MBC is what it is today because of his leadership. ¡°Moreover, relatively speaking, although the two people are not in the same camp, Jin Bingha is a person who cares more about ability, so Liu Meizhen is able to reach her current position. Therefore, Liu Meizhen said one more thing, "President, don't worry, our president, Mr. Li Zhengxi, is not a stingy person. Unless others go too far, he will not deliberately suppress a certain party!" Jin Binghe heard her last words and felt relieved. Yes, we are all smart people. For the sake of being able to talk, it means that we will still be friends in the future. Of course, both people appreciate each other's abilities and conduct. However, under the control of Jin Binghe and MBC, Liu Meizhen's upward momentum has been exhausted. Liu Meizhen left soon. Unlike a bureaucratic TV station like KBS, here, Liu Meizhen was leaving, and she was going to PBS. Many colleagues came out to see her off. Because of his identity, Jin Binghe sent her downstairs, and then watched her leave before sighing and turning back. There is no need to feel sad when people are gone. MBC has not poached many people like KBS, so a few less people does not matter. Therefore, when he returned to the conference room, Jin Binghe was only excited. Looking at the group of subordinates, big and small, he knocked on the table and said with some pride, "Well, our original strategy was right, right? We just have to believe in Dr. Li. He went into battle personally and hired someone to write the screenplay. , directed by myself, and hired so many big names to make the film, how could it be bad!" He said a lot eloquently, and naturally he was bragging for himself.However, the people below are very convinced. To be honest, everyone already knows the abilities of their president. That is a really powerful character, and this time it was indeed him who withstood the pressure and bought the five-year broadcast rights in South Korea for one billion Korean won per episode. You know, this is just the broadcasting rights, and it belongs to South Korea, and it only lasts for five years. The other copyrights are still in the hands of Empire Entertainment. One billion Korean won, converted into U.S. dollars, is less than 1 million U.S. dollars. However, this is in South Korea. There are many TV series with more than ten episodes. The total investment is only about one billion. The investment for a movie is only about one billion. South Korea. Just after getting the broadcast rights, many people said MBC was crazy. However, at this moment, no one dared to say that anymore. Look at the folds of laughter on the face of the director of the advertising department, and the way his two mobile phones were set to vibrate, but they kept buzzing on the table. That was his intention, and he was also telling everyone how popular he is here. And Jin Binghe also gave him face, or in other words, he wanted to tell everyone the good news and make everyone happy, "Tang Bin, tell me, what's going on now!" That is the head of the advertising department called Tang Bin. He stood up with a smile and said in a loud and excited voice: "Yes, President, I will organize it!" After a pause, amid everyone's laughter, he opened the folder on the table. It's like seeing some treasure. He said with a bright smile. "In the first phase of the advertising bidding campaign, because of Dr. Lee, our "Harvard Love Story", with a total length of thirty-six episodes, received up to 22 billion won in advertising revenue. But this is only the first phase. Yes, since yesterday, after the ratings of the TV series came out, many advertisers have called and said that as long as there is a location, the price is easy to negotiate." He glanced at Jin Binghe and then smiled, "Follow it. According to the communication between me and the relaxation department, without affecting the viewing, we can probably add about ten advertisements at the beginning, middle and end of the film, so at the current price," Tang Bin said here. . He paused deliberately, and with everyone's knowing but equally sinister laughter, he continued: "Thirty-six episodes, so long, it's already next year, ten commercials, 30 billion must be paid, right?" "President, what do you think?" "This guy knows what's interesting. Jin Binhe was also very happy. He pretended to yell: "What's 30 billion? That's not enough. You should let them see the ratings of our entire capital area. There are also 20-49% ratings, let them understand that if there is no 35 billion, let them get out" The standards for measuring TV advertising expenses in every country are similar, that is, looking at the ratings, and then finally. What also matters is adult viewership. South Korea is slightly different from the United States. The adult standard they focus on is not 18-49 in the United States, but 20-49. Then, South Korea also looks at another standard, which is the ratings in the Seoul area, which is what Kim Byung-ha just said. Ratings in the metropolitan area. As for looking at the ratings of 20-49, it is very simple, because they are the main purchasing power, and looking at the ratings in the Seoul area is also very simple. Not only does Seoul account for more than one-fifth of South Korea's population, but the purchasing power of other regions in South Korea, except Seoul, is not very good. Many are farmers who produce and sell their own products. In which areas are farmers¡¯ markets the mainstream? Therefore, another saying in the advertising industry is that compared to the national ratings, the ratings in the metropolitan area are more important and have stronger reference significance. "Harvard Love Story" is very strong. Not only did it easily reach 55% nationwide, it even reached 61% in Seoul. Moreover, more importantly, the ratings among the 20-49 age group accounted for 100% of the overall ratings. of 69%. In other words, this is a TV series that young people love very much. They will watch the advertisements and form purchasing power. At the same time, the TV series that young people like to watch are more likely to become hot topics through various communication methods, and then become social hot spots. This will also bring some things in the play, including advertisers¡¯ products, to attract attention and become popular. In short, this is an extremely good thing. This is also the reason why Jin Binghe is so arrogant. Then, after the meeting, Jin Binghe entered his office humming a tune happily. " Adding these 30 billion, there are 52 billion. Only 36 billion could have been spent at the beginning. " Moreover, this is the first round of broadcasting. With five years of broadcasting rights, it would be strange if MBC didn't go crazy and broadcast it a few more times. Thinking about this, he wondered if it was time to call a certain boss on the board of directors, give himself a holiday in advance, and prepare for a generous year-end bonus The United States and South Korea are both crazy. ?Similarly, in Japan, this phenomenon continues. In fact, the golden age of Japanese dramas was the mid-1990s. At that stage, the absolute ratings of the top five Japanese dramas every year exceeded 20%, or even exceeded 30%, and some of the highest ratings exceeded 30%, or even exceeded 40%. There are also. Even if they are not among the top five Japanese dramas of the year, there are still many with ratings exceeding 20%. But 1999 was a turning point. Starting from this year, there are fewer and fewer Japanese dramas with ratings exceeding 20% ??every year. Even the top five Japanese dramas of the year have ratings below 20%. According to the current situation, there are very few works that can exceed 20% this year. Even 15% is considered a good rating for this year. But, "Harvard Love Story" is crazy! (To be continued, please search Piaotian Literature. The novels will be better and updated faster!