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Volume 1: The screenwriter is also crazy Chapter 302: Planning

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    The filming of "Mr. and Mrs. Smith" has come to an end, while "Pirates of the Caribbean" has completed all post-production and entered the final publicity sprint.  .  23 The promotion of a movie starts even before the project is approved, but strictly speaking, the news before the movie without project approval cannot be regarded as part of the promotion, because without the project approval, that is, if the money is not obtained, the previous news will not be considered part of the promotion.  Propaganda is meaningless.  Therefore, in the film industry, it is generally considered that after the project is approved, that is, when the producer gets the money (not necessarily all) from the producer, all subsequent methods are considered part of the film's promotion, and that is the beginning of publicity and public relations.  .  The promotion of a movie at the beginning starts with the movie type, theme, or news about the star joining, then the makeup photos, and then various stills. When the trailer starts, it is the beginning of the final sprint of the movie.  .  Lee Jung Hee and the others are currently editing the official trailer, working hard for the final push for publicity.  A trailer is a short film that deliberately arranges and edits the best clips to create an unforgettable impression and achieve an attractive effect.  But it¡¯s not just a collection of all the best moments from the movie.  It also has its own process, including editing, synthesis, special effects, etc., which is the same as the post-production of a movie.  Moreover, trailers need good creativity to package them.  For example, highlight the theme and selling points, and at the same time do your best to attract eyeballs and attract the attention of the target audience, and then, try to be as brief as possible.  The reason for the shortness is simple, because the trailer needs to be played, whether it is in outdoor media or on TV.  The price of playback is based on seconds.  Very expensive.  In China.  Generally, there are only three types of movie trailers: preview version, plot version, and extended version. However, in the United States, a movie trailer is very complicated. Generally, it can be divided into advance trailer and official trailer.  Super Bowl trailers, TV trailers, feature trailers, extended trailers and more.  The Super Bowl trailer is played at the annual Super Bowl, which is the most expensive promotional method in the world. However, if you know, the Super Bowls with the most viewers have more than 100 million people, and the total number of viewers in the United States is only 200 million.  time.  You will know how valuable that advertisement is. It is the same as advertising on Xinwen Network.  As for the TV trailer.  It is played on TV, and the reason why it is listed in particular is because American TV is rated. If you want to play a trailer on a TV station, you cannot show it that is too bloody and relevant, and the rating reaches r*  level content.  PG-13 is okay, but for general TV trailers, PG is best, because PG is already a parental guidance level. Basically, children can watch it, but above that, children cannot watch it.  , so the effect will be worse.  Because some parents will choose not to watch these for the sake of their children!  As for other trailers, there are basically no restrictions on those played in outdoor media and on the Internet. Of course, they cannot go too far, such as violating the law.  ¡°The first scene is naturally the scene of Jack Sparrow standing on the bow of the ship,¡± said Lee Chung-hee and people from the Hollywood gold medal producer, Bruckheimer, as well as the marketing and public relations departments.  Bruckheimer nodded in agreement, "This is the title, it highlights the image at once, and because your costume will attract the audience, it also highlights the theme. After all, the costume itself shows the uniqueness of the movie.  Temperament. " Others also agreed, and then, Li Zhengxi pointed to the scene in the opening scene where the fire was filling the sky and burning on the sea. It was Elizabeth Swann who rescued her son who was pulling his bootlaces when he was a child.  That scene.  That scene is huge and seems to have enough visual impact, especially in the trailer. When it flashes by, you will have a special sensory experience.  Susan also agreed with Li Zhengxi's point of view, "This is very good. From the unique and meaningful appearance to the sudden big scene, it will give people a very shocking feeling and a deep impression."  Regarding the plot that takes place at the treasure hiding place, he said, "The scene of the treasure hiding will flash here for a few seconds. For the audience, there are pirates, and the treasure must be hidden to be exciting, and it is worthy of excitement" Everyone, please say something to me  In the end, Bruckheimer and Lee Chung-hee unanimously edited in scenes of the Black Pearl fighting the navy, and the Black Pearl bombing the port. At the same time, there were also scenes including people turning into skeletons due to curses, etc.  Since it is called the Curse of the Black Pearl, there must be scenes of the curse. That is to point out the theme, but it cannot be shown in full. The so-called half-covering the face while holding the pipa, half-covering and half-exposed is the latest and most interesting.  of.  Generally speakingAfter the framework is decided, it¡¯s time to add details. The trailer not only needs to be smooth, but also looks like it can make people understand the general plot, and it can also arouse endless reverie. This requires filling in the details in addition to the skeleton.  It plumps up slightly.  "Dialogue is needed," Lee Chung-hee said, "dialogue that is witty and interesting enough and can also show the characteristics of Jack Sparrow will not only make the trailer more interesting, but also highlight Jack Sparrow again.  "The character characteristics, the style of the film" Everyone agreed, and Susan continued: "Then add some specific action scenes to also show the characteristics of the protagonist and the characteristics of the film!" The movie lasts more than two hours,  Official trailers are usually about two or three minutes long, or even shorter. Therefore, it is really not easy to pick out two or three minutes from these more than two hours.  However, for those who have watched the entire movie and have the entire movie imprinted in their minds, this is relatively easy. They just have to think about how to choose and how to be better!  After the trailer is produced, the next step is to release it. This is part of the film's promotion. There will be relevant plans from the time the film is approved. However, the actual implementation of the publicity plan will have to be seen after the film is shot.  Effective.  The reason for this is because the previous one was just a plan and a budget.  As the saying goes, don't let go of the eagle if you don't see the rabbit.  If the movie is shot, the effect will be too poor.  If you can't even find a theater to show it, then the promotion plan will be cut back, but if it is great and therefore has more ambition, it will be increased.  Needless to say, "Pirates of the Caribbean" won the box office, and more importantly, it is going to compete for the Oscars, so.  Lee Chung Hee is very generous.  Fifty million US dollars, when this figure was placed in front of Li Wenxi, Li Wenxi smiled bitterly. It was not that the brothers were settling the scores, but that Empire Pictures now had another shareholder, Lucas.  The previous budget was 30 million. For a new genre film, this budget is already extremely high. After all, Lee Jung-hee is not as famous in Hollywood as in South Korea. He only relies on "Spider-Man" and "The Da Vinci Code"  Waiting for the novel to become popular.  Now add another 20 million.  Li Wenxi had to find someone to discuss with Lucas, so.  Li Wenxi spread his hands helplessly, "I thought I was making a profit before, but now I realize that I shouldn't find someone to share the company's equity. I would rather give him more equity" Li Zhengxi smiled bitterly in his heart. He didn't think so, but this is not a system.  What the hell, what can he do!  He could only say calmly: "We have 90% of the equity in this matter, so just tell him. There is no need to care too much about his face." It's not that he is arrogant. For the sake of Oscar and the mission of the system, let alone Lucas  , even the president of the United States would not give him face, and he still controls Empire Pictures.  Li Wenxi chuckled lightly and looked at him with some confusion, "You know what dad said? I don't know why you suddenly competed for the Oscar winner. You are not short of that reputation now!" Li Zhengxi could only feel helpless in his heart.  With a wry smile, this is not something he can choose. If he could choose, he would not even be willing to enter this circle. Thinking about it, he no longer has the right to sex.  He wanted to go shopping with Kim Tae Hee and the others and have to put on makeup, which would be very troublesome.  He could only chuckle and said: "Why, brother, you have no confidence in me!" Li Wenxi smiled and shook his head, "That's not true, to be honest, it's pretty good." He nodded seriously, and then continued: "But,  Oscars are not that easy to win, but money is secondary. Some people still have problems with us Chinese! " Age, qualifications, film type, and then acting skills, and then, the racial discrimination mentioned by Li Wenxi is undoubtedly because of Li Zhengxi!  Problems facing the Oscars.  There are several Asians on the Oscar jury, and he is very aware of how serious racial discrimination is in the United States. To be honest, if Alice had not deliberately harmed him in the middle of the year, but instead allowed him to get the big backer of the Morgan family, he would now  I really have no confidence in Oscar at all.  "I will go find Melissa Tatov," Li Zhengxi said to Li Wenxi with a smile.  But Li Wenxi chuckled, "Why are you looking for Melissa? Why don't you look for Alice?" "Alice?" Li Zhengxi thought to himself, the devil just wants to strangle him right now, how can he help him? Of course  , she cannot directly intervene in such matters.  It's just that it's not easy to tell Li Wenxi about this matter, so he can only shrug, "Alice is busy with something. Besides, as you know, my relationship with her is not that good." "Just Melissa!" Li Wenxi rolled his eyes.  , as if you don¡¯t understand, Li Zhengxi smiled, Melissa still has a bad relationship with him.Yes, every time she comes to Los Angeles, she will definitely find time to drink, chat, or play with him.  This is naturally a good thing for Li Zhengxi, and when Melissa appears, Alice is mostly there.  So, at this time, Li Zhengxi must pull Melissa out. Even if Alice does not show up, it will be enough to add some points to him and give some hints and pressure to some people.  In a word, in order to complete that task, he will mobilize all his resources.  The filming of "Mr. and Mrs. Smith" has entered the final schedule, which is when the two of them are killing each other. Of course, the end of the movie ends with a psychological counselor, but that has been filmed long ago.  If there is anything that people are particularly criticized for in "Mr. and Mrs. Smith", it is when everyone is killed at the end.  That one was completely self-pleasure, and it was a mess. For example, the cooperation between the two of them, the stiff movements, and then the shooting action, and then the layout of the scene. That scene was simply terrible, it was just an ordinary warehouse, and then it was passed in the later stage.  CGI special effects were added to the picture, but the problem is that they are also very watery.  "USA Today" once wrote.  "The ending almost ruined the movie. Maybe. At the time, the studio didn't expect the movie to be such a hit, otherwise they should have made a better scene." And "Hollywood Chronicle" said, "Brad Pitt  I had a good scene with Angelina Jolie for most of the time, but in the end, I ruined myself. The two of them were shooting guns as if they were enjoying themselves. Their limbs were stiff and their movements were slow. The poor camera switching exposed everything.  Come out. It¡¯s really terrible" Li Zhengxi naturally would not let this happen again. First, of course, it was the scene. He chose a super large warehouse, and then found someone to decorate a maze-like, exquisite and wonderful scene.  As for the movements, it is easier. Even Scarlett Johansson said to her, "You just need to remember your movements. Then complete them with heart and force. Regarding leaps and explosions, I  I will protect you! " If Li Zhengxi said this casually, Scarlett Johansson would not completely trust him even if she was close to him. But these days, Li Zhengxi helps her practice her movements a lot and spends a lot of time with her.  They cooperated for the first time. Those were all designed by Li Zhengxi and will be used in the movie.  It can be said that Lee Chung-hee and Scarlett Johansson were well prepared before filming, and Scarlett Johansson knew that he designed the actions in "Spider-Man". It also received unanimous praise from film critics, comic book authors and  Comic fans also love it.  So, she was naturally convinced by Li Zhengxi.  "I know," Scarlett Johansson said very confidently, with a coquettish tone, "Even without your help, I can still complete those powerful moves by myself now." Scarlett Johansson's so-called powerful moves  , just jump down from the building and then flip in the air, even if it is hanging wire, it is indeed wonderful. Of course, the most important thing is the cooperation of two people.  Mr. and Mrs. Smith, male and female, naturally have to show the charm and excitement of a two-person collaboration, otherwise it will be too substandard.  "All departments are ready, action!" Susan looked at the camera, Lee Jung-hee and Scarlett Johansson were ready, all departments were also ready, and called start on the walkie-talkie.  At the beginning, Li Zhengxi kicked the door open, and then Scarlett Johansson quickly rolled in and fired. At the same time, Li Zhengxi also quickly slid in with a skateboard. When passing by Scarlett Johansson, Scarlett  Johnson quickly rolled onto him and fired at the same time.  The movements were completed in one go, and Susan, Bruckheimer and others were shouting praises loudly in their hearts. This is something that Hollywood will never see, and only Lee Jung Hee has the skills to show it off so easily.  However, this was just the beginning. Next, Lee Jung Hee on the skateboard lightly threw Scarlett Johansson up. In the air, Scarlett Johansson fired quickly and looked like she was aiming. Of course, in fact, she didn't.  Human, that will have the wonderful effect of gun fatality in the subsequent camera switching.  However, he shot while flying in the air, and then landed lightly on the container. At the same time, Li Zhengxi stood up and jumped up from the skateboard. At the same time, he kicked the skateboard with his heel and hit a guy who appeared from behind the container with his skateboard.  Stunned, these actions that are also done in one go are also wonderful and beautiful.  Then, there are two people jumping in the air hand in hand, grabbing the sling and gliding together in the air, etc. It looks very sweet, very coquettish, and it is an extremely exciting action scene, which makes the last scene of the movie  The best climax breaks out, this is the end of the movie.   This is a big scene, this is a wonderful action movie, and this is what a killer should do.  It took two days and the filming was finally completed. Bruckheimer was the first to applaud. He saw the wonderful financial scene of "Mr. and Mrs. Smith" again. This is definitely a great film and a film worth watching by most people.  "It seems we only used it for a month," someone said, and then, after everyone was stunned, they laughed, and then someone else said, "To be precise, it should be twenty-nine days."  ,¡± Now everyone laughed louder, but no one had too many doubts about whether the movie produced in this way would be bad, and whether the film material would not be enough.  Because many people here filmed "Pirates of the Caribbean" with Lee Chung-hee, including executive deputy director Susan and gold medal producer Bruckheimer.  "Pirates of the Caribbean" took two months to shoot and only had about 250 minutes of material. However, the 150-minute movie has now been edited and it looks great.  According to Bruckheimer, "Dr. Lee is a very 'stingy' person. He is reluctant to waste a little film." After the filming, everyone naturally wanted to have fun together. The wrap-up party was a must. The crew was still packing up. Lee Jung-hee  He had already come out first, and Bruckheimer suddenly got into his car.  After waiting for the car to start, he lowered his voice slightly and said to him: "I heard that you plan to compete for an Oscar for your role in "Pirates of the Caribbean"." Li Zhengxi smiled. This matter did not spread quickly. He nodded and asked him,  "What do you think?" Bruckheimer smiled bitterly, "I don't know, to be honest, there may not be much hope," he said, explaining: "It's not about acting, it's about acting. To be honest, your performance is already super.  However, it is difficult to talk about Oscars. Moreover, if the matter spreads, people will think that you are very deliberate or even arrogant. In that case, they will be disgusted" Bruckheimer did not say anything.  But Li Zhengxi understood that disgust meant resistance, and then he would be in trouble. However, he just smiled and went in no hurry.  For ordinary people, being very deliberate will indeed make people feel too disgusting, but if you are the kind of strong person with a great status, if he focuses on something, others will have to think carefully about it and argue with him.  The consequences will also be carefully considered by those who decide on this matter.  This is the role of power. Since Lee Chung Hee wants to complete the system's tasks, he cannot be too gentle, because his qualifications are not enough, and he is Chinese. Even if his acting skills are passed, the hope of success is still slim.  Therefore, he must take the wrong approach and use his strength to overwhelm others.  Of course, this is a double-edged sword. Once it is not handled properly, it will make people even more disgusted, and then directly put him out of business.  However, when Li Zhengxi uses this double-edged sword, he has other protections. For example, his prestige value is more than 100, which means that he will get more favor, trust, and success in doing things.  The rate is high.  At the same time, he will also ask Melissa to endorse him. Furthermore, he has more than seventy lucky points, and he will use fifty to improve his chances of winning the Oscar for the leading actor.  Think about it, fifty means that he can increase his chances of winning the Oscar for Best Actor by 50%. This ratio is very astonishing.  All of this combined, sneaking into the night with the wind, will slowly affect Oscar in the next five months. Only then will he be able to create a miracle in the end. Therefore, it is not that he is arrogant or greedy, but that he must not  No fight!  However, many things were difficult to tell Bruckheimer, so Li Zhengxi could only shrug and said in a vague tone: "I didn't want to argue about this at first, but an elder in Alice's family said that I would do this.  It¡¯s worthless, so I might as well throw it away early. Then, on impulse, I told him about Oscar" At this point, he stopped talking. Now the whole country knows that he and Alice are in the Morgan family.  He didn't talk about the relationship, but Bruckheimer also understood it.  ¡°I can only smile bitterly. In that kind of super rich family, even Li Zhengxi would be very aggrieved, otherwise he would almost break up the couple.  Thinking about it, Melissa Tatov came out a few days ago and said that she thought Lee Chung-hee was very good at acting and would have no problem winning an Oscar. It seemed that it was a way to help Lee Chung-hee. In other words, there are still many people who support Lee Chung-hee.  of.  So, he also smiled and nodded, "Well, um, I will talk to some good friends and hope to help you achieve this wish!" Li Zhengxi smiled and said thank you. Bruckheimer is a gold medal producer in Hollywood.  , I know many people from the top of the film company to directors, actors, editors, costume designers, photographers, etc. ??Such connections are naturally what he needs. Then, through each of these people, he slowly opens up a large network, coupled with his efforts in other aspects, so that his road to the Oscar will be more promising.  .  No matter how cunning Alice is or how insidious the system is, he will not let them succeed. He is not the kind of character who can be manipulated now.  (To be continued, please search Piaotian Literature. The novels will be better and updated faster!
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