"ibelieve" has been recorded, and the post-production of "My Sassy Girl" has also been completed. Next, the film officially enters the promotion schedule. ¡ª{2}{3}{w}{x} The first step in publicity is that the novel "My Sassy Girl" is the first to be launched in Asia. In fact, this is not only a promotion of the movie, but also a promotion of Lee Chung-hee himself. , which will undoubtedly be beneficial to the release of the next single album. Of course, the release of the novel is just an appetizer. Because of the popularity of online novels, Empire Entertainment began to communicate with distributors in various Asian countries before the filming of the movie started. This time, the movie will be released simultaneously across Asia. This is the first time in the history of Asian movies, and it is also the first time for Korean movies. Therefore, the publicity offensive is naturally huge. After all, Empire Entertainment is not short of money now! At the end of May, "Moonlight Night of Silla" was Empire Film Company's second film after the movie "Friends". It is also known as the companion piece of "Friends" because the story also tells the story between gangs and friends. Of course, Apart from these two points, the plot is completely different. And this film also did not disappoint Empire Entertainment. When it was released, the box office reached 5.02 million moviegoers, 5 million moviegoers. Before Empire Entertainment came out with the big killer "Friends", it was the only movie in the history of Korean movies. Two films have reached this number. Now, to the general public, this is actually an unsatisfactory box office result, because this is produced by Empire Entertainment and is also the work of the peerless genius Dr. Lee. Then, there is another unsatisfactory work, "My Wife is a Boss", this one will be released in mid-June. It is known as a hybrid of "Friends" and "My Sassy Girl". Because it tells the story of gangs. But it¡¯s also the story of a wild woman. Its box office reached 6.33 million viewers. According to the Chosun Ilbo, this is still a good box office because it just combines the elements of two movies with tens of millions of viewers. It is a good mixture. body. Even the "Chosun Ilbo" has already set the box office of "My Sassy Girl" as a movie with tens of millions of viewers. This undoubtedly makes Jang Dongguo, Ko Zukdong and others confident. Moreover, this year has already had a bumper harvest for three movies. It made my colleagues in the Korean film industry blush several times. Naturally, they are willing to spend money on publicity. You know, this is the boss's love story, so it can be regarded as a compliment to the boss. As for Li Zhengxi, he can't say that the box office of this movie is not that high, so you can save some money, etc. Therefore, he can only follow the company's arrangements and honestly participate in various promotional activities. However, giving up money is still different. Soon, under a storm of publicity. Barbarism spread throughout Asia. July 20th is only ten days away from the official release of "My Sassy Girl". Today is also the first day that the movie officially starts pre-sale. At three o'clock in the afternoon, in the KBS studio hall, the program "Celebrity Face to Face" is being recorded. This is a brand new weekend variety show, but it is also a talk show. Lee Jung Hee, Ha Ji Won, Kwak Jae Yong, and Cha Tae Hyun are today¡¯s four guests. With almost ten minutes left before the recording started, Lee Jung Hee hurried over from Ewha Womans University. He had just gone to attend a book signing there. Originally, it was only arranged for an hour, but it was so crazy inside that he was still not allowed to leave after two hours. He even ate lunch while working. However, his attitude really impressed the girls who came. I was very happy. After getting off the car, he was still eating fried chicken. After all, he just dealt with it casually. He has a big appetite and can eat quite a lot. Besides, I don¡¯t know if he will have time to eat at night. His schedule is very full. . On the other side, Ha Ji-won just got off the nanny¡¯s car, and Cha Tae-hyun also arrived at the same time. They were going to participate in another promotional event together as the male and female protagonists. "You're the one who's eating!" He Zhiyuan looked at him in surprise. She knew how hungry he was. If he was very hungry, his stomach would hurt and he would feel weak. This was his fatal weakness. Once he was not allowed to eat, , he is finished. Thinking about it, he smiled, looked at him and nodded, and said: "You don't have a stomachache today!" "When I just signed a book signing, a beautiful woman felt sorry for me and gave me something to eat!" Li Zhengxi laughed and gave She twisted angrily and turned to say hello to Cha Taixian, "I heard that you are going to Hong Kong in two days!" "Yes, we are also going to China!" Cha Taixian smiled and nodded, seeing him blow up He handed over the chicken bag without being polite. He grabbed a chicken leg and gnawed it with a smile, and said casually: "What about you, you look busier than us!" If it weren't for thatThe dead system, he should be lying at home and laughing with the beauty now. Li Zhengxi shrugged helplessly, "That's not true, but I should go to China with you!" He went as a screenwriter and investor, and also There are small book signing events in Beijing, Shanghai and Guangzhou, but they are separate from Ha Ji Won and the others. In a word, these are all to build momentum for the damn single. "You seem to have never been to China!" Ha Ji-won looked at him doubtfully and asked, "Have you ever returned to your hometown?" "No," Li Zhengxi shook his head with a smile, "My grandfather passed away. Before, I said I wanted to go back and have a look, but then because my health got worse, I stopped doing that!" She shrugged, "To be honest, I was really looking forward to going there. I heard there are a lot of delicious food there. , more than South Korea!" "I know how to eat!" He Jiyuan glared at him angrily, but Cha Taixian smiled, "I just said, if you go there, can you be my guide? Let's have some fun!" As he said that, Guo Zairong also arrived. This guy was not in a hurry, and then everyone walked inside together. In the lobby, I met Wen Jiying, the director of CJ Entertainment. When he saw Li Zhengxi, he walked over with a smile and greeted him warmly, "Dr. Li, it's not easy to meet you once!" He was serious. I really want to see Li Zhengxi. The reason is simple. Now everyone is talking about it. If you want to discuss cooperation with Empire Entertainment, it is best to go to the big boss behind the scenes, because although he has a PhD in economics, he is very generous and does not care about small gains and losses. Unlike Jang Dong-kook, the representative of Empire Entertainment, Ko Chok-dong, the representative of the film company, and Park Dong-chan, the representative of the TV drama production company, those three are all business owners who will not let go of the rabbit before they see the rabbit. Business is business. You will never let go if you strangle him to death. Whether love comes or not, there is no way, why is the business of Empire Entertainment so hot now? Especially after the recent three movies became a hit, people in the Korean film industry have become extremely jealous. If they had not known that this person was not easy to mess with, those with gangs behind him would have come to the door with knives. Think about it, "Friends" received 11.06 million moviegoers, "My Wife is a Boss" received 6.33 million, "Moonlight Night of Silla" received 5.02 million, and just three movies received more than 20 million Movie attendance. Converted into Korean won, that's 1,780 billion, and then roughly half of the box office will be divided. That¡¯s like ** tens of billions. Isn¡¯t that number enough to make people crazy? If it¡¯s not enough, then take a look at the movies produced and released by major labels such as CJ in the first half of this year, such as "A Male Seeker" and "Bungee Jump". "The Gift", "Bai Lan", "Unknown Receiver", etc., a total of seven movies were released, but the highest box office was "Bungee Jump". What is its box office, 947,000 moviegoers. That's right, it's less than one million. Then, the others are six to seven hundred thousand, or even four to five million. And then, the seven movies added up are not as much as "Silla Moonlight" with 5.02 million, only 489 Thousands of moviegoers. Seven movies, this number is so bleak. In other words, it¡¯s not how good the movie market has become, but how good Empire Entertainment¡¯s movies are. Therefore, now, those who think ¡°Friends¡± is just a blind cat hitting a dead mouse. There are no more people. Even people say that the quality of the movies produced by Dr. Li is guaranteed. If you have money and leisure, you can go and watch them. What does this mean? It means box office. Therefore, even major brands such as CJ Entertainment have to bow to Empire Entertainment when they have no money to lose. Of course, Wen Jiying is not doing it for this year's movie, but for next year's. This year, in the two movies "Big Brother vs. Monk" and "Killer Inc.", they grabbed the former. However, one movie is obviously not enough. However, Empire Entertainment's movie scripts this year have ended here. What does "up to this point" mean? It's not that it's gone, but that this year they should have filmed it themselves and the plan to cooperate with others has ended. However, according to insiders at Empire Entertainment, next year's script has already been prepared by the genius in front of them. Seventy-seven or eighty-eight. Then, Empire Film Company¡¯s film plans for next year are also making detailed arrangements. The year has only passed halfway, and they have already started talking about next year. This is not enough to make people live. The problem is that once they have made arrangements and CJ and others come to visit again, the chance will be gone. Therefore, whether it is CJ, Lotte, Xiubo and other major labels, they are all looking for opportunities to contact Gao Zuodong, the latest celebrity of Empire Film Company. As for Lee Chung-hee, not to mention lack of time, if most people are not familiar with it, you can get in touch. It's no use either. As for Wen Jiying, he has met Li Zhengxi several times and the relationship is going well. The problem is that at this critical moment, he doesn¡¯t care about his face.Yes, of course, now he has no face to say in front of Li Zhengxi. Therefore, he pulled Li Zhengxi with a very shy face and said with a smile: "Korean movies have shone brightly under your hands, and the market is getting better and better. However, you also said that the prosperity of the movie market requires everyone." With the joint efforts and construction, look at it, Empire Entertainment is now outstanding!" "Director Wen is blaming me and Empire Entertainment for what he said!" Li Zhengxi said to him with a smile after saying that he had to record the show. Wen Jiying gave a bitter smile. He didn't dare to stop Li Zhengxi from recording the show, so he had to follow him obediently, and helplessly complained, "How dare I, Dr. Li, I mean, you can't let us CJ do it at a loss." Don¡¯t go on, our company really wants to work hard to make movies well and contribute to the revitalization of Korean movies!¡± ¡°That¡¯s a good thing,¡± Lee Jung-hee said calmly, ¡°That¡¯s it! Work harder." Seeing the bitter look on Wen Jiying's face, Ha Zhiyuan and the others were secretly happy. Even a fool could tell that Wen Jiying wanted to get some benefits, but you didn't explain clearly. Li Zhengxi also deliberately ignored it. I don¡¯t blame him. He is the boss. Although it was refreshing, the company was managed by Zhang Dongguo and others after all. If he made random decisions outside, it would make it difficult for Zhang Dongguo and others. "Just like last time, although they are brothers, Li Wenxi will not care about the good conditions he gave Madonna, but you suddenly intervened in something that was basically determined. If you lower the conditions, you will not only lose profits, but also waste the hard work of a group of people, which will disappoint everyone. The company must have company operating rules and cannot do things casually based on likes and dislikes. So, with no other choice, Wen Jiying could only bite her back molars and said directly: "Well, I heard that Dr. Li has written many good scripts recently. I want to ask you, does CJ have a chance to cooperate with you? ?¡± ¡°Of course!¡± He said it directly. Li Zhengxi no longer hides it, now is the time when hot and s*m companies are anxious. Although the script for next year has been roughly released, the plan has just begun and has not been finalized, so it is naturally okay to talk about it now. "However, you have to talk to Representative Gao about this." Li Zhengxi didn't want to get into more trouble with this guy. After smiling politely, he said to him, "They are handling the company's affairs. I don't care." Then he pointed. Pointing to what was about to start over there, he walked in. Wen Jiying naturally couldn't force it, but Li Zhengxi said it was okay. This was considered a better prerequisite for cooperation than other companies. "What movies are there next year?" There was debugging over there, and Ha Ji-won was bored in the background and asked him casually. "There are many, such as the real companion piece of "Friends", the war-themed "Brothers,"" Lee Chung-hee shrugged with a smile. "Brothers" is actually "The Flying Taegeuk Flag". This film was originally about the relationship between two brothers. Emotions are the main thread from beginning to end. The so-called "Taegeuk Flag Flying" is just for the sake of Korean nationality. Kang Jikyu privately admitted that he borrowed the techniques from "Friends", just like "Friends" put the love of friends in the context of social changes and gang wars. , he integrated brotherhood into the big theme of war. "Ah, is there a role that I am suitable for?" I heard that it was a companion piece, and as soon as I heard the name, I knew it was right, so Ha Ji-won asked subconsciously. "No," Li Zhengxi shook his head with a smile, "It's not that you are not suitable, but this movie is a man's role, and the female role is basically unimportant!" Ha Ji-won curled her lips, "Then in next year's movie, are there any Did you arrange it for me?" Li Zhengxi was stunned and snorted: "You are so irresponsible. You just ignored me after you signed me up, and you still want to take my commission!" "What's wrong with this tone? Just like Son Ye Jin, Li Zhengxi rolled his eyes with a wry smile, "Can you feel your conscience before saying this? I will take the commission, but I will help you prepare the most professional agent, nanny car, assistant, and stylist." , Bodyguard, I feel like I¡¯m at a loss. What¡¯s more, you don¡¯t need to ask anything. If you want to act, I¡¯ll write a script for you. This kind of treatment is unparalleled in the world.¡± ¡°Bah, don¡¯t follow me!¡± This is a trick," Ha Ji-won certainly knew that she was making a lot of money. She was just acting coquettishly. Now she naturally refused to admit defeat. "You wrote it specifically for me. You didn't write it because you had no other choice. Ah, I was not allowed to act in the role that I wanted to do, and they said that I was not good enough and not suitable!" "Well, here we go again, Lee Jung Hee thought, you are too vindictive, isn't it because "My Sassy Girl" didn't let you appear directly? , but didn¡¯t you also act? Fortunately, the show finally started recording, so he just smiled and didn¡¯t answer the question again.talk. "Welcome our four guests, Guo Jingze, Cha Taehyun, Ha Jiwon, and," host Gao Shengying finally lengthened her voice and said amidst the screams of the audience below: "Our genius Dr. Lee Jung Hee!" It should be said that Lee Jung Hee only starred in a TV series "Blue Life and Death" in South Korea, and it was still a supporting role, but his current popularity and popularity are no worse than those of super big names such as Jang Dong Gun. Because everyone has read too many of his works, novels, TV series, movies, and news about him always appears in major media, and then there are discussions about various plots and casual chat topics such as , "This is Dr. Li's work, by the way, his works are good," and so on. So, subtly, everyone has an unparalleled impression and deep memory of him. Then, although it is about "My Sassy Girl". But Gao Shengying's first question was not for the hero and heroine. Instead, I asked the screenwriter Li Zhengxi. "My Sassy Girl" has been the most discussed and anticipated one recently, and one of the most concentrated topics, or the most popular topic, is about beating people. "Some people say Ming Hee does a good job. , some people say it¡¯s not good, so, Dr. Li, what¡¯s your answer?¡± ¡°Okay, let me say it again,¡± Li Zhengxi shrugged with a smile, ¡°Actually, I have always emphasized that everyone is focusing on the wrong place, the Savage Girlfriend. The story is not about a savage woman, but a beautiful love! " "I know that we Korean men generally have chauvinism, and I have even heard of some people getting angry when they hear that women hit others. He despised it and said it was a bad novel. "But I think such a man should really go to the cinema and buy a copy of my novel" When Gao Shengying said with a smile that he was advertising. Yile continued: "Really, although the movie has not been released yet, if you have read the novel, you will understand that Mingxi beats people because of her character, but she is not blindly violent. If you have ever had a love , then you should have encountered that when a girl acts coquettishly with you, she will occasionally hit you lightly. Mingxi is actually like this. Of course, it may be a little harder, but that is still because of her character. Rather than saying that she is a rude and unreasonable woman, she is affectionate and gentle like other women. In fact, if you think about it, those prejudiced guys or chauvinists are just like Mingxi. Savage men, but your wife and girlfriend are the honest morning glory. They guard you quietly and carefully, and they have sacrificed so much for you, but you take it for granted. So, I am here. I want to say something here, you should also learn from Mingxi. At this time, take this opportunity to go to the cinema with your wife or girlfriend to watch this movie, or find an opportunity to give her a small Surprise, express your love. That will be the real success of my movie, and it is also the most meaningful thing for me!" There was thunderous applause, and many people cheered loudly. In this case, in When it was broadcast over the weekend, it became even more obvious that there is a different atmosphere in countless families, or between men and women. For an old married couple, the wife will naturally be a little dissatisfied, and for those men and women who are passionately in love, the man will naturally be more proactive. Of course, the most unexpected thing is because of this passage. After the topic spread, the box office pre-sale results of "My Sassy Girl" exceeded expectations, and the situation after its release was also extremely popular. According to popular saying, going to the movies is not just to watch a movie, but also to please your wife and girlfriend. , witness each other¡¯s love. If you don't go, you are a chauvinist and don't value women. There is no benefit to a guy like you if you follow him. Of course, some stubborn guys will not give in, but this will irritate his wife and girlfriend even more Must visit. At the same time, Lee Chung-hee's status in the minds of Korean women has instantly improved a lot. Of course, these are all things for later. In front of us, the recording of the program continues after thunderous applause. "Let me ask you another question, which is what everyone has been discussing," Gao Shengying looked at Lee Jung Hee, "Why didn't you play the role yourself and instead cast Cha Tae Hyun? Is it because you want to play "Spider-Man"?" "No, The film appointment for "Spider-Man" is still coming," Li Zhengxi shook his head, "From the beginning, the director and I had a consensus that I was not suitable for this role?" "Why?" Gao Shengying asked immediately. Li Zhengxi smiled. He couldn't say that he was too handsome. He shrugged, "Because movies are art and they cannot be constructed completely according to reality. They have to have dramatic effects." After vaguely using his expertise in movies, he continued: "Cha Tae-hyun is undoubtedly the best candidate, both in terms of appearance, temperament, and acting skills!" "He is nothing like you!" Gao Shengying joked, Amid everyone's laughter, Li Zhengxi spread his hands helplessly, "I'm talking about movie roles." Gao Shengying didn't bother anymore, but looked at Cha Taehyun, "Okay, Cha Taehyun, let's ask you, what do you think of yours?" How is the performance? Will you let that character shine? Will it surprise the savage fans? (To be continued, please search Piaotian Literature, the novel will be better and updated faster!