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Volume 1: The screenwriter is also crazy Chapter 39: Hot pre-sales

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    Since the filming of "Blue Life and Death" started, everyone temporarily turned stress into motivation, and the filming went smoothly. Even if there are some minor problems occasionally, it is a normal thing that all crews will encounter.  And this also allows Li Zhengxi to have more time to pay attention to the development details of "The Curse".  On the 8th, when the official website of "The Curse" released the last video, which triggered the biggest craze on the Internet, TUBE Entertainment's offline promotional activities also officially detonated. The promotional expenses originally planned for a month were launched in just one week, including TV,  Various exclusive interviews on radio stations, newspapers and magazines, fan meetings on campus and in theaters, movie ticket raffles organized by the company, etc. Of course, there are also street posters and outdoor advertising.  Finally, coupled with the impact of the online wave on offline, for a time, the name of "The Curse" can be said to have resounded throughout the streets of South Korea.  In Gao Zuodong¡¯s words, even big labels like CJ Entertainment were dumbfounded by their battle. They didn¡¯t know what they were crazy about, how much money they spent, and what an incredible film "The Curse" was.  And this was naturally reflected in many people who didn't know much about "The Curse". Then, they couldn't help themselves, or subconsciously followed the public trend and began to be curious and explore about "The Curse".  It¡¯s a discussion, and in the end, some of them will pay for the tickets¡­.  On the 8th, the number of theaters increased from 81 in the morning to 152 in the evening, the number of screens increased from 129 to 206, and the pre-sale box office also increased from 11,036 at 12 noon to 23,352 at midnight.  This number ranked third in the day's pre-sale box office list. The first place was Tom Cruise's "Mission: Impossible 2", which had been released for two weeks, with 39,071 pre-sales;  As for the second place, "Shanghai Noon", which has just been released for a week, stars Jackie Chan, and its pre-sale results are 38,619, which is not much different from the number one "Mission: Impossible".  Behind "The Curse" is the equally huge "Gladiator", Russell Crowe's Oscar masterpiece, and it has been released for two weeks like "Mission: Impossible", but its box office does not look like it.  That would be great, because the pre-sale box office on this day was only 16,592 people.  As for the subsequent rankings, it is even more bleak. For example, "Space of Love", which is ranked seventh and also stars Ha Ji-won. It has been released for a month and a half. Its pre-sale box office is only 315 people. As for why he  To be on the list, look at the number of movies shot in South Korea throughout the year in 2000. The total adds up to just over 20 movies. In other words, not only are there fewer movie theaters, but there are also fewer movies shown in the movie theaters.  Of course, this year is when Korean movies officially set sail!  On the first day, the results were gratifying, but this was just the beginning. Most people have the habit of following the crowd. With the overwhelming publicity of the movie "The Curse", people from TUBE Entertainment were promoting it everywhere.  When watching a movie, the first group of people started to buy tickets. People who were used to following the crowd, had stronger curiosity, and had no problem with their financial foundation started to follow suit.  As a result, the next day, the pre-sale box office of "The Curse" increased directly from 23,352 on the first day to 39,183, while the number of theaters also increased from 152 to 231, and the number of screens increased from 206 to 352.  piece.  However, what is very interesting is that perhaps the publicity of "The Curse" stimulated the movie market. In today's pre-sale box office, it still ranked third helplessly. "Mission: Impossible 2" still ranked 42,112 people.  In first place, "Shanghai Noon" ranked second with 39,915 viewers.  Of course, although "The Curse" is worse, if the rating system is taken into account, "The Curse" is rated for 18 years and above, while "Mission: Impossible 2" and "Shanghai Noon" are both rated for 12 years and above, then  , the difference can actually be ignored.  On the third day, "The Curse" finally turned around. The number of theaters reached 255, the number of screens reached 410, and the pre-sale box office directly rushed to 50,129 people. This time, "Shanghai Noon" ranked No. 4 with 40,122 people.  Second, "Mission: Impossible" ranked third with 39,360 visitors.  Then, after "The Curse" turned around, the number one spot on the pre-sale box office list never changed again. On the fourth day, it was 55,612 people, on the fifth day, it was 58,091 people, and on the sixth day, it was 62,310 people.  As for the seventh day, which is the 14th, it has already arrived at the premiere day.  The subsequent box office will also depend on the performance after the premiere day. If the film is good, the media will naturally talk about it, and then vigorously promote it. Then, not only the pre-sale box office, but the overall box office will also reach the top fiercely, and  If it's not good, the ending will be self-evident.  On the 14th, at seven o'clock in the evening, the small premiere of "The Curse" was held at the Seoul Theater. Ko Chok-dong, Ahn Byung-ki, Ha Ji-won and other main creators arrived early and were accepting photos and interviews from the invited media.  Kim Sung Kwang, the representative of TUBE Entertainment, was entertaining some guests.Internal guests, such as people from other film companies and brokerage companies.  Li Zhengxi originally didn't plan to participate, but as a major contributor, he really couldn't shirk it. But because of this, he came quietly. After he came, he stood by himself, drinking champagne and eating snacks.  Just like an idler.  However, he was quickly discovered by Gao Chok Tong, and after he immediately said sorry to the person next to him, he walked up with a smile on his face, "Oh, Zhengxi, you are finally here!" This guy even changed his title, and he even changed his name.  Holding his hand, "You are wrong, you are the protagonist today, how can you stand in this corner, come and come" He was so enthusiastic, but Li Zhengxi smiled helplessly, "What, Gao  "Director, I said, I don't like exposure, especially in the media." Now even if he is in the media, it is sporadic, inconspicuous, and does not earn any achievement points, but it attracts attention and may cause dissatisfaction.  Necessary trouble.  "I know, I know!" Gao Zuodong smiled and pulled him forward, "I promise not to let anyone take pictures of you, let alone give you interviews" Not far ahead was a fat man with big ears.  Gao Zuodong pulled Li Zhengxi in front of him and introduced with a smile: "Representative Kim, this is our genius writer Li!" "Oh, you are writer Li!" Jin Chengguang suddenly stared at Li Zhengxi with shining eyes.  , his eyes turned into slits with laughter, "A Ph.D. in economics from Harvard, tsk tsk, he is indeed a genius. It's amazing. We will have more cooperation in the future!" It's not surprising that he was complimentary and happy. In a word, for a guy like him  For him, the only person who can make money for him is his biological father.  As for "The Curse", which was originally a test film, plus the pre-sale box office of 33,301 before 12 noon today, the total pre-sale box office has reached 321,978.  This data makes CJ and other major labels envious and hateful. It also indicates that as long as the quality of "The Curse" is not too bad, it will be a matter of minutes for them to make money, and he has already watched "The Curse".  ¡·, I think it¡¯s pretty good.  "Representative Kim is so polite!" Jin Chengguang was so polite that Lee Chung Hee had to be polite, and then added some words of praise to Gao Zuodong by the way, "Thanks to Director Gao's support and trust in us this time, he is the director of this movie."  The real hero" People in sedan chairs carry people, so that everyone can be happy. But it was the first time for Jin Chengguang to see Li Zhengxi. He was a little surprised to find that this young man was not only talented but also a well-rounded person.  However, before he could continue chatting for a few more words, An Bingji over there also came over.  "When did you come!" An Bingji and Li Zhengxi seemed more casual, patting him on the shoulder, "I thought you let me go!" "I went back home first!" Li Zhengxi laughed.  He replied that he came back just because he wanted to go home to see his grandmother and mother. Of course, there was nothing important about "Blue Life and Death Love" for the time being.  Then he teased An Bingji, "How about it, you are very proud of yourself these days!" She even whispered in his ear, "If the premiere is good, I'm afraid there will be a lot of people holding it."  Money is coming to ask you to make a movie!" These undoubtedly touched An Bingji's itch. Before filming "The Curse" and even after filming, he was very nervous, but now, it looks so prosperous.  The pre-sale box office, he is really a bit complacent.  He knows better than Jin Chengguang that this film will never be a failure, and this also indicates that his future is bright.  Thinking like this, there was an unmistakable smile on his face, and he gave Li Zhengxi an elbow, "You are actually thinking about letting me praise you!" Then he looked at him up and down, and said jokingly: "Yo,  You look very handsome in what you wear today," he said, deliberately glancing at Ha Ji-won over there.  For this kind of question, Li Zhengxi completely ignored it and just smiled.  However, what he wore today was really quite tasteful. It was not the usual jeans and T-shirt, but a sapphire blue shirt and black casual pants, and then shiny black leather shoes.  ¡°These three items are also expensive items, of extraordinary quality. Wearing them on his tall and straight figure makes him look much more mature and elegant.  Coincidentally, Ha Ji Won and several main creators over there had just finished being interviewed by reporters and were also looking over here, and Kim Gyu Ri was also talking about Lee Jung Hee, "Why do you think Writer Lee is so popular everywhere?  Look at our representative Kim, who even brought him a glass of red wine, tsk tsk! " He poked Ha Ji-won again and joked with a smile: "Hey, Writer Li is wearing a very handsome outfit today.  He looks like an aristocratic young man! "It's really not uncommon for the actors in front of me to be handsome or not. In this industry, there is no shortage of handsome guys and beauties, but he is the same as Kim Gyu Ri., everyone is also curious about why Jin Chengguang is so polite to Lee Jung Hee. They have heard that this representative of TUBE Entertainment is not usually very kind.  Only Ha Ji-won knew that it was Ko Chok-dong who thought she had an unusual relationship with Lee Jung-hee and accidentally let the matter slip as if it was a joke. Then she called Lee Jung-hee to confirm.  In fact, not only Ko Chok Dong, but everyone on the cast of "The Curse" feels that Lee Jung Hee cares about Ha Ji Won, and the promotion this time was completely based on the Eun Joo incident. This made other actors in the cast including Kim Gyu Ri a little jealous. You know,  Ha Ji-won was said to be just a supporting character, but now, in various announcements, she has become the protagonist.  So, I don¡¯t blame others for thinking too much, even Ha Ji-won herself.  "However, you know that the entire publicity plan is a secret. Gao Zuodong also plans to have people study it carefully and prepare a special planning book, which will be used as the company's publicity manual in the future.  Naturally, Ha Ji-won would not talk nonsense to others now. She just stared at Li Zhengxi who was surrounded by people in the distance, her eyes flickering, and she snorted inexplicably.  PS: Ask for recommendation and collection support!
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