Some people say that the law of conservation of energy also exists in professional football, so strong teams and weak teams always have ups and downs. Whenever transfers come in the summer, some teams are happy and some are sad. When Tottenham Hotspur and Southampton successively announced the introduction of two superstars, Cristiano Ronaldo and Messi, in the south of England, Manchester United was holding an emergency core meeting in Manchester, far northwest of England. Discuss countermeasures. Brothers Avram Glazer and Joel Glazer, who are at the helm of the Glazer family, both appeared at Old Trafford at the same time. In addition to club CEO Ed Woodward and other high-level officials, those who attended the meeting , and the club¡¯s head coach Ryan Giggs. But the most surprising thing is that Ferguson, who has already announced his retirement, is also on the list. Previously, media revealed that although Manchester United finally made it back to the Champions League last season, the management was not satisfied with Giggs' coaching and believed that he could not take charge of Manchester United for the time being. Therefore, there were rumors that Woodward and Ancelotti Had contact. But later, as Carlo Ancelotti announced his appointment as coach of Southampton, the media once again reported that Ferguson tried to protect Giggs from the management, which allowed the Welshman to retain his position as Manchester United coach. ???????????????????????????????????????????????????????????????????????????? ?? "Herbert Hainer from Adidas called us before and said that although the team exceeded expectations in terms of jersey sales, they were still not satisfied with the team's performance on the pitch and they wanted Manchester United to To be able to dominate the Premier League in the new season and to be worthy of the sky-high sponsorship fee. "In order to snatch Manchester United from Nike, Adidas paid a sky-high transfer price of 750 million pounds in ten years. Such a blockbuster contract, looking at the entire European football world, is second only to the sponsorship contract between Southampton and Nike. Although the Saints¡¯ jersey sponsorship has not been announced to the public, it has been revealed that after signing Messi, Nike¡¯s annual sponsorship fee paid to the Saints will exceed 90 million pounds, which when converted into euros, has already exceeded 100 million pounds. According to Adidas's assessment, Manchester United can bring about 2 million jersey sales to Adidas every year, bringing in nearly 70 million pounds in profits. In terms of jersey derivatives, it can bring about 10 million pounds to Adidas every year. Profit This data can be said to have created a new record in Manchester United's history. However, compared with Southampton, this data is still much inferior. According to official data from Nike, after Nike cooperates with Southampton, it can sell three million jerseys every year, which does not include the special jerseys exclusively for China. It is expected to bring Nike profits of more than 100 million pounds every year. ? But it¡¯s just the jersey. In the past few years, the Saints have been committed to launching their own casual clothing brand. They cooperated with Nike to independently launch the Saints brand. The result was an instant hit, sales were rising steadily, and the market prospects are very promising. In addition, the Saints have performed so well in recent years and the team is full of stars, so it is natural for Nike to provide a sky-high sponsorship. But Manchester United¡¯s situation is not good. If in the commercial field, the Red Devils can barely hold on to their brand, then in the competitive field, Manchester United has been pushed out of the Premier League hegemony by Southampton. In addition, the results in the past two seasons have not been ideal. In any case, Neither can satisfy Adidas, which sponsors Manchester United at a sky-high price. Even, not only Adidas, other sponsors are also dissatisfied. "Our transfer operation this summer, although we introduced Gaitan and Salvio, is still not enough. What they want is not just for us to return to the Champions League, but for us to regain our status and influence as the Premier League hegemon! " When Joel Glazer said this, he glanced at Ferguson and Giggs, and looked at Ed Woodward. "Ed, I need your explanation!" It's obvious that he is here to hold him accountable. That is, the team¡¯s recruitment has been so bad so far, what is going on? It was previously said that the club had no money and that all income flowed into the pockets of the Glazer family, causing fans to complain. Okay, now we have come up with money, and we have also made a promise of 200 million pounds in one breath, but what about signings? ??Could it be that the Glazer family should always bear this scapegoat? "Joel, regarding the issue of signings, I admit that the management did have negligence and mistakes in its operations." Ed Woodward admitted frankly, "However, we did invest this summer. considerable energy to operate,???The problem now is that we have money, but they won't sell it! " "Who doesn't want to sell? "Joel Glazer asked. "In the field of professional football these days, are there any players that money can't buy? "Now the best star resources are basically concentrated in four teams, that is Saints, Bayern Munich, Real Madrid and Barcelona, ??these four teams almost include the best star resources in the world. Even if you have money, it is difficult to buy the players they have. "Ed Woodward is also very helpless about this. He wants to bring in Gareth Bale and Neymar, but Real Madrid and Barcelona don't talk to him at all and just reply with two words. , Get out! "Are there no other teams? Avram Glazer frowned and asked. There is no doubt that, judging from Ed Woodward¡¯s tone, Manchester United has fallen out of Europe¡¯s first group. ¡°No, there are, such as Tottenham. Tottenham's Cavani and Reus, Manchester City's Aguero, David Silva, Yaya Toure and De Bruyne, or Atletico Madrid's Isco, Koke, Diego Go Costa and Griezmann, etc., are all very good first-class stars. " Ed Woodward couldn't help but let out a long sigh when he said this. "However, these teams are basically very ambitious. Needless to say, Tottenham Hotspur and Manchester City. Atletico Madrid has been financially weak in recent years. It has improved a lot, and coupled with the huge income from the Champions League, they don't need to sell stars to support the team's operations. ¡± What Ed Woodward didn¡¯t say is that with the completion and opening of Atletico Madrid¡¯s new stadium this summer, the financial income of the Sheets Legion has been greatly increased. In the next few years, Atletico Madrid is bound to flex its muscles. In this case, the average age of the team is so young and the potential is unlimited. How can the Shenxiang Legion sell people? Stars have become very scarce, and even with the increase in purchasing power of the Premier League and the gradual entry of foreign capital into teams such as AC Milan and Valencia, their purchasing power has been greatly improved. " "On the one hand, the progress of talent cultivation is slow, but on the other hand, the purchasing power is increasing, which directly leads to the growing bubble in the transfer market of European football, and even the situation where the supply of players exceeds the demand. "The Glazer brothers looked at each other, and they both saw the worry in each other's eyes. They know better than anyone what this means. "What good suggestions do you have now? "Joel Glazer sighed and asked. Ed Woodward had no choice but to look at Ferguson. Ferguson shook his head, knowing in his heart that one of the major factors that caused Manchester United's current predicament was The important reason is that the Glazer family's business strategy in the past few years has directly led to Manchester United's talent gap. Without the influx of foreign capital and the rise of Manchester City, Southampton and Tottenham Hotspur, Manchester United would have continued to hold on. Living a life as the Premier League hegemon should still be very comfortable, but now "At this point, there is no good way. The only way is to continue to introduce people like Gaitan and Salvio who are not from Europe. On the first line, there are stars with good abilities. On the other hand, we focus on introducing outstanding potential rookies and cultivating them. Apart from this, I can't think of any other way. " Ed Woodward smiled bitterly after hearing this, "In fact, even players like Gaitan and Salvio are worth quite a lot. ¡± Who says it¡¯s not? The shortage of talents and the excess of capital have directly resulted in the rising value and salary of players. Thinking about it, the Glazer brothers can¡¯t help but feel a little regretful. Why did they sell Cristiano Ronaldo in the first place? ? Look now, he is thirty years old, but the Portuguese still bought him for 100 million pounds, especially in cash! If he had not sold the Portuguese back then, Manchester United would have made more money now. Here, the Glazer brothers are so sorry that their intestines are green. Who would have thought that the capital would pour in so fiercely? "What is the goal of the team now?" "Joel Glazer asked again. Giggs looked at Ferguson, then at Ed Woodward, and replied: "We need to strengthen signings in the midfield and defense. Among them, our midfielder The target is Monaco¡¯s Argentinian midfielder Biglia, but¡± ¡°But what?¡± "Joel Glazer heard Giggs'Yu. Ed Woodward said on the side: "It was previously reported that Monaco and Barcelona have made great progress in the transfer negotiations for Biglia under the guidance of the famous agent Mendes. It is said that Barcelona The asking price is as high as 35 million euros, which is for a 29-year-old midfielder" "Too expensive?" Joel Glazer frowned, and he also felt distressed. What the hell, 35 million euros to bring in a 29-year-old midfielder? But the problem is, if you can¡¯t stand it, it¡¯s hard to find talent. "Immediately go and talk to Monaco. We have decided to pay a higher price than Barcelona, ??40 million no, 45 million euros. We must win Biglia!" Joel Glazer said loudly. At this time, a major signing is more than just a signing for Manchester United. More importantly, we must show determination to the fans and sponsors! "Then the defense" "You draw up a list and leave it to us to decide!" "As for De Gea's transfer to Real Madrid" "You also said that there is a shortage of excellent stars and a good goalkeeper is hard to find. , try your best to retain him!" Ed Woodward suddenly smiled bitterly. Are you trying to keep De Gea? Real Madrid believed you were going to sell, they had already sold Casillas, but now you are going to regret keeping De Gea? Real Madrid will definitely be furious! "By the way, we also heard that the Premier League is going to reform the broadcast rights distribution model recently?" Joel Glazer asked with concern. Broadcasting fee income is a major source of income for Manchester United and should not be taken carelessly. "Yes, the initiative jointly proposed by Southampton, Tottenham Hotspur and Manchester City will be voted on at the Chairman's Summit in August. Overall, it will be of great benefit to the teams at the top of the league, so "We will fully support Southampton." Joel Glazer nodded, as long as it is good for Manchester United. Ed Woodward quickly added: "However, I received news that the voice of opposition is not small, so it is difficult to say." "Is there any objection? Who?" Joel Glazer asked strangely asked.