The stands at the Glory Stadium exploded! The stadium can only accommodate 60,000 fans, but it attracted nearly 200,000 people. In front of every entrance of the Glory Stadium, electronic display screens showed signs that zero seats were full. Thousands of fans gathered outside every entrance. They were looking at the giant advertising screens on the outer walls of the stadium and staring at the stadium to see if anyone was coming out of it. As soon as one came out, a group of people rushed to get in. It can be said that the popularity of the Glory Stadium has reached a shocking level! Not only the stands, the media center of the Glory Stadium also exploded! Originally, Southampton had expected that the scene would be very popular, but considering the stadium's bearing capacity, 300 press seats were prepared, which can be said to be overloaded. ¡°But who would have thought that in less than three days, the number of people applying for press seats would exceed a thousand, and they were spread all over the world, which shocked everyone in Southampton. This is far beyond the tolerance of the Glory Stadium. In the end, Southampton selected 500 media and accepted their applications. But today, when Messi joined, this number had to be broken again, rising to more than 700. The reason is that many reporters and media came uninvited, and there was a rush to get on the bus first and pay for the tickets later. With a friendly attitude, Southampton finally had to support them and arranged for them to be in the temporary stands to make it as convenient as possible for them. British TV stations also exploded! From the moment it was decided that Messi would join, Southampton has been actively operating, working with local television organizations such as the BBC, Sky, ITV and BT, as well as overseas television organizations including Al Jazeera, BeIN Sports, ESPN and Fox. Cooperation is a top priority. Among them, several local TV stations in the UK have given strong support. In addition to Sky TV and British Telecom, which will broadcast the entire Messi joining ceremony, the BBC TV station will also arrange a total of 90 minutes to report on Messi today. Join. </> And if you know, just a week ago, Cristiano Ronaldo joined Tottenham Hotspur. Although Sky TV produced a special program, the reporting time was only about ten minutes, and the BBC TV reporting time was only About ten minutes. Comparing the two, Tottenham Hotspur is indeed far inferior to Southampton in terms of operational capabilities. Preliminary estimates indicate that today, at least more than 10 million people in the British Isles will watch Messi's joining ceremony. In other words, among the six people, at least one person watched this ceremony. This is no longer just a Southampton thing, it has even become a major event in the UK. The Southampton City Government even had to temporarily announce the implementation of traffic control in the area around Glory Square. At the same time, it arranged for nearly 2,000 police officers to enter the square to guard, of which 600 people will enter the stadium. The remaining police officers are located around the stadium, cooperating with the stadium security team to guard the area around Glory Square and the Royal Pier to prevent problems. And when Messi¡¯s Lagonda Conqueror appeared at the Royal Pier, the Plaza of Glory suddenly boiled. Fans who grabbed seats in the stadium certainly took advantage, but those who failed to enter the stadium also benefited. This is the smartest thing about Southampton's careful arrangement of this joining ceremony. Combining with the unique geographical location of Glory Plaza, Messi must get off the bus from the Royal Pier and then walk all the way from the Royal Pier into Glory Plaza. The whole process takes about ten minutes, and he will interact with the fans throughout the process. This is also the reason why so many fans are attracted to Glory Square. Even though Messi is used to countless big scenes, he was still stunned by what he saw in front of him. There are huge crowds of people, a large, dark area, all filled with people. Although the club has long since designated an independent passage, both sides of the passage were crowded with fans. Although there were security guards, police officers, and even private bodyguards protecting him, fans' hands would still reach out unexpectedly. They didn't mean to do anything, just to touch him. Messi! Messi! ! Messi! ! ! The screams were deafening, and everyone cheered and shouted for Messi. He felt that he was surrounded by countless enthusiasticHe was surrounded by fans, and he really felt like he was being sucked into the noise. Being among them, he seemed to feel that the voices and passion of these people seemed to melt him. This is too crazy, right? Is this English football? There are just too many people, too many. The journey was originally expected to take about ten minutes. Although there was no stop during the whole journey, it ended up being a full fifteen minutes of walking. Yang Huan, Sun Yue, Peter Kenyon, Ron Gurley and others stood in front of the curtain wall on the second floor. They looked at the crowded square below, like an ant nest that had been stabbed, and their faces were filled with tears. joy, even excitement. This is cool, isn't it? "Master Huan, we have already negotiated with our sponsors. Starting from the new season, sponsorship fees will be increased across the board. The new contract will basically increase by another 30% on the original basis." Ron Gurley Report with a smile. Yang Huan laughed, "Well done!" "In addition, thanks to the support of Miracle Media, we will sign six sponsorship contracts in North America, Asia and South America, which is expected to bring in an income of 40 million pounds per year. " Yang Huan turned his head, smiled appreciatively at Sun Yue, and nodded in affirmation. With the increase in the original sponsorship fee and the signing of six new sponsorship contracts, Southampton¡¯s annual revenue is bound to surpass Real Madrid and become the world¡¯s number one money-maker. "Master Huan, many rich people have been contacting us recently, hoping to join our Saints fan club." When Yang Huan heard this, he immediately laughed, "Tell them that we have no plans to expand our enrollment for the time being." After a pause, he said again, "With the expansion of enrollment, the Saints Fan Club will no longer be valuable!" Today, the Saints Fan Club only has a thousand members, and the membership fee is still 100,000 pounds, which has not changed in several years. . But after several years of operation, the Saints Fan Club has become very mature and is no longer the rich second-generation organization that was widely believed to be about to collapse. Although there are some rich second generation members in today¡¯s Saints fan club, many of them have begun to act independently. In the past few years, fans clubs have invested in countless entrepreneurial projects and commercial projects around the world. Although there have been many losses, overall, they have made more money. In addition, in the past few years, the Saints' performance has improved by leaps and bounds, and they have become the most popular top team in the Premier League. Southampton, on the south coast, has become the most popular tourist and livable city in south London due to its climate and environment, as well as the city's supporting facilities, and is beginning to attract the attention of London's wealthy. In this case, the membership of the Saints fan club has become very popular, with a price but no market. With the continuous improvement in the past few years, the membership fee of 100,000 pounds is already quite a bargain for members of the Saints Fan Club, but more importantly, membership of the Saints Fan Club has become a distinguished status. symbol. What? Southampton has only been on the rise for a few years. Isn¡¯t it a traditional giant? You are all trying to destroy Tucson! Are traditional wealthy families amazing? It doesn¡¯t matter whether the Saints are a wealthy family or not. What¡¯s important is that we must make the Saints better than those traditional wealthy families, and trample all the traditional wealthy families under our feet. Only then will our methods show off! Yang Huan has not considered expanding enrollment, but later, after a long discussion with Peter Kenyon, Sun Yue and others, he finally decided not to expand enrollment and maintain the existing 1,000 places. "Ron." Yang Huan watched Messi finally walk into the stadium, knowing that it was almost time for him to go down. "Master Huan." "After the ceremony is over, you go and meet Sky TV, British Telecom and other television broadcasters." Ron Gurley was a little confused, but didn't ask and stood silently behind Master Huan. Because I know that Master Huan will say it. ¡°Richard Scudmore has told me that the Premier League will promote internal reforms in the near future.¡± Yang Huan said with a calm and confident smile. "Overseas copyright income will be distributed in the UK, and the Premier League will also set up a European war bonus system. At the same time, the league will provide more live broadcasts and package them into packages for live broadcast companies to bid on." Ron Gurley's eyes Yang Huan said, "Master Huan, do you mean that the live broadcast companies will come forward to increase the number of our live broadcasts?" "That's right!" Yang Huan nodded appreciatively. Talking to smart people saves trouble. The current Premier League live broadcast, even if it is as strong as Southampton, can only be about 30 games at most in a season. ??If it is Manchester United, Chelsea, Manchester City and other teams, it will only be 26 games. For example, Chelsea performed poorly last season and was temporarily adjusted the number of games. As a result, they got 18 live broadcasts. You know, every live broadcast is paid. In this alone, the Blues lost at least five to six million pounds. Coupled with the team's sluggish performance and heavy losses in ranking bonuses, Chelsea lost at least more than 20 million pounds in broadcast fee sharing last year. So, where does Chelsea have any money to spend on signings this summer? For a team like Southampton, even the least suspenseful game is quite attractive to ordinary fans, especially now that a superstar like Messi has joined, it is completely possible to achieve the three goals. All eighteen games were broadcast live. If you include the distribution of copyrights on local, overseas and other platforms, the Saints¡¯ income from this area will increase significantly. For live broadcast providers such as Sky TV, British Telecom, and Al Jazeera, they also have such needs. Therefore, it is most appropriate for the live broadcast companies to come forward and negotiate with the Premier League. Ron Gurley nodded uncontrollably. ¡° If it is true as Master Huan said and imagined, then the Saints¡¯ annual broadcast fee income will be much higher than it is now, and it may even be increased by more than half. And now the Premier League wants to increase the number of live broadcasts and provide more bidding packages. The Saints' increase in the number of live broadcasts will not affect the shares of other teams at all, and they will even receive more share benefits. Of course, as a member of the Premier League, the Saints will definitely not be able to personally come forward in this kind of thing. Therefore, it is best for the live broadcast companies to come forward, the bad guys do it, and Southampton can just pretend to be innocent. Ron Gurley knows very well in his heart that what Master Huan wants to do now is to slowly and step by step set up the Saints' flag in the Premier League and build the Saints into the Premier League's flagship football club. Team. In the past two years, teams such as Manchester United and Chelsea have declined, Arsenal has refused to invest heavily, Manchester City has never been able to find a suitable style, and Liverpool has been unable to rise. Therefore, if the Saints do not exert their efforts at this time and completely consolidate their dominance in the Premier League, wouldn't they miss this God-given opportunity in vain?