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- "Weige, we lost."
Immediately after the second appeal ended, Jeffrey Katzenberg personally called Ye Wei.
The appeal was conducted at the MPAA's Los Angeles headquarters. Representatives from both the rating committee and the film studios attended together. After listening to the arguments of both parties, the appeal committee group composed of 14-18 industry professionals then voted to decide whether to overturn the original rating. Only those who received more than three A successful appeal requires support from two-thirds of the votes.
Because DreamWorks never wanted to cause such a big fuss, the distribution department sent people to LMS for the first two appeals and did not let Ye Wei go. They were afraid that the matter would attract too much attention from the outside world and the MPAA would not be able to step down and the appeal would fail. But now it still happens
Katzenberg¡¯s ¡°losing¡± does not only refer to this appeal, but to the entire matter. ¡°The MPAA has made its attitude clear, and we can only lose.¡±
"Jeff." On the phone, Ye Wei was silent for a while, suppressing his anger, and then said: "Let's make another appeal. This time I want to attend. I have always been prepared for this situation."
"It's useless, it won't do us any good to keep making trouble like this."
"We are the ones who hold the truth now, and people support us. The petition I launched online has already received 100,000 signatures, 100,000! This is not a small number."
"The controversy and impact this storm has had on LMS has reached an uncontrollable level. Right now, even if we get a PG-13 rating, in the eyes of many people, it is a movie that has changed from an R rating to a PG-13 rating. Movie, this is negative for family audiences. If it gets bigger, no one knows what the consequences will be. And we don¡¯t have much time. The movie will be released in a month. There is still so much work to do, and it cannot be ignored. Ratings delay progress.¡±
Katzenberg sighed and said, "Weige, I don't like to be angry with you either, life is like this."
"I need a personal appeal, otherwise I will be depressed for the rest of my life."
"You should think more about yourself. If you go this far, people will like you. If you go further, they will probably hate you."
"I can't control whether people like me or not; I don't want me to be hated by myself, but I can control it. Jeff, maybe you hate my youth and frivolity, and that's okay."
"I envy you. That's a virtue you only have when you're young. Okay, I'll appeal again. I hope a miracle will happen, but this matter will be resolved within a week. During this period, an alternative version of the LMS must be prepared. If we still lose the case, we will send the film for retrial immediately, and we must get a PG-13 rating.¡±
"Thank you! I will be ready."
"Relax boy, no matter what, we still have to deal with the MPAA. This time, next time, it will be a long time."
"I know." Ye Wei's words were full of determination, "Winning or losing, I just want to tell everyone and myself that the MPAA is wrong!"
¡¡
When the MPAA announced the result of LMS¡¯s second appeal, the outside world exploded again! Online media were able to immediately report on it, calling the MPAA "despicable", "evil", "a rotten institution that does whatever it wants", "only caring about face and not right or wrong", and "ignoring public opinion and public opinion".
Slashfilm. .com co-editors David Chen and Devendra Hardaway commented: "This will only make more people join in the condemnation of the MPAA. In today's era, we do not need a 'grandma' to dominate Our movie viewing, MPAA reform is really urgent.¡±
Chicago Tribune film critic Michael Phillips wrote on his personal blog: "The MPAA has become synonymous with stupidity. It does not have my interests or yours at heart, only the interest groups it serves. Not even that. Well done, they made it look ugly.¡±
Yahoo Movies commented: "While almost the entire film industry is angry, the MPAA still dares to respond with arrogance, exposing this organization's long-term lack of supervision, and every abuse of power is an offense to the entire people." Hollywood. com said "unbelievable, regrettable, angry", satirizing the film review website Mr. Cranky commented, "The MPAA sucks! It hasn't had a shower in 83 years? No wonder it stinks so much!"
Movie fans are also extremely angry, "I just learned about such a disgusting institution today.", "Are we living in a democratic country or a dictatorship?", "Look at how many people are criticizing the MPAA recently, and others Do you think VIY is messing around? , ¡°I¡¯m going to take the MPAA to court, and those Bastards should go to jail! "
Many independent filmmakers are also very angry. If you add up the FUCK they scolded, it will definitely be more than 27 or 300 times.
The happy ones are the Weihei people. They don't care about the MPAA. They only know that Ye Wei lost. They can laugh happily: "This is the right thing. Tell him whose territory this is, he is just a piece of shit!", "Any rating is fine. , I won¡¯t goWatch this garbage movie and let it go. ¡±, ¡°LOL, this really makes me happy, HAHAHAHAHA! "
And all the people who loved and supported Ye Wei couldn't help but frown when they heard the news. Some people cursed, some sighed, some were worried, and some thought of a solution. Can things turn around?
Many people learned the two pieces of news at the same time. On the evening of Wednesday the 12th, DreamWorks issued a press release to the media, announcing that it had submitted an application for a third appeal. This time, Ye Wei would attend the appeal meeting in person.
The media were surprised by this. It stands to reason that DreamWorks would let it go. Two appeals are rare. No one would do so after three appeals, because the MPAA can never slap itself in the face again. It never will. Ye Wei's attendance is exciting, but what can a 17-year-old change? If he had eloquence, why didn't he attend before?
At the same time, the MPAA really doesn¡¯t want to let this storm continue to ferment. If it drags on for a long time, it will hurt LMS, but it will also hurt the MPAA, because it will give the film studios enough time to continue to promote public opinion and conduct test screenings. The support, etc., as well as the online petition, have alarmed the global mainstream media.
So the sooner it is settled, the better. On the 13th of the next day, the MPAA stated to the outside world: "Considering the current public expectations, we have decided to accept this appeal, but this is the last appeal and retrial for the current version of "Little Miss Sunshine." We will no longer accept the current version after this time.¡±
And it was announced that after consultation with DreamWorks, the third appeal meeting will be held tomorrow, Friday the 14th, at 14:00 pm. The implication is that we will go through the motions with you again.
Regarding the media's accusations against the MPAA, Howard Gantman said that the MPAA is planning to release its complete rating rules, policies, procedures, and appeal procedures. He also explained that tomorrow's appeal meeting will not be closed as always, and media reporters who are interested can attend. Watch and stop saying the MPAA is not transparent.
With the common will of both parties, everything happened so quickly. This storm changed day by day, and the outside world could hardly report it. People had just learned of the new situation, and the 14th arrived.
Los Angeles, the MPAA headquarters building on Ventura Avenue in Sherman Oaks had an unusually deep atmosphere this morning.
Big figures such as 61-year-old MPAA Chairman Dan Glickman (former US Department of Agriculture Secretary who took office last year), CARA Chairman Joan Grave and other big figures are worried about Ye Wei, a child, but worried about the media's participation. .
However, they have a purpose in inviting the media to attend. The pressure of public opinion is so great that the MPAA has no choice but to do something to maintain its reputation. It invites the media to attend the appeal meeting, and then refutes it, which makes LMS speechless. The first two appeals against them That's how much you can save face and shut up the outside world.
Ye Wei? Although he is indeed a child prodigy, he is still just a teenager. He certainly didn't know that what was waiting for him was actually a trap that would ensure that he would walk out of the courtroom in despair.
As the time approaches 2 p.m., the huge appeals court is already packed. In fact, so many seats have been added that the auditorium at the back looks overcrowded.
Today, a full 18 members of the Classification-and-Rating-Appeals-Board (Classification-and-Rating-Appeals-Board) are present. They are sitting on the upper left side of the court. There are 11 men and 7 women. At first glance, they are all over 30 years old. The middle-aged man's face looked serious at this time.
Most of these people are from the six major studios, and a few are from theater chains and exhibitors. They are not people from the previous two appeal meetings. This is the first time they have come into contact with the LMS case.
The judge presiding over this appeal meeting was Jim Drole from CRAB, a decent-looking middle-aged man who wore a black suit instead of a judge's robe.
Directly opposite the judge's desk at the top are the seats for both sides of the case. The rating committee members are sitting on the right, a luxurious lineup of 11 people, including the chairman Joan Grave, a middle-aged and elderly woman wearing a green dress and black trousers. , even makeup can¡¯t hide the calmness on his old face, and it¡¯s hard to tell what he¡¯s thinking.
There are also 5 full-time members and 5 part-time members, all of whom consider themselves parents. None of them publish their personal information. It is certain that they have rated many movies.
Sitting on the left are LMS film producers, a 6-person lineup, headed by the youngest Ye Wei. He sits in the middle of the first row, wearing jeans, a white T-shirt and a red and black Harvard-Westlake Football Team Armani sports jacket. It has a capital S and his name on the front. He also had a calm look on his face, and there was a large stack of documents and laptops on the table in front of him.
Sitting on the left and right of Ye Wei were Terry Price, Peter Heller, Michael Arndt, lawyer Salton and secretarial assistant Cindy.
A little further back, there were rows of reporters sitting there. Because filming and recording were not allowed during the grievance meeting, they all had pens and paper ready to take notes, looking prepared.
At this time, the atmosphere in the court was almost depressing. Everyone knew that this was a decisive battle, butIn fact, there is nothing to talk about anymore. The appeal nature of this court session is far lower than the battle of public opinion.
??????????????????????????????????????????????????????????????????????????????????????????????????? At 2 o¡¯clock in the afternoon, the grievance meeting began, and half a hundred journalists began to write rapidly.
Judge Drole first elaborated on the background of the case and the main points of both parties in the first two appeals, and then said: "Both parties can now speak."
As soon as he finished speaking, Joan Grave raised her right hand. There was no argument on Ye Wei's side. The female chairman stood up, with a kind face and a steady voice: "Ladies and gentlemen, this matter is not It¡¯s complicated. We have regulations that pornographic-related words in a movie can only be used no more than 4 times in a non-pornographic context before it can be rated PG-13.¡±
She glanced at Ye Wei and others to the left, clearly reprimanding them for being unreasonable: "LMS has the F word 27 times, why do some people still think it should be rated PG-13? We act according to the regulations and will not set a precedent for any film. This What's wrong?"
"Movie ratings are a very complicated job." Joan Grave turned to look at the reporters and told them in a misunderstood tone: "Because every movie is different, sometimes only one scene in a movie may not meet the standards, and If that shot can have a huge negative impact on children and teenagers, then we will consider rating it.
It¡¯s not just the small number of violations and low total score that determines whether the film is suitable for children to watch. In terms of ratings, one ¡®NG¡¯ means the entire film is ¡®NG¡¯. So it seems to the outside world that we do not have unified standards. But everyone should not forget that flexibility is what everyone requires of us. If everything only follows strict rules, the problem will be very serious. "
The appeals committee members all nodded silently, and the reporters could hardly be dissatisfied with these words. This is indeed the truth
"Once the rating is flexible, it is difficult to have exactly the same scale. The key is what are we pursuing? The physical and mental health of the children always comes first."
Joan Grave spoke sincerely, almost crying with grievance, and sighed: "As for the LMS case, an inappropriate sexual discussion, 27 times of F-words and other swear words, as parents, ask yourself, how can this be appropriate?" It¡¯s not suitable for teenagers to watch alone. It doesn¡¯t meet the standards in terms of flexibility. What is it if it¡¯s not R-rated?¡±
She asked again. The faces of the 10 rating committee members around her all looked aggrieved and sad. She looked at Ye Wei and others again and continued:
"If we say we are unfair, we accepted three appeals from LMS and did research on every illegal line. If we say we have any prejudice against Mr. Ye, there is also a lot of profanity in "The Wedding is Coming" because there is no Harmful and consistent, we gave it a PG-13 rating. I'm done with it."
As Joan Grave finished speaking and sat down, the court fell into silence, with only the sound of turning papers and scratching pens.
Although the reporters are on the LMS side, Grave's words are reasonable, humane, and professional, and seem to be impeccable If Ye Wei and others don't have a good rebuttal, it will be really difficult to help. In fact, everyone has predicted for a long time that the MPAA will not be easy to deal with, but Ye Wei?
"Everyone has less and less confidence. They don't know if VIY's eloquence is really good or if he is a public relations guy Can a 17-year-old guy really do it by relying on him?
From the side, you can see Ye Wei's expressionless face. Could it be that he was scared? Unprepared and unable to think of any counterattack? And his assistants all looked solemn
"Do you have anything to say?" Judge Drole looked at the LMS side.
"I have." Under the attention of the whole audience, Ye Wei slowly raised his right hand, still sitting on the chair, with a calm face. - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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