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Volume 1 Chapter 261 Wang Xu¡¯s Commercial Value

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    Baby stood outside the door of the reception room, leaned into the crack of the door and took a sneak peek, then patted his chest to express how nervous he was.  She rolled her eyes, thought about it, quietly opened the door, stuck her head out, and then rushed in quickly.  ¡°Hi¡± It turned out that she wanted to scare them, but it seemed that she failed. None of the five people looked up at her and continued chatting.  The baby was a little embarrassed and didn¡¯t know if she should say hello again. Suddenly, five people stood up and sang to her in unison.  "ohbabybabybabymybaby" The baby was so surprised that she burst into laughter. After everyone finished singing, she laughed and said: "I was shocked, I thought you didn't welcome me, so sad!" Wang Xu laughed, opened his arms and said: "  Baby, you are welcome to join our warm family. " "Thank you, Brother Dachui, you are really handsome!" The baby happily gave Wang Xu a hug.  "Baby, I'm handsome too!" Chen He, a scumbag, couldn't wait to give him a hug.  Baby hugged five people one by one. She felt the warm welcome she received, especially when Wang Baoqiang said that the special welcome ceremony just now was proposed by the captain Wang Xu, which made her very happy. The captain took good care of her, which made her very happy.  She is no longer worried about not being able to fit in because she is the only girl, w¡×ww. has joined this new team.  Deng Chao, who was the last one to arrive, did not receive such courtesy. He was criticized unanimously for being late, but since he brought a gift, they didn¡¯t care.  All seven people brought small gifts, and the captain began to exchange gifts with each other.  After exchanging gifts, Wang Xu, as the captain, spoke to everyone: "The sun is shining tonight. The clouds have turned sunny tonight. It turns out that our running brothers are here." Chen He couldn't help but laugh and complained.  The captain's words: "The sun is shining tonight, the clouds have turned sunny." Wang Xu's face immediately darkened, and he said angrily: "Chen He, you have to be more serious when the captain speaks." Chen He stood at attention and saluted.  Wang Xu nodded and said seriously: "We will spend a long time together in the future. Running is not only happy, but also loving. I hope that the seven of us will have a sense of teamwork, honor, and mutual help."  Feeling, the most important thing I want to emphasize is that we must love the baby, the only girl in the team, as her own sister, and we must not let her feel any grievances.¡± The baby proudly stretched out his hands and made a cute expression.  Wang Xu continued: "The most important thing I want to emphasize is that you must respect your captain and love your captain. You must obey what the captain says is right. If what the captain says is wrong, what do you think we should do, baby?" Wang Baoqiang  He raised his head and chest, and said loudly: "What the captain said is wrong, we must obey resolutely." "Good_Boy!" Wang Xu nodded happily and said: "There should be applause here!" Everyone applauded thunderously, at this time  Director Yu Hangying came in and informed everyone to shoot a concept promotional video.  The concept film is very simple and takes less than 20 seconds to film seven people running.  Then cut them together.  The content is simple, but the shooting requires a lot of attention.  For example, Wang Xu brought four boxes of clothes. Finally, the director decided to let him choose a bright red suit to symbolize his status as captain, and the other six people wore various styles of sportswear.  The filming was completed in nearly two hours, and we still had to record the theme song for Running.  But when it was time for lunch, Wang Xu carried forward the spirit of the captain and paid for the brothers and the column team to have dinner.  After a few glasses of wine, everyone became like brothers and sisters.  When we recorded songs together in the afternoon, we were full of laughter.  Wang Baoqiang's voice was a killer, causing tons of harm to everyone, while Chen He drank a few too many glasses of wine at noon and kept singing out of tune.  These two people were once kicked out of the recording studio.  It was already five o'clock in the afternoon after recording the song, and everyone said goodbye reluctantly.  Time flies, three days later.  Wang Xu, Deng Chao, Li Chen, and Baby met again in Hangzhou to participate in the "2013 Scarce Resources Bidding Fair" held by Zhejiang Satellite TV. They actually sold advertising resources.  Wang Xu led three members of the men's running team to build a platform for the "Running Brothers" column to attract investors to bid for the program's advertisements.  Whether the TV station's generous franchise fee is worth it depends on how much advertising it can get this time.  When the four people wearing uniform green clothes and a uniform with a Superman logo on the chest walked up to the rostrum of the bidding meeting, hundreds of business representatives from all walks of life and dozens of reporters below stood up and applauded warmly.  .  Some company representatives whispered below after seeing Wang Xu. Their goal was very clearly to bid for "Running Brother" based on Wang Xu's fame.  Then Wang Xu and four others were arrestedPlease take a seat below. Hua Shao and chief director Yu Hangying introduced the creativity, characteristics, and ratings prospects of "Running Brothers" respectively. Of course, the focus was on the introduction of the seven stars led by Wang Xu.  The first three-minute concept promotional video of Running Bar was played on the big screen. Among them, Wang Xu's clip was particularly eye-catching. On a set, a director-looking person was scolding an actress, "Why are you so stupid? You ran out of the camera."  Do you know? "Run?"  Brush, Wang Xu appeared "Ah, Wang Xu!?" The director and actress were stunned, Wang Xu smiled and said: "You will win if you run." Then Wang Xu ran out of sight in a flash, and then the seven of them joined together  Run with great momentum.  "Run, brother, we'll start running for you on August 2nd." After the promotional video, the four of them, Wang Xu, were invited to the stage. Each of them talked a few words about their original intention of joining the show. They just said some things about how they liked the show.  The four of them even sang the show's theme song "Superheroes" live.  You say that I am your superhero. Now I am singing this love song for you. A small tacit understanding makes love turn. Be your proudest hero. Not to mention that the four people can sing well, let¡¯s just say that they can hear the live singing of the King of Comedy.  It¡¯s already great value for money, and there¡¯s thunderous applause from below.  After Hua Shao invited the four celebrities to go down, he said with a smile: "Everyone has seen it. I believe that Mr. Wang Xu, the king of comedy, leads the six star team members. The ratings will definitely explode. Entrepreneurs who invest in our ads will definitely make a lot of money."  . Okay, now we officially start the advertising bidding. Please pay attention to the first bid, the exclusive naming rights of "Running Brothers", the base price is 60 million, each bid is not less than 1 million, please enthusiastically raise your sign!" Wang Xu listens!  There was no surprise when the naming rights reached RMB 60 million. He was just curious whether the combination of himself and six celebrities was worth the money.  As soon as Mr. Hua finished speaking, many companies raised their signs.  The exciting time has come.  "Mengniu 100 million!" Big companies are so fierce that it is difficult for you to slowly raise the price, and suddenly the price is raised to 100 million.  "Jiaduobao 150 million!" "Volkswagen 180 million!" Volkswagen suddenly raised the price by 30 million, showing an aura that it was only me. After thinking about it, the boss of Jiaduobao still decided  Shaking his head, their bottom line is 160 million.  The leaders of Zhejiang TV Station and the Running Column team in the audience were laughing from ear to ear. They originally estimated the cost to be 80 million, but unexpectedly it was 100 million higher than the target. Inviting Wang Xu to join is really worth it.  Hua Shao was very excited, his voice was obviously a little higher, and he said loudly: "Volkswagen is 180 million, is there anyone else bidding? One, two, three Congratulations to Volkswagen for winning "Running Brothers" at a price of 180 million.  "The exclusive naming rights." There was a roar of applause.  The naming fee of 180 million can be said to be a record for a new variety show. You must know that the naming fee for the first season of "Where Are We Going, Dad" was only 30 million, but of course it soared to 300 million for the second season; "China  The naming fee for the first season of "The Voice" was 60 million, and of course it soared to 200 million for the second season.  The people and reporters in the audience were all thinking that there are two reasons why the naming fee for a new variety show is so high. The first is that Hu*nan Satellite TV's "Where Are We Going, Dad" is a pioneer, and its popularity has attracted everyone to watch.  Celebrity reality shows have a huge market in China.  "Running Brother" is still higher than "Where Are We Going, Dad" in Korean ratings, and the market has confidence in it.  The second reason is of course the seven running men, especially with the superstar Wang Xu joining the team.  After the applause, the auction continued. After the exclusive title, Youdou and Qiyi.com won a joint special broadcast with a total of 60 million, Jiaduobao and a cocktail brand won 50 million for deep implantation, followed by natural implantation  Three companies won RMB 30 million in advertising, as well as advertisements in the program, which were sold for RMB 250,000/15 seconds. Finally, there was an interactive cooperation of RMB 48 million.  "Rough calculations show that "Running Brothers" will bring 400 million yuan in advertising revenue to Zhejiang Satellite TV.  ¡°The recording of this show hasn¡¯t even started yet, but the money has already been made back.  Wang Xu was a little surprised that the Ace Variety Show was so profitable.  He, Deng Chao, Li Chen, and the baby are also very happy. After all, they are very happy that their own value has been reflected. They are also full of expectations for the official recording of the program in a week.  
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