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Volume 1 Chapter 281 Integration

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    For Shen Zhenghui, the development strategy has been planned for a long time, but when to implement it sometimes really depends on his whim.  "Before, he only had some understanding of the situation of the animation company in Pengcheng. He knew that Aheng was working on overseas distribution according to his own ideas, but he didn't know the specific scale. This time he returned to China and he understood it.  Condition.  Although overseas issuance can only barely maintain capital, it is a good phenomenon and worth taking advantage of.  Shen Zhenghui, who has already opened the door to the UK with "Magic Apprentice", naturally will not attach too much importance to the channels that A Heng and the others have created, but if the existing channels and capital are combined powerfully, it will make sense.  It's like "The Magic Apprentice" didn't make much money in the UK, but it opened the door to the whole of Europe. That's the meaning.  So when the heads of Pengcheng's company were anxiously preparing to receive Shen Zhenghui's scolding at the dinner table, Shen Zhenghui unexpectedly gave them a gentle and gentle attitude.  Even with Li Hongzao's mentality of trying to figure it all out, he couldn't help but feel surprised.  "Everyone has done a great job. I have always paid too little attention to you, but you can use your own initiative to achieve such results. This is very good." Shen Zhenghui started like this.  Li Hong himself was very uneasy. Over the years, the pace of magazine distribution has slowed down significantly, and the animation business can only be said to maintain a basic balance. As long as he still relies on the annual routine animation to make money during the Spring Festival, and then make money  The money was immediately squandered.  Ah Heng's so-called overseas marketing plan sounds very tempting, but in Hong Kong and Taiwan, it is difficult for cartoons of this style to withstand the impact of Japanese animation. Li Hong spent a lot of energy and money to develop in Southeast Asia and Europe.  A part of the market has been opened, but the income is almost non-existent.  It was this kind of achievement that was recognized by Shen Zhenghui.  Is it because he has shot so many blockbusters that he has no regard for such small money?  "Chairman, we haven't done enough. Development has been a bit slow in recent years." Li Hong lowered his posture on behalf of the others, and even A Heng looked guilty.  "It's normal," Shen Zhenghui waved his hand, "With the loosening of policies, animation magazines have appeared one after another across the country. It is considered a great success for us to maintain our current market share." He said, "I appreciate your courage to open up.  I agree with what New Market did, and it was very courageous." He pursed his lips, and then looked at A Heng, "I'm very surprised that you can do this." A Heng pursed his lips, "This  I also relied on Chairman Mao¡¯s guidance.¡± Shen Zhenghui was silent for a while and then said.  "I'm not giving you advice, it's just because you have your own ideas." A Heng was obviously relieved, but Shen Zhenghui immediately made him nervous again.  "Although I praise you for your good work now, it does not mean that you will continue to do the following work by yourself." Shen Zhenghui pursed his lips, "You'd better be mentally prepared." "Chairman,  Is there anything we did wrong?" Huang Wei asked cautiously, "Did we spend too much on establishing export distribution channels? We have established a cooperative relationship with Yangcheng Foreign Languages ??Institute and try to use students for the translation and dubbing of the program.  "It's very economical in terms of cost." "This is a good method," Shen Zhenghui pressed his hand down.  "Although it's dinner, I still have to talk about work. After all, I don't have much time. I'm sorry to take up your rest time." Everyone said it doesn't matter and is willing to listen to Shen Zhenghui's teachings.  "Your ideas and methods are very good, and you are very actionable. But you have failed in selecting materials." At this point, A Heng looked nervous.  "I have read the electronic version of your report. In terms of subject matter, children's animation is the main force, accounting for half of it. Japanese-style animation and Hong Kong comic-style animation account for half of the remaining subjects,"  He knocked on the table, "That's why I want to criticize you for your failure in selecting talents." No one present dared to stand up and refute him, even A Heng kept silently.  He turned his attention to Li Hong, "I'm going to say something to criticize you." Li Hong opened his mouth, but in the end he still didn't say anything to defend himself.  "The original "Shaolin Authentic" was very good and very impactful, but if you still stay at this level, it will be disappointing. Over the years, your level has improved a lot in terms of picture quality, but in terms of subject matter."  He pursed his lips hard and said, "I still can't see hope." "Can you give me an example?" Li Hong couldn't help but said this, although it was not a direct response to Shen Zhenghui.  Accusation, but this sentence obviously carries some resentment.  Shen Zhenghui took a deep breath."The UK is one of the main producing countries for your cartoons. Do you know what the ratings of "The Magic Apprentice" are in the UK?" After saying this, the expressions of everyone present changed a bit, even those in the comics and animation circles.  People who are often exposed to the Internet will naturally know that there is such a TV animation based on a novel by a Chinese writer. Qidian does not hesitate to praise it in its promotion. It is the Chinese version of "Harry Potter" and so on.  advertising slogans.  Naturally, people in the comics and animation circles will pay attention to this work, not to mention that this work is still supervised by Liu Xin.  "There is indeed a gap, we admit it." A Heng was still a little unconvinced, "But as long as we invest enough, we can do it at that level." "I believe you can do it too. The outsourcing work these years has not been in vain.  "I did it." Shen Zhenghui nodded, "But my focus is on the subject matter and the story." He looked at Li Hong, "Has "Jin Hong" published a similar feature that has become so popular?  "Is this an example of the subject matter of comics?" "Well, this is a domestic policy issue," Huang Wei interjected, "Many comics are made into animations and cannot be released in China, and the domestic themes are exported to the outside world.  No one buys it at all. When we select materials, we consider international ideas." Shen Zhenghui looked at Li Hong again, "Do you think so?" Li Hong nodded, but she also said, "We can indeed do it.  Not enough." The conscience of heaven and earth, before Shen Zhenghui came up with the example of "Magic Apprentice".  Li Hong already felt that she had done enough and was conscientious enough, but now she had to admit that she really wasn't good enough or professional enough.  "I don't want to criticize you or hurt your morale." Shen Zhenghui swept around the dining table and said, no one is interested in eating now.  "I just want to explain the direction and strategy for future development," he coughed. "Actually, I am doing the same thing as you, trying to open overseas channels. Of course, my resources are much richer than yours. "The Magic Apprentice"  "It is a pathfinding stone. In the future, there will be more and more works similar to "The Magic Apprentice"." Only Li Hong quickly understood what Shen Zhenghui meant.  While others were still thinking, Li Hong asked excitedly, "Chairman, do you mean that our comics can be animated as much as possible and distributed overseas?" "We can even counterattack the mainland!" Huang Wei was also a little excited.  stand up.  "We will talk about how to distribute and counterattack the mainland later." Shen Zhenghui waved his hand. His next step is to be an online TV station. The more film sources and programs he has, the better. It will be similar to the scale of Youku and Tudou in later generations.  Yayu holds a TV station in his hands.  The next ten years will be the golden development time for this type of website.  Then go public again and sell the stocks before the government chokes you.  Of course, Shen Zhenghui didn't want that day to come.  "Liu Xin is also an acquaintance of everyone. Oh, she is also a member of the board of directors." Shen Zhenghui said, "I think there should be closer cooperation between animation and comic companies in Japan and Pengcheng." Shen Zhenghui looked at Li Hong, "  Is your comics department also preparing to go to Japan to study hard?" He paused, "If comics are difficult to break through in terms of subject matter and creativity, I hope you can make achievements in converting novels into comics.  ." Li Hong was in a daze and felt that his mind was in chaos.  ¡°So we are not going to change the style and themes of Hong Kong comics in the future?¡± Ah Heng asked nervously.  "It's also good to retain a style, but A Heng, I have to say." Shen Zhenghui pursed his lips, "The market for the Hong Kong comic style you are obsessed with is too small, and animation themes cannot be produced at all." He said,  "There are only a few comics that have been adapted over the years, such as "Wind and Cloud" and "Heroes of China."" He spread his hands, "With the further decline of the Hong Kong film market, there will be fewer and fewer such adaptations in the future.  And the movie style is not your favorite Hong Kong comic style. I think you should accept the reality. But of course, I don¡¯t force you. It makes sense to keep multiple styles as reference within the company. "A Heng¡¯s expression is very ugly.  , rather than being shocked by the cruel reality revealed by Shen Zhenghui, it is better to say that he was angered by Shen Zhenghui's arrogant attitude.  No one was in a good mood while eating this meal. Everyone was thinking about Shen Zhenghui's plans for the future.  Li Hong's mood here is particularly complicated. On the one hand, she sees that Jinhong Comics, which is at a bottleneck stage of development, may gain new momentum and direction for development. But on the other hand, she seems to also see that domestic cartoonists  Their status further declined and they were reduced to painters adapting novels.  But sometimes we have to accept the reality. The development of domestic comics is restricted not only by policies. As far as the industry is concerned, the domestic comics industry?It is an industry that seems to have no future.  Even though Shen Zhenghui has established a benchmark like "Jinhong Comics", it is children's cartoons that make money. Young and adult cartoonists still live a hard life. In terms of industry scale and government support, Chinese cartoonists  We are far from enjoying the level of Japanese cartoonists, which means that there are still too few talents in the entire industry. Compared with online writers who are developing rapidly, cartoonists can only be a pitiful handful.  Yan Kai has been jumping up and down in Taiwan over the years, but when communicating with old friends, he also bluntly stated that he could not survive based on comics alone.  An animation industry chain must be built and relied on, but a large part of China's animation industry chain is in the hands of Shen Zhenghui. More importantly, he also controls the export industry chain.  This basically means that things must be done according to Shen Zhenghui¡¯s ideas.  Of course, he also made a certain gesture and told A Heng that he could keep some of his ideas.  But for the arrogant Ah Heng, whether he can accept this kind of charity-like attitude is very questionable.  Li Hong naturally looked at A Heng frequently with great worry.  But it seems that the long-term hard work or the increasing age have made him less impulsive. After Shen Zhenghui told his own thoughts, A Heng had no special reaction.  Finished eating.  Shen Zhenghui went home. His parents' house in Pengcheng was still kept, and they also hired an aunt to take care of the daily cleaning. Therefore, Shen Zhenghui didn't feel out of place when he returned to his home, and the room he entered was not a dusty room.  After Shen Zhenghui left, Li Hong and his party gathered together in a late night snack shop for a meeting.  For Pengcheng.  Although most of its residents are not natives of Lingnan, it is still tainted with the customs of Lingnan. For Lingnan people, or typical Yangcheng people, 8 or 9 o'clock in the evening is the time when nightlife begins.  This group of animation workers have never regarded abiding by work and rest schedules as their dogma.  They spontaneously met in advance to discuss countermeasures for their own future and interests.  "Actually, this is quite good." Huang Wei said, "I would be sick if I were doing a children's cartoon. If it were a cartoon of the level of "The Magic Apprentice", I would be quite interested." "I'm worried.  What¡¯s more, if our position is to adapt novels into comics or cartoons, will we soon lose our status as original authors and become a tool?¡± Li Hongyou has more ideas. In a sense,  She is an idealist and has never changed. She will never lose her principles just because Shen Zhenghui helped her realize her dream to some extent. "This is very detrimental to the cultivation of our own cartoonists, and most Japanese cartoonists are not  Illustrations of novels, right? " "They have illustrators." Another executive named Su Qing said, "Nowadays, if the novels are popular, it is not surprising that they will be adapted into comics.  And isn¡¯t there a cartoonist like you are talking about? Isn¡¯t Takeshi Obata the cartoonist who became popular because of ¡°The Soul of the Game¡±? In fact, if you think about it carefully, Japan  The acg world is not completely clear-cut. Just like works such as "Fate", many games and novels have been adapted into anime after they became popular.  "So I think you are overthinking," Su Qing continued.  "Director Shen just said that there is such a direction, but it does not mean that it will be exactly this direction in the future." He stopped and looked at A Heng, "Didn't he also agree to let A Heng continue to draw Hong Kong comic style comics and  Animation?" When I mentioned this, A Heng's face looked a little scary.  ¡°Does he just want to use our channels to promote Liu Xin¡¯s works?¡± Another executive named Qin Ming asked.  "How is that possible?" Su Qing said with a slightly disdainful tone.  "Isn't "Magic Apprentice" already a big seller in Europe? There must be channels for them to help us play." "But our channels are cheap!" Qin Ming was not to be outdone, "Maybe "Magic Apprentice" doesn't exist at all.  He didn't make any money. His channel fees were too high. Seeing that we also had channels, he wanted to merge the two channels. " "It's a good thing no matter what," Huang Wei couldn't stand it anymore and said, "He is the chairman.  , Liu Xin is also a director, so don¡¯t treat us like another company trying to trick us. " Qin Ming was a little resentful, "I think it should be considered this way. By doing this, Director Shen actually put us all under Director Liu's company.  ," He glanced at the people around him, "This will make it easier for Director Liu's company to make money. You know, the labor costs of our companies in China are less than one-third of those of Japanese companies. " Li Hong felt a little uncomfortable.  Unfortunately, these people only think about their own status and interests rather than their work. "Mr. Qin, do you think you can make it?"Animations like "Puhai Fortress" and "The Legend of Wukong"?  " "It's not impossible!  Qin Ming spread his hands and said, "I guarantee that the production cost will be lower than that of Japan."  " "Then how to release it?  Li Hong asked. Qin Ming was tough, "It's not like it can't be released in China!"  " "But the bulk of the box office is in places like Japan.  "Li Hong said. Qin Ming was a little confused, "Chairman Shen can't keep doing this," he said, "We all have shares.  Specific things are also done by us.  " Li Hong took a few calm breaths and said, "Does the middle and senior management of any domestic animation company or comic company have better treatment than us?  " Everyone looked at each other a little. Li Hong is a veteran and has a high prestige in the animation company. She has the best relationship with Liu Xin, so everyone present takes her as the leader. " We are not not working!  "Someone muttered. "Then if you switch to another company, will the conditions be better than ours?  " Isn't this nonsense? Shen Zhenghui's animation company is basically the first in the country, so no one said anything. Li Hong continued to ask, "Have you ever thought about whether you can do better than in the company if you go out to work?  More opportunities?  " Same silence. Huang Wei made the final decision, "I think we can take another look," he looked at the expressions of his colleagues, "Maybe what he is going to do is not necessarily what we are worried about.  " "And he obviously didn't have much time to stare at us.  "A Heng said a heart-wrenching truth, "We still have to rely on us to do things.  " Li Hong nodded, "I agree.  " "I agree too.  "Miscellaneous voices rang out. (To be continued, please search Piaotian Literature. The novels are better and updated faster!
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