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Volume 1 Chapter 232 Hype is a great science

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    The "Hero" crew, or more specifically Director Zhang and the distributor, hate reporters like this and questions like this.  This must be the case, everyone hates such comparisons.  You just announced that I will invest 240 million in my film, and then there will be a film announcement that will invest 300 million, which is a slap in your face.  Reporters also asked for your opinion on the matter of being slapped in the face. Isn't this just causing trouble for you?  Of course, with Director Zhang¡¯s status in the world, he can naturally say in an understatement that the quality of the movie will speak for itself, and then belittle the movie "Shanghai Fortress".  After all, this is an animated movie. It has only been released two years ago and the plot has already been released. It is completely unlike the "Hero" he is directing, which is full of mystery.  Director Zhang naturally believes that his movie will achieve a high box office, but he is not suitable to comment on "Shanghai Fortress" in a mocking tone for two reasons: 1. The director of this movie, Shen Zhenghui, has greatly proven in the commercial field  He is now the number one commercial director in Asia. Although most of the box office is made in Japan, the cumulative box office is already very impressive. In absolute terms, he should be considered the number one commercial director in Asia. Director Zhang's movies are among the best in Asia.  We still need to discuss the Japanese distribution with Kasuga!  Secondly, the investors of this film are very powerful. Don¡¯t look at the names of the investors. Everyone doesn¡¯t know them very well. However, the backgrounds of these companies are no smaller than the others. People in the industry only need to take a look to understand that this film was not shot under orders.  It's what the second generation red people use to launder money.  Based on these two reasons, the crew of "Hero" used Tai Chi during interviews and talked about useless nonsense with unusual objectivity.  For example, "The final box office is the standard for testing the quality of a movie. The box office has not come out at all now. We don't know what will happen in the end. But we are very confident in "Hero" itself and believe that it will definitely set a record for domestic films." "More than four  100 million yuan in box office?" Some reporters who were ignorant dared to ask this.  Damn it, "Assembly" is a two-part movie. Even the highest box office is only over 200 million. If you dare to quote 400 million, it is a box office record for domestic movies.  Whose money did you take?  Moreover, at the end of "Assembly", there is a big weapon like group tickets. The former vice chairman of the army came out to stand and the army organized to watch. Can we offset this advantage?  Director Zhang¡¯s teeth hurt when he was asked.  "We are very confident in "Heroes"." He said, "Such a high investment is mainly in foreign markets. The North American distribution rights currently sold for "Heroes" have recovered the cost, and the domestic box office and other  It¡¯s pure profit. We have no pressure on the box office, but of course the higher the box office, the better.¡± ¡°So, can you make a prediction about the box office of ¡°Shanghai Fortress¡±?¡± The reporter who asked this question definitely has no good intentions.  "How can I predict this?" Director Zhang pretended to laugh boldly, "But based on my understanding of Director Shen, he will definitely not lose money when making movies." "You mean this movie can earn more than 700 million  box office?" a reporter exclaimed.  ?????????????????????????????????????????????????????????????????????????????Is it x in your head?  Director Zhang cursed in his heart, "What I mean is that he is very likely to be like us. He has sold the copyright before the filming of the movie to recover the cost. 300 million yuan is only more than 30 million yuan in US dollars. This is  It¡¯s not difficult at all for a director like him who has channels.¡± ¡°Are you saying that our domestic film investment is unable to increase because of the lack of external sales channels? Is this what you are trying to do this time?  "A reporter asked as he hit the snake with a stick.  Director Zhang really had no intention of continuing to answer such idiotic questions, so he muttered a few words and ended the press conference.  But it was written by an unscrupulous reporter.  Naturally, it will help Director Zhang extend more grievances and resentments. Of course, Director Zhang himself will also make public opinion develop in a direction that is beneficial to him.  But he can't control tabloids and the Internet that have no integrity.  The reporters wrote happily, thinking that this was a heavyweight direct showdown. They completely forgot that at this moment, "Shanghai Fortress" had not even established a crew. A lot of news was blown out. In addition to the director, the investors had not yet been confirmed.  .  Nothing else.  Shen Zhenghui didn¡¯t stay in Japan for a few days before he had to take his two assistant directors, Miyamoto and Lu Yang, to the mainland again.  This time we not only have to meet with investors, but also with filming partners to discuss the technical issues of the shoot.  This time, in addition to Bayi Film Studio, Changchun Film Studio and several other film studios are also trying to get involved here. After all, with an investment of 300 million yuan, just a little bit is enough to last for several years.  This can be regarded as a great boost to GDP. After the news was released, not only the entertainment industry, but also the major film studios and film companies were moved. At this time, even Shen Zhenghui would not be able to make this movie. Many people in the system were waiting for support.  The filmmakers will also promote the continuation of this 300 million yuan project, soIt is not unreasonable for the director's "Hero" to receive so much preferential treatment.  Therefore, the warm reception Shen Zhenghui received in the mainland is sufficient reason.  There are people who promote prop production, assistant directors, stage managers, artists and even scriptwriters, not to mention actors and actresses.  "Shanghai Fortress" has already been released as an animated film, so the entire story structure and characters have long been figured out by interested people, and others will point to the characters and recommend it.  Shen Zhenghui was extremely troubled by this.  Fortunately, Wang Anping helped him withstand the pressure from investors. These so-called big guys in the entertainment industry are just like that. If they really don't give face, they won't give it. An investment of 300 million yuan must be responsible for the investors.  , you don¡¯t have a dime to spare and you still want to recommend a heroine?  Fuck you!  It would be great to use your people. Don't be chirping. If you have the ability, go take it out on the granddaughter of the Vice Chairman of the Military Wei Dynasty!  As long as the few state-owned enterprise bosses who have invested in me don't come out and tell Director Shen to give me a favor and let my adopted mistress play the heroine, Shen Zhenghui will have no pressure on the casting.  However, another side effect of the film's production was that it caused waves in Japan. Shen Zhenghui did not expect that the Japanese media showed endless interest in his live-action "Shanghai Fortress" and followed up and reported on it, because the original "Shanghai Fortress"  "When it was released, it was titled "Tokyo Fortress 2."  As a result, 2 is now going to be made into a real person!  This aroused great indignation among the majority of otakus. They all expressed why the Japanese film company was so unsatisfactory and why "Tokyo Fortress" could not be made into a real person. This is simply a shame for Japan, the so-called two-dimensional Japanese empire.  The Japanese media also intervened in this debate in a serious way. First, they sought out a group of so-called senior film insiders to discuss the feasibility and prospects of this film adaptation.  A group of second-rate Japanese directors are discussing the live-action version of "Shanghai Fortress".  The conclusion I came to is that if you don¡¯t spend a lot of money, you won¡¯t be able to shoot well at all, and if you don¡¯t spend a lot of money, it will just be a fool¡¯s errand.  All in all, it's all nonsense.  Everyone knows that with more money, you can make thrilling pictures, and Cameron is a precedent.  It has been several years since Japanese live-action directors have directed such a high-tech film with large capital investment, and all of them seem extremely unsure.  A director said that 300 million yuan may be able to produce good visual effects, but if it is produced in Japan.  Three hundred million yuan, almost four billion yen, is absolutely unstoppable - not enough money.  When Murahama Akashi burned money to produce "World Combat Story" and "Battle Fairy Yukikaze", he spent tens of billions of yen.  And "Final Fantasy: Soul Within" exceeded 15 billion yen, but this film died miserably.  The central ideas of these directors are very clear.  If you want to achieve the same visual effects as cartoons when making cartoons live-action, the investment must be no less than cartoons. Otherwise, you might as well watch cartoons.  Such a high investment will face the consequences of not being able to recoup the cost in the end. After all, not every film has good luck.  However, some people have analyzed that one of their development ideas can be seen from the actions of Shen Zhenghui and Haruhi.  It is to deeply explore anime themes and adapt them into live-action movies and TV series. If it can continue to be successful, it can be regarded as a good development direction for Japanese movies.  After all, Japanese movies are like a backwater.  If there is any characteristic, it is probably that it is more closely integrated with acg. If acg can be made a breakthrough in movies, this will also be of great benefit to Japanese movies.  This can be regarded as a more insightful view among several comments. This analyst also specifically said that the reason why he filmed "Shanghai Fortress" instead of "Tokyo Fortress" was that Kasuga's idea may be to test the waters.  "Tokyo Fortress" must have higher investment than "Shanghai Fortress" (I don't know how this conclusion was reached, but Japanese public opinion generally thinks so).  Moreover, "Shanghai Fortress" can attract investment from China, which means there is no financial pressure on Kasuga.  So if "Shanghai Fortress" is a box office success.  Kasuga will definitely start investing in the filming of "Tokyo Fortress". Judging from Masahiro Higashi's previous work on "The Bizarre Incident of Ryoko Yakushiji", Kasuga does have plans to join forces with the ACG industry to develop live-action films.  This view soon became a widely recognized view in the public opinion circles, so the "Shanghai Fortress" crew preparing in mainland China attracted more attention from Japanese reporters. Japanese reporters even swore that in order to ensure the success of "Shanghai Fortress"  International box office, "Shanghai Fortress" will definitely use some Japanese actors, and even European and American actors, and they worked hard to get information about this possibility.  At this time, the crew of "Hero" should really be happy that their movie will be released on the National Day, and the release of "Shanghai Fortress" is far away. Although it is advertised that it will be released during the Spring Festival in 2003, no one knows  I know that this is most likely just encouraging news. How can such a big scene and post-production be completed in less than a year?So far, you haven¡¯t even chosen a role!  Casting is also a headache for Shen Zhenghui. Because it is a domestic investment, of course the protagonists must be Chinese.  Many Hong Kong actors either sought recommendations from their connections or recommended themselves, claiming that remuneration and other matters were negotiable, to which Sham Ching-hui did not respond.  Speaking of which, China's domestic film actors are somewhat out of schedule. In the future, they will rely on years of market training to produce some big names with box office appeal. Even so, most actors still have to rely on the training of TV series.  Aren't all the so-called "Four Little Actresses" born as TV actors?  Of course, Ziyi and Gong Li are special cases.  Shen Zhenghui's first consideration was the male lead. This male lead did not need to have very good acting skills. It was enough to show a good middle-class aura. Therefore, Zhang Jiayi, Zhang Hanyu and Liao Fan, who he had collaborated with before, were not very good.  It fits.  But the role of Yang Jiannan can be chosen from among them.  However, the beards of Zhang Hanyu and Liao Fan were so distinctive that if they were removed, they would lose their taste. Therefore, Zhang Jiayi, who had no beard, won the role of Yang Jiannan. Anyway, Shen Zhenghui felt that Zhang Jiayi was still hesitant in "One Servant, Two Masters"  Yu's appearance fits the look of a loser in love like Yang Jiannan.  As for the male protagonist, he only needs to be young and good-looking.  So many big names in the acting circle were directly dismissed by Shen Zhenghui, and the memory of Zheng Chao came into his mind.  This guy is currently filming a very popular TV series, starring in the role of an emperor, but compared with the movie role with an investment of 300 million, the TV series is nothing!  It¡¯s settled.  In addition, the role of the old general is also very important.  Many of Shen Zhenghui's flattering lines are designed for this old general, so the role of this old general is more important than any other character.  Uncle Dao Ming and Uncle Guo Qiang were too strong and too show-stealing to be used. Teacher Baoguo couldn't be used either. These guys just stood there and stole the show.  Therefore, we need an experienced actor who is gentle and quiet to accompany the play.  Shen Zhenghui took a look at the list given by the deputy director of Bayi Studio.  Based on his meager experience, he felt that Teachers Du Yulu and Teacher Li Xuejian were more reliable. The list of "Emperors" could not be used at all. Considering that Teacher Li Xuejian was seriously ill and was still recovering, it was just right to use Teacher Du Yulu to play the role.  The age is also worthy of it.  For this film, Shen Zhenghui still had a bit of a bad taste. He lobbied Wang Anping if he could send a navy man who knew aircraft carriers to guide some filming.  In addition, can this director also appear in the movie and play the commander of our aircraft carrier battle group?  This suggestion surprised Wang Anping.  "It's not enough to ask for guidance, but you still have to star in it. It's hard to pass, right?" "Isn't this propaganda?" Shen Zhenghui said, "You can send someone who often travels abroad!" In fact, this is almost a designation.  Let Zhang Juzuo play this role.  "This needs to be decided by the higher-ups. Let me ask my grandfather for you." Wang Anping thought for a while and replied. ??????????????????? Almost all the other supporting roles are made by capable actors, firstly for their acting skills.  The second reason is that it is cheap, and Shen Zhenghui will soon find out.  Compared with male characters, it is much more difficult to determine the role of female characters.  The list of characters spread quickly.  However, there is only a recommended list for female characters, unlike male characters who are quickly decided.  Zheng Chao, the lucky one, has been cursed by countless peers in the industry, and the rest of the characters failed to make any waves. This kind of casting can be considered quite satisfactory.  Many actors who thought they were capable stopped working after seeing the casting list.  However, the list of female characters attracted much more attention. Seeing that there was not a single Hong Kong actor in the cast list, a Hong Kong newspaper actually issued an article denouncing this as discrimination against Hong Kong, and even used Maggie Cheung in "Hero" as an example.  Mainland actors are not good at all.  Such reports of vomiting acid are nothing more than the whine of a negative dog. Just by looking at the list, everyone will clearly understand the nature of this movie.  However, the reference list given to Shen Zhenghui by the mainland assistant director was too broad. Except for the male roles, which were chosen early by Shen Zhenghui, there were too many female roles, so every actress on the list hoped to win.  Even Ziyi, director Zhang¡¯s queen in "Hero", found a way to contact Shen Zhenghui and said that she could receive a friendly price for the film to play the role of Lin Lan, a female soldier.  Shen Zhenghui laughs on the surface, but in his heart he expresses contempt. How can a female soldier who attracts college students be played by a small tablet?  Do you have such a style and temperament?  Can you hold up in military uniform?  At this time, Shen Zhenghui was completely unaware of how much trouble this rumored shortlist of female roles would cause him, but he immediately felt it, not only because reporters were chasing after him and his assistant director in the hope of getting the selection.  The latest news about the role, anyone who knows him calls him to promote the heroine.??Of course, if you want supporting actresses, we have them too.  Mr. Han made such a call, and the Wang brothers of Huayi also called to promote their actresses. In the end, even Shen Zhenghui's father, Shen Xingguo, called Shen Zhenghui personally.  "No, dad, don't you know that the movie I made is a 300 million yuan movie? Why are you trying to get me a TV actress? She only appeared in the TV series you invested in, and she is not an artist you signed. Have you done anything?  Wrong. " "Well, dad, don't I have a lot of face? Why don't you just show up in the movie for a few minutes? I'm your dad, so I have to give you face, right?"  There are so many people who want to give me face, and even more people have more face than you. "What does it mean to have more face than me? I am your father!" "Does your mother know that you made this call?"  What's going on? " "Are you sure you don't want to explain to my mother that you have no unspoken rules? " " Nonsense, I don't have any! " These situations made Shen Zhenghui feel a headache, and the external media's fueling the situation became even more serious. They went to consult everyone.  A female star's opinion. All the female stars said that they would not refuse Director Shen's call. Shen Zhenghui felt a lot of pressure.  But on the other hand, "Heroes" is even more stressful.  The investment of 300 million yuan attracted the attention of the entire entertainment industry. Director Zhang anxiously followed the entertainment news reports every day. However, the reporters were very interested in the casting of the heroine of "Shanghai Fortress" and reported without any fatigue.  The big guys in the entertainment industry are also constantly blowing the news about their promotion business.  In the end, Wang Anping called Shen Zhenghui and said, "It's enough to hype it up. Don't go too far. Be careful that the heroine selected will be under too much pressure and the media will throw dirty water." Shen Zhenghui was extremely angry, "It's not me who is hyping up this matter.  You did it.¡± The Japanese media are as active as the Chinese media. For a long time, Japanese audiences have been mentioning "Shanghai Fortress" as enthusiastic casters, and the information of the actresses on the list was also exposed in the Japanese media.  spread.  This kind of effect made many planners feel that the crew of "Shanghai Fortress" really understood the principle of hype.  Shen Zhenghui finally discussed with his assistant director and decided on the first and second female roles. Xu Qing, who played Ren Yingying, got the role of Lin Lan, the female soldier, and Lu Yiyi gave it to Zhou Xun.  If these two accept it, the main role will be completely confirmed.  After the news came out, there was another uproar, and many people were shocked.  The trend of discussing why we chose this way is expected to continue for another two to three months.  (To be continued)
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