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Volume 1 Chapter 175 Downwind

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    Shen Zhenghui, Liu Xin, and Aonuma Tomoaki spent an absurd night together.  ¡ª¡ª23wx- Both women have a deep insecurity about the future. The deeper this insecurity about the future is at this moment, the more indulgent and free they are at the moment.  This also affected Shen Zhenghui's mood, making him think that he would be drunk now.  After pampering the two of them, Shen Zhenghui booked a flight back to China.  There is no need to continue to stay in Japan. The situation of each company under his control is being summarized to him. The Hong Kong-style cartoons produced by Original Dynamics make more money than nothing. Although the cartoons produced have been well received after being broadcast in Hong Kong, the money cannot be made.  not much.  Investors only make small profits, which greatly damages their interest in investing.  Now the only choice is to put all the treasure on Liu Xin's animation company. The production of TV animation can ensure the normal operation of the company. If the production of "The Legend of Wukong" is completed and a box office success, and can maintain profitability, then this department's  Profitability can ensure the continued growth of Shen Zhenghui's entire animation industry.  So Liu Xin's work is actually very important.  But currently, what is more important to Shen Zhenghui is obviously the movie "Assembly".  The sample film has been submitted for review and passed quickly. The main arrangement is the release of the film. According to Shen Zhenghui's idea, the film should be released in May or June. In between, there will be a concentrated period of publicity time, but when he arrived in Pingjing  When he arrived, Wang Anping came to him.  "The film needs to be released in advance, preferably before April." "Why? Is it too tight?" Shen Zhenghui asked, "Is there any unexpected situation?" Wang Anping seemed unwilling to continue talking about this issue.  As if he was looking for a random reason, "The movie market has been very sluggish in the past few years. Because of your relationship, I invested in and built many cinemas. Basically, they were barely breakeven operations. Even Poly Company was losing money in distribution. Everyone  They are all waiting for it! Now that your new movie is released, they are all waiting to drink your soup!" Shen Zhenghui absolutely does not believe this reason. Poly Company is a large and complex company, and film distribution is only a small part of its business.  Pointing at Shen Zhenghui to eat.  Shen Zhenghui absolutely didn't believe it.  Wang Anping said that it is possible for movie theaters to operate at a loss because the movie market is indeed sluggish and the box office of domestic movies is sluggish.  There are not many imported blockbusters.  No one has spare money to go to the movies.  But losses are only on paper. If the overall assets of the cinema are included, the increase in assets certainly does not come from movie tickets.  But Shen Zhenghui had no intention of arguing with Wang Anping.  "Whatever Poly and China Film are going to do, I just try to cooperate as much as possible. I am not the one responsible for the distribution." Wang Anping breathed a sigh of relief. "We plan to release the first part at the end of March and the second part at the end of April. Before that, there is a package  "Please take a look at the publicity plan." "Show it to me?"  It lags far behind. The entire publicity plan is quite satisfactory and has no bright spots.  Although he was very generous, he actually thought of using the CCTV platform to promote his film. There were many gimmicks, such as the war film with the largest investment, star lineup, etc., but for Shen Zhenghui, basically nothing was mentioned  On point.  "Have you seen our promotional video?" Shen Zhenghui asked.  "I have seen it, and my grandfather has also seen it, and he praised you for doing a good job!" Wang Anping replied.  "Can you use CCTV to play a promotional video?" Wang Anping was a little dazed, "Well, how do you want to broadcast it?" "Can it be on "News Network"?" Wang Anping almost laughed, "How is it possible, "Film and Television Simultaneous Soundtrack"  "It's not bad enough." "This gimmick isn't enough!" Shen Zhenghui started thinking, "Let's think of a way. We can invite old soldiers and cadres to watch the movie at the premiere. Of course, it would be best if your grandpa can come out.  What do you think about the possibility of appearing on "Xinwen Lianbo"?  We also invest in publicity expenses for various local TV stations and ask them to play our trailers. Major theater chains and theaters ask them to play our promotional videos before playing other films. This will give them a discount and try to advertise in newspapers in various places.  , do publicity, highlight our advantages, an investment gimmick of 100 million yuan is not enough, plus the publicity expenses, let me publicize that it costs 150 million, highlight the concept of a blockbuster, it is best to publicize that it is different from Hollywood war movies  That¡¯s how it works.¡±  "How much will this cost?" Wang Anping was a little worried.  "Advertising is necessary, and you have to have confidence that we can make money back." Shen Zhenghui said with determination, "I ask all Chinese people to know that this film is going to be released, and they have to be interested. They can say they don't want to  Look, you can¡¯t say you can¡¯t see it.¡± ¡°How is it possible,¡± Wang Anping said, ¡°At most, it can only be released on time in a few big cities and some provincial capitals, but small cities can¡¯t take care of it at all.¡± ¡°This shows that the film market is still huge.  "It's very small given the current situation," Wang Anping said, "I started building the cinema because of you. If you can't make money by then, you have to pay for my investment."  "You've made a lot of money just from the land price, so you can't make any money?" "Isn't it possible to just show movies?" "Isn't there commercial real estate around the cinema?"  He laughed and said, "It's called commercial real estate if it can be sold, but it's called a loan if it can't be sold?" "Don't worry, it will definitely be sold." Shen Zhenghui's proposal is not unworkable. Poly's strong background proves that they can do it.  As Shen Zhenghui requested, in just a few days, "Assembly" appeared on TV stations and newspapers in major cities such as Pingjing, Puhai, Yangcheng, Rongcheng, Pengcheng and other political centers, financial centers, provincial capitals, and large and medium-sized cities.  "Assembly", the earth-shattering explosion scenes and cruel battle scenes of "Assembly" were played on the radio, which still made many viewers confused.  Is this a new TV series?  The scene is quite grand, the characters are all familiar faces, and the production quality seems to be very high!  Many people watched the clips of the promotional video and called the TV station to ask when the TV series called "Assembly Number" would be broadcast. This made the staff of the TV station dumbfounded. It was clearly explained in the promotional video that this was a movie.  , will be released in most cities during the Tomb-Sweeping Day on April 5th.  At the same time, local newspapers in various cities also published advertisements for "Assembly Number", with an investment of 150 million.  Avatars of various ace actors.  The movie was promoted straightforwardly, and then there was a bombardment of publicity for more than half a month, making everyone aware of the existence of such a movie.  Major media outlets also spontaneously acted as voluntary propagandists.  The concept of domestic blockbusters is too new.  Chinese filmmakers are still immersed in the old-fashioned way of thinking and are unable to resist the cultural output of American blockbusters. The emergence of domestic blockbusters has made everyone want to take a look.  I want to know if this model will work.  The army also responded, and Pingjing will be released earlier, on March 28th.  Several old Red Army, old Eighth Route Army, old People's Liberation Army, and veteran cadres in Beijing were invited to attend the premiere ceremony of "Assembly (Part 1)". The Minister of Defense also attended the premiere ceremony.  This publicity is a bit distorted. It was originally a commercial blockbuster, but it was promoted like this and it seemed like a complete blockbuster with the main theme. At the premiere ceremony, the Minister of Defense recalled the glorious traditions of our army and expressed his appreciation for  The living veterans of the Red Army, the Eighth Route Army, and the People's Liberation Army expressed their condolences and said that they must remember history and deeply understand that the current happy life is hard-won. This made the director Shen Zhenghui sitting below feel on pins and needles.  The other members of the crew fit into this atmosphere very well, including the actors.  Veteran cadres who had participated in the filming also gave their own personal accounts, talking about their thoughts during the filming and recalling the days of fighting. The whole scene seemed serious and sensational.  Then, the news really appeared on "Xinwen Lianbo".  This also produced another effect, that is, everyone from top to bottom regarded this film as a political film with the main theme. Many units organized collective viewings of the film. Originally, this was not part of Shen Zhenghui's plan.  But now that it has appeared, it is a good thing. However, the box office generated by this way makes Shen Zhenghui feel a little weird. It feels as if he is not filming "Assembly" but "The Founding of the People's Republic of China".  Three days before the release, the box office was full, but most of it was contributed by government agencies. Pingjing released it a few days in advance to ensure that the theater was booked by government agencies.  No one knows how long this craze will last, and Shen Zhenghui is also a little disappointed with the fact that the nationwide release time is not uniform.  It was released in Shanghai one day later, on March 29th, but other places still had to wait for copies. Shen Zhenghui couldn't help but sigh to himself, it would be better if more copies were made in Japan.  Soon, the expected and unexpected happened.  At 8:55 on April 1, 2001, the US Navy's EP-3 reconnaissance aircraft flew over China's exclusive economic zone 70 nautical miles (110 kilometers) southeast of Hainan Island, China, and collided with the J-8ii numbered 81192 driven by Martyr Wang Wei.  The fighter jets collided, the J-8ii fighter jet crashed, and Wang Wei parachuted and his whereabouts are unknown.He was later confirmed to have died.  This incident suddenly became hot news and attracted the attention of the whole society. The Americans¡¯ intention to press forward step by step became clear. A new wave of nationalism and anti-American thoughts also brewed and broke out. The whole society was shaken.  Several demonstrations took place, and the U.S. Embassy in China also encountered demonstrations.  And this matter is an opportunity for "Assembly Number".  China is currently facing the most severe internal reform situation. China¡¯s economic czar is making drastic changes to China¡¯s economic system and market system. The entire reform process is very painful and has caused many unstable factors.  Externally, the United States can be said to be pressing China step by step. From the Belgrade embassy incident to the plane collision in the South China Sea, it can be said that China has become the next target of the United States, and the pressure on its leaders is very high.  Marx said: People create their own history, but they do not create it as they please.  Not created under conditions chosen by themselves, but under conditions directly encountered, given, and inherited from the past.  The traditions of all the dead ancestors haunt the minds of the living like a nightmare.  It is precisely in times of revolutionary crisis, when men seem to be busily transforming themselves and everything around them, and creating the unheard of, that they tremble to call upon the spirits of the dead to serve them, borrowing their names, battle-crys, and clothes.  , in order to wear this long-revered costume and use this borrowed language to perform a new scene in world history.  For the Chinese, Marx¡¯s judgment is also applicable.  Even if you don't want to fight.  I also know that if my attitude is too weak at this time, I will only suffer greater losses.  It is very difficult to externally grasp the way of fighting without defeat.  At the same time, it is necessary to control the domestic situation. It is very terrible for young people to instigate. This is something that the Chinese government has long been aware of.  "Assembly" took this opportunity to enter the leader's sight.  In a sense.  Assembly is a war movie with a main theme.  Leaders naturally think this way: looking back at history.  Drawing strength from history, there are certain lessons to be learned from it.  "Assembly" reproduces the fighting scenes from the 1940s to the 1950s in Japan. On the one hand, it affirms the legitimacy and justice of the regime.  On the other hand, the war with the United Nations showed another signal: I was not afraid of you back then, am I afraid of you now?  Whether it is to cheer yourself up, let your own people vent their anger, or send some subtle signal to foreign countries, "Assembly" is a good choice. It does not involve some kind of hard statement, but some kind of spiritual  transmission of will.  Of course, some leaders believe that such publicity may cause some misunderstandings and add fuel to the fire.  However, the top leadership obviously has other thoughts: Our own military is promoting this film. If we suddenly stop promoting it, it will appear that we are really timid. Therefore, we must not only maintain the promotion, but also increase the intensity of the promotion to show that  Our basic attitude can be regarded as an explanation to the people.  So the original spontaneous collective movie watching turned into a command behavior in a certain sense. Documents were issued from top to bottom, and strengthening patriotism propaganda and education became a mere name.  This overly bloody and violent war movie has become a must-see movie for primary and middle school students.  At the same time, the publicity of "Assembly" itself and the fermentation of the plane crash incident caused more people to be attracted to the two things at the same time, thus creating a certain connection.  Pingjing's brother started to tell a new joke. In order to show its determination not to surrender to the United States, the central government decided to vigorously promote the "Assembly" to show the United States that they were not afraid of you in North Korea then and are not afraid of you now.  The endless group viewings are proof of this.  However, the gorgeous scenes, plain style, and plot tension of "Assembly" left a deep impression on those who have watched the movie. Even old viewers who often watch war movies have to admit that this big scene is better than ever before.  War movies are much more exciting. The realism of bullets and explosions rivals those of Hollywood blockbusters. The battle scenes throughout the movie are so tense that you don¡¯t even know how long you have been holding your urine.  Because of this, the reputation of "Assembly Number (Part 1)" spread quickly, and the release date of "Assembly Number (Part 2)" a month later made people who watched the first episode feel a little itchy. The next episode is mainly about  Resisting U.S. aggression and aiding Korea, under the current circumstances, this movie is a way to vent everyone's emotions.  Shen Zhenghui looked at the box office data with a little surprise. It was 20 million yuan in the first week. This was because there were too few cities and theaters for the screening, and they were only concentrated in the capital and Puhai. In the second week, the plane crash made  The box office ushered in a big explosion, and the box office jumped to 42 million; in the third week, copies were sent to ordinary cities one after another, and the box office continued to rise, reaching 54 million. Seeing that the box office was so popular, it was absolutely  It's impossible to release a movie and draw it next month.  The last episode will soon face the next episodeAnd the situation of strong box office with oneself.  Sure enough, the box office continued to maintain a high level in the fourth week, still reaching 51 million. At this time, both Poly and China Film were hesitant to postpone the release of the next episode.  Shen Zhenghui firmly opposed it. At this time, it was time to strike while the iron was hot. After all, this craze would dissipate at some point.  After discussion, everyone decided to keep the original release time. After all, it was already decided, and changing the contract would be very troublesome.  So at the end of April and the beginning of May, "Assembly Number (Part 2)" was also released.  In fact, "Assembly Number (Part 2)" has been more popular than "Assembly Number (Part 1)". The content of the first episode was mainly concentrated on the internal website. When it comes to the second episode, it mainly shows the battle scenes to resist U.S. aggression and aid Korea.  .  Shen Zhenghui worked hard to represent this scene realistically. He spent a lot of money just preparing the tanks and vehicles of the US military in the early stage, and they were blown up several times in the movie. The staff of the Bayi Factory secretly criticized him as a prodigal son.  But in the movie scenes, the battle scenes are simply exciting to watch.  In the cinema, every time the U.S. military was attacked, there were cheers, and the losses of the volunteers were greeted with sobs.  There is a special short paragraph in the next episode. In the US military headquarters, a US military liaison officer excitedly reported to the commander that the new Turkish brigade was brave and good at fighting. They ambushed a Chinese ** team and captured the opponent's weapon.  banner.  This made the US military commander very happy and asked them to take a look at the flag. After a while, a Turkish officer sent a flag with a blue sky and a white sun and a red ground.  The commander and his chiefs of staff looked at each other.  This scene triggered roaring laughter, and the flag is still preserved in the Turkish Military Museum as a record of their achievements.  "Assembly Number (Part 2)" achieved a box office of 56 million in the first week of its release. At the same time, the box office of the previous episode dropped to 31 million. According to the calculation of the box office of "Assembly Number (Part 1)"  It is enough to cover the cost of the entire film, and the next episode will be pure profit. The success of "Assembly" not only shocked the Chinese film industry, it also had a greater impact in other aspects.  Shen Zhenghui, who participated in the celebration, also received a call from Horiguchi Natsumi. During the phone call, Horiguchi Natsumi excitedly reported that "Shaolin Soccer" has been in theaters in Japan for six weeks and has achieved a box office of 3 billion yen.  Obviously, the next release of "Westward Journey" makes everyone even more confident.  (To be continued)
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