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Season 2 Chapter 504: Crazy publicity, premiere after premiere

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    In order to promote publicity, both parties will do anything they can.  ¡À, However, no matter how much he publicizes it, Ridley can't escape his rut, but Chen Tiandu is different.  The media called his propaganda method "crazy" because he didn't even let go of his two sons who had just turned one year old.  "Do you want to see your 'idol' at the premiere of 'Iron Man'? Then go and support it." He posted a photoshopped picture of his son, all with funny expressions, and the line on the left forehead of the old man:  "Brothers and sisters must come." The younger brother on the right curled his lips, "Don't go to "Kingdom of Heaven." "Haha" Netizens saw this funny scene, and even if they had objections to Chen Tiandu, they still had to be cute.  .  No matter how much they promote Ridley and Orlando, they can¡¯t create a pair of adorable sons.  For this reason, Ridley specifically mentioned when he went on the talk show, "It is understandable that the publicity is not as good as their off-field assistance. Who said their off-field assistance is too powerful. I can't conjure a pair of twins immediately."  At the same time, in the conference room of AM Cinema in Los Angeles, USA, there were several cinema chain bosses sitting.  They are the director representatives of several well-known theater chains such as Century Theater, AM, and Imperial.  In view of the recent trend of the two movies competing for theaters, they had to hold a meeting to finally confirm the release scale of both parties.  In this competition for theater chains, the matrix has to step aside.  What can work, at most, is Chen Tiandu's past invincible record.  The real competition is between Warner and 20th Century Fox.  In the market predictions of several major theater chains, "Iron Man" was without exception rated as an A-level movie, which also proves that the theaters affirmed its quality, while "Kingdom of Heaven" is hard to say.  Epic movies are truly sunsets.  Still able to rise again in Ridley's hands.  No one dares to guarantee it.  Therein lies the contentious disagreement.  ??Like a giant theater chain like AM.  Not only in the United States, there are nearly 10,000 screens (including small suburban theaters), but in other parts of the world, such as Hong Kong, Taipei, Tokyo, Paris, London and dozens of other cities, they have control over thousands of screens, and their influence spreads all over the world  The scope of radiation power of this company alone is extremely huge.  They hold the main say in this battle.  Not too entangled.  Everyone exchanged opinions with each other and found that each other's ideas were surprisingly consistent, so there was nothing to worry about.  "In the face of interests, all relationships must be sidelined." Finally, the theater alliance announced the release scale of the two movies. "Iron Man" suddenly won the highest summer release volume in 4,105 theaters, while "Kingdom of Heaven" was released in the same period.  "Dynasty" is open in only 3,216 theaters.  Although it is not a small amount, in comparison, the attitude of the line dealers can be seen immediately.  Fox¡¯s publisher was so angry that he picked up the phone and called several major distributors.  It's a pity that Warner is also standing opposite, and it's in the United States where the dollar is supreme.  After all, they couldn't win over the US dollar.  "Chen, you finally fulfilled your mission. We won the best film schedule for this summer's release." Warner's head of publicity and distribution, Vanaro, walked into Matrix's office with a tired look on his face.  "Thank you for your hard work." Chen Tiandu invited him in.  I took the information he handed over and looked through it. It was the traditional "9010-ith-70%" sharing method. Depending on the release time, after deducting the operating costs of the theater, the remaining box office profit  , both the theater chain and the issuer will share the revenue in different proportions.  The weekly decreasing ratio is 9010. The ratio is only one to three weeks before the screening, and then the fourth and fifth weeks may be 6040, the sixth week is 5050, and the seventh week is 4060 The premiere week of 9010, also known as  In order to grab money during the week, the distribution company gets 90% of the net box office profit. Since most of the box office in the first few weeks is determined by the marketing effect invested by the distribution company, the share ratio will be very high, and then the box office will show  In order to maintain the cost of theaters, Warner will subsidize more profits to theaters in proportion to the decline in production rates. The fact that Warner can still obtain such a generous contract despite the resistance of 20th Century Fox has fully demonstrated its promotion and distribution strength.  . But apart from this, the release data of 4105 theaters made him even more happy. He nodded with satisfaction and asked with a smile: "Do you know the number of "Star Wars" films at the end of the month?  " Vanaro immediately said with a bitter look on his face: "Please spare me.  It was also the end of the month, so much would change after a month that no one could tell.  But you can be sure that the screening scale will never be less than 4,000 theaters.  "As he said that, he suddenly thought thoughtfully, "Chen, you don't mean that there will still be resistance to "Star Wars" a month after the release of "Iron Man", right?  " "You think too highly of me. After all, it's a popcorn movie.  Whether it will last until then, only God knows.  "Chen Tiandu just asked. In another time and space, this summer season is all about "Star Wars", so he can't help but pay more attention. "Midsummer is coming, and the summer season is about to kick off. People all over the United States are suddenly shocked.  ???, on the eve of this summer vacation, advertisements for this movie are appearing everywhere.  Turn on the TV, and a cool steel armor is being assembled under the operation of a robot.  Then the jets under his feet erupted, suddenly crashing through the ceiling of the luxurious villa, flying into the sky, and even competing with 21 fighter jets in the air.  And on the highways from Illinois to Maryland, you can see huge billboards all the way. The portrait of former star Kobe Bryant on the billboards has been replaced. Since the Eagle County incident, many of his billboards  All were removed.  Now replaced by a huge "Iron Man" armor with a cold face.  In downtown Los Angeles, on the platform of any bus stop, among the changing dynamic billboards, there is a poster showing a fierce collision between the armors of "Iron King" and "Iron Man", with clear characters in the center  Marked: "Works by Chen Tiandu!" Subtly reminding people of the news that the super blockbuster "Iron Man" is about to be released.  There is an even more arrogant advertising slogan below: "Nothing fails, wait for you to test it!" It is so arrogant that it has attracted the envy, jealousy and hatred of many people.  But there is no other way.  He is really awesome. In just a few years, he has already become a millionaire worth 30 billion US dollars. How can you still be like this?  After entering early May, major colleges and universities across the United States announced summer vacation.  The kids went crazy and started occupying all sorts of places they couldn't usually reach.  In the squares in front of various large shopping malls in Los Angeles, New York, and Chicago, actors wearing real-life Iron Man Mark 3 armor suddenly appeared, performing various action performances. When everyone was surprised to see the sound coming from Iron Man's palm,  When the special effects light blew over a prop car, both children and adults screamed in surprise.  This is an outdoor promotional event jointly produced by Matrix Marvel and the distribution company Warner. All "special effects" are simple light and shadow effects, produced by the combination of props, just like a small stage play, but this  The amazing visual effects still attract everyone to this Iron Man Mark 3 armor.  Of course, this small outdoor advertisement is just one type of viral coverage.  After these early large-scale publicity, although the "Iron Man" movie has not yet been released, the new Iron Man Mark 3 armor developed by "Matrix Marvel" has been launched for pre-order first, and the price of this set is as high as 5,000 US dollars.  This luxury toy has attracted tens of thousands of Iron Man fans to place pre-orders in just three days.  ????More Y players or superhero fans are still waiting to see the effect after the movie is released.  More and more Americans are experiencing an unusually lively and exciting atmosphere at the beginning of this summer vacation.  But young people are happy with it: "This is summer vacation, and this is how summer vacation should be spent." After eight years of hard work in Hollywood, Chen Tiandu has used one hit movie after another, and has put his name with the big names in Hollywood.  Selling works is closely tied together.  The director with the most billions in box office, the director with the most films in the top ten global box office rankings, the director who is about to catch up with Spielberg in the global box office, the youngest super director, etc.  With Spielberg getting older and James Cameron not coming out, who else in Hollywood can compete with him.  George Lucas?  Don't be kidding, this old man no longer officially directs.  What's more, the only one he can use is the "Star Wars" series.  Many professional film critics have never really classified him among the ranks of great directors.  The overwhelming publicity campaign of "Iron Man" in the early stage has already pushed back the territory of "Kingdom of Heaven".  Ridley looked anxious and kept yelling at Fox to express his dissatisfaction.  Twentieth Century Fox has invested hundreds of millions of dollars, so it is naturally impossible for it to drop the chain at the last moment.  As soon as we discussed it, we immediately invested another 20 million US dollars to increase the publicity cost to 100 million US dollars.  Therefore, the promotion of hardware finally caught up with the pace of "Iron Man".  Ridley also quickly shut up and went to promote the movie with peace of mind.  On the afternoon of Thursday, May 5, the Chinese Theater in Los Angeles, a theater with a history of nearly a century, was once again crowded with people.  In front of the huge "Iron Man" billboard, media reporters and thousands of movie fans have already packed the place.  There are also a large number of female fans, holding up photos of Chen Tiandu¡¯s two precious sons drinking milk.  They were all photos he took and put on his ae wave.  They obviously came to see the idol.  Chen Tian laughed loudly when he saw it, it was interesting.  In the car, Kate was still worried and asked: "Is it really appropriate for you to do this? Will it cause counter-effects?" Chen Tiandu said with a nonchalant expression: "Don't worry, they are the ones who are fooling." The sports car arrived on the red carpet  , Chen Tiandu got out of the car, opened the car door for Kate and walked onto the red carpet, which immediately triggeredThe biggest cheers and screams in the audience.  What makes people feel even more cool is that at the entrance of the cinema, two huge steel armors shine lights from their outstretched palms to welcome the arrival of the movie.  Countless fans were screaming at the top of their lungs, flashes of light were popping, and dozens of media outlets held their microphones high, shouting at the stars on the red carpet, asking for interviews.  (To be continued)
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