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Text Chapter 385 The battle for attention

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    Media people excitedly asked the employees of Celadon Technology: "This game is called"Air Combat Pioneer"? When will it be released in the United States?" "We will probably have to wait for a while. The current game is not perfect enough and there is no condition for it to be released. But  We will bring it to market as soon as possible," the employee said.  "Alas" The media people are very sorry that such a game will have to wait for a while before we can actually play it.  In his mind, this game is definitely on the front page.  Even if the topic of the article is the battle between the three consoles, the most thoughtful part of his writing is definitely the light game that can be played at work.  There are a lot of things to write about in this game.  "Towards a new group of players" and "a new way of playing games".  He did not exaggerate. Such a simple game cannot be said to be "innovative", but it may indeed be the development direction of electronic games.  Michael stood watching for a long time.  I found that people with serious jobs are very interested in "Air Combat Pioneer".  Even if Michael himself is not interested in this game, he knows that this is a game worth writing about and introducing to players.  It seems that Celadon Technology has really come up with an eye-catching game this time.  Michael had nothing to do with Celadon Technology, but he was relieved.  I thought to myself that the protesters at the door would not attract too many people's attention.  ¡­ ¡­ All the Japanese manufacturers exhibiting in the West District looked at Celadon Technology¡¯s booth in astonishment.  How is it possible to attract so many people?  In the entire West District, there were only many people queuing up in front of the booth to try it out.  There are very few people visiting e3 itself.  After being absorbed by that booth, there were very few people in other places in the West District.  Especially visitors, after seeing Celadon Technology¡¯s games, when they look at the games at other booths, they are very formulaic.  It's not easy to arouse their excitement. ? What Japanese manufacturers exhibited are all masterpieces!  The accumulation of players, production experience, and market channels far exceed that of the Chinese company.  How could I be upstaged by that company?  But it just happened.  Executives from American companies such as Sony and Nintendo looked at Celadon Technology's booth with concern.  What kind of PC games will the Chinese come up with next year?  Inside Capcom¡¯s exhibition area, several American executives were also quietly talking about this matter.  A non-executive director whispered: "If Chinese companies launch a few more masterpieces next year, it may rewrite the entire Western District." Non-executive directors need to be exposed to strategic content.  Be more sensitive.  The entire Western District was previously monopolized by large Japanese manufacturers. Although several Japanese console camps fought each other to death, there was a lot of consensus among them.  There is an unwritten rule among them.  Come to the games on display at e3.  All must be on game console platforms.  The purpose is to use the influence of e3.  Increase the share of various game consoles.  e3 is the most high-end game exhibition. Big-production games launched from the second half of this year to the first half of next year will be announced here first.  The media then spreads the news.  Preliminary advertising for game developers.  How important is this free publicity?  It¡¯s so important that big manufacturers spend millions of dollars to decorate their booths!  No matter which console game gets attention, everyone is happy.  Game makers received publicity and support, and so did the console platforms.  This strategy has been successful before.  Game companies in other parts of Asia generally cannot obtain development software for various host platforms. They cannot enter the host platform and can only make PC games.  Due to factors such as channels and game quality, sales cannot be guaranteed and the company cannot be qualified to enter the Western Region.  The sales of Japanese manufacturers are protected by the host platform, which also promotes the market share of the host.  Japan is the only gaming company in Asia, firmly occupying all the booths in the West Zone of E3.  But due to the rise of Celadon Technology, PC games began to appear in the West District.  Japanese manufacturers were unable to curb this momentum by relying on their own tacit understanding, and there was no countermeasure for a while.  It can be said that there is nothing we can do.  There is still a lot of debate about which one is better between the console platform and the PC platform.  However, for Japanese manufacturers, the emergence of PC games in the West is definitely not a good thing.  Now that there are several more PC games in the West District, it means that there are fewer reports on console games.  Especially looking at the current situation, Celadon Technology's games have received a lot of attention, so the attention to console games has once again decreased!  Once players reduce their reasons for buying console platforms, without a sufficient number of console platforms, it will be impossible to increase the sales of console games.  After the current ecological chain of Japanese games is broken, the results will definitely not be good!  Of course, Celadon TechnologyTwo games are nothing.  But if Celadon Technology is allowed to continue like this, what will happen next year?  What about the year after next?  The non-executive directors know that what the Japanese headquarters cares about most is the "Target Software".  Target Software, with the help of Celadon Technology, became very successful in China and was qualified to participate in the e3 West Zone!  This is scarier than anything else. Chinese companies are not only making games, they are also building their own ecosystem.  Next, they will support several new Chinese game companies and bring more PC games next year and they will officially compete for dominance in the Western District!  "This kind of competition no matter whether we win or lose, it is not a good thing for us." The non-executive director said with a wry smile.  A programmer at Capcom's U.S. branch who was responsible for translating game text and testing bugs nodded and said: "Yes, more importantly, the games made by that Chinese company are still very interesting. In a few years, we will definitely face a  It¡¯s a tough battle.¡± The non-executive director asked: ¡°I know more about strategy and operations, but I¡¯m not very good at games. Have you ever played games made by Chinese companies?¡± The programmer said, ¡°I have played games made by Chinese companies.  "Compared with many Japanese games I have played, the cultural gap in games like "Far East Battlefield" is deeper, but the gameplay is better." The non-executive director has a clearer view of the current situation and is completely convinced.  , there will definitely be a bloody competition in the future.  ?The scale of Chinese companies is still small compared to Japanese manufacturers.  But in today's era, once it embarks on the road to rise, its future scale is difficult to estimate.  With the current situation in which Japanese games are fragmented, can they withstand the impact of challengers?  ¡­ ¡­ On the first day of the e3 exhibition, Wang Fulai didn¡¯t see many senior game masters.  On the contrary, from morning to night, I have to accept interviews from various media.  There is currently no professional game media in China that can be invited by the exhibition.  To enter, you must buy a ticket.  Therefore, not many people interview Wang Fulian in Chinese.  Most of the media comes from the United States.  There are also places like Germany and the Netherlands.  What to say to whom.  For those countries that belong to the secondary market, it is of no use to boast.  Therefore, he mainly promoted the game box and encouraged game production teams in small countries to try to make versions with online modes and log in to his game box.  What Wang Lives up to is not a big lie.  He sent out so many business cards at e3, hoping to introduce more strange games into the game box.  In addition to increasing the international competitiveness of the game box.  Wang Fulian also wants to increase the output rate of domestic high-quality games by introducing competition.  There is a very big problem with the game library of game boxes now. Traditional 2drpg games account for too many proportions.  The number of real-time strategy games, shooting games, and action games is very small.  The consequence is that the sales of various games vary greatly.  A game like "Three Kingdoms" can achieve first-week sales of several million, while most other games take a month to exceed two or three million sales.  Wang Fulai wants to introduce foreign games to increase vitality.  When he was in China, it was extremely difficult to get the news out.  For example, how could he let a game production team in Romania know and contact Wang Fuli?  Come to e3, through interviews with these media, Wang Fulian can convey his needs for free.  Those reporters from small countries originally thought that they would hear some clich¨¦s, such as "I hope my games can be enjoyed by players from all countries."  Unexpectedly, Wang Fulian was actually looking for a way out for the local game production team.  And it sounds very feasible.  The production team can send a detailed introduction to the game to Wang Fulian. If Wang Fulian is interested, there will be multiple cooperation modes.  As long as he can win the trust of Wang Fulai, Wang Fulai may invest and entrust those production teams to produce a multiplayer mode version of the exclusive game box.  Some themes that interest Wang Fuhua are so great that he would even buy the source code of the game.  Optimized by Celadon Technology, add online mode, etc., and then log in to the game box.  After selling the money, continue to divide the money.  Those reporters were dumbfounded. Isn¡¯t this news great?  The game market in small countries is also small.  Game production groups usually need to seek agents in large markets to survive.  Once those production teams sign with a major publisher, it will be big news in the local gaming industry.  Although the treaty is confidential, you can still get a rough idea of ??its terms through oral inquiries.  The publisher is not doing charity, but gambling.  Even a large company with a huge player base may face failure when launching a game, let alone an unknown production team in a small country.  Whether it will make money or lose money after being launched into the market is unknown. ?Since it is gambling, it is human nature to reduce losses. The contract terms given to the production team by each publisher are very harsh.  The production team can only choose a publisher that is not exploited so seriously.  ????????????????????????????????????????????????????????: Taking into account the practical problems of the game production team, there are people who really want the production team to continue to grow!  Every reporter from a small country who heard this was so excited that he took a pen and wrote on the paper, wanting to record every word and publish it in their country's game media as it is.  (To be continued, please search Piaotian Literature, the novel will be better and updated faster!
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