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Text Chapter 360 How to create a strong culture

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    "Are you here for me?" Wang Fuli listened for a long time before he understood.  The man on the stage jumped in line to get ahead of Wang Fulai. It turned out that he was trying to squeeze Wang Fulai.  Wang Huai shook his head and sighed. If he really catered to the market without any lower limit, "Legend", "Journey", "Dragon", "DNF", and "CF" would have been sold out long ago.  As for playing your own game like this now?  ¡°What¡¯s the benefit of that person saying that on stage?¡± Wang Fuli shook his head in disbelief.  But the man on the stage did refute everything Wang Fuli was going to say in advance.  Wang Fulai originally planned to use "My Resistance Against Japan" as an example to illustrate the positive effects that games can produce.  As a result, the person on the stage said everything backwards in advance.  It seems that the manuscript prepared in advance can no longer be used.  If you think about it again, you will definitely be embarrassed.  " Even if Wang Fulai doesn't attach much importance to this meeting, he doesn't want to really lose his reputation.  He started to prepare again, thinking about what he should say later.  While I was thinking about it, I saw the secretary to the chief minister whom I met yesterday also entered the venue and sat on the other side of the venue.  Did that person make a special trip to hear what Wang Fulian had to say next?  Wang Fuli pondered in his mind, and then looked at the old artist who was boasting. He suspected that the one on the stage was actually a microphone, and the real meaning came from a higher level.  It seems that Wang Fulai¡¯s speech is not addressed to a group of artists at the symposium, but to people who are more than ten kilometers away.  If it is successful, not only will Celadon Technology be able to have more autonomy in the future.  And this time the air combat game is also expected to pass the review.  In this case, he decided on the next theme, "How to create a strong culture and export Chinese values ????to the world."  This should be something the higher-ups are willing to hear, right?  This problem is so big that even the king is not qualified to talk about it.  However, compared to those cultural officials and artists with no international achievements, Wang Fuhua still has the confidence to talk about this theme.  He firmly believes that no matter what kind of literary and artistic work it is, whether it is a movie or a game.  First, it must become popular in the local market.  Have the basics to survive.  This is the opportunity for the influence to spread.  To lay the foundation, the country needs to be more confident and tolerant of certain types of works.  There is no need to provide any resources to the creators, as long as the hands and feet are not tied.  What should be said.  It naturally formed in Wang Fuhua's head.  The man he once was.  I thought about it more than once.  If we go back to the critical time point for domestic games, in addition to doing something, we should also call for something.  Between 1995 and 2001.  It is definitely a critical time point.  During this time, domestic games have sprung up.  There is indeed no shortage of high-quality, conscientious, and meaningful works among them.  During this period, the country¡¯s policies did show an open attitude.  ??For example, sensitive themes such as "The Bloody Battle of Korea" can be released.  There is also "Blood Lion". Although its quality is so poor, but the content is so sensitive, it actually passed the review, which is very enviable for future generations.  ¡°But the traditional genuine business model is not adapted to China¡¯s climate, and manufacturers can only manage to maintain it.  Under such circumstances, "Legend" appeared and exploded with amazing profitability.  So starting from 2001, the number of outstanding domestic stand-alone games began to decline year by year.  Compared with stand-alone games, online games take up more time.  Behind the huge profits made by "Legend" is the countless people who spent their time in it.  The chain reaction was that letters of protest from parents were flying all over the sky.  The already non-open policy began to tighten, fearing that another game like "Legend" would appear.  Therefore, the domestic creative environment is not only not favored by capital, but also squeezed by policies, making it increasingly difficult to create good games.  Without competitors, the pickle game became increasingly popular.  Wang Fulai It¡¯s hard to say that it¡¯s the fault of a certain person or an organization that domestic games have become like that.  Issues from all aspects are mixed together, like a mess that cannot be sorted out.  The only way to solve it is to bypass that trap from the beginning.  Except for the king's affordable things.  If the country can continue to maintain an open policy in gaming and believe that openness can bring better returns, then the domestic game creation environment will also become better.  Not everyone will be happy because of this, but at least there is one less factor that can make things worse.  When Wang Fulai was about to think about it, the man on the stage also finished his speech.  The applause in the venue was very warm, but Wang Fulian did not applaud. Instead, he glanced at the chief secretary over there.  Similarly, the secretary to the chief also looked at Wang Fuli.  It was obvious that what the man on the stage said was the true meaning of the country's top officials - computer games should become a tool for outputting a certain ideology, not just entertainment.  Even "My Resistance Against Japan" is not serious enough.    It¡¯s Wang Fulian¡¯s turn to take the stage.  He did not look at the crowd of middle-aged and old people staring at him below, but looked at a closed red door in the distance, and said: "Today, I want to tell you about my personal understanding of how to build a strong  Cultural understanding.¡± The chief¡¯s secretary kept staring at Wang Fuhua, not only turning on the tape recorder, but also taking notes with a pen.  I was a little surprised to hear that Wang Fuli's first sentence was like this.  They borrowed the words of the old artist and used sharp words to directly accuse Wang Fulai, hoping that when Wang Fulai fights back, the face of both parties will not be damaged.  Unexpectedly, Wang Fulian did not answer the conversation, but started a new topic.  Wang Fulian said: "Let me jump out of culture first and talk about a concept - only when there are more daily necessities in the market, the sales of luxury goods will increase. When there is a shortage of daily necessities, even if luxury goods exist, no one can afford them.  .¡± In this passage, he completely separated himself from the people at the venue.  Wang Fuli¡¯s Celadon Technology is making quantitative things, not lofty works of art, unlike the artists at the symposium.  "Wang Fulai himself would not be able to produce artistic works such as "Shadow of the Colossus" and "Journey".  He likes to play and kill games, preferably with upgrade lines, and has no ability to make literary games.  However, if the game market develops, there will always be people making games for various audiences.  Literary games will also appear accordingly.  At the very least, the Chinese game producer who made "Journey" will choose to release his game in China.  Wang Fuli said: "If the vast majority of the production capacity in a certain place is only used to produce luxury jewelry, and then sell it to the government for profit. When the people generally demand daily necessities, external products will be imported in large quantities." He  He continued: "At this time, due to the shrinking market, luxury goods will continue to depreciate. Because people disdain local luxury goods and will only pursue luxury goods from places where daily necessities are produced." "" A group of middle-aged and elderly people  The artists were all confused. Where did this young man come from?  Why did business come up at the cultural symposium?  Because they didn¡¯t understand, they didn¡¯t realize it at all. Wang lived up to the irony in his words.  But the secretary to the chief minister understood.  In the past, as Wang Fulian said, the country paid attention to cultivating high-end artists and "making luxury goods."  It could still be maintained during the planned economy in the past.  Now that the market is open, all kinds of popular art from outside are flooding in.  The result was indeed as Wang Fuli said.  It turns out that what Wang Fulai meant was to let the country try to control him without seeing him as influential. That was just fishing in the water.  If we let go, then Wang will be able to lead the charge and spread popular art.  The so-called "high-end artists" cultivated by the country are even more valuable.  This statement is really new.  The chief secretary thought to himself.  This is exactly what Wang Fuhua means.  Not everything has to be educational.  "It's like people buy towels, not because the patterns on the towels can bring them hope in life, but because they want to wipe their faces at night.  Buying a toothbrush is not because of the physics enlightenment given by the bending angle of the toothbrush handle, but because you want to brush your teeth.  I bought them all because of their practical functions.  Similarly, when they play games, they also intend to exchange time for happiness.  Play someone from another world, or experience something that cannot happen in reality.  Only by providing a certain need to the point, players will spend time in it.  Just like the air combat game designed by Wang Fulian, it provides players with the need to "export their bad anger and shoot down US fighter jets in the game."  Wang Fulian talked for a long time, and then started to get to the point: "As for how to create a strong culture? It's very simple. Just fill the local market with locally made products. In the process of continuously providing products to the local area,  There will always be several products that cater to the needs of other markets, thereby achieving the purpose of cultural export. "Wang Fuhua is not just talking, but talking about what he has seen and heard.  Not all American Hollywood blockbusters are big hits in China.  Many movies only earn a box office of RMB 10,000,000 in China and then leave in disgrace.  However, there are always several blockbuster movies every year, such as "Avatar" and other extraordinary works, thus completing the cultural export to China.  The reason behind this is very simple. The domestic market in the United States is a solid backing.  As long as they cater to American audiences, the film company, director and others can survive.  If the overseas market is successful, huge profits can be made.  If it doesn't succeed, everyone doesn't lose money and can start over again.  There are also people who only focus on making products for foreign markets, such as the Poles who made "The Witcher" and the people who made "Metro".The Klansmen and the Belarusians who made "World of Tanks" have indeed achieved success in foreign markets.  But this kind of thing is only a minority among a minority, a miracle among miracles.  It cannot be copied and no values ??can be output.  ¡°More examples are that in the future, many small domestic game companies will specialize in developing mobile games and web games for foreign markets.  Always subject to cultural differences, he has never produced a popular work.  And, as long as you fail once, you will go back to before liberation overnight.  (To be continued, please search Piaotian Literature. 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