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Text Chapter 1,684: Yijia Medicine?  Exorbitantly expensive medicine?

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    At the new drug press conference of Zheng's Pharmaceutical Group.  ¨n¨n©Á©Æ©Æ©Â.(¡¶.c¡²om At this time, Zheng Yan continued to introduce the new drug eloquently: "The name of this new drug is Yijia Medicine, and it has been approved by the State Food and Drug Administration for marketing in the country."  In addition, he announced an important news: "At the same time, it has been approved by the drug administration authorities in the United States and Europe and can be marketed in the United States and European Union countries." The emergence of this Ningjia drug is indeed very shocking, and what was announced later  The news was not so shocking. No wonder the Zheng family was so careful, and it was sad that Zheng Yan would rely on it so much. It turned out that they were all counting on this new drug, but now it seems that the new drug has indeed lived up to expectations. Su Zhe was not present.  However, this time the new drug conference will be live broadcast, so he can also watch it at home. When he heard the news, he was not surprised, but calmed down because Su Zhe already knew the news before today.  , it¡¯s just not as detailed as it is now, so he naturally won¡¯t be shocked. At the press conference, one of the reporters asked: ¡°How much does your company plan to price this Ningjia drug?¡± This question is.  When asked about the most important point, everyone present was focused on Zheng Yan, ready to wait for his answer. Zheng Yan smiled and said with great confidence: "  "The price of this Ningjia medicine is 6,000 yuan per piece." As soon as the words came out, everyone looked at him on the stage in stunned silence. They all thought it was unimaginable that the price was too high. Because, this Ningjia medicine is not just for taking one or two.  Hepatitis C can be cured with just one tablet, but it takes more than one course of treatment to have the possibility of cure. In total, it is a sky-high price. The reporter who asked the question before asked again: "According to your introduction just now,  One course of treatment for hepatitis C is 12 weeks. In this way, one course of treatment costs more than 500,000 yuan. This is still the best result. If the effect is not achieved, the drug will continue to be taken.  The cost is higher. I want to know why the price of this new drug is so high." Regarding this, Zheng Yan had obviously already prepared a statement: "The price of Yijia drug is determined after considering various costs.  Because the research and development costs are too high, we cannot sell Yijia medicine at a relatively low price. If the price is lower than this figure, our company Zheng¡¯s Pharmaceuticals will not be able to maintain its normal status.¡± Zheng Yan¡¯s words are taken for granted, but they also prove it.  At this time, another reporter, after getting the opportunity to ask questions, asked: "Nearly 600 million people in the world are suffering from hepatitis C, but your company  Obviously many patients cannot afford to buy this good drug. I know that the cost of research and development of new drugs is indeed very high. But can¡¯t we use small profits but quick turnover to share the cost of research and development of new drugs?  Let the price of medicines come down so that more people can get treatment opportunities. " "For example, the medicines launched by Changhua Pharmaceutical have different uses than Ajia medicine, but they are also very effective in treating diseases.  The therapeutic effect is very good, but the drugs of Changhua Pharmaceutical are sold at low prices. Can your company refer to the sales model of Changhua Pharmaceutical?  " Zheng Yan replied: "I'm sorry, our Zheng's Pharmaceutical and Changhua Pharmaceutical are different in terms of their drug prices.  I can't comment, but for the pricing of Nijia medicine, we reach conclusions through various data, which cannot be changed, and being expensive has its benefits.  Cheap for a reason.  " If this answer is analyzed from the side, Zheng Yan is undoubtedly satirizing Changhua Pharmaceutical's drugs, which are not as effective as high-priced drugs, but he just did not say it clearly. Then, he stopped answering this question. Instead, he asked other reporters  Continue to ask questions. Not long after, the press conference was over, and after the reporters returned, the news spread across the country as quickly as possible. Many hepatitis C patients were surprised and sad at the same time.  Surprisingly, hepatitis C can finally be cured, but sadly, the cost of treatment is too high. It takes at least 500,000 yuan to have hope of cure. 500,000 yuan is very expensive for many families.  It was hard to accept, and he couldn't afford the cost. When Su Zhe heard Zheng Yan announce the price of Yijia medicine, he felt very angry. The Zheng family was too greedy to set the price of a new medicine at such a high price.  He had no regard for the patient's life or death. Even if he had no grudges with the Zheng family, he would not let the Zheng family succeed and use life-saving medicine to make huge profits. What's more, Su Zhe and the Zheng family had a relationship before.  If we don't open up the grudge, it will be even more impossible for the Zheng family to succeed.   No matter what, he wants the Zheng family's wishful thinking to fail and makes it difficult for them.  Su Zhe already had a way to deal with this. He had been waiting for this opportunity for so long.  ¡°In fact, judging from the therapeutic effects of Yijia medicine, it is no wonder that the Zheng family is so unscrupulous and dares to set such a high price without worrying that consumers will not accept it.  If there are no accidents, the Zheng family and Zheng Pharmaceutical Group can indeed rely on Yijia Medicine to make huge profits, thus allowing the Zheng family to rise.  It is precisely because the Zheng family has great confidence in Yijia Medicine that they swallowed their anger some time ago, just for this day.  ¡°As long as the Anjia medicine is successfully launched, the transformation of the Zheng family will be considered a real success, and the Zheng Pharmaceutical Group will have a firm foothold in the pharmaceutical industry, which can be used to expand the family¡¯s influence in the country.  However, when the Zheng family met Su Zhe, this good medicine was destined to have changes, and their wishful thinking was destined to fail.  Because he has already thought of a way to break this situation and put Zheng Pharmaceutical Group in trouble.  Next, Su Zhe immediately called Li Changhua from Changhua Pharmaceutical: "Brother Li, have you watched the press conference of Zheng Pharmaceutical?" Of course Li Changhua would pay attention to major events in the industry, so he answered immediately  He said: "Look, Zheng's Pharmaceuticals is too greedy. Since a pill sells for 6,000 yuan, it is simply greedy. What are you going to do?" Su Zhe smiled and said, "Of course we can't let them get their way. Now  Prepare to launch the new drug, hold a press conference as quickly as possible, and launch the new drug on the market. "This is the answer Li Changhua wants, and he doesn't want Zheng Pharmaceutical to be so deceptive.  So he immediately replied: "Okay, I will make arrangements immediately to ensure that the new drug will be launched as quickly as possible so that Zheng Pharmaceuticals will not be able to make dirty money." After ending the call, Li Changhua immediately summoned all the leaders  layer, and then held a simple meeting to distribute all the work.  (To be continued.)?¡­
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