Time passed quickly, and in the blink of an eye, a few days passed. ()
Changhua Pharmaceutical Factory¡¯s third new drug, Thiefoling, was officially launched for sale yesterday.
Now Thaws Ling is sold in a box of ten pills. In Liu¡¯s Pharmacy, a box of Thaws Ling is priced at 200 yuan per box, which means a single pill of Thaws Ling is 20 yuan per pill.
One milliliter of healing potion can produce 5 pieces of Thawing Spirit. The cost of a piece of Thawing Spirit is 10 yuan for the healing potion alone, plus the cost of other medicinal ingredients is about 2 yuan, and the research and development costs are evenly distributed to the Thawing Spirit. , so the cost of a single pill of Thawing Spirit is almost 16 yuan.
The exclusive agency rights of Thiefoling are fully handed over to Liu Group, which will be put on the shelves for sale. But this time the cooperation agreement between Changhua Pharmaceutical Factory and Liu Group is different from before.
Because Changhua Pharmaceutical Factory handed over Thaw Ling to the Liu Group at cost price, and after deducting the production cost of Thaw Ling, Changhua Pharmaceutical Factory and Liu Group will share the profits equally.
The cost price of Thiefoling is 16 yuan, and the final retail price is 20 yuan per pill. This price seems very expensive.
¡°But anyone who really understands the cost of research and development of a new drug will think that the price of Changhua Pharmaceutical Factory is already very low.
Because the research and development cost of any new drug often costs billions of dollars, and it takes an average of 12 years for a new drug to go from initial laboratory research to final sale in medicine cabinets, and new drugs may not be successfully developed. , in which the probability of failure is high and the risk is not small.
Some well-known pharmaceutical companies in the world will develop their own new drugs.
? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? just like AstraZeneca. R&D expenditures from 1997 to 2011 were approximately US$58 billion. But in the meantime. Only 5 new drugs have been approved, so the average research and development cost for each new drug is as high as 11.8 billion US dollars.
The biopharmaceutical giant Amgen spends the least on research and development per new drug on average. The number of new drugs approved from 1997 to 2011 was 9, and its cost of approving a new drug was approximately US$3.7 billion.
If we only calculate it based on a successfully launched new drug, its research and development expenses will be lower than this figure.
Of course, the cost for Changhua Pharmaceutical Factory to develop Thaw Ling will not be that high, but before Su Zhe joined Changhua Pharmaceutical Factory, Li Changhua invested hundreds of millions of dollars in Thaw Ling. Moreover, the final research and development results failed, which is why Changhua Pharmaceutical Factory was on the verge of bankruptcy.
After Su Zhe brought the healing potion to Changhua Pharmaceutical Factory, he saved Changhua Pharmaceutical Factory and gave Thaw Ling a new lease of life.
If a pharmaceutical giant in the world develops a new drug with the same effect as Thalysin, its minimum retail price per pill will be more than 100 yuan.
Because the only function of Thawling is to treat ALS, and ALS is a difficult disease in the world with a relatively low incidence rate, so the sales volume of Thawling is destined not to be too high, so no pharmaceutical company really To develop drugs to treat ALS, because this is for the pharmaceutical giants who are capable of research and development. The profits are small and the risks involved are high.
So even after it is developed. The price will also be very expensive. High risk means high return. If the profit is not high, no pharmaceutical company will take the risk to develop it. This is already the default in the drug market.
Before Thalysin was officially put on the shelves, some well-known media and experts began to make predictions, and even some well-known pharmaceutical companies in the world were involved.
After Changhua Pharmaceutical Factory held a press conference and announced the effects of Thawling, everyone believed that the final retail price of a single pill of Thawling would be at least 100 yuan. Even if it was higher than this price, they would not feel that strangeness.
Because so far, no pharmaceutical company has developed similar drugs that can compete with Thaws Ling. In the case of Thaws Ling having no rivals, Changhua Pharmaceutical Factory has a strong say in the pricing of Thaws Ling in the market, and in the end Patients also have to buy into the bill.
However, when Thaw Ling was officially put on the shelves yesterday, everyone was shocked and shouted that it was impossible, because the retail price of Thaw Ling was only 200 yuan per box and 20 yuan per pill. This made experts and the media, and other pharmaceutical companies all find it incredible.
Almost everyone thinks that Changhua Pharmaceutical Factory will not be able to recoup the research and development expenses of Thalysin, and they all feel that it is a pity. Some media even publicized the news after knowing the news, thinking that Changhua Pharmaceutical Factory could not let The price of Thiefoling will be maintained for a long time, because this will prevent Changhua Pharmaceutical Factory from recovering its costs.
In fact, no one else knows the true research and development cost of Thawing Spirit. They all believe that the R&D cost of Thawing Spirit is at least billions of dollars. Even the core R&D members of Thawing Spirit don¡¯t know the final research and development cost.?, because they don¡¯t know how much the R&D cost of the most important healing potion in Thaws Ling is.
The real research and development costs of Thawling Ling are dozens of times lower than those predicted by others. This is something they would never have imagined, so they believe that Changhua Pharmaceutical Factory¡¯s pricing is too low, which will result in the inability to recover the research and development costs.
But no matter what, the price of Thawing Spirit is determined in this way. If no accident occurs, the price of Thawing Spirit will never change.
Su Zhe finally made the final decision on the price of Thaw Ling. Although Su Zhe did not manage Changhua Pharmaceutical Factory and rarely interfered in the operation of Changhua Pharmaceutical Factory, for Changhua Pharmaceutical Factory, Su Zhe still had the biggest say. Zhe's hand.
Because Su Zhe is not only the largest shareholder of Changhua Pharmaceutical Factory, he alone owns 85% of the shares of Changhua Pharmaceutical Factory, and he also has the trump card of healing potion.
All the development of Changhua Pharmaceutical Factory is based on healing potions. As long as Su Zhe has the healing potions, the decision-making of Changhua Pharmaceutical Factory will be led by Su Zhe.
Although Su Zhe knew that if he raised the price of the Thawing Spirit, he might gain hundreds of times the profit, he did not do so.
The reason Su Zhe did not choose to do this was simply because he was not a pure businessman or capitalist.
Some people may be able to make money without conscience, but Su Zhe cannot overcome this problem in his heart.
Of course, Su Zhe is not a dictator. He also knows that he is not professional enough for Li Changhua and others in the pharmaceutical industry. If he acts arbitrarily, it will only be harmful to Changhua Pharmaceutical Factory.
So Su Zhe would refer to Li Changhua¡¯s professional opinions before making this decision, and most of the time, Su Zhe would not interfere in the operation and management of Changhua Pharmaceutical Factory. (To be continued)