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Text Chapter 577: Without movies, stars are nothing

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    "Li Sheng, there are indeed many actors in Hollywood who are worth more than me. But that's Hollywood, we're in Hong Kong, there's no comparison at all. And the reason why Hollywood can control these stars is not because of greater capital.  What? The capital power there is not comparable to ours. If there are actors like those in Hollywood, it will be a disaster for us. What¡¯s the point of cultivating such stars?  The boss is more like a boss, so how can we let them create benefits for us?" Zou Wenhuai said rudely.  "Boss Zou. Indeed, Hong Kong cannot compete with Hollywood in terms of wealth. But the truth is the same. In the future, the Hong Kong film industry, or the film industry in the entire East Asia region, will no longer rely on one or two actors to dominate the world.  Yes. We need quality, but also quantity. What we need is a complete mechanism for cultivating filmmakers. No matter how good an actor is, can he make a movie independently? It is impossible. Film actors are the key.  , but can other film work units be omitted? Can these resources be produced by the star himself? Unless he also opens a film company, but even if he opens a film company by himself, they are new to the industry.  Are we more experienced? Can we find the right people? And how can a star maintain his fortune? To put it bluntly, it is because there were no good movies.  Actors, can they still be so famous now? Can their net worth still be that high? As long as they are still in this industry, no matter they are movie bosses, high-priced stars, or those behind the scenes.  You have to rely on movies to speak. Without movies, there is no need for these people to exist. Net worth does not mean everything. In this industry, the most fundamental thing is still movies. In the past, Hong Kong could rely on one or two people.  Actors can make a blockbuster movie, but can they still do this? If they could really do this, Liu Shu's Shaw Brothers wouldn't be so miserable. Stars are necessary, but they are not the most important thing.  . How did he become a star? Isn¡¯t it because we made movies? If he didn¡¯t have a few good movies, how could his current income be so high?  Do you think his income can still be that high? It¡¯s impossible to capture the real key points, rather than just looking at the net worth of a certain movie actor.  Gao, I'm afraid of how unruly he is. Even the concept of superstar is just a concept used to make money, not a decisive factor." Li Mingbao said to Zou Wenhuai.  "Speculation? Making money? Li Sheng, what do you mean?" Zou Wenhuai asked in confusion when he heard Li Mingbao say this.  Zou Wenhuai will definitely understand such words ten years from now, but now, it is really difficult to understand.  The Hong Kong film industry these days is really very rudimentary when it comes to hype.  Even the paparazzi don't know how to really hype a topic.  "The meaning is very simple. To put it bluntly, the higher the worth of these celebrities, the more beneficial it is to us and the more money we can make. In this regard, Uncle Liu's approach is actually very direct and effective.  Just like in his wireless TV station, if a star is disobedient, Uncle Liu will hide the star for a few years, not allowing him to contact any mainstream media, and not allowing him to do any publicity on his own territory.  , In this way, no matter how popular a star is, if he wastes a few years, his value will immediately fall to the bottom, and he will either change careers or give up, and it is basically difficult to get back up. Although this method is very violent,  But the effect is still very good. I am not recommending that you choose this approach, but I am telling you with facts that celebrities are not as important as you think in this industry.  As long as the movies produced by your company are always marketable, even if you don¡¯t have a single star, you can attract countless stars after your movie comes out.  It doesn't look good. No matter how many stars you have, it won't take long for your stars to no longer have box office, and even your company will collapse. What stars rely on most is not to think about movies.  How to limit stars is better than thinking about how to make your own movies well. At this point, I think Boss Zou should learn from Uncle Liu¡¯s thinking. I think he understands stars and those behind the scenes.  What is the most important thing between people and movies and TV series? That is why Uncle Liu understands, so he is willing to spend money. Not only will the movie be in myEven TV series will be shot in my film and television city.  Although in terms of cost, it brought great losses to Uncle Liu.  But if every one of his movies and TV series is a classic, then he can naturally recover his investment from other aspects. The advertising income of a classic TV series is not that of a junk TV series.  Not even 10,000 yuan, but an income of at least 100,000 Hong Kong dollars.  This is truly a small investment with big returns.  Therefore, I have always thought that Uncle Liu is very smart, and his grasp of the industry is indeed quite thorough.  Maybe after such operations, the value of his wireless TV station will be greatly increased, and Uncle Liu's net worth will also rise a bit.  "Li Mingbao said with emotion. "It's true that Uncle Liu is stingy, but he is also very ambitious. Compared with Aunt Six's overall view, Uncle Six's overall view is undoubtedly much stronger. No wonder Uncle Six is ??very stingy.  For so many years in Hong Kong, even Chow Wen-huai was not the opponent of Uncle Liu. Although in history, Chow Wen-huai defeated Shaw Brothers, and then Golden Harvest became the most powerful film company in the Hong Kong film industry.  But the actual situation was not as simple as what the newspapers said. By that time, Uncle Liu's main business had shifted from movies to television, and he had been playing with Zou Wenhuai for so many years.  By that time, Liu Shu's ability has actually been proven. Otherwise, after Liu Shu was killed by Zou Wenhuai's Jiahe in Shaw Brothers, Liu Shu would have been lost in the dust of history, and he would not be as good as later generations.  Moisturizing? Others, Uncle Six, have always had a way out. You have ruined Uncle Six's film industry, but others, Uncle Six, still have the television industry. If Jiahe was ruined by Shaw Brothers, then Zou Wenhuai's net worth would be absolute.  It will shrink countless times. This is the wisdom of Uncle Six. "So, Li Sheng, you mean that our main focus in the future is on movies, and then let go of all the restrictions on stars?"  "Zou Wenhuai asked. "You can say yes, you can say no.  Didn't I say before, I'll find you something that makes money.  And this money-making thing relies on celebrities to make money.  When you let go of restrictions on celebrities, you also need to reach another cooperation with celebrities, which is to make money. You can use many methods to support celebrities, and then you can decide how to share the money you earn. Use short-term contracts to make those  Stars work hard on their own.  Within the time limit of the contract, you let the stars earn a lot of money.  Then you will have benefits, and after the contract is over, we will see the situation. If the star becomes real, then you can continue to sign a short-term contract, or three years, or five years. Anyway, as long as it can be a win-win situation, then you don't mind signing it.  A contract of several years.  But what if those celebrities are not real and want to go solo or something.  If we don't renew the contract, that's easy to handle. It's easy to get together and break up.  It's just that those celebrities will not be able to use your company's resources at all. If they want to use it, that's fine. You can also price it. What kind of publicity or help will it cost? Anyway, make a breakdown.  The price does not need to be too high, as long as it is 30 to 50% higher than the cost before they started flying solo. If there are more such stars, they will naturally understand whether it is better to place orders with the company or go out to fly solo.  better.  Of course, if you do this, you must have the confidence to do so. The most fundamental thing is movies.  As long as your movie is shot well, you will be more attractive to stars. If the movie is not shot well, no matter how big a discount you give the stars, they will not cooperate with you based on their own influence.  If you want to make a good movie, the most important thing is the script and director. The actors are secondary. As long as the actor can express the meaning of the script, then such an actor is a qualified actor.  .  Therefore, in the future Hong Kong film industry, the most fundamental thing is not the actors, but the people behind the scenes, especially the screenwriters who can write good scripts. These are the talents that can really make your company develop.  This has proven the importance of screenwriters in Hollywood.  ¡°Boss Zou, don¡¯t tell me that people like screenwriters are completely redundant in Hong Kong now. Directors or actors who are really well-known in Hong Kong have very good scripts.  Indeed, there are many such talents in Hong Kong.  Full-time screenwriters are not very popular in Hong Kong because there are many talented people who can work part-time as screenwriters.  But is this really the case?  Would a truly professional screenwriter be worse than those who are amateurs?  This is a complete joke. The effect of a really good screenwriter's script is completely different from the effect of a script produced by non-professionals.  Take me for example, I am actually a real person??'s professional screenwriter.  You don¡¯t deny this, right?  As for the scripts I created, do you think it could have been created by just an amateur?  I can even say that as long as it is my script, give me a similar director, some similar behind-the-scenes, and some similar actors, I can make a movie with a pretty good box office.  This is the difference between professionals and amateurs.  In the past, there were no real professional screenwriters in Hong Kong, so you always ignored the ability of screenwriters.  "Li Mingbao said categorically.
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