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Text Chapter 442 Unscientific Ratings

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    While the audience was watching the Millionaire program intently, Li Mingbao and John were also anxiously waiting for news on the TV station.  Compared with Hong Kong, which only relies on random telephone selection to judge ratings, in the United States, there are quite a few professional companies that calculate TV station ratings.  ??????????????????????????????????????????????????????????????????????????????: Nielsen is the company, as a ratings statistics center from the United States to the world, their capabilities are quite trustworthy.  As for the ratings of the show Millionaire, on-site statistics will be started as soon as the show is launched. Although this statistical method will not be too accurate, they can still calculate the approximate data quickly.  .  As for things like counting ratings, TV stations basically have nothing to do with it, because for the sake of their brand name and credibility, Nielsen¡¯s business in this area is handled by their own people.  They work for Twentieth Century Fox, but they don't receive a salary from Twentieth Century Fox.  The biggest advantage of having such a group of statisticians stationed here in the company is that they will be one step ahead of the average person and know what the ratings of their TV programs are, so that they can make timely adjustments.  Although Li Mingbao and John were in a irritable mood, they were still relatively relaxed sitting in the office.  No, Li Mingbao is still chatting with John about the ratings of QBYTV¡¯s previous programs.  "John, how much more viewers do you think our new program will have than our old programs? I remember you told me before that the TV station's ratings during this period were basically around three million users. Now it's  How much do you think the millionaire will rise?" Li Mingbao asked while smoking a cigar and looking at John.  "Millionaire has never neglected its promotion since its inception. Compared with the previous program, it has a huge advantage. Coupled with such a novel theme, I think the ratings will not drop.  After all, the audience of the previous program will lose a large part because of the new program. If the first episode can reach the ratings of four million users, then our program can be said to be successful.  Of course, this user base is still far from making money, but after all, it has a good start. When the program truly matures, I think it may have about 6 million TV viewing users, which will increase by one year.  Times, it shouldn't be too difficult." John listened to Li Mingbao's words and thought for a while before answering.  "It only has a viewership rating of six million users. John, it seems that your pursuit is quite low. When I look at the show Millionaire, it must reach a viewership rating of at least eight million users to be considered qualified. This is only on the West Coast.  If the viewership is expanded to the entire North America, it will require at least 20 to 30 million users to truly make money," Li Mingbao said with a smile.  "Eight million users? Oh my god, you really dare to think that. Although I also think the quality of this program is indeed very good and very attractive, but you have to know, what is the total population of the entire West Coast? It's only 50 million in total.  Around 8 million users. At least half of the people must be watching our programs to reach 8 million users. Maybe there will be 8 million users at the peak, but the average number cannot be that many. It really needs to be an average of 800 users.  A ratings of 10,000 users means that the peak ratings must be at least 11 million, which is equivalent to half of the households on the entire West Coast watching our programs. If there are not many TV stations on the West Coast, this effect may be achieved.  It¡¯s not difficult. But the key is that there are so many TV stations on the West Coast. It¡¯s simply impossible to achieve such ratings. Do you think such a program can attract such a large population?  Do you want to watch half of it? If that happens, our TV station will make a lot of money. It will directly bankrupt many small TV stations." John said with some exaggeration.  The ratings statistics of TV stations are actually different from the statistics of movie tickets.  Because the TV station's programs are determined through television.  And in a family, even if there are more than ten people, it is impossible for everyone to buy a TV. At most, two or three TVs are quite good.  And a normal small family, a couple, plus one or two babies, that's four people. They only use one TV to meet the needs of four people, and movie tickets must be purchased one by one.  Buying is completely two concepts.  Therefore, the ratings statistics of TV stations are not calculated based on each individual, but based on the number of TVs owned.  With such a statistical method, it is no wonder that John is not so optimistic about Li Mingbao, because to really achieve such an effect, it is simply unbelievable for 20th Century Fox.  Equivalent to the value of QBYTV, which has at least doubled in value because of a TV show.  A program for televisionIf the value of the platform is really that high, for John, no matter what price he pays Li Mingbao, it will not be considered a loss.  The average viewership of eight million viewers is at least equivalent to that of the entire West Coast. More than 20 million people are watching this program, which is equivalent to occupying 50% of the viewership of the same period, or even higher. After all, the entire West Coast  Not everyone will go to watch TV programs. At eight o'clock, there will be many people hanging out instead of staying at home and watching TV.  So this kind of ratings is really terrifying.  John doesn¡¯t believe it, and Li Mingbao has no other reason to impress him now. After all, Li Mingbao can¡¯t tell John that when this program came out in history, the highest ratings even reached the terrifying figure of 59%.  Of course, that was in the UK. If it were in China, when Huanzhugege came out, the ratings in some places often reached over 60%. This is the real horror, for anyone with a weak heart  TV producers produce TV programs in China. Before the proliferation of TV programs, their actual ratings would frighten a large number of people.  "Let's take a look. Anyway, the show has been broadcast for ten minutes now. The first batch of ratings data should be almost out. Let's discuss this issue again after we see the real data." At this time, Li Mingbao was very worried.  Anxious, wanting to see what the consequences would be if he acted on TV, but facing John, Li Mingbao had to maintain a calm posture and pretend to be confident.  Just as Li Mingbao and John were chatting, the door of the office was pushed open by someone. The guy didn't care about his rude behavior. He took a stack of documents and shouted loudly: "Boss, the ratings are out.  Yes, the ratings are out. Miracle, we created a miracle, we succeeded." At the end of the sentence, the guy's tone was choked up.  Seeing the appearance of his men, John not only had no dissatisfaction, but said to the guy very gently: "Jefferson, don't be so nervous. What is the ratings of our program? Please tell me the specific data.  " Hearing what his big boss said, the guy named Jefferson remembered that he had been so excited just now. He didn't even say the most basic question of what the ratings were. After understanding his mistake, Jefferson felt a little confused.  Blushing, he said loudly: "Boss, the ratings for the first ten minutes have come out. When we first started broadcasting, our ratings were only 1.2 million users, but after three minutes, the total number of users exceeded three."  Million, that is to say, in just three minutes, our program has reached the same average ratings as the previous program, and the ratings have grown even more since then, and now it has roughly 6 million viewers.  The growth rate has dropped a lot, but according to the experience of the staff at Nielsen, our program is likely to reach 8 million viewers in the first episode, compared with the previous ratings.  It has increased by nearly 200%. Even Nielsen has not seen such ratings for a long time. They all say that such ratings are simply a miracle. " "What is the current rating?  Already have 6 million users? Are you kidding me? How is it possible that the highest ratings for this episode can reach 8 million users? How can there be such a high rating on the entire West Coast?  "When John heard this data, he was immediately shocked.  How is it possible to have such high ratings?  Not only did it break his previous pessimistic conjecture, but even Li Mingbao's optimistic conjecture was not worth mentioning for this ratings.  Li Mingbao said that this program may eventually have an average viewership of 8 million users, which in his opinion is incredible.  After all, the ratings of eight million users are actually more exaggerated than occupying half of the ratings for the entire time period.  This completely means that the millionaire is a large gold mine, and everyone underestimates his reserves.  As for the ratings of eight million users, John knew very well what this meant. This meant that their company, Twentieth Century Fox, had broken the ratings record for the entire West Coast. Perhaps the capitalists were more concerned about records than the average person.  reason.  But because of this ratings, perhaps their share price of 20th Century Fox will rise a bit.  This is what really surprised John. When did the magic of a program reach this level?  Do you want others to live?  ??And this ratings is difficult for TV stations on the entire West Coast to break, because the population of the West Coast cannot support so many users. The high ratings are really weird.  Seeing John¡¯s appearance, Jefferson could also understand why his boss was surprised. Let alone his boss, even if he saw this knot for the first time,When I saw the results, I felt that the ratings were so fake that I had no friends. What did the ratings of eight million users mean? Could it be that a TV station insider like him didn't know clearly?  When did so many people appear on the West Coast?  Don¡¯t all those bars need to be open tonight?  Or is it too cold outside that makes everyone stay at home?
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