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Text Chapter 427: Separation of Production and Broadcasting

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    What Li Mingbao said didn't mean that he was being good because he got a bargain, but that he really felt that the price of the patent rights sold was too little.  £à?In other words, Li Mingbao has too low a view on the market of TV shopping programs that have not entered the era of online shopping.  The memory in the head of that big boss is the efficiency of such a program in that era. With a large number of fakes flooding the program, after the collapse, the efficiency is no longer very high. In addition, the market such as online shopping  Impact, so TV shopping is no longer very popular.  But in actual application in these years, TV shopping is really a murderous thing, and the profits it creates for TV stations are definitely not even a tiny bit.  As for Li Mingbao's patent royalties, since the price was not high when the contract was first signed, the amount paid by those TV stations was completely disproportionate.  That's why Li Mingbao drooled while watching those TV stations without getting any profit.  Fortunately, in the contracts signed at the beginning, both Li Mingbao himself and the TV stations were very cautious. No TV station signed a long-term contract on this use right, and the longest was a validity period of three years.  As short as only half a year.  And now that everyone has seen the benefits, there is no reason why Li Mingbao, the authorizer, cannot see it. Therefore, in the second round of signing, Li Mingbao will no longer be as soft-hearted as he is now. Even if it is a small TV station, in  For licensing, his starting price will be one million U.S. dollars. However, if a TV station like 20th Century Fox does not pay a price of 10 to 20 million U.S. dollars per year, it will never get the license from Li Mingbao.  Down.  Even in Li Mingbao's imagination, this authorization is equivalent to one of his cash cows, and can be milked once a year.  The profit earned is probably not much lower than that of a movie. Even in some years when there is less time to make a movie, the profit is definitely higher than that of a movie.  It doesn¡¯t even take much effort.  A good deal with huge profits is what it says.  Hearing that Li Mingbao was going to raise the price, John trembled his shoulders and said, "Okay, if the price goes up, just raise the price. As long as the benefits are right, there is no deal that can't be negotiated. And if you have such an idea, I'm very concerned about your idea."  Regarding your program, what do you think is the appropriate buyout price from 20th Century Fox?  There still needs to be a lot of discussion. Those guys don¡¯t have any friendship with you, so they won¡¯t give you a high price. ¡°How can I buy it out? When will I say that this show will be sold through a buyout?  ?" Li Mingbao said pretending to be surprised when he heard John's words.  "No buyout? Do you still want to share the share? This will make it even more difficult to negotiate. Although it is not that there are no companies negotiating with 20th Century Fox, but you do not have such conditions now." When it comes to business.  Son, John also became serious.  "The share is certain. This kind of program is a money-sucking beast. I have no reason to sell a gold mine. You know, the idea of ??this program is mine, and I am the key. As long as I produce such a program, no matter what  Whichever TV station I go to, I will create great value for that TV station, so my choice is not just Twentieth Century Fox. As you know, I am not the kind of person who only has creativity but no strength.  Man, even if I was asked to do this show myself, I could get him out of it. In the end, it was just a choice. This is very easy for me. In this show, everyone can see it.  How great is the benefit, and this benefit is widespread all over the world. In other words, whether this program is placed in the United States, Canada, the United Kingdom, or other places in Europe, as long as there are countries and TV stations, there is no reason why it cannot be broadcast.  For such a program, no matter how much the buyout price is, it is quite unreasonable. Only by cooperating with each other and making money together can the interests of both parties be guaranteed. And I don¡¯t only own this TV.  In my opinion, the creativity of the program and other creativity are not inferior to this program. Therefore, working with me is not just cooperating with such a program, but cooperating with many equally excellent programs.  How can I allow my program to be bought out by a TV station? I will only cooperate with the TV station if the share is not too low. Otherwise, I might as well buy a TV station myself.  Then I use this TV station to broadcast my own program, so all the profits will be eaten up by myself, and no one else will get any share." Li Mingbao also said seriously at this time.  Hearing what Li Mingbao said, John knew that it would be completely unfeasible to use the strength of 20th Century Fox to suppress Li Mingbao.  Like ?As Mingbao himself said, he is not the kind of person who only has creativity but no strength. If he has something, he can only make money by selling it to others.  With Li Mingbao¡¯s capital, he is fully capable of developing the program himself and leaving no profit to others.  If we really do that, Twentieth Century Fox will definitely not get any benefit at all.  So John's tone relaxed: "Okay, Mr. Li, let's continue talking about this issue calmly. Considering the relationship between us, why can't we find a condition that is acceptable to both parties?"  "Yes, with our relationship, we can definitely create a win-win situation. I think John, you may have forgotten one thing, that is, I brought out the essence of the program, not to talk about the program, but to cooperate.  . As for 20th Century Fox, what you need now is not the competition for interests in the program, but the strength of the TV station you have. After all, your company will be merged into News Corporation.  How much benefit the program can create now is not the most important issue for John and your board of directors. No matter how high your current income is, you will still have to sell it when the time comes. How much profit do you have now?  The ultimate winner is Murdoch, not you. So no matter how much you fight for these interests, it is actually worthless. What you need now is to put more good programs into your hands.  On those TV stations, and then relying on the profits of these TV stations to obtain more capital from Murdoch, this is what you really need. The interests of the program itself are actually not that important to you.  "Li Mingbao said calmly.  Hearing what Li Mingbao said, John temporarily put aside his greed, because what Li Mingbao said was absolutely correct. No matter how much benefits they gain now, wouldn't they still be Murdoch's cup of tea in the end?  Unless Twentieth Century Fox rejects Murdoch's acquisition, otherwise, for them, the profits from these programs are only short-term profits, and they have squeezed too much. When the time comes, Li Mingbao will not cooperate with them directly, and they will lose a lot of money.  It's 20th Century Fox, not Li Mingbao.  "Well, you are right. What we need to do most now is to produce this program and more high-quality programs, and then ask Murdoch to increase the price. Instead of discussing how much this program has  Profit. So Mr. Li, what do you think the cooperation between us should be like?" John looked at Li Mingbao and asked a little unnaturally.  "Actually, the way I prefer to cooperate is to separate production and broadcasting. This program, or all my future programs, will be developed and completed by myself. Then it will be broadcast on 20th Century Fox's TV stations. I will set up a professional  , a TV program production company, and then use this company to cooperate with your company, Twentieth Century Fox. We produce programs, and the risks are borne by our company, and you, Twentieth Century Fox, gain the right to broadcast our company's programs, of course.  , is limited to North America, and the broadcasting rights in other regions are determined by our company. In this way, 20th Century Fox completely avoids the risk of program production, and then directly obtains the dividends of the program. This is for me and for you.  , are all beneficial, and can be regarded as a win-win situation. I bear all the risks myself, and then you pay for the broadcast platform. It is because of the relationship between you and me, John, that I made such a decision.  , otherwise I would have to share the risk with another company," Li Mingbao said, pretending to be nice to John.  But John has been in Hollywood for so long, how could he not know what Li Mingbao is thinking: "Mr. Li, please stop saying such nice things. These things don't mean much to us. Since you have to bear the risk  , then in terms of share, you definitely need more shares, otherwise, you will not bear all the risks. In fact, doing so is also beneficial to our company. After all, we are now Twentieth Century Fox.  In a special situation, we are not so willing to accept new risks. If you fully bear the risk, then our side will naturally be the easiest to pass. But when you do this, have you considered one person, Mr. Murdoch?  It's not that easy to fool. If your programs are of high quality and you own all the rights to them, when Murdoch acquires our 20th Century Fox company, he can also acquire your programs and companies.  In this way, wouldn't your new company be the same as our 20th Century Fox company? I am an old man, so it is a good thing for me to have a good retreat, but like Mr. Li.  Young and talented people,Can you tolerate your company being acquired by others?  " "If you want to acquire it, just acquire it. Although it makes me feel very uncomfortable when someone acquires my company.  But we also have an old saying in China, which is that it is better to enjoy the shade under a big tree. News Corporation is obviously a behemoth, and if people like me can join this group and receive more protection, it is actually a cost-effective deal for me.  .  After all, compared to Mr. Murdoch, it is harder for a little shrimp like me to weather the storm. If I can work internally at News Corp., it will actually be easier for me to develop in the United States. Then maybe John and I,  We can also become a real family.  "Li Mingbao said to John with a smile.
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