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Text Chapter 392 Advertising Commission

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    It was no joke at all to say that I was reluctant to leave Hua Sheng.  Don't look at the fact that the box office of this foreign film was over 1 million Hong Kong dollars on the first day. It seems that the momentum can almost suppress all local Hong Kong films. It is actually quite good.  But in fact, to achieve such good results, in addition to the quality of the movie itself, his advertising efforts are really strong. Only in Uncle Liu's wireless, after Uncle Liu discounted heavily, that movie  The company has spent 680,000 Hong Kong dollars in advertising fees, don't worry Uncle Liu, this is all at a discount. Without discounts, without 1 million in advertising fees, it would be impossible.  TVB alone has invested so much advertising, let alone advertising in other places. Every newspaper in Hong Kong has published soft articles about this movie, and Oriental Daily has even made a front page without any sense of restraint.  Full page ad.  Basically all advertising is taken down, and the advertising fee invested by the film company is an integer of HK$5 million.  Although it is still not as good as the very programmed blanket advertising content of later generations, it is actually not much different. The advertising fees for this movie alone have supported a lot of people.  Under such circumstances, there was nothing strange about Xiang Huasheng being frightened.  ¡°Don¡¯t think that the movie company has spent so much money on advertising and thinks that they really suffered a big loss.  In fact, with so many advertisements, it played an immeasurable role in the promotion of this movie. Anyway, the movie will be released in the end. Even if their company does not make much money in Hong Kong, it will  You will definitely not lose money.  Even because of such a good box office, this movie had many foreign film dealers waiting to come to the company during the day to ask for the rights to distribute it in other regions.  Their local market is inaccessible to other bosses, but in other places, these bosses can also see the potential of this movie. Only by spending a lot can you get a big income, and this is the movie we are talking about.  Therefore, the advertising fee of 5 million Hong Kong dollars really did not lose money at all, but made a lot of money.  ¡°After all, if their company¡¯s film is only released locally and then wants to be sold overseas, the price will definitely not be high, and it will have to be sold door-to-door.  But now, through the platform of United Cinemas, it has attracted the attention of countless people in the industry. There is no problem at all in trying to sell your movie at a good price.  The first person to eat crabs is definitely the happiest person.  Xiang Huasheng's words were such that Zou Wenhuai couldn't help but interject: "Yes, they spent a lot this time, especially Uncle Liu, who took a lot of advantage in this matter.  You are completely riding the coattails of United Cinemas. Without Li Sheng¡¯s advice, where did you get so much extra advertising money, Uncle Liu? This is your first business. If United Cinemas goes on the right track in the future, you Wireless  The money earned from this business is not a small amount. I am so envious of this opportunity. Uncle Liu, should you give us some dividends? Otherwise, I would recommend ATV to represent these things.  Movie advertisements are actually pretty good. They are all on TV stations anyway, so they are different wherever they are placed. " Uncle Liu, who was originally thinking that TVB's business in movie advertisements would suddenly expand in the future, did not expect that Zou Wenhuai would come to make up for it.  Damn, give all the advertising to ATV, what are they doing with wireless?  "What Brother Zou said is a bit wrong. After all, I am also a shareholder of United Cinemas. Wireless and United Cinemas have a very close relationship. What does it have to do with ATV? On ATV, those movies can  What good prices can we get? What good time slots can we get? Besides, ATV¡¯s ratings are far behind those of our TVB. They can¡¯t be compared to each other. If those movies are advertised on ATV, wouldn¡¯t they be discrediting those movies?¡±  Uncle Six said unhappily.  "At least with ATV, we can talk about profits and rebates. With such a large piece of business, ATV can give us a sip of soup, but on TVB, we can't even see the soup. What's the benefit to us?  ?" When Zou Wenhuai said this, he deliberately looked at Li Mingbao and the Xiang brothers, making it clear that he was not satisfied with the reality of Uncle Six eating alone.  Although advertising on wireless TV does have a very good publicity effect on those movies, on the ATV side, it is not completely ineffective, but the effect is worse, and it doesn¡¯t matter if the advertising fee is slightly lower.  The most important thing is that if they hand over such a large part of the business to ATV, ATV will definitely give rebates, but Uncle Liu, with his stingy personality, how can he give rebates to other shareholders?  Originally, this area of ??business was connected to the United Cinemas. Without the United Cinemas, those external film dealers would not be able to advertise. Basically, the benefits of this area are actually derived from the United Cinemas. Who is not given to?  Now Uncle Six relies on wireless to swallow up all the profits in this area, and does not give benefits to people like them. Not to mention that Zou Wenhuai is not satisfied, Lei JuekunThey are equally dissatisfied.  You know, just for one movie, TVB made 680,000 Hong Kong dollars from it. This is still a friendly price. If there are more movies in the future, hundreds of movies a year, even not every movie will cost this much.  Advertising costs a lot of money, but the profits from this are at least tens of millions a year. The derived benefits are so huge. If Uncle Liu keeps eating alone, how can the other people feel comfortable?  Not to mention the business of Liushu TV Station, after seeing the profits from advertising, several other people not only thought of the rebates from Liushu, but also the rebates from other advertising companies. They all relied on joint  Only theater chains can make money. If the joint theater chain has no benefits in this, how can it be justified?  So even if they want benefits when the time comes, Zou Wenhuai and the others will have to be confident.  But it¡¯s Uncle Liu¡¯s place that¡¯s the hardest to start with.  After all, Uncle Liu is a shareholder of United Cinemas, and he has the final say over TVB. He is also a veteran. He really has to live alone. There is really nothing he can do against Uncle Liu alone. Even if Li Mingbao wants to get rid of Uncle Liu,  It's very difficult to grab something to eat in your mouth.  So now Zou Wenhuai took this opportunity to simply bring everyone together and let Uncle Liu spit out a little fat.  Otherwise, he really doesn't mind putting this business in ATV.  "I think Boss Zou's proposal is a good one. At the beginning, no one found out that there would be so much profit in it, but now that it has happened, we should talk about it. Advertising resources are also very big in our joint theater chain.  Well, without the United Cinemas, this piece of the cake would never have been possible. Now that the cake has been made, if we, the United Cinemas, did nothing, wouldn¡¯t we have let the profits go in vain?  ?" Lei Juekun also said faintly at this time.  Originally, Li Mingbao didn't pay attention to the profits in this area, but when he heard that Zou Wenhuai and Lei Juekun both agreed, and looked at the Xiang brothers, it was obvious that they agreed with Zou Wenhuai's point of view, so he became a little concerned.  Although advertising is something, it is impossible for every movie to be as exaggerated as the first movie, with a total advertising fee of 5 million Hong Kong dollars.  But even if it is a little less, if the little money adds up, the advertising cost is actually quite high. A profit of hundreds of millions a year is definitely not too difficult.  Originally, this business was driven by United Cinemas. If United Cinemas didn't have any expertise in this area, it wouldn't seem so suitable.  Zou Wenhuai's proposal is really reasonable.  So Li Mingbao also said: "The establishment of a circulation port is just like what is said in the mainland now. Crossing the river by feeling the stones, no one knows how many pearls and gems there will be on the way forward, and the advertising business,  Obviously it is a very trendy profit point that we have now discovered. It is obviously not appropriate to let others eat up this piece of business. After all, we have worked hard to build this frame. If there is any benefit,  None, it really dampens our enthusiasm. Since Boss Zou and Boss Lei both have this intention, I think it makes sense for those related industries to charge some hard work fees.  What a big deal. After all, Uncle Liu¡¯s wireless is your personal property, and United Cinemas is the property of all of us. If there is no distinction between public and private, it will easily have a bad impact. Of course, Uncle Liu¡¯s wireless can receive advertisements.  That's because Uncle Liu has channels, so on this issue, we'd better have a stable standard for the advertising expenses of each movie. We can't charge too much, otherwise others won't be willing to do it.  I think the advertising fee for the movie will be like this, 20%, which will be treated as a rebate. Not only TVB will have to pay this money, but any industry that has received advertising fees will have to pay it, otherwise, the next movie will be paid.  , will we cooperate with companies that don¡¯t pay for their advertising fees? After all, we bring this benefit. Paying some money can be regarded as mutual benefit and make everyone¡¯s relationship closer.  Not only do we have to let others capture the advertising fees, but we ourselves can also capture some of the advertising fees. Even if it is the additional business of the United Cinemas, only with such diversified development can the United Cinemas grow more.  Value." Uncle Six, who was already unhappy, became even more unhappy when he heard that Li Mingbao and the others agreed to the commission plan.  But what Li Mingbao and the others said makes sense. If there were no United Cinemas, even if Wireless had advertising resources, others would not even bother advertising on Wireless. To be honest, if Wireless received such advertisements, it would really occupy United Cinemas.  The thread is cheap.  In addition, everyone except himself now agrees to take the commission. Even if his sixth uncle does not agree, he has no ability to resist. When the time comes, ATV will really have to take advantage of this business. Wireless should now  None of the interests can be preserved.  Uncle Six who wants to understand this, even ifWith his heart twitching, he had no choice but to resign himself to handing over the 20% profit. After all, even if he handed over 20% of the profit, his sixth uncle's wireless would still be able to keep 80% of the money.  .  ¡°If he refuses to hand over the business and leaves this business to ATV, he won¡¯t be able to keep even 80% of the profits.
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