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Text Chapter 358: Carry out the order, Saonian

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    Since Yi Kang is working for Li Mingbao, he has to use his abilities for his job. As a qualified subordinate, he does not have to obey the boss's orders completely. Such a person can only be a thug at most.  The material is not comparable to that of a high-level talent like Yi Kang.  Therefore, Yikang also has his own considerations, especially in untapped markets like mainland China. Li Mingbao is now equivalent to a market pioneer. He must be careful at every step. He cannot go too big or too small, so that he can  You can get huge rewards without risking yourself.  But as Li Mingbao is doing now, it is obvious that the upfront investment is a large sum. Even if Li Mingbao loses the money, it will not have much impact on his business, but it is not a good start.  Li Mingbao is Li Mingbao's think tank. It is normal for Yi Kang not to completely follow Li Mingbao's footsteps and put forward his own opinions for such a business with uncertain prospects.  Li Mingbao did not accept Yi Kang¡¯s opinion.  To be honest, the success of domestic reform and opening up is a rare success model in world history. It is meaningless to compare it with any other country.  If Li Mingbao hadn't been here, he wouldn't have come to the mainland at all, because the money he earned here was really not that much.  Li Mingbao spent more than a month in the mainland. Although he has found a way to make money, he still doesn't know how long it will take to succeed.  But if Li Mingbao was in Hong Kong at this time, he could make any movie in Hong Kong in nearly two months as long as he wrote a script, and he would definitely earn tens of millions of Hong Kong dollars.  To put it simply, when investing in mainland China, for Li Mingbao, input and output are not directly proportional.  "But the reason why Li Mingbao values ??the mainland so much is not for the current gains, but for the future gains.  The Hong Kong market is so big. Although Li Mingbao can make a lot of money in a short period of time in Hong Kong, doing so is actually overdrafting the potential of the Hong Kong market. When there are no more movies to make in the future, Hong Kong movies will be worse than those in history.  It will decline earlier, make a small amount of money in a short period of time, and then continue to lose money. If Li Mingbao is ready to make a profit and then stop, this kind of business can still be done.  But the problem is that Li Mingbao wants to create a complete industry in Hong Kong. Not only to bring Hong Kong movies to the world, but at least to make Hong Kong movies develop healthily.  Therefore, making short-term money is not in Li Mingbao's interests.  Under such circumstances, investment on the mainland is very necessary. If we don't enter the market now, when the mainland develops its own business, Li Mingbao will have no chance at all if he really wants to enter the industry.  Mainland China¡¯s current economy is indeed inconspicuous, but when it became prominent, it was no longer something that people with weak foundations like Li Mingbao could leverage.  Therefore, for the sake of long-term interests, Li Mingbao has no choice but to fly first and let the mainland feel his sincerity. Only then can good things come to him in the future.  If I am so fussy now, why don't mainland China cooperate with a more powerful company instead of a newcomer like me?  It makes no sense at all.  "Yikang, I may know more about things on the mainland than you. So I know what I am doing. The mainland market is a market that cannot be ignored. Before reform and opening up, there was only real  Giant companies can make money in mainland China, and now that it is open, new companies like us can also enter the industry. For us, this is an opportunity that others look down on or think is dangerous.  For our company, there is no problem because we have no choice. If the company we have is a Fortune 500 company, then we may have the right to choose because we have the confidence. But the problem is that we have no choice.  No company has such conditions, and I am just a newcomer. If I want to achieve great development, I can only develop business in new areas so as not to cause other companies to rebound and cause unnecessary trouble to myself.  The prospects of the mainland market are indeed unclear at this time, but when it becomes clear, do you think we will still have the opportunity to intervene in these industries? There are many well-known advertising companies, and none of them are suitable for us.  Comparable. We can only gain benefits by working hard. If we don¡¯t work hard, we are nothing. Besides, even if this project fails in the end, will the impact on our company really be that big?  I don¡¯t think so. After all, although CCTV is the largest TV media in mainland China, they are really short of funds and technology. Our initial investment did not even cost 30 million Hong Kong dollars to prepare the equipment and personnel.  Everything is complete. And for 30 million Hong Kong dollars, what can I do if I just make a movie in Hong Kong?Too much. If you lose it, you will also lose the profit of a movie. I can still afford the loss now.  But what if we succeed?  As long as you think about the market in mainland China, you will know that such cooperation is not available everywhere.  Nowadays, only mainland China has such a vast market in the world. If it were any other country in Southeast Asia, would it be such a big benefit?  The minimum profit is hundreds of millions of RMB, and it is still every year, and it will increase year by year in the future.  In other places, can people like us pry it?  This is not a profit of several hundred percent. It is completely a gold mine. Even gold mine is not enough to describe this industry.  Where there is profit, there are businessmen. When others have not seen this market, we can be the first to take action, which is already quite successful. As for the problem of losing money, as long as we sign the contract, there is no possibility of losing money.  .  "Li Mingbao said confidently. "Since you have said so, boss, what else can I say?  I don¡¯t think you, boss, can¡¯t sign the contract. The main question is whether there really is such a big market in mainland China?  Although I don¡¯t know much about the mainland, I also know that the products in the mainland are basically produced by their state-owned enterprises, and whether those state-owned enterprises will advertise on CCTV is still a big question.  Our largest customer base is actually only those foreign companies, and only they can afford the price. But these foreign companies are reluctant to invest. I have no way of guessing this.  "Yikang saw that Li Mingbao's mind could not be changed, so he directly talked about the practical issues. "It seems that you still know something about the mainland, Yikang.  Yes, the mainland's commodity market is now basically run by state-owned enterprises. Whether they are willing to invest in advertising funds is indeed a question.  But I think this problem is not too big. As long as there is the first person to eat the crab, the second person will appear immediately.  You must know that although state-owned enterprises are also owned by the state, their degree of freedom is much higher than that of administration.  Moreover, there are differences between state-owned enterprises and state-owned enterprises.  State-owned enterprises in this province and state-owned enterprises in another province do not wear the same pants.  They may produce the same product. If one has CCTV's advertising bonus and the other does not, there will always be a big difference in sales in the end. Do you think they will remain indifferent?  Even if they can get more benefits for their state-owned enterprises during the holidays, they will still fight for advertising.  In the face of huge state-owned enterprises, the advertising fees that foreign businessmen can actually pay are only a small amount. Unless those big brands are prepared to build brands from the beginning, they will also be very stingy.  In my opinion, advertising by state-owned enterprises will be the main consumer of domestic advertising in the next few years.  "Li Mingbao said with a smile. "I hope your decision is correct, boss!  I don¡¯t want my new boss to fail in the domestic market, otherwise it will be a joke.  Regarding negotiations, boss, what do you think the bottom line should be?  When we cooperate with CCTV, we share the profit. How much of the advertising revenue is it?  "Yikang asked. "Well, sole proprietorships are not allowed in China. Even in a cooperation project like this, the mainland will still occupy the majority shareholder's status. There is no need to change this.  So no matter what, it is impossible for us to get a controlling stake.  But just because we don¡¯t have a controlling stake doesn¡¯t mean we can¡¯t get the operating rights. We can refer to the hotel model for this, and we add our experience and equipment to invest in the shares.  The shares do not have to be 49%, 40%, or 30%.  After all, this advertising market is really about to open up, and its capacity is quite large.  Now perhaps CCTV will not care about our share issue, or even the issue of sharing, because with the current situation of CCTV, as long as there is one million RMB in advertising fees every year, it will be successful, and it will be divided into 490,000 RMB.  Or four hundred thousand, it won't have much effect.  But if this market really opens up, it will mean an income of at least hundreds of millions of yuan. If we have too many shares, it will be very dazzling. Even if we have made great efforts to get this advertising department contract, it will still be dazzling.  It's too bad someone has pink eye.  Therefore, we can ask for less shares and shares. The bottom line is 30%, and the maximum cannot exceed 40%.  And the performance date of this contract cannot be signed short-term, it must be signed long-term. The minimum requirement is twenty years. For this reason, we can directly increase the shares and dividends to the bottom line of 30%.  If you can negotiate for 40% of the shares and get a twenty-year long-term contract, I will give you a bonus of one million US dollars, and you can get 30% of the shares and a thirty-year long-term contract.  , I¡¯ll give you a bonus of ten million dollars.  So, for your bonus, you have to work hard, good life is waving to you.  If you want to be a multi-millionaire, you have to work hard.  "Li Mingbao smiled and did it to Yi Kang.The boss's promise.  Of course, as long as Yi Kang can really negotiate such negotiations well, Li Mingbao's verbal promise will definitely be realized.  Compared with the profits from the advertising business, these bonuses given to Yikang are simply a drop in the bucket.
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