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Text Chapter 353: Door-to-door trouble is really a headache

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    Director Zhou really hoped at this time that he wasn't so enthusiastic just now. How nice would Director Wu have been to treat Li Mingbao?  Now that this trouble has come to his door, he really didn't know what to say for a while, so he just said a series of evasive words without even drafting them, and they were quite reasonable and well-founded.  Although Director Zhou's words were meant to evade, a deputy ministerial-level unit like CCTV is really a big quagmire. Although the power is astonishing, there are not many mothers-in-law on it. Regarding the cultural and publicity departments, there are  The departments under their jurisdiction, as well as the directors of CCTV, are not simple people. Director Zhou really cannot afford to offend him.  "I know that the situation at CCTV is a little complicated, but the project I'm talking about actually has nothing to do with anything else. It is a purely commercial project, and this commercial project is actually currently being carried out by CCTV.  Yes, but we don¡¯t have much experience. It¡¯s precisely because of this that I feel that our company has the foundation to cooperate with CCTV,¡± Li Mingbao said.  "Commercial project? Pure? Mr. Li, what do you mean?" Director Zhou wanted to get rid of Li Mingbao's trouble, but he didn't expect Li Mingbao to say such a thing. It's subversive, isn't it?  When did a place like CCTV have purely commercial projects?  Why didn't he know?  It has to be said that current domestic officials are really not very sensitive to business matters.  Otherwise, he would not have said such a thing. Even if CCTV does not have any revenue-generating columns, it is a very political department. Otherwise, their station director would not be a deputy ministerial level official.  .  But as a TV station, profitability is already certain.  How do foreign TV stations make money? Li Mingbao doesn't believe that these people have no idea at all, but they understand clearly that they don't even think about departments like CCTV. They have more ideas and things like advertisements appear on CCTV.  , they actually looked like they didn¡¯t understand it at all.  Based on this basis, Li Mingbao had to remind: "Director Zhou, have you ever paid attention to CCTV's advertisements? Isn't advertising a purely profitable project?" Hearing Li Mingbao mention advertising, Wu Chu  The director was a little touched, but Director Zhou still said in confusion: "I know the CCTV advertisement. It was there in 1979. There is nothing strange about it. Isn't it very common abroad?" "Yes,  This is a common thing abroad, and CCTV also has it, but why doesn't anyone pay attention to it?" Li Mingbao really didn't have much energy to complain at this time.  Ten years from now, no matter what kind of official they are, they will understand immediately if they hear Li Mingbao talking about this matter. But Director Zhou actually spoke in such a tone, and the underlying meaning is that he is advertising for CCTV.  mean. ???????????????????????????????????????????????? off?  The purpose of Li Mingbao coming here is to do advertising. Otherwise, why would Li Mingbao come here?  But Director Zhou's thinking has not yet thought about this aspect, and he thought that Li Mingbao's talk about advertising had other meanings for an administrative department like theirs.  Administrative thinking is indeed incompatible with business thinking.  After hearing what Li Mingbao said, Director Zhou finally understood that Li Mingbao was not dissatisfied with CCTV's advertising, but because what Li Mingbao wanted to do was CCTV advertising, and he also said that they did not pay attention to it.  So he immediately retorted: "We still attach great importance to advertising, and we leave it to professionals with relevant experience." Li Mingbao knows the background of CCTV, the so-called experienced people, for mainland China  It may be true for experienced people, but to the world, CCTV¡¯s current advertising department is completely out of touch with the world. Even the advertising department, which is so profitable, is actually at the deputy department level, followed by the department level.  , and then it was not until four years later that an independent department was established.  Fortunately, the purpose of Li Mingbao's visit today is not to complain, but to cooperate. Therefore, the current situation of CCTV's advertising department is the most suitable for him to intervene. If everything is so advanced, Li Mingbao is fooling around.  "But the development is still too slow and cannot keep up with the times. I don't understand why advertising is such a huge profit point. Why does it create so little value for CCTV? You must know that in a market as narrow as Hong Kong, Uncle Liu relies on  Advertising revenue can bring a lot of profits to wireless TV stations. However, for a TV station like CCTV that faces a user market of one billion, its advertising revenue is so small. This is very unscientific and does not meet the needs of the market.  I think there is a basis for cooperation between our company and CCTV in this area," Li Mingbao said with a heartbroken look.  Seeing Li Mingbao¡¯s expression, Director Zhou really didn¡¯t know what Li Mingbao¡¯s performance skills were for.  Central?It's not Li Mingbao's. Even if he cares, he doesn't need such a face, right?  How did he know that what Li Mingbao was worried about was the loss of CCTV advertising funds.  Although CCTV advertising will indeed be a bit irrational for some time in the future, the business of CCTV advertising is really a big gold mine that can be mined immediately. The mainland is so short of money that they don¡¯t know where to start. For Li Mingbao,  It is really unforgivable for people who regard making money as their life.  Thinking about the fact that CCTV's annual advertising fee may not be 100,000 yuan, Li Mingbao is really hurt. A good gold mine has been turned into a welfare department. CCTV's current professionals are really not considered to be  What kind of professionals are you? It¡¯s almost enough for professionals to send money.  "Well, the situation is not the same. There is a fundamental difference between the domestic situation and the situation in Hong Kong. The Hong Kong TV station is a commercial TV station, but the domestic TV station's first priority is not business and has a good start.  It's already pretty good. We have to take this step step by step. If we go too fast, we will inevitably make mistakes." Director Zhou said.  ¡°But it¡¯s too wasteful to just let go of a big project with a cash flow of at least hundreds of millions a year, right?¡± Li Mingbao didn¡¯t really buy into Director Zhou¡¯s official tone.  "How much? A big project worth hundreds of millions?" Director Zhou originally wanted to tell Li Mingbao the facts and reason, but he didn't expect that Li Mingbao actually started talking about a big project worth hundreds of millions, which frightened Director Zhou.  Why is Li Mingbao so popular in mainland China?  Isn't it because Li Mingbao invested hundreds of millions of Hong Kong dollars in foreign exchange in mainland China?  Now that I hear Li Mingbao actually saying that CCTV can also make hundreds of millions of profits, how can Director Zhou remain calm?  Nowadays, no matter whether it is the ministries at the top or the local governments below, there is a shortage of money everywhere, and they are jealous of attracting foreign investment. Isn't it just for money?  Now Li Mingbao actually said that there are such profitable projects within the scope of his management. Even if Director Zhou is not sensitive to business, he must be sensitive. With so much money, how many big things must be done?  Seeing Director Zhou's expression change, Li Mingbao understood that Director Zhou was frightened by the data he reported, but Li Mingbao felt that this was not thorough enough. A project worth hundreds of millions would impress Director Zhou. If this project increased tenfold,  , or a hundred times, I'm afraid the top leader can be completely impressed and give the green light.  Then Li Mingbao said: "Hundreds of millions is just the beginning. To be honest, in a big market like China, with such a large population base, the advertising market really has too much potential that can be tapped. We really want to do it  Well, let alone hundreds of millions, even if it is tens of billions, there is not much difficulty. Even with the current people at CCTV, it may not take ten years to make this output value that big. " Li Mingbao.  It's not just talk. In 1993, CCTV relied on advertising revenue, if not 10 billion, at least several billion.  You must know that CCTV does not only have one program. With so many programs, even if one set generates the most income, other channels do not earn as much.  Taken together, this is not a small number.  "Tens of billions? Mr. Li, are you kidding? It's just an advertisement, how can it be so exaggerated?" It was obvious that Director Zhou regarded Li Mingbao's words as nonsense.  "Even if I am joking, it is impossible to joke about this issue. There are not many domestic TV stations, but the audience is one billion people. No matter what industry, with such a high consumption base, the market it can obtain is unlimited.  Yes. Even if the advertising fee of 10 billion is spread over a population of one billion, the advertising fee is only ten yuan per person. As for those foreign products, as long as they can sell this product, they are not expensive.  Open, they will never be stingy with advertising fees. This is just like the movie I made in Hollywood. The cost of making the movie may not be two million US dollars, but the cost of advertising is definitely higher than the cost of making the movie.  It should be twice as high, or even the same, and the effect is that the money I make from my movies is several times what I invested. During the time I stayed in China, I also watched CCTV. The more I watched, the more money I made.  The more I wonder, with such a good market and so many potential consumers, why does CCTV not have much advertising business? This is equivalent to throwing away one's own money in vain, and no one enjoys it.  This is a huge waste,¡± Li Mingbao said.  "Mr. Li, these things you are talking about are really not a joke? Let alone tens of billions, even if the advertising revenue reaches hundreds of millions, it is still a remarkable achievement. Is this business really that big?" Director Zhou  At times, he seemed more positive than Li Mingbao.  The current CCTV advertising volume is indeed not as eye-catching as last week's director, but as Li Mingbao said, the CCTV advertising market really cannot be ignored.  Hundreds of millions, how rich is this?    If CCTV, which originally relied on financial allocations, can have such a large amount of income, it will definitely become a duck and become prosperous.
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