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Text Chapter 257 Fashion Magazine

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    And now Li Mingbao spends so much effort not to make luxury goods, but to package his actors, and rely on these packages to make the actors' money-making avenues wider.  Although luxury goods are not more profitable than ordinary goods in Li Mingbao's eyes, because their profits are very high, it is not difficult for Li Mingbao to use actors to share some of the profits with them.  .  Of course, these actors will definitely not be actors from Hong Kong. There are not many actors in Hong Kong who can endorse global luxury brands. If we really want to expand this industry, we still have to let Hollywood actors do it. As long as  However, the situation there is much more complicated than that in Hong Kong. If Li Mingbao really wants to obtain considerable benefits there, he must take a long-term approach.  Now, Li Mingbao needs to use people from Hong Kong to practice.  "Professional brand magazines are not sold to ordinary Hong Kong people, because ordinary Hong Kong people cannot afford such magazines. After all, they want to promote brands, or luxury goods, so the magazine itself is  To distinguish it from civilian magazines, everything needs to be the best, not only the copper plate, but also the color. The most important thing is that the content inside must be high-end and classy, ??so that it can stand out from other magazines.  A professional magazine must write about the benefits of luxury goods, what is fashion, how to dress yourself fashionably, how to dress yourself differently from ordinary people, and make people see your differences at a glance.  ." Li Mingbao began to talk about fashion magazines at length.  Although these things are not uncommon in Europe and the United States, even when Pan Disheng was in Europe, magazines of the type Li Mingbao mentioned were not uncommon. But if you want to create such a thing in Hong Kong, at least Pan  The sound of the flute had never occurred to me before.  When Li Mingbao finished explaining the concept of this fashion magazine, Pan Disheng said with an embarrassed look: "Li Sheng, I know all the things you mentioned, because in Europe, magazines of this type do not exist.  It¡¯s rare, especially in France, where the concept of fashion is the best. But the problem is that Hong Kong is not France. How to get Hong Kong people to be interested in fashion is the real problem.  They wanted to create such a magazine, but they failed before they even started. Although this is the best way to promote the concept of luxury goods, the problem is whether everyone in Hong Kong can buy it.  Li Sheng and I take a long-term view. " "It doesn't mean that others can't do it now. Fashion needs to be promoted. How to promote it is the real difficulty. I don't know how others promoted it in the past.  Magazine, but I generally know that they have not found the key point. Maybe they are insiders in the magazine circle, but since they are only working-class people, they must make subjective assumptions when discussing the topic of fashion.  What really matters when running a magazine like this is not fashion itself, but making money through the gimmick of fashion. How can such a so-called fashion magazine really break into the circle that needs fashion?  Your capital is limited and you need to withdraw your funds quickly. If the capital chain is broken, you have to consider your own problems. At this time, you will inevitably use some low-end things to fill the pages of the magazine, just like this.  A magazine that sells dog meat is nothing like it. People in the lower class have no feelings when they look at such a magazine. People in the middle and upper class have no interest in continuing after looking at the mess in the magazine. Failure has become inevitable. " Li Mingbao.  Speaking of.  Although he has never seen such a magazine before, it does not prevent him from expressing his own opinions.  No matter which business you do, the original intention is to make money.  But if something like a fashion magazine wants to become bigger and stronger, it will inevitably lose money at the beginning, because the audience for something like a fashion magazine is a specific group. To open up the sales of this group, for  For ordinary people, it will definitely take a long time to form their own consumption circle.  And such a short period of time is definitely a disaster for a new magazine.  Because those who work in fashion must have a minimum understanding of this circle, otherwise they would not enter this circle. Simply studying foreign magazines, whether they are learning the appearance or the connotation, will cost money to copy.  Not a small amount.  ??And such an amount is wasted in the first few issues, which will easily bring down the magazine. At this time, the magazine is faced with two problems. One is to revise the edition and change the content to keep the magazine alive.  The other option is to simply let the magazine hang up and then choose a new direction to do things.  In this way, if the early fashion magazines in Hong Kong can survive, they will naturally?No more.  But Li Mingbao and Pan Disheng¡¯s original intention of creating a magazine is completely different from others, because they don¡¯t care whether the magazine will make money. What they really care about is whether the magazine can open up circles in Hong Kong.  In this way, they don't care whether the magazine loses money. As long as they can open up the circle, even if the magazine loses money every issue, it will be a profit for Li Mingbao and the others.  This is diversified management that Hong Kong people have never been exposed to at all. Not to mention Hong Kong people, even people in Europe and the United States do not fully accept the concept of diversified management. Only some companies accept this  concept.  And when it comes to Hong Kong, there are even fewer people who can accept the concept of diversity.  ¡°Perhaps even Pan Disheng¡¯s attitude towards this magazine is equivalent to a long-term advertisement.  And now Pan Disheng didn't look very happy after hearing Li Mingbao's explanation: "Li Sheng, your statement may be correct, but their problems are also our problems. Regarding this magazine, I  It doesn¡¯t matter if he loses money, but if it doesn¡¯t make much sense to promote the concept of famous brands, then wouldn¡¯t the money be lost in vain?¡± ¡°Didn¡¯t I say that what they can¡¯t do doesn¡¯t mean that they can¡¯t do it?  We can't do it either. First of all, the owners of those magazines are in a different position than us. The market they can't open is very simple for us in Hong Kong. We can afford it and have the desire to buy it.  Those who do things are not the bosses who really control the company. For them, it is difficult for external things to impress them. And because the company was developed by themselves, there are very few first-generation bosses.  They are the kind of people who like to have fun. They have money to spend on famous brands, but they are not very good at spending it. The people who really spend a lot of money on it are actually the second generation people who have not experienced entrepreneurship.  They have grown up in a honeypot since childhood, so they are inevitably careless about consumption, and famous brands are definitely in line with their consumption views. They only buy expensive ones and don't choose the right ones.  Thoughts. Such a group of people are inaccessible to others. Could it be that you are inaccessible to them, Mr. Pan? You and they are all of the same generation, and we have quite a lot of friendships. It will not be difficult for you to promote this magazine when the time comes.  They buy it and take a look. The reason why the brand can be sold at such a high price is that it is different from ordinary things in appearance. For those who pursue individuality, the brand is what they need.  In their market, there will be a bunch of people following the trend, plus the actors under my banner take some photos wearing branded items, and within a few issues, you will be able to lead the fashion in Hong Kong, not only your brand.  Being able to get publicity, including this magazine, can also get publicity. When the time comes, it will not be difficult for you to create several brands. After all, with magazines, you can lead fashion in Hong Kong. At that time, you say you are.  My product is a famous brand, how can others refute it?" Li Mingbao said with a smile.  Li Mingbao¡¯s words made Pan Disheng completely understand that Li Mingbao, a big boss, is really more proficient in using the concept of famous brands than himself.  At this time, he couldn't help but think that since Li Mingbao was so familiar with this circle and had his own ideas, why didn't Li Mingbao do it himself?  Instead, you want to involve an outsider like yourself?  Pan Disheng didn't think that Li Mingbao would make things worse if he did this alone. When he heard Li Mingbao explain to him in detail how to promote famous brands, he knew that Li Mingbao was more familiar with this industry than himself.  If you do it, you won't have any problems.  So Pan Disheng, who didn't know what Li Mingbao wanted from this, had to ask: "Since Li Sheng has such a deep understanding of this industry, why did Li Sheng come to me?"  You know, even I am not as skilled in the use of brands as Li Sheng. If you do this yourself, Li Sheng, you will definitely be successful. But why do you have to give this benefit to me, Li Sheng?  ? My relationship with Li Sheng is not that good, right? If Li Sheng doesn¡¯t explain, maybe I won¡¯t have the guts to do this again, because I¡¯m afraid that after I get out of the market, I¡¯ll do it to you.  Wedding dress." Hearing Pan Disheng's words, Li Mingbao said very seriously: "You can't make enough money in this world. Although my understanding of the fashion industry is much deeper than yours, I don't have it either.  I have the energy to do everything well. Even my current industry still needs me to take care of it slowly. Plus a new industry, I really don¡¯t have that much energy to do it. Rather than having a new industry emerge by then.  In this market, it would be better to support people who are not very cooperative.Get a good partner.  This is also of great benefit to our brokerage company.  ¡°After all, the only ones in this world that can really afford big bucks for advertising are luxury goods companies, and I just need such a good partner, that¡¯s all.  So Mr. Pan, you don¡¯t have to worry about it at all.  "
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