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Text Chapter 227 Recruiting advertisers

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    The most important thing is that actors who need to support themselves by making third-level films will not do anything so self-determined.  So many people became famous in those years, but the only one who could have the last laugh was Shu Qi. The others all disappeared in the wind. Thinking about so many bright and lovely beauties, so many have died in this industry, Li Mingbao  It shudders to think about it.  Hong Kong¡¯s local beauty resources are relatively scarce.  In the tertiary film market, there are only ten beauties who have been selected from the top ten. It is no wonder that in the future, whether it is TVB's Hong Kong sister or ATV's Asian sister, most of the ones selected will have pork chop faces, and they will all be good-looking.  Failed, or was ruined by tertiary films. It's not surprising that the quality of beauties they could find was that high.  If Li Mingbao starts from now on, he will significantly increase the actors' remuneration and other benefits, then when Hong Kong's third-level films become popular, it will not be so easy for those film producers to find actresses, because even if they  You can live a good life without making films like this, so why should you decide on your own?  In Hollywood, it¡¯s not that there are no pornographic films, but they are not mainstream and at most they can make a little money.  This is despite the fact that there is no ban on this type of movies over there, but there are some relevant regulations that need to be followed.  Why do the big directors over there never make movies like this?  That's because movies of this type don't make much money, and resources can't be tilted even if they want to.  In the end, films like this can only make ends meet by relying on low cost.  But why are the Category III films in Hong Kong so popular?  Just because it makes money, everyone makes money, so it became popular all of a sudden. But is this type of film really that profitable?  At least Li Mingbao doesn't think that this type of film is so profitable. Just like the trilogy that will become popular in Hong Kong in the future, how high are their box office?  The box office revenue of 20 to 30 million yuan would be a lot today.  But don¡¯t forget that these films were shot almost ten years later. According to the prices in Hong Kong at that time, if it were changed to today, such a film would only cost about 10,000 yuan at best. Compared with other really good-looking films  , the box office gap is huge.  But with such a big gap, why are there so many people keen on shooting this type of film?  Isn't it because feature films don't make money?  If a feature film can make money, whether it is a director, investor, or actor, they may not like to make this type of film.  After all, the social culture in Hong Kong is relatively traditional, and making this type of film is definitely a way to get scolded.  Unless absolutely necessary, no one likes to be scolded every day, right?  And will the emergence of Li Mingbao lead to the decline of Hong Kong feature films?  Impossible. If that's the case, then why does the Hong Kong industry insist on forcing those celebrities who can be regarded as high-ranking stars to shoot some vulgar things?  In the end, no one had anything to eat.  The increase in actors' remuneration actually excludes some niche and non-mainstream films from the circle in disguise, which indirectly improves the treatment of the circle, allowing the circle to develop in the longer term, and Li Mingbao can also gain more from this.  something.  Of course, these things need to be considered in the future, and now, the first thing Li Mingbao has to consider is the first official soft advertising placement in a movie in Hong Kong.  Just to sell chocolate advertising.  If he can¡¯t even take the first step, then no matter how many ideas Li Mingbao has in the future, it will be meaningless.  As for chocolate advertising, for this movie, it is not necessary to limit the participation of chocolate manufacturers in Hong Kong. If the audience is too small, the price will certainly not be too high.  ¡°In addition, no one in Hong Kong has ever done advertising like this before, so Hong Kong chocolate manufacturers may not come to buy advertising.  What Li Mingbao needs to do now is to call famous chocolate manufacturers around the world.  Whether they are chocolate manufacturers in Asia or America, as long as they are interested in this advertisement, they can participate.  In Li Mingbao¡¯s mind, the most suitable advertisers are actually manufacturers in Europe and the United States. First, because they have long been accustomed to this form of advertising, they are no stranger to such advertisements, and there is no need for Li Mingbao to waste words.  Second, their advertising fees have always been relatively strong. If they happen to need to open up the East Asian market, then it is not a big problem to give them a high price that others cannot accept. ????????????????????? For manufacturers in East Asia, it is difficult to accept such advertising first. Perhaps businessmen in Japan are not unfamiliar with this form, and are a little bit better.  And even if they want to bid, they won't be lavish.  After all, the main audience for Lee Ming-pao's movie is in Asia. Although it is very likely that it will be screened in Hollywood, the number of screenings there will definitely not be as long as the American movies and there will not be as many screens as the American films.  Instead of advertising in Li Mingbao's movies, it would be better to advertise in American movies. The money might be better spent.?Some, but the effect is definitely better than that in "God of Gamblers".  Therefore, when Li Mingbao started to choose, he immediately chose to get the phone numbers of famous chocolate manufacturers in Europe and the United States. This is also thanks to Hong Kong being an international metropolis. Although the current conditions are not comparable to those in ten years, but  Compared to the mainland, the conditions here are like paradise.  If it were in mainland China, it would be very difficult to find a phone number. In addition, such international long distance requires foreign exchange. It would be a no-brainer to change the director from mainland China.  It is not very pleasant for Li Mingbao to contact famous foreign chocolate manufacturers. Although those big manufacturers are relatively familiar with the film advertising genre, they do not understand Li Mingbao's movies.  It seemed unbelievable to them that a film producer whose name they couldn't even name wanted a major studio like themselves to place advertisements on their films.  Even though Li Mingbao said that his movies have a broad base of people in East Asia, the heads of those manufacturers are not willing to waste time on Li Mingbao.  This question alone excluded half of the European and American chocolate manufacturers. This was the answer Li Mingbao got when he got the boss of 20th Century Fox to endorse him. Without John's endorsement, Li Mingbao might have  Blacklisted by 90% of manufacturers.  And next, not all of the remaining half of the chocolate manufacturers plan to cooperate with Li Mingbao. Even though Li Mingbao's movies have a high share in the Asian market, their own companies have not explored the Asian market.  idea, so even if the conditions on Li Mingbao's side are very good, they can only regret that there is no possibility of cooperation.  ??This way, 30% of the 50% of manufacturers were killed.  The remaining 20% ??of manufacturers finally have the desire to negotiate.  But even among the 20% of manufacturers, not all of them intend to bid for this advertisement.  Due to the theme of "God of Gamblers", for those manufacturers who care very much about their chocolate brand image, an advertisement endorsed by a gambler will obviously have a bad impact on the brand.  They don¡¯t care that the gambler in the movie is actually a high-level gambler and is known as the God of Gamblers. They only care that the person represented in this advertisement is a gambler.  Especially those chocolate manufacturers that market to children or teenagers, they are most afraid of getting into such trouble, because they cannot bear the fact that their chocolate is the mascot of a gambling casino.  Therefore, due to brand image issues, more than half of the chocolate manufacturers were swiped.  In the end, there were only seven European and American chocolate manufacturers that were interested in this advertisement, and both parties had intentions to cooperate.  And these seven chocolate manufacturers are not considered first-tier brands in Europe and the United States. They are even second-tier brands and are considered third-rate brands.  ¡°If it were another time, Li Mingbao wouldn¡¯t want to negotiate with these third-rate brands at all, because the price would be too low.  But after all, this is Li Mingbao's first time using such advertising placement. Being able to have a face-saving quotation from a European and American manufacturer is already a preferential treatment for Li Mingbao.  Even the boss of one of these seven manufacturers was originally not interested in advertising, but because he was also a movie fan, and he also watched the movie "A Better Tomorrow" which was just released in North America.  After learning that "A Better Tomorrow", a movie that seemed good to him, was the producer of the movie "God of Gamblers", he had high expectations for Li Mingbao's new movie and thought that Li Mingbao's movie would have good reviews.  market, so I am willing to spend money on advertising.  Asian movies in the United States can earn more than 30 million US dollars at the box office. The chocolate manufacturer owner named Wells has great confidence in Li Mingbao.  Seven manufacturers are preparing to launch advertisements, and they are all European and American manufacturers. Generally speaking, for Li Mingbao, this news is still good, at least he won't get zero points, and it won't be a joke.  After taking care of the European and American manufacturers, Li Mingbao then started to deal with the chocolate manufacturers in Asia.  Compared with manufacturers in Europe and the United States, Li Mingbao's name is clearly imprinted in their minds.  After all, no matter where in East Asia, except for the mainland, they all know Li Mingbao's movies. Needless to say, in Hong Kong, Macau and Taiwan, Li Mingbao's name is louder than anything else.  Although they were confused about Li Mingbao's so-called movie advertisement, they were not impatient. After hearing that seven European and American chocolate manufacturers were interested in advertising in the movie, they did not think that Li Mingbao was trying to trick them.  As for chocolatiers in other countries, the most active ones are Japanese chocolatiers. They have a very high level of advertising and product placement is no stranger to them. After hearing Li Mingbao say that there are many new movie scripts,  The scene of chocolate, and there are special lines, which is very important forFor us, we are satisfied.  Do they know how big the market capacity of Li Mingbao's movies is?  Even in Japan, Lee Ming-pao's last movie "A Better Tomorrow" only took the first place in the Japanese foreign language film box office this year. Although it is only temporary, they believe that even if the whole year passes, it will not be possible.  Outside films appeared that exceeded the box office of this movie.  Haven¡¯t you seen that even Chen Long¡¯s movies are making way for Li Mingbao¡¯s movies?  Therefore, there is absolutely no problem in the market for Li Mingbao's movies.
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