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Text Chapter 225: Act for me (fourth update)

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    "But doing this will also offend them? The fee of five million is really a bit small." Li Mingbao cried out, and Xiang Huaqiang also felt wronged.  After working on it for a long time, the high price was only five million Hong Kong dollars. Although compared to other businesses, five million Hong Kong dollars was already a lot, but compared to offending the three major companies, five million Hong Kong dollars was obviously much less.  At this time, Li Mingbao, who had fully figured out how to implement the new plan, felt that the appearance fee of 5 million Hong Kong dollars for Yongsheng was enough. When he heard Xiang Huaqiang's complaint, Li Mingbao immediately retorted: "First of all  , according to my new plan, you Yongsheng will not offend them. Secondly, if there is no risk, why should I pay you? Although five million Hong Kong dollars is small, it does not mean that it is worthless.  Just by saying something, you can get five million Hong Kong dollars, which is much better than your other business, okay? " "You won't offend them?" Xiang Huaqiang heard about Li Mingbao's new plan.  I didn't have to offend the three major film companies, so I was immediately curious.  "Of course you Yongsheng don't have to offend them, because I personally came forward for this matter. Even if I do, it will be me, Li Mingbao, who offends them. It has nothing to do with you Yongsheng. The five million you Yongsheng got  The Hong Kong dollars are just for a show," Li Mingbao said angrily.  Hearing Li Mingbao's words, Xiang Huaqiang was not embarrassed at all. Instead, he asked: "Acting? What kind of drama?" "What other drama can I act in? Isn't it just the drama that Yongsheng is planning to poach like crazy? If I hadn't done it,  Brokerage company, it's only a matter of time before you poach Uncle Liu and the others, but now that my brokerage company is involved, then you Yongsheng won't have to poach any corners from now on. Not only will you not have to poach corners, you'll also make money from me.  "Bi, you Yongsheng have really caught up with you." "Can you be more specific?" "To be more specific, this plan is actually to induce and frighten you.  I started with the movie "God of Gamblers" to let other people see how actors can tap into their potential and how to make money in other industries. Then you Yongsheng saw that you can make money in this way, so you wanted to.  I took this opportunity into my own hands, and then went crazy to poach Six Uncles, Zou Daheng and others. Finally, I took the initiative to set up a three-party agency company and gather all the actors who can generate extra profits into this company.  The goal was finally achieved. For such a plan, all you have to do is shout slogans from beginning to end, and the price of five million Hong Kong dollars is enough." Li Mingbao gave a rough outline of his plan.  Hearing Li Mingbao¡¯s words, Xiang Huaqiang was not puzzled by Li Mingbao¡¯s statement of luring and frightening. Instead, he didn¡¯t understand how the movie ¡°God of Gamblers¡± could have anything to do.  Adhering to the principle of asking if you don't understand, Xiang Huaqiang raised his question honestly.  "In the movie "God of Gamblers", there are many articles that can be written. There are actually two main points. One is the chocolate Gao Jin, the God of Gamblers, eats. This chocolate is an excellent advertisement. And the other point is,  It's the casino. This movie will be screened not only in Hong Kong, but also in the entire East Asia. And as long as I supervise the production and take care of the details, it won't be a problem for it to be released in Hollywood.  These markets can be regarded as almost a global release. If you think about it, if people all over the world can see that chocolate brand, and form the impression that if you gamble and eat that brand of chocolate, you will definitely win. This will have a negative impact on chocolate.  How convenient will it be in terms of sales? There are also casinos. You know, there is not just one casino in the world. Even in Macau, there are countless casinos. There are also casinos in Las Vegas.  How to promote your own casino is a headache for casino owners. It is not easy to become famous all over the world. Now, as long as there is a movie, the higher the box office of the movie, it proves that you know your casino.  The more people there are. This kind of soft promotion is more labor-intensive than advertising. Don't you think we should make an article about it?" Li Mingbao explained.  In the original film, the place where the God of Gamblers Gao Jin and the King of Gamblers bet is actually a gambling ship on the high seas, not a certain casino.  But for boat gambling, in a few years, there will be countless people wandering back and forth between Hong Kong and Macau.  But now at the end of 1982, King Ye is still gambling at the racecourse, and he has not yet opened his mind to gambling on the high seas. Therefore, there are no gambling boats at all in Hong Kong, even if Li Mingbao wants to make do with it.  For a moment, just getting a gambling boat to mess with it won't work.  There are cruise ships now, but to create a gambling atmosphere on a cruise ship, the money spent is not a small amount. Li Mingbao is willing to invest, after all, he knows that he cannot lose money.  But now this?Movies always win, so the Xiang brothers may not pay such a bill.  So in the end, Li Mingbao had no choice but to change his gambling place to a casino. ?????????????? When changing the casino, the plot also needs to be changed. If the gambling king dares to shoot casually in the casino, there must be at least a logical plot to cover up such a ridiculous scene.  And it was precisely with scenes like casinos that Li Mingbao felt that there was another place where advertisements could be inserted, and that was the casino.  Product placement advertising first appeared in the United States in 1929. It is a character that everyone is familiar with today, that is the character in the cartoon, Popeye the Sailor Bobby.  The sailor himself is not an advertisement, the canned spinach he eats that can make people energetic is an advertisement.  This advertisement can be said to be very successful. At least the vast majority of people who watched this cartoon may not know that spinach is an advertisement, but they know that eating spinach is a good thing and that eating it can turn you into a superman. This is absolutely  It is a classic example of product placement.  Since then, all kinds of product placements have appeared all over the world.  Even Hong Kong may have this type of advertisement, but no one in Hong Kong has ever paid attention to it, at least until Li Mingbao said such an advertisement, no one paid attention to it.  So after hearing what Li Mingbao said, Xiang Huaqiang's first reaction was not that the movie "God of Gamblers" would have new business opportunities, but that if Li Mingbao did this, it would affect the box office of "God of Gamblers".  That's it.  You know, the two brothers Xiang Huaqiang and Xiang Huasheng definitely have high hopes for the movie God of Gamblers.  Just waiting for this movie to make their Yongsheng company an instant hit.  Now that he heard that his movie would be used as a guinea pig for advertising, Xiang Huaqiang immediately became unhappy: "Li Sheng, even if you want to prove something, you can't use our Yongsheng's "God of Gamblers"  "To do an experiment? You must know that this movie is very important to us Yongsheng. Everyone is waiting for this movie to become a hit and then let us Yongsheng appear in front of everyone. What kind of advertising will you put on this movie? What if?  What if it's self-defeating? You can just change the movie. In short, there will be no problems with the movie "God of Gamblers". "Who said there would be problems with this movie?  It's just a few scenes. Is it as exaggerated as you said? Besides, I didn't invent the product placement in this movie. Other Americans have already had successful examples, even here in Hong Kong.  In fact, advertisements were inserted unintentionally. It¡¯s just that no one paid attention to it before. Now I just sell such things for money. From the previous free to the current fee, this kind of excessiveness is a big change for the movie itself.  It has no impact at all. As long as there are not too many ads that are too disgusting, there will be no problem with product placement. Of course, this will be of great benefit to Yongsheng, because if  With embedded advertising, your shooting costs will be reduced a lot. After all, there are other advertisers paying the bill, and all you need to do is let their products appear a few times in the movie," Li Mingbao said.  Hearing that he could save money, Xiang Huaqiang's momentum weakened, and then he asked dubiously: "There is really no problem, and it can also save shooting costs?" "There is really no problem. If there is a problem, I will be responsible for it.  As long as you don't make the movie too explicit like the advertisement, there won't be any problem. I have told you before that diversified operations are a good way for everyone to make more money, just like product placement.  Likewise, this is an example of diversified management. If it is harmful to the film, how do you think I can convince Uncle Liu and the others? Only by letting them see the profits in this can the agency I am talking about be able to do a good job.  Even if I want to cheat you, I won¡¯t cheat you with my own career. Instead, I hope that you can get as much benefit from this as possible, because only in this way can those old stubborns like Uncle Liu be completely changed.  Your own thoughts. So Brother Qiang, just rest assured that there will be absolutely no problem. When the time comes, you just need to cooperate with the publicity of the God of Gamblers movie, and it may not cost you much to shoot.  The costs are shared by the product dealers, and the money from the box office becomes your net income," Li Mingbao said.  "Is it true that someone would advertise on a movie?" Xiang Huaqiang obviously didn't believe Li Mingbao's deception.  Seeing Xiang Huaqiang's appearance, Li Mingbao said helplessly: "It's true, it's absolutely true. Even if there are no such businessmen in Hong Kong, there will definitely be businessmen in Japan, South Korea, Southeast Asia, and even the United States who will care about Xiang Huaqiang."  Such advertisements are interesting. Besides, there are two advertisements, only the chocolate advertisement.It can be regarded as a small head, but the real big head is an advertisement for the casino.  Brother Qiang, you must know the wealth of the casino better than me. I believe they will not be stingy in advertising, right?  "
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