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Text Chapter 222: Diversified Management (First Update)

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    "Actually, it's not that exaggerated. At least in a few years, you won't have any problems with Yongsheng. And now that I'm saying this, I think Brother Qiang will make certain arrangements when you go back, so that you won't be caught off guard, but it's just a little troublesome.  Just a little." Li Mingbao said slowly while smoking a cigar.  In fact, the development of Yongsheng in history started from nothing. If there were no actors, Yongsheng would poach actors. If there was no crew, Yongsheng would poach the crew. In the end, Xiang Huaqiang and the others saw that they had all these things.  After that, there was another problem, which was the theater chain. In the end, Yongsheng also invested money in the theater chain.  Therefore, the development history of Yongsheng is actually equivalent to buying whatever is lacking. The inferences mentioned by Li Mingbao can cause trouble for Yongsheng, but they cannot make Yongsheng retreat.  "Troublesome, I'm afraid only you, Li Sheng, will think it's just a little troublesome. After all, this matter has nothing to do with you, Li Sheng, and it won't cost you Li Sheng a dime. But for us Yongsheng, these  Problems are life-threatening. If we don't handle them well, we might have to rely on theaters to make ends meet." Xiang Huaqiang complained.  "Instead of complaining about these problems, Brother Qiang, you should listen to my plan first. Anyway, the situation is like this now, and it is useless for you to complain. If my plan can really succeed, at least what you Yongsheng wants  If you make a movie or something, you won't encounter any other troubles." Li Mingbao still looked like he was willing to take the bait.  "Then you tell me, anyway, we Yongsheng are now on the pirate ship. If we don't leave, we have to leave." "Actually, the current Hong Kong film industry, not just the film industry, but also the television industry, uses actors  , have not achieved the best efficiency. Especially under Uncle Liu, the actor is just an ordinary employee, and his status is not very high. But in fact, the actor's status in this circle should actually be higher.  After all, as the only characters who meet the audience, their status should not be like this. Ordinary viewers will not care how much money you have invested in the film, nor how many experts you have behind the scenes.  What they really value is the actor's performance, or in other words, the actor. As for the other characters who have not appeared, a name alone cannot arouse many people's thoughts. In this regard, Hollywood has done a good job.  The status of actors there has been greatly improved, and the bosses are willing to let their actors come out to the market. Why? Is it just for profit? You know, the famous actors there make money.  It¡¯s not just about filming movies. It also includes doing interviews, shooting short films, and even doing catwalks, hosting, and being brand spokespersons. But in Hong Kong, actors will not let go.  Actors rarely have such experience and opportunities. At least in Shaw Brothers, they don't have much advantage compared to other industries. Why? Isn't it because Uncle Liu is doing the same to save costs?  Salary? But Uncle Liu doesn't understand one thing. Actors are obviously different from other people in the industry. Others in the industry don't show their faces and let the audience see their faces, but actors are in every film.  Can a movie without actors be called a movie if there are indispensable characters in it? This is definitely not possible. And the old concept of Uncle Liu is actually not suitable for the development of modern movies. At least, the money that many actors can earn.  , neither Uncle Liu nor Zou Wenhuai had any intention of making money, just like asking actors to shoot commercials or something. It doesn't take much time, but the money is not small. The same is true for being the spokesperson of a certain brand.  , But these six uncles have not considered it at all, and they still hold on to the old ideas. If this continues, the diversified management of the entire industry will become a joke." Li Mingbao plausibly told Xiang Huaqiang his thoughts.  .  But obviously, Xiang Huaqiang and Uncle Liu now have the same concept: "Li Sheng, the things you mentioned are indeed not uncommon in Hollywood, but in Hong Kong, the diversified operations you mentioned are  Things may not become popular. Let¡¯s talk about advertising. Although there are many companies advertising now, they may not necessarily need a celebrity. That costs a lot of money and no one else can see the effect.  If you have a brand, what kind of brand can you do? How can actors create a brand? This is a big question. Although I have never been in Hollywood, I know that even in Hollywood, there is no specific method for doing these things.  Li Sheng, this new project you want to start is not very sound even in Hollywood. Why do you think there will be a market for these things in Hong Kong? Also, this diversified business may be beneficial to Li Sheng?  It's good for you, but what good can it do to our Yongsheng? At least there is nothing in what I heard you say now.?A little bit about the benefits of our Yongsheng.  "The good thing is later. Brother Qiang, can you listen to what I have to say patiently first?"  I feel that it is really a huge waste to manage actor resources like this now.  So I think it is necessary to set up an agency and then sign these actors into this agency.  At that time, it will be very convenient for them to accept peripheral contracts or film contracts. As long as the agency can take the lead, the agency can continue to operate, and the actors will make more money.  .  Isn't this a situation where you are good, I am good, and everyone is good?  "Li Mingbao said with a smile. "A brokerage company?  This thing already exists in Hong Kong, so why bother setting up a company?  I think Li Sheng, you are a drunkard and don't care about drinking. I used to think that actor resources were wasted in the hands of Uncle Liu and the others. Now that you are intervening like this, won't the actor resources be in your hands?  Of course I don't have to look at Uncle Liu and his friends' faces at that time, but don't I have to look at yours too?  "Xiang Huaqiang said angrily. "No, I think Brother Qiang you have misunderstood.  I don't have any intention of being an actor. Doing this is actually good for everyone.  After the actors are signed to the agency, communication with the actors will be much easier. As long as everyone's contracts are with the agency, it won't be a problem for Chen Long and Zhou Runfa to act together in the future.  What¡¯s more, this can also expand everyone¡¯s financial resources.  The broker company I am talking about is not just a cover. If it were like that, there would be no need for me to get involved in such things.  The agency I'm talking about is a company that packages actors in an all-round way.  ¡°For example, if an actor like Chow Yun-fat is very famous in Hong Kong and East Asia, what kind of profit can he get from just a rough and crazy management like Shaw Brothers?  At worst, it's just movies, and you can get a commission.  But if it is in an agency, then we can not only help Zhou Runfa grasp the scale in the movie, but also use the name of the company to help Zhou Runfa develop peripheral products, such as filming advertisements, doing endorsements, and then attending  For things like cocktail parties, all-round packaging is done.  In this way, the value of the actors can be completely released, not just the income from the movie.  When actors make money, agents and companies can also make money.  One more way out means one more way to lay off people.  Even if no one in Hong Kong is willing to ask actors to shoot advertisements or endorse them, it does not mean that there is no such demand in other places.  As long as Hong Kong actors are well-known in that place, it won't be a problem if they want to expand their financial resources.  A complete team of brokers will definitely be able to maximize value.  As long as the actors' contracts are with the agency, they will not give up an originally very lucrative contract because of the battle between the companies when they are filming a movie.  After all, brokerage companies appear to make money, not to get angry. I say this, Brother Qiang, do you understand?  "Li Mingbao looked at Xiang Huaqiang with bright eyes and told him the complete plan in his mind. "It's not that there are no agents in Hong Kong, but the agents in Hong Kong are obviously not so qualified. Even in today's Hollywood, agents are not  It may not be so comprehensive. Compared with thirty years later, the actual role of agents now is that of nannies, and sometimes they are not even nannies. Take the so-called agents at Wireless.  , no matter how big a star it is, at TVB, most agents represent the interests of Uncle Liu, rather than a compromise between the actor and the company. It is simply the norm here for agents to cheat their own actors.  To put it bluntly, when Li Lianjie came to Hong Kong, he suffered a setback and had to leave the United States. To put it bluntly, there were so many problems.  The reason is that his agent does not represent his own interests at all, but is trying every means to trick him. As long as he is a slightly better agent, he will not cause such trouble. In Hong Kong, agents are used.  In fact, the most proficient people are not movie actors, but singers. They need to hold the stage for the concert, and then contact the people behind the makeup, the origin of their songs, and all kinds of troublesome things. The singers themselves are the most skilled.  It is difficult to accomplish so many things, so for singers in Hong Kong, their managers can be said to be the most qualified managers in Hong Kong. But even those managers are still unqualified in Li Mingbao's mind.  The limitations of the agent industry make the agent industry not so popular in Hong Kong today. Even the agents of singers are often just part-timers and play a certain role, but they have nothing to do in terms of expanding their financial paths.  Good skill. After all, the real development of the brokerage industry was in the 1990s. At least now, evenHollywood is all groping for ideas. When it comes to ideas, how could there be someone like Li Mingbao, who has a vision beyond reality, with so many ideas and such thoroughness?  The agents of later generations should be said to be a team of agents. The matters they need to deal with are definitely not something that simple agents today can handle. From big problems such as the image of their own actors to small things like eating, drinking and having sex, they basically take care of everything.  .  How can today¡¯s agents have that kind of ability?
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