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Text Chapter 125 Gimmick

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    But for Uncle Liu, these little easter eggs created by Li Mingbao are actually a waste of money. Except for professionals like him, who would care about these details?  No matter how good the details are, if no one appreciates it, isn't it still bullshit?  But Li Mingbao is not something he can talk about now, so Uncle Liu keeps these things in his mouth. Anyway, except for the small easter eggs and other settings of Li Mingbao's movie, Uncle Liu doesn't like it very much. In terms of plot and other aspects, Uncle Liu doesn't like it.  , but Uncle Six felt that Li Mingbao did a very good job in this movie.  What is a big scene?  What is a counterfeit currency group? As long as you have watched this movie, then you will definitely understand what such a definition means.  The Hong Kong film industry, which has always been stingy, suddenly appeared with such a sincere movie. Even if Uncle Six thought about it with his buttocks, he knew what kind of sensation this movie would bring.  Uncle Liu is too lazy to say whether this movie will make money.  Professionals like him are amazed when they watch it. How can ordinary moviegoers enjoy it if they don't watch it several times in a row?  Therefore, there is no need for Uncle Liu to mention the topic of making money.  Uncle Liu passed it easily. Boss Jiahe Zou and Princess Jin¡¯s boss Lei also had no objections.  Everyone is the top boss in this industry.  Even though Boss Lei became a monk halfway, he has learned how to appreciate movies in the past two years.  If Lee Ming-pao's sincere movie doesn't make money, then Hong Kong's film industry will really not be able to survive.  The theater chain was satisfied, but Li Mingbao did not stop.  Now that we have such a big event as a full-line screening this time, if we don't come up with something fresh, how can we create a sensational effect?  So Li Mingbao started to promote it with great fanfare this time. Now it is May, and there is only one month before the release of "A Better Tomorrow". There has been a lot of warm-up in the early stage, so the publicity prepared by Li Mingbao is not without success.  Root float.  Since you want to create a sensation, you must advertise on TV stations. This is not the first time that TVB has received advertisements from Li Mingbao. Li Mingbao¡¯s last movie was promoted on TVB.  But at that time, I actually wanted to be an amateur when it came to publicity. After all, Li Mingbao was still working under Uncle Six at that time, and he had to listen to Uncle Six and Aunt Six for many things. If he wanted to advertise according to his own plan, it would not work at all.  But now it's better. Although the relationship between Li Mingbao and his sixth uncle and his aunt is not as close as before, and is actually a bit dirty, it is this kind of relationship that allows Li Mingbao to fully display his talents. Neither his sixth uncle nor his aunt can interfere, because this time  Li Mingbao is the customer who gives money, not their junior.  With sufficient freedom, Li Mingbao created something close to the trailer of later generations. In these scenes, there are scenes of Fa Ge lighting cigarettes with US dollars, helicopters transporting banknotes, and the army arresting Song Zihao.  .  For this trailer, Li Mingbao asked the editors to show a high-end and classy feeling, so that the audience can be attracted by the movie at once.  And the trailer sample that was finally handed over to Li Mingbao was indeed made according to Li Mingbao's instructions, and basically achieved the effect Li Mingbao expected.  When this sample was released to TVB, everyone at TVB was confused by Li Mingbao's trailer.  It's not that they haven't received trailers. Ever since the trailer for Li Mingbao's second movie came out, TVB has taken over a lot of this type of business, but there has never been a trailer that is as innovative as the trailer made by Li Mingbao.  Once people see it, they can¡¯t forget it.  And when this trailer was aired, it really caused a shock in Hong Kong.  Although this trailer is actually equivalent to an advertisement for "A Better Tomorrow", I have never seen an advertisement so brilliant before.  So in the next few days, when Li Mingbao's trailer was aired, TVB's ratings increased a lot, not even less than the ratings of TVB's popular TV series.  It's just a trailer, and of course it's not all Li Mingbao's means. Li Mingbao spent another sum of money to print a large number of "A Better Tomorrow" posters in a printing factory. As long as the "A Better Tomorrow" movie will be released on June 15th  In the movie theater, Li Mingbao posted a poster of "A Better Tomorrow".  There are also a few words written below the poster, The True Colors of a Hero, which will be released on June 15th. We look forward to your attention.  Although this kind of propaganda was almost a common practice in later generations, in Hong Kong today, it is a first-of-its-kind treatment.  Especially since so many cinemas have put up such posters at the same time, coupled with TVB's trailer, it's impossible not to create a sensation even if you want.  Coupled with newspaper publicity, within two days, most people in Hong Kong knew that Lee Ming-pao's new movie would be released on June 15th.  Just like that, Li Mingbao still didn't stop and revealed the secret trump card of Joint Screening. The newspaper that reported the news was Mingpao.    The relationship between Mingbao and Li Mingbao is very long. Li Mingbao¡¯s several books were all published in Mingpao, and they were also published by Mingpao Publishing House.  Although Mingpao has not received any new manuscripts from Lee Mingpao since he was forced to go to Hollywood by Uncle Six last year, but now that Lee Mingpao needs help and has paid Mingpao advertising fees, how could Mingpao reject Lee Mingpao's request?  Ming Pao's announcement of a full-line screening was just the beginning. Next, Oriental Daily explained in detail to the masses in Hong Kong what a full-line screening is, allowing Hong Kong people to understand this movie at once and basically watch it.  This movie can be watched in any cinema in Hong Kong. Such a generous move has really stimulated many Hong Kong people, and some even impatient people have decided to buy tickets in advance.  The concept of buying tickets in advance is not new to us after the release of "A Better Tomorrow." There were some movies in Hong Kong where you could buy tickets in advance.  But the pre-order is only one week in advance at most, almost a month in advance like now, and no one in Hong Kong has ever seen it.  But fortunately, Li Mingbao's brain is more flexible than Uncle Liu and the others, so for this situation, Li Mingbao immediately consulted with Uncle Liu and the others.  Isn¡¯t that just buying tickets in advance?  Then sell it. If others want to buy tickets, then buy them. If you don¡¯t make money, you¡¯re a bastard. If someone gives you money, how hard is it for us to push it out?  So, after Li Mingbao and the others negotiated, the next day Li Mingbao and the others sent out the reservation phone number, allowing them to purchase tickets in advance.  Moreover, Li Mingbao also drew inferences from one example, didn't those people want to buy tickets in advance?  Then Li Mingbao will give them a live broadcast.  It¡¯s like the TV shopping of later generations. A eloquent guy comes and shouts heartbreakingly, as long as 998, as long as 998, South Africa¡¯s real diamonds can be taken home.  Of course, the reality cannot be so exaggerated by Li Mingbao. Li Mingbao just proposed to Uncle Six to use a TVB channel with poor efficiency to conduct this live broadcast ticket booking operation.  Li Mingbao's suggestion really made Uncle Liu, an old man, intolerable. No matter how flexible his brain was, he could not be as flexible as Li Mingbao. Therefore, Uncle Liu was not convinced by the idea of ??using a TV channel to sell tickets.  Instinct rejection.  But Li Mingbao knew Uncle Liu too well, so he immediately said that he would pay for advertising and occupy a certain time period on a channel to make on-site bookings. While adding to the atmosphere, he also wanted to let others see the movie.  How well it sells.  Someone pays to buy time, and it¡¯s time for a channel that is not profitable. For a businessman like Uncle Liu, it is like pie in the sky. How can Uncle Liu not agree to anything?  So Li Mingbao came up with the ticket booking hotline that was born out of the TV shopping type.  A certain TVB channel with poor ratings was used to undertake this business, and the ticket booking time of one hour per day was determined.  But the booking hotline had only been open for two days, and Uncle Liu regretted it. He took the initiative to find Li Mingbao and stated that he did not want Li Mingbao's advertising fees. He could also increase the advertising time to two hours, as long as Li Mingbao let him run Shaw Brothers Cinemas  I also participated in the phone booking process, everything was easy to talk about.  Why did Uncle Six suddenly become so easy to talk to?  Nothing else, just because the effect of a big killer like phone booking is too obvious.  At first, Uncle Liu asked Li Mingbao and the others to pay advertising fees because Uncle Liu didn't pay much attention to new things. He didn't like things like booking tickets over the phone.  So when Li Mingbao proposed this idea, Uncle Liu only paid for an advertising platform and also collected advertising fees.  Since the money has been collected, Uncle Liu will naturally not be involved in the telephone booking.  This advertising fee is actually shared between Princess Jin and Jiahe.  When sharing the money, they should also give Li Mingbao a face. Anyway, the advertising fee is not too much, plus the phone booking business, the last ones to get the money are the cinemas of Jiahe and Golden Princess Cinemas.  .  Being able to collect money in advance, although I didn¡¯t know how much I could collect, at least I was making money from the beginning, so Zou Wenhuai and Boss Lei readily agreed.  But they didn't expect that the advantage of live broadcast phone ticket booking would be so great. In just two days, all movie tickets in all the theaters of Jiahe and Golden Princess Cinemas were sold out on June 15th.  Not only did they not expect it, Uncle Six also did not expect it. If he had known that the telephone booking effect would be so good, he would be stupid to charge advertising fees.  But there is no regret medicine that can be bought in this world, so Uncle Six could only ask Li Mingbao for help in a low voice. Advertising fees and other things are not conducive to the promotion of the product. Since we, Shaw Brothers, are also screening this movie, what advertising fees are needed?  In the end, after everyone negotiated together, the final agreement on the phone booking came out, and Shaw Cinemas also joined the call.As for the ticketing process, TVB donated two hours of advertising time free of charge. Those scattered small cinemas also entered this platform at the same time. Only when the movie tickets for the day are basically sold out, will the movie tickets for the next day be sold.
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