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Text Chapter 609 The Gap between Heaven and Earth

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    To put it bluntly, the celebrity industry is all about youth. Although there are many celebrities who have been in this industry for decades and have become very influential people, their costs are also the highest.  However, in terms of the general framework of this industry, especially in terms of personnel, from a macro perspective, it still relies on youth rather than strength. This can be seen from the ratio between powerful celebrities and idol celebrities.  . ?? Celebrities who can truly reach the top are actually very rare in the celebrity circle.  Don't look at the celebrities who can make the audience speak out. Whether they are domestic or foreign celebrities, there seem to be many.  But just looking at the base numbers, everyone will understand that the competitiveness of this industry is too strong. In layman's terms, the proportion of this industry is higher than the proportion of civil servants. Among a thousand actors,  There may not be a red one.  ¡°It¡¯s definitely not a joke, this is just for professionals, not for amateurs.  If you count amateurs, it would make you cry to death.  Five thousand to one may not even be calculated.  There are even many celebrities who have just become a little popular and then go downhill immediately. This is definitely not an exception, but the norm.  Just like we often see famous celebrities who seemed to be very popular a month ago, but a month later, there is no attention at all.  The current circle has not reached that level, but updates and other updates are relatively frequent.  If in later generations, especially those actors born in the 1990s, it is basically difficult for them to become famous and prosperous for five years. Two years, three years, or even one and a half years are not uncommon.  Think about it, when Pang Long debuted, he was famous all over the country, but how long did he stay popular?  One year or two years?  These are people who are famous all over the country, not to mention the treatment of those who are just famous in a certain place.  Therefore, later generations often have some variety shows that invite famous stars to come out. The first thing they do is not to let these famous stars greet the audience and thank their fans, but to first show them their masterpieces when they were most popular, and then introduce them.  .  It's not that those variety shows want to show how famous this person is, but if they don't do this, others won't know who this person is.  We need to awaken everyone's memories first, and then we can follow the routine. This is the treatment that was given to famous stars before.  If there is no famous star with representative works such as masterpieces, we need to let the audience know about him. We must first introduce the famous star, and then after a few twists and turns, we can introduce the famous star as a passerby in some famous movie.  First.  To put it in plain language, these famous stars are not recognizable at all. In a few years they will become passers-by, so why are they famous but not famous?  Of course, Hong Kong has not yet reached that level. In the years when consulting was underdeveloped, the shelf life of celebrities was still relatively long. Although it rarely lasted longer than ten years, there was still no problem in five or six years.  Therefore, everyone¡¯s income from celebrities is somewhat guaranteed. After 20 or 30 years, Li Mingbao will not waste any effort to come up with such a celebrity system, because he knows that even if he comes up with a perfect system, it will not work.  There is no feasibility.  Because at that time, the value of famous stars was already considered cheap. In an era when ordinary people could make stars, it was still necessary for film companies like them to take care of them.  The truth told by Li Mingbao made other film company bosses consider it.  The shelf life of celebrities is relatively short. This is a worldwide problem. Even in Hollywood, this problem has not been solved, let alone people like them.  Therefore, being able to recover the capital faster is also the wish of all film company bosses.  If there is no special promotion system and a step-by-step development, the investment of a famous star may be more than the cost. Wouldn't it be a loss?  By doing this, Li Mingbao is trying to avoid the loss of interests of the film company bosses.  If you see that a famous star is developing well and has great business potential, then the company can spend a certain amount of money to quickly promote such a famous star, and then rely on this famous star to make money and enjoy the benefits in advance, instead of waiting for the famous star to slowly  upgrade, and then waste its potential business value.  To put it bluntly, this is actually a star-making movement within a large framework. The initiative is still in the hands of those film companies, rather than handing over all such power to Li Mingbao at once. Although the cost is higher than before  It will be higher, but in terms of profit, it is also unmatched before.  When the profits are greater than the costs, there is no reason to disagree with such a thing. As for the previous Indonesian boss's worries, everyone is now bearish.  After all, no matter how good the system is, it is not as attractive as real benefits. What can you do to others if they have capital?  As long as things are still within the framework, it's better than the previous disordered state, right?  "Li Sang said it well. We must abide by the rules, but we must also need flexible management methods. Fundamentally speaking, the celebrity system actually serves interests. If it is too unreasonable, Lian LiIf there is no need for it, then there is no need for the celebrity system. Only such flexible and principled rules are suitable for the development of our entire industry.  So I fully support Li Sang's actions. Of course, there is one thing I still feel is a little inadequate. I hope Li Sang you can relax your restrictions.  "Today, the Japanese boss is more active, and the one who is talking now is another Japanese film boss. Hearing what the Japanese boss said, Li Mingbao pretended to be all ears and said: "Mr. Nakamura, I don't know what you are saying.  What place is not enough?  Do you need to open up the restrictions?  " "As for East Asian superstars, I agree with the promotion system.  Since East Asian superstars are to serve as the external brand of our film industry, a strict selection system must be implemented. This will be of great benefit to the formation of our brand's core competitiveness.  But regarding the limit on the number of people, I don¡¯t think it is necessary to be so strict. There are only ten places, and there can only be ten places at any time. The most cruel thing is that if these ten places are full, then someone will meet the conditions for promotion.  , you have to squeeze out one of the famous stars who were previously among the ten places.  This is really a big loss to the brand value of that famous star.  It would be perfect if special cases were allowed to exist.  "The Japanese film boss named Nakamura spoke out his words slowly. Hearing Nakamura's words, Li Mingbao also helplessly replied: "Nakamura-kun, it's not that I have strict requirements, it's actually because of the rules I made.  There are only ten places, a conclusion reached after very detailed calculations.  In fact, it was not my intention to limit this quota. Don't I know that the more East Asian superstars appear, the greater the influence of our film industry?  I know all this, but the business environment in East Asia as a whole, at least the current business environment, can actually only accommodate ten places at most. With a small number of people, the brand value cannot be fully utilized.  But the number of people is too large, and the business environment in East Asia cannot support so many East Asian superstars.  If the economic environment in East Asia becomes better in the future, then needless to say, we will open up more quotas. But if the economic environment in East Asia is similar to now, every time one more East Asian superstar appears, the content of our star system will increase.  will be lower.  If twenty East Asian superstars appear, then this East Asian superstar will be worthless.  ¡± In fact, this is the same as limited editions and mass versions. Just like some limited edition cars, their own value may only be around 5 million, and the actual performance is around 4 million. But because they are limited edition  version, then their brand value will be higher. Even if the price of some Volkswagen cars is 6 million, the actual performance will still be at the level of 5 million.  When the car is driven out, most people will pay more attention to the limited edition cars rather than the higher-priced Volkswagen models. In this regard, the ten East Asian superstars are all the same.  Knowing that this is a limited edition, so even if insiders like Li Mingbao and others do not hype it, outsiders will help hype it up after seeing the benefits. But if there are more East Asian superstars, twenty or thirty,  Others think that there are too many famous stars at your level, and they are a bit weak. Although in fact, these famous stars have reached this level, they still don't feel comfortable spending money. If you have more, others will think that.  It¡¯s not worth it. In the world of rich people, limited editions are always the best, and everyone looks forward to them the most. If it¡¯s a mass version, they won¡¯t care so much. As soon as Li Mingbao¡¯s explanation came out, Boss Nakamura also understood the meaning.  In fact, he is really sorry for the rules set by Li Mingbao, especially since the film company he owns is also not small, so he may encounter such troubles in the future if he cultivates an East Asian superstar.  The quota is completely full, but at this time, there is another famous star who has met the conditions for promotion, and his score is slightly higher than his own famous star. It would be okay if he was ranked higher.  It doesn't matter, but if it is ranked tenth, it will be unfortunate. The original title of East Asian superstar will have to give way. Maybe the actor himself will be more concerned about the boss of the film company.  The practical significance is not that great. What I¡¯m afraid of is that if someone gives up, the price of the brand he endorses will also drop due to the actor¡¯s ranking, and his company will have to spend money to make up for the losses of other companies. Now everyone.  Understand that the gap between East Asian celebrities and East Asian superstars is definitely huge. After all, Li Mingbao has no restrictions on East Asian celebrities. As long as the film industry prospers, it doesn't matter if there are one or two hundred East Asian celebrities in the same period.  , but East Asian superstars have strict control. There will only be ten, but definitely not more.p; In this way, the gap between East Asian celebrities and East Asian superstars is not just a gap in money and popularity, but also a gap between limited editions and mass versions.  The poorer the poorer, the celebrity system will also be used to its fullest advantage.
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