The first person to introduce the concept of branding in Hong Kong was undoubtedly Famous Brand Pan. Even Li Mingbao did not try to steal his limelight. It's not that Li Mingbao has no concept of things like famous brands, but when Li Mingbao was rising, he was still doing his own things. How could he have more time to create a famous brand? In addition, at that time, the effect of famous brands was already considered as useless to Li Mingbao. Naturally, Li Mingbao did not come up with this thing first. Of course, in the actual operation process, Li Mingbao also used the concept of famous brands. For example, in the construction of United Cinemas, he used famous brands to promote things, but he was not limited to this aspect; If it's useful, he'll use whatever it is. As for celebrities, Li Mingbao felt that brand-name management would have immeasurable benefits in increasing the celebrity's worth, so he directly expressed this concept. At this time, he expressed this thing. It can also be regarded as the right time, the right place, the right people and the right people. ¡°After all, it was a year or two earlier, and Pan Disheng had not yet made the concept of famous brands popular. It was up to Li Mingbao himself to explain this concept. Uncle Liu and the others might not be so convinced. And now, Pan Disheng is booming in Hong Kong's famous brand business, and Li Mingbao also has a certain connection with Pan Disheng, so it is not too unexpected for him to say such things now, plus the right opportunity , it is completely smooth sailing to say such things now. So after Li Mingbao's words came out, Uncle Liu thought for a moment and said: "Li Sheng's approach seems a bit like Pan Disheng's approach. I don't know whether Li Sheng's star concept and famous brand concept are different. "Is there any connection?" "There is indeed a connection, and the connection is quite deep. The famous brands that Pan Disheng sells in Hong Kong are selling very well, which proves that Hong Kong is willing to accept famous brands. Not only in Hong Kong, but also in other parts of East Asia, the concept of famous brands is not as unfamiliar as it was a few years ago. If we simply come up with the concept of a star, we may still need some explanation. Relying on the concept of famous brands, others can quickly understand where the core competitiveness of celebrities lies. It also makes it easier for us to promote this concept and use the name of famous brands to implement our celebrity management and our work. , it also has certain benefits." Seeing Uncle Liu understand his thoughts so quickly, Li Mingbao also felt relieved. After all, talking to smart people will save a lot of unnecessary processes, and Uncle Liu's understanding of things by analogy is easier. Let Li Mingbao explain the concept. "It's good to do this. As Li Sheng said, not everyone can be called a star. If you want to be a star and get that kind of treatment, everyone needs to work together. If all kinds of actors and singers can be called If you are a star, then everyone will have no motivation to work. It is better to be cautious and not to spread it too much. If it is too popular, the star will be worthless." At this time, Lei Juekun also agreed. . "Boss Lei is right. I have this intention. Since celebrities can be supported by us, they naturally need to be outstanding. If they are not outstanding, their prices will not rise. In this way, regardless of It is not good for anyone. In my opinion, the grading and quantification of stars is a very serious topic. I even think that the stars in the entire East Asia region need to be controlled within a certain range. There should not be too many. The benefits cannot be maximized, and at the same time, our efforts will increase a lot, and we will not be able to sell for the price. It is not a good thing to pay more than we get in return. Of course, the number of the same stars cannot be too few, even if it is too little. At that time, the price of every star was very valuable, but when there were not many people, these stars could not make much profit for us, which was not conducive to market promotion, and it was even easy for outsiders to criticize us. , but we don¡¯t give them treatment for the celebrities they think, which also affects consumers¡¯ spending power. Therefore, there can¡¯t be too many celebrities, and they can¡¯t be too few. Give more space. For example, in Hong Kong, the classification of stars can be divided into several categories. The first category is the lowest-level stars, and this category of stars will be the largest group. Meeting the needs of those celebrities can also make full use of the resources at our disposal. People like this type have the lowest value. Of course, even the lowest value, they still have a certain value. , compared with those who are not selected as stars, they will become the lucky ones. This will also allow those who are not stars to take the blame away from us. Their names will be competing within themselves instead of It will affect the top management of the company, and the quantity is large and the price is low, but there is still some profit, and it is used to sell products.To put it bluntly, the third-rate stars in our circle, even those who make small profits but quick turnover, do not need you to create much value as an individual. We only need you as a group to create certain benefits for us. As for the management of third-rate stars, I think we cannot exploit them too much, because they cannot make much money to begin with. If we collect too much money from them, even those who are not rated as third-rate stars will The income of those low-level actors cannot exceed that, so no one will support such third-rate stars. Since we want to make stars, we have to do our best in all aspects. We need to make people outside feel envious, make people in the industry feel that this star system is indeed beneficial, and let us gain sufficient benefits ourselves. Only then will this star system become stronger as time goes by. Rather than slowly falling apart as time goes by, that would not be conducive to our promotion of this plan. "Li Mingbao knew the character of Uncle Liu and the others, so he took precautions from the very beginning. What he was most afraid of was that Uncle Liu and the others believed that any celebrity would make money for them, so they would not let go of even small fish and shrimps. Yes, big or small takes it all. This kind of thing may be possible in other industries, but in the film industry, why do others have to work hard to become a star? Is it just for the income of being a star? And if the income of third-rate stars is not as high as that of low-level people, then just such a practical problem is enough to make many people who want to be stars quit being stars. Road. Although third-rate stars seem to be the lowest-end stars, they do not have much effect, and their personal income may not be very high. But in Li Mingbao's eyes, these third-rate stars are the cornerstone of the star structure. Celebrities, whether they are second-rate stars, first-rate stars, or East Asian stars or East Asian superstars, their practitioners will actually improve themselves step by step from third-rate stars. Without the support of a large number of third-rate stars, In this framework, how can Li Mingbao get more people to support the plan? Without the selection of third-rate stars, how can he find high-level stars who can convince the public? So although third-rate stars are the lowest level of stars, Li Mingbao? But it is the most important thing. Without these cornerstones, Li Mingbao and others cannot build a higher platform. If they want to make profits, they cannot cut the flesh from the legs of mosquitoes. This is not very profitable and can easily cause resentment. It is definitely not the case. What a successful boss would do. Since third-rate stars are the cornerstone, they must be cultivated. Therefore, Li Mingbao¡¯s initial plan was not to make money from them, but only to obtain labor costs for operation and maintenance expenses. . This class needs investment, not harvest. Just like buds, if they are mature, they will naturally bear fruit. Being blocked by him, what a waste of time. And Uncle Liu and the others could clearly hear Li Mingbao's intentions. On this issue, even Zou Wenhuai, who had the least dealings with Li Mingbao, was not prepared to refute. Although the group of third-rate stars is the largest group among all stars, if they gain, the profits will not be too small. But they also understand the strong relationship and the foundation has been shaken. If they want to gain more gains on this foundation, then It's just a joke. Instead of cutting meat on mosquitoes' legs, they should increase sharing with higher-level stars. That way they can really make big money, and the operating costs will be much smaller. It's easy and not cheap. This is A good project. Seeing that no one said anything, Li Mingbao continued: "Third-rate stars are our cornerstone, so for this class, what we need is protection, and it is best to improve the treatment of this star. By reaching the income threshold of Hong Kong's middle and lower classes, it will be easier to gain recognition from everyone. After all, the bottom line income of the middle and lower classes may not matter to us. It is not a big sum of money, but for the vast majority of people in Hong Kong, such an income is still attractive. Although Hong Kong has a lot of people, it has recently been called one of the most prosperous regions in East Asia. ¡°But our family members know their own affairs. There are many people in Hong Kong who can make money, and there are also many people who can make money. But at the same time, there are a huge number of people with very low incomes in Hong Kong. The current prosperity of Hong Kong is just brought up by those of us who are rich, but the real lower class people still live a miserable life. of. Therefore, if a third-rate star can reach the income of the middle and lower classes, whether ideally or in reality, such income and influence will have sufficient influence. That will also be a powerful impetus for our star-making movement. Only when a steady stream of new people enter this industry can our industry become more prosperous.??, if the trend of new entrants in Hong Kong's entertainment industry becomes smaller and smaller, then even if our industry reaches its peak, we will not have a few good harvests. "