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Text Chapter 590 Return to Hong Kong

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    Li Mingbao's views on career, or making money, have always been neutral.  Although because of himself and that memory, he has a considerable fondness for the mainland, and is willing to get close to the mainland without harming his own interests.  But this does not mean that this close meaning will exceed the control of one's own interests.  In fact, this is also a quality that a successful businessman should possess.  So after Li Mingbao finished speaking, Jiang Zhiqiang also understood what kind of attitude he needed to maintain in the mainland.  So Jiang Zhiqiang said: "Since you, boss, think this way, then there should be no problems with my work in the mainland. But with my current ability, I want to completely control your investment in the mainland, boss."  , it is also beyond my capabilities, so now I can only control one aspect at most. For other industries, you have to choose some suitable people to take charge, or you, the boss, can control it remotely. This will be very important for the development of the industry on the mainland.  , has great benefits. " "I understand this, so I didn't intend for you to take everything into your hands from the beginning. That would be unrealistic. In terms of your main business in mainland China, I am prepared to do so.  Let you take control of the theater business. This shouldn't be difficult for you, after all, you have a good family background. But in other aspects, I hope you can interact more with the film studios in mainland China.  It¡¯s okay to tap talents or help them make changes. Anyway, I won¡¯t ask too much in this regard, but you must have a good relationship with these people. This will also help our company enter the mainland film market in the future.  Market. Although the mainland's film market seems to be in decline, the potential is greater than anywhere else. I don't expect the company to occupy the majority of the mainland's film market in the future, but it still needs to have a relatively important position.  After our company's plan is successfully implemented, the profits from the film business will become small and can only be regarded as extra money, but sometimes the profits from extra money are not much weaker than the main business, so I hope.  You have to pay attention. Any industry in mainland China has great potential. Many people in Hong Kong are short-sighted and cannot see this. But I hope you will not have any prejudice against the mainland, especially the film industry.  The basic thing is actually population. Population is the most essential thing for the development of this industry, and it is the key to profit. As for the rest, it is all side effects," Li Mingbao said in a solemn tone.  "Boss, you have said so, how can I still dare to neglect you? Since I am going to work in the mainland now, I will definitely not have such thoughts. Otherwise, wouldn't I be living up to your hard work, boss?" Jiang Zhiqiang?  He promised with a serious look on his face.  After listening to Jiang Zhiqiang¡¯s assurance, Li Mingbao had nothing else to explain.  Arranging Jiang Zhiqiang in the theater business is actually a big consideration for Li Mingbao. After all, this business is important even if it is said to be important, and it is not important even if it is not important.  This depends on the development level of the mainland's film market. In history, it actually took two thousand years for the mainland's film market to truly develop. During the previous period, the mainland's film market actually developed.  It is quite imperfect. There are countless reasons for this imperfection, whether from the perspective of industry strength or profitability.  And Li Mingbao doesn't think that the opening of these theater chains will trigger the reform of the mainland's film market on a large scale. There may be big changes. However, in Li Mingbao's view, this change will not make money in the short term.  .  In the past five years, Li Mingbao had actually planned to lose money.  It¡¯s not that Li Mingbao has no confidence in his own movie theater chain. It¡¯s because within five years, the mainland¡¯s movie market will not be able to meet profitability standards at all. The ticket price of movies alone will be a Achilles¡¯ heel.  The income of mainland people this year is also a Achilles heel.  Adding up these two weak points, if Li Mingbao can still make money in mainland theaters, then he will really be in trouble.  With the movie ticket price generally being 50 cents, even if Li Mingbao's movie theater is luxurious and has continuous screenings 24 hours a day, Li Mingbao doesn't think he can make back his money. Maybe even the people in his own company and the water and electricity companies  The expenses may not be earned.  It was only in the 1990s that theater chains might be able to embark on a profitable path, but that was only for ordinary movie theaters. And for a luxurious movie theater like Li Mingbao to really make money, it would at least  We have to wait until two thousand years later.  Of course, this is not an absolute thing.  ¡°After all, there are many miracles in mainland China. If the mainland can relax the control of movie ticket prices by Li Mingbao¡¯s theater chain, then it may not be a fantasy that Li Mingbao wants to make money from the theater chain.  But thisThe situation will have to be negotiated later. At least for now, Li Mingbao doesn't think he can make any breakthrough in terms of ticket prices.  If we really raise the ticket price at this time, the impact on the mainland may not be very good. The ticket price of other people's movie theaters in mainland China is usually only 50 cents, but yours, Li Mingbao's movie theater, insists on 50 yuan and 10 yuan.  The ticket price and the profit of ten times, what do you think of other colleagues?  Although your cinema is indeed worth the ticket price, you can¡¯t say this in front of everyone, right?  In recent years, mainland China has not even solved the problem of food and clothing. If you want to engage in extravagant things, wouldn't this become a model of capitalism?  When the time comes, he will definitely be criticized.  Therefore, when it comes to things like this, Li Mingbao would rather lose some money up front so that others can't grasp this issue, and wait until the market is really opened before discussing the price issue, rather than make a fuss in the mainland because of the price issue.  Rain or shine.  After all, income from theater box office is not a big item in Li Mingbao's overall profit.  Besides, where Li Mingbao¡¯s movie theaters really want to make money is actually not at the box office, but in other aspects. In this way, the profit impact of the box office will be even lower. If it loses money on this, it can still leave a good thing to the mainland.  The impression made the mainland think that it was losing money to help the mainland develop its film industry.  But in fact, Li Mingbao can directly smooth out this deficit through other charging methods, which is not a problem at all.  This is also an application method of diversified management methods in modern enterprises.  Many companies in the world usually have some loss-making businesses, and these businesses usually lose money for consecutive years. However, they will still retain these businesses instead of directly abandoning such businesses, not because of their company bosses.  Silly, but they know that these loss-making businesses can be beneficial to the company elsewhere, and the real profits will definitely be more than the losses.  So they would rather let these businesses suffer losses for a long time without thinking about how to change them.  Li Mingbao actually has this idea in mind when it comes to managing theater chains now.  An investment of several hundred million US dollars is not a small amount for the current mainland.  But even with such an investment, investors have been losing money.  To put it bluntly, it is Li Mingbao's high righteousness, but high-end things have always been priced at civilian prices, allowing mainland people to enjoy a high-end lifestyle without spending much money, which is a complete sale at a loss.  If we look at it more broadly, this is an example of Li Mingbao contributing to the construction of spiritual civilization in the country, not focusing on interests, but instead benefiting the people.  With such a name, it will be very useful for Li Mingbao's other industries. Anyone who seeks trouble from Li Mingbao will encounter great obstacles no matter what angle they come from. This will help Li Mingbao's company integrate into the mainland market.  It has immeasurable benefits.  Jiang Zhiqiang didn't know these plans of Li Mingbao. When he heard that Li Mingbao wanted him to manage the theater business in mainland China, Jiang Zhiqiang's interest suddenly rose.  This is a theater chain. How come Jiang Zhiqiang, an insider, doesn¡¯t know the function of this thing?  Whether in Hong Kong or the United States, theater chains can be regarded as the lifeblood of movies.  If any film company does not have the support of theaters, no matter how outstanding the film company is, they are at risk of falling instantly.  Therefore, anyone in the industry understands just how important theater chains are.  And now Li Mingbao was so generous in handing over the theater business to him. This was really a complete loss of trust, and Jiang Zhiqiang instantly felt like a confidant would die for his confidant.  "Boss, don't worry, I will definitely run the theater business well for you and I will never betray your trust." Jiang Zhiqiang said, patting his chest.  "Don't be so excited. The business of theater chains is naturally very important in other places, but here in mainland China, the importance is actually not that great. Especially in the early days, even if our theater chain is a private theater  Lines will also be highly affected by mainland regulatory authorities, and our autonomy is not too big. Maybe we will have room to operate when the mainland's film market is liberalized, but at least for now, the importance of theater lines in mainland China.  It¡¯s not obvious. The most important thing when you manage a theater here is not to make a profit, but to establish a good relationship with the film companies here. As for the profit aspect, it is secondary, and I am even preparing to invest in this.  When we were in the industry, we had already made plans to lose money for five or ten years, so your main work here and your main work in other regions are not the same thing until you are completely different from those on the mainland.  Once you get to know people in the film industry, I will give you more important tasks instead of just managing a theater industry, so I hope you will work hard in mainland China and strive for greater results." Li Mingbao said.  Li MingbaoThese words were like pouring cold water on the excited Jiang Zhiqiang, and his hot heart suddenly cooled down.  But thinking about Li Mingbao's mission, Jiang Zhiqiang's heart became hot again. If you don't make money, you won't make money. As long as you do other tasks well, you won't have trouble getting ahead.  Just when Jiang Zhiqiang was thinking about how to run business in mainland China, Li Mingbao and his party finally returned to Hong Kong.
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