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Text Chapter 534 I¡¯m not here to build infrastructure

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    "Lao Wang, no, absolutely not. My theater chain is to build a brand, not a screening room in the countryside. If you follow your approach, our theater chain will be worse than the video halls in Hong Kong. This  It's definitely a matter of destroying the sign. I would rather spend more money than make our company's theater chain look like this. "Oh my god, there is no way to watch it in a 300,000 yuan movie theater."  If the mainland builds a movie theater like this, I¡¯m sure many people will poke my spine in the future. No, absolutely not.¡± After understanding the nature of his own movie theater in Lao Wang¡¯s plan, Li Mingbao immediately refused.  According to Lao Wang, movie theaters are relatively economical, but if you take out such a movie theater and add it to your theater chain in mainland China, it will directly become a low-end product. When there are more competitors in the future, you will be like this  The movie theater was definitely the first to close down.  He is not here to popularize mainland movie theaters, but to make money. If such a project is really completed, the brand will definitely be ruined. Let alone twenty years, even ten years, these cinemas will become  For a loss-making industry, even if it is upgraded across the board, it cannot restore its reputation.  It doesn¡¯t matter how fast, efficient and economical it is for state-owned enterprises to do this. Anyway, even if they go bankrupt, the state will take care of the situation.  But if he does this, he is definitely looking for death.  Building a brand does not happen overnight, but it is absolutely easy to destroy a brand.  Although what he is doing now is in the interests of the mainland, it is definitely not in Li Mingbao's own interests.  ¡° Popularizing movie theaters and the like is a matter for mainland China. If you regard your own industry as such a substitute, then its 300 million US dollars will be completely wasted.  Although if he really builds these movie theaters, he will be able to get a lot of land. Even if he stops doing movie theaters in the future and switches to real estate, he can still make a lot of money, even more profitable than he did doing movie theaters.  But this kind of money is not what Li Mingbao wants to do.  What he wants to do is to build a cinema line of large scale and specifications so that his movie kingdom can achieve greater development, instead of engaging in some side businesses that he is unwilling to enter at all. This will have a negative impact on his industrial planning and design.  , there is no benefit at all.  "But Lao Wang didn't understand Li Mingbao's worries at all. He had no idea how fast the mainland was developing. Even the top leaders in these years could not imagine that the mainland would develop so quickly.  Therefore, in his opinion, a cinema that can be used for a long time will actually not last long at all. In less than ten years, such a cinema will be reduced to a level lower than that of a video hall showing small movies on the street.  .  Li Mingbao is here to build a theater chain, not a video hall where small movies are shown. And if a cinema of this size is not high enough, why should others come to watch movies?  Judging from the rapid development of movie ticket prices, people who can afford to watch movies in the future will not be particularly poor. If they enjoy such low treatment, others will not come at all.  By then, losing money would kill him, let alone making money.  "Why would anyone come to poke Boss Li's spine? Boss Li, you are definitely doing something good by doing this. The broad masses of the people need cinemas. Instead of building hundreds of high-standard cinemas, it is better to build  Thousands of low-standard movie theaters will come out, so you can make more money, right? Besides, the standard of building a movie theater with 300,000 yuan is not low even if it is converted into Hong Kong dollars.  Is it 1.2 million Hong Kong dollars? If the cost of real estate is excluded, the cost of cinemas built in our country is actually similar to that of cinemas in Hong Kong. There is no such thing as low-end or low-end. "As for Li Mingbao.  Lao Wang was very puzzled by such a firm refusal.  Logically speaking, if he takes care of Li Mingbao like this, Li Mingbao has no reason to refuse, right?  Three hundred movie theaters can make more money, how can two thousand movie theaters make more money?  That's obviously impossible.  But now Li Mingbao would rather open 300 cinemas than 2,000 cinemas, which puzzles Lao Wang.  " If it were him, Lao Wang, he would never refuse such an offer. Just thinking about the land occupied by two thousand cinemas is not comparable to that of three hundred cinemas.  Although the land prices in mainland China and Hong Kong are different, and the land in mainland China is not valuable now, as long as the development of land is good, it will be able to be sold at a higher price sooner or later. If we take this opportunity to get more land, what will happen in the future?  Everyone can make money, but Li Mingbao doesn't want such a profitable business. It's strange that Lao Wang doesn't understand.  As for Lao Wang, he was not lying when he said that the cost of the two places is almost the same after excluding the difference in land. According to the official exchange rate, the current RMB is much stronger than the Hong Kong dollar. One person can be exchanged for four Hong Kong dollars and three  One hundred thousand yuan is equivalent to 1.2 million Hong Kong dollars. The cost of building such a cinema is?, of course it¡¯s not bad.  "Lao Wang, let's not talk about the exchange rate, okay? The exchange rate of the RMB and the official exchange rate of the Hong Kong dollar. Can such things be taken seriously? If the exchange is liberalized, how many people do you think will exchange four Hong Kong dollars for one RMB? Especially  In the exchange of industrial products, can the industrial products that can be purchased in Hong Kong be purchased with 30 yuan in mainland China? This is obviously not possible. To be honest, no one will do this kind of business.  If I were in the real estate industry like Li Chaoren, then I would definitely prefer more cinemas. I wouldn¡¯t care if they were low-end or not. But the problem is that I have no intention of entering this industry, at least not now.  Even if I have such a plan in the future, it will not be my main business. Therefore, as long as the land is enough for my own use, I will be satisfied. It doesn¡¯t make much sense to have more land in my hands.  . Although I know that with the development of the mainland's economy, it will definitely be more profitable to be in the real estate industry, but my main business is not in this area, so I really don't care about the money.  Yes, it¡¯s the movie theater chain. Although it seems like what you said now, it¡¯s very beneficial to me. Two thousand movie theaters will definitely make more money than three hundred movie theaters.  , I like it very much, but I also hope to have a good reputation. Especially the management of theater chains cannot be done overnight. If I mess up and set a very low standard from the beginning, then our theater chain will be wrong.  With the economic development in mainland China, theater chains like the one you mentioned will be eliminated sooner or later. By then, my theater chain will not be able to make any money.  , you don¡¯t care about making money or not, but my theater chain is a private enterprise, and I have to ensure the quality and so on. I will make a shabby movie theater chain so that people in mainland China will not be satisfied with my theater chain.  Having formed a low-end inertial thinking, my theater chain will be scrapped. Now it seems that the further we go, the greater the price we have to pay. I am very optimistic about the mainland market.  Under such circumstances, I really don¡¯t want mainland audiences to think that my theater chain is just here to make money. I hope to bring them a different kind of enjoyment, rather than just being able to watch movies and enjoy them.  Everything, that's secondary. To put it bluntly, things like movie theaters, including the film industry, are actually for everyone to enjoy. It is essentially an enjoyable product. If I didn't do it well at the beginning.  , Who will buy my face? No one will. Therefore, the money for this construction cannot be saved. I would rather invest more than save the cost on this issue.  I have a lot of experience. Like the cinemas we built in Hong Kong, especially the leading cinemas I built myself, the business has always been very good. Even if the movies are bad, the attendance rate is relatively high.  The attendance rate of all movie theaters is higher. Isn¡¯t this because my movie theater has always adopted high standards?  In the film industry, there is actually a truth. The more you spend, the more money you will make. The more you fool the audience, the audience will also fool you in the end.  "What Li Mingbao said is definitely based on experience. "The film industry is essentially an entertainment industry. The further the future, the greater the role of money. The investment cost of movie theaters is also getting higher and higher, but why in the future?  There will be so many people involved in this industry, and the updates will be timely. Isn¡¯t it because the more you invest, the more money you will make? It¡¯s like selling a movie ticket in the future?  In the age of 100 yuan, if your decoration is not good, who will buy such expensive movie tickets? But if your decoration is good enough and the service is good enough, even if the movie is not good,  Others will just blame the movie for being bad, instead of venting their grievances on the cinema. Therefore, the construction of the cinema must not be spared, especially if it is simpler than a small video hall, unless it is to sell relationships.  Tickets, otherwise you won¡¯t get a dime. When Li Mingbao said that the RMB exchange rate issue was a scam, Lao Wang¡¯s face looked a little ugly. To be honest, the RMB exchange rate issue, even within the mainland, especially in China.  People in foreign trade are also very dissatisfied with this exchange rate, but it does not mean that some people can change it. Not only the people below are aware of the loopholes in the exchange rate, but even the people above are aware of it.  It is not that easy to change. Even the old leader did not get the exchange rate right in one step, but slowly changed it, and then the loopholes were made up. So what Li Mingbao said cannot be said to be wrong.  It's a fact. But it's okay if everyone understands this fact. If you want to say it out, thenIt was a slap in the face, especially when facing a high-level mainland official like Lao Wang, Li Mingbao said it without any hesitation, which was quite disrespectful.  But following Li Mingbao¡¯s words, Lao Wang no longer struggled with the exchange rate issue.  He never thought that Li Mingbao would attach so much importance to quality and have his own effective theoretical system.  After Li Mingbao finished speaking, Lao Wang knew that it would be difficult for Li Mingbao to change his mind, because Li Mingbao came to make money, not to build infrastructure for the mainland.
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