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Text Chapter 460 Publish a book before screening

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    Directors and capitalists are actually antagonistic most of the time.  No matter how good the relationship is, at some point, it is definitely not a joke for both parties to argue.  Unless the director is like Li Mingbao, who is both a director and an investor, then there will be no conflicts. Otherwise, even if Li Mingbao is so good to Cameron, there will be conflicts.  Most of the directors with ideas in the world actually don¡¯t have a good relationship with their investors. For example, Hong Kong¡¯s Wang Jiawei deceived investors and finally made them want to pay for murder. There are also domestic Director Zhang and his followers.  Weiping and Weiping had such a good relationship, didn¡¯t they eventually break up?  This is the natural opposition between directors and investors.  Although Li Mingbao has not had such a dispute with Cameron yet, don't think that because Li Mingbao treats Cameron so favorably, Cameron must do his best to Li Mingbao. This is simply unrealistic.  There is never a time when any great director is sincerely courteous to his investors. This has nothing to do with moral integrity, but rather with the director's thinking, which pays more attention to the effect of his film.  No matter how good the investors are, they are still not as good as their own movies.  Especially for people like Cameron, he is of course very grateful to Li Mingbao for letting him make movies, and even agreed to join DreamWorks because of Li Mingbao's loose conditions.  But when it comes to movies, he won't make any compromises.  He knew what was wrong with the movie "Terminator" during the filming. If he really respected Li Mingbao so much and compromised directly with the market, then the final film would not be like this.  And now that the finished film is like this, it is clear that Cameron has his own ideas about movies. For such ideas, he doesn't mind sacrificing the movie's box office. Anyway, box office and other things have nothing to do with him.  Too big. As long as his reputation improves because of this movie, his future path will definitely be better than after compromising.  Li Mingbao is very clear about Cameron's thoughts, and now that things have been brought to light, at this time, Li Mingbao can't say that he did anything to vent to Cameron because of the movie's problems. On the contrary, he  Not only can't you vent to Cameron, but you also have to wipe his ass. Only in this way can you maximize your benefits.  Simply venting will not only make Li Mingbao lose Cameron, but it will also not have any positive guiding effect on this matter.  So at this time, even if Li Mingbao was still entangled, he could only continue to say to Cameron: "Mr. Cameron, regarding the issue of the movie, both of us know what is going on. I don't want to say anything more.  A pleasant thing, that would make both of us very embarrassed. After all, in addition to being an investor, I am also a filmmaker. I also understand why Mr. Cameron is doing this because of personal matters.  I don¡¯t want to ask too much about it, but now that the movie is out, even if I want to make some remedies, there isn¡¯t really much I can do about it, so I can only do it from other aspects.  The only problem with this movie is that it is too advanced. Current audiences may not be able to understand this concept, but after all, this concept is a major trend in the future in my opinion, so this movie  In fact, the movie does not have any key mistakes. If it is a mistake, there is actually only one, which is that it is too advanced. For us, such a mistake can still be made up for. If it is not done well, we can achieve more.  Much success. What we need to consider now is how to turn this bad side into the selling point of our movie. "To be honest, Li Mingbao is having a headache now.  If the time was set later, Li Mingbao would have countless new publicity models to choose from, whether it was mobile phone text message bombing, computer viral publicity, or some alternative publicity, all of which could play a great role.  ¡° But it¡¯s only 1983. All kinds of advanced propaganda methods are difficult to use at this time. It doesn¡¯t even have a platform. Even if Li Mingbao wants to use it, it¡¯s not easy to borrow it.  So wiping Cameron's butt is really a big problem. If it is done well, it will naturally be of great benefit to Li Mingbao. He can make a lot of money and then make a series of sequels. The rewards will be quite generous.  But if it doesn't do well, not to mention the loss, this promising series will be cut in half early, and the loss will be not just a movie, but a series.  At this time, Cameron naturally understood what Li Mingbao wanted to express. He originally thought that Li Mingbao had said such words before and was preparing to talk to him about compensation. With Li Mingbao's current relationship in Hollywood, he really  To do this, it would be difficult for Cameron, a truck driver, to get around in Hollywood. After all, Li Mingbao is absolutely benevolent to Cameron, whether he is Li Mingbao's friend orPeople, or unrelated people, will definitely learn from Li Mingbao's experiences, so if Cameron is beaten by Li Mingbao, it will be basically difficult to survive in Hollywood.  But fortunately, after hearing Li Mingbao's words, Cameron also knew that Li Mingbao was not planning to break the pot, but was trying to make amends and turn everything that was inappropriate and unreasonable into something beneficial to him.  This is not only responsible for Li Mingbao's own money, but also responsible for Cameron's future.  After all, no matter how talented Cameron is, it will always be a big trouble if he gets off to a bad start. Hollywood has never been a kind place. There are very few people who can get a second chance. Even Cameron,  There may not be such an opportunity.  And Li Mingbao is doing this now. Although Li Mingbao has suffered some losses, fortunately it is not a pure loss, but there is hope of making money back.  Since it is good for him, Cameron naturally has to make suggestions: "Mr. Li, there is no problem with the structure and plot of this movie. The main problem is that it is too ahead of its time, and this kind of thing can actually be made."  The problem can be solved by publicity. As long as we are willing to spend money on publicity, we should still be able to solve this problem. " "I know that this can be solved by publicity, but how to publicize it is also a problem. This movie has been shot from the beginning.  At that time, I started to promote it. It¡¯s not like you haven¡¯t seen the TV promotion from Twentieth Century Fox. I already knew that this movie was a bit ahead of its time, even if it wasn¡¯t too extreme, so when I promoted it, I went out of my way to promote it.  Advanced concepts have been added, but such concepts are still relatively vague, and you have gone too far this time. People who do not understand the overall concept will always encounter knowledge obstacles. This cannot be achieved by pure publicity.  Our biggest difficulty is to let moviegoers understand this concept. And such a concept is just some verbal propaganda and short films, and it is difficult to achieve the desired effect.  To achieve the ideal effect, we must find another way. The question I am considering now is how to achieve the best effect and how to use other publicity ideas. "Li Mingbao certainly knows the importance of film promotion. A good movie has good results.  Only with good publicity can you get rich returns. This is especially important in Hollywood. Sometimes publicity is even more important than the movie itself.  What he is worried about now is how to promote it in a different way.  After hearing what Li Mingbao said, Cameron thought for a moment and then said: "How about we publish a book. In this world, books are the best way to touch people's hearts. I think relying on this movie to publish  A book should be able to achieve the purpose of publicity. If everyone can accept the book, then everyone can also accept the movie. " "Publish a book?" Hearing Cameron's words, Li Mingbao was stunned, and then he realized that Cameron was the author.  This idea seems to be pretty good.  He had been thinking about how to rely on some emerging media or alternative ways to achieve publicity effects, but he ignored the role of books.  When it comes to books, Li Mingbao should not be so unfamiliar. After all, Li Mingbao himself not only writes movie scripts, but also writes books, and the books are relatively popular.  The reason why he didn't think about this aspect is that when he writes a book, he usually only thinks about movies or TV after the book is written.  But they basically didn¡¯t think about producing a book after the movie or TV show came out. Compared with the flexibility of Hollywood, it is indeed a bit dull.  Moreover, releasing a movie first and then a book is not a precedent set by Cameron in Hollywood. Many movies in Hollywood have their own publications, which can be included in the value of surrounding industries, so this idea is not special.  Surprisingly.  After understanding the benefits of publishing a book, Li Mingbao immediately said: "Let's not be busy showing this movie first. Let's test the waters by publishing a book first. At the same time, we will also do more written promotion in newspapers.  After making this topic popular first, and then releasing the movie, maybe this way, we can get rid of the limitations of the movie's era and get a wider range of people to pay attention to this idea of ??ours, Mr. Cameron.  , quite good. Please pay more attention to the next promotion. "After having the idea of ??how to promote the movie, Li Mingbao and Cameron were both happy, at least they did not have a close relationship like they did at the beginning.  But after this incident, Li Mingbao also became very defensive about Cameron. After all, he was so kind to Cameron, but Cameron still insisted on having his own way when it came to the movie.  He was deceived. If there was no publicity to make up for it, even if the film was filmed, if he wanted to achieve ideal box office results, he might have to wait for the film to stay in the warehouse for a few years before it could be screened.  Although this can still be compensated, there is still some room for maneuver.??, if it cannot be made up for, then Li Mingbao will be cheated to death. At this time, Li Mingbao also understands why those Hollywood giants will face Cameron in the future, knowing that his movies will make money, but still  So trembling, Cameron is out of control and doesn't know how to balance. Maybe that's why everyone is not so completely reassured when dealing with Cameron. They have to bring in a few peers to make money. Although the profits will be divided, but the output  After the incident is over, no one will have to fight alone.  After all, the investment in the big movies of later generations is at least several hundred million US dollars, which is not a small amount for any group.
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