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Text Chapter 369 The advantages of three-part screening

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    "I finally understand what you are thinking, Li Sheng. Divide the screening time of the United Cinemas into three sections. The screening time period from early morning to ten in the morning is actually equivalent to an exile area. We United Cinemas do not need this  The movies in this time period are so brilliant. As long as this time period can make a slight recovery without wasting the screening capacity of our joint theaters, it will be considered a success. And the time period from 10 a.m. to 5 p.m. will become a joint movie.  The theater chain's selection time for a movie. During this time period, not only do they have to digest a large number of bad movies, but they also need to select the really good movies during this time period to create their own prime time signature.  For movies in this time period, making money is secondary. In fact, according to Li Sheng's approach, even if it is not too much, it is not too little. After all, it is good.  Movies can drive the market. In this way, the audience will not be disgusted. If you blindly show bad movies, the audience will be emotional sooner or later. If there is no outlet, the audience will put their dissatisfaction on our United Cinemas.  In this way, our joint theater chain will have a big problem in terms of reputation. But if it is a combination of good and bad movies, the power of choice has actually been placed in the hands of the audience from our joint theater chain.  You can¡¯t blame us for choosing bad movies, because we also have good movies during this time period. They can¡¯t blame us even when we officially open.  , you can also explain this matter to the audience face to face and use it as a publicity stunt, allowing the audience to choose between good and bad movies. In this way, not only can the problem of bad movies be solved, but good movies can also have a good reputation.  The promotion market, Li Sheng¡¯s skills are really vicious. With this time period of selecting movies, the movies that will be screened during the prime time will be truly good movies that can stand the test of the market and have a good brand name.  After a thorough start, we can truly say that there are really no bad movies shown during the prime time period. Killing two birds with one stone, Li Sheng thought of this method for a day or two, right? "Uncle Liu is so bright at this time.  Everyone can see the excitement emanating from his eyes.  If Uncle Liu was still complaining about the screening problem of United Cinemas before, then after using the method mentioned by Li Mingbao, he really has no idea of ????finding fault. Li Mingbao¡¯s creativity is definitely a very good idea for United Cinemas  news, although doing so would harm Uncle Liu¡¯s interests in buying out the movie.  But if United Cinemas does well, how can the buyout benefits be comparable?  So at this time, Uncle Liu really felt that Li Mingbao's approach was much better than his own idea. He would not find fault with it, but would support Li Mingbao's approach.  Uncle Liu didn't find fault, and neither did the other people on this issue, because Li Mingbao's approach was good enough, and all aspects were considered carefully, but they themselves couldn't think of a better way, so they couldn't find fault.  Can't pick one out.  Li Mingbao was not surprised that Uncle Liu understood his intention so quickly. On the contrary, Li Mingbao would be surprised if Uncle Liu and the others didn't understand. He made it so clear. If Uncle Liu and the others didn't understand anymore,  That wouldn't be enough for the business to reach such a high level.  But regarding Uncle Liu¡¯s interpretation, Li Mingbao had another addition: ¡°Uncle Liu basically unified and integrated my thoughts, but there is one more thing that maybe you haven¡¯t noticed yet. It¡¯s the time from early morning to ten o¡¯clock in the morning.  There is another potential purpose for the movie time. That is to attract more potential customers to watch the movie at a low price. You must know that during this time, we use the reserved ticket price, and the advantage in price is not that of other times.  The segment is comparable, so there are actually a lot of articles we can do here. Since the renovation, United Cinemas has been offering high prices. This can certainly increase the box office of many movies, but for some movies that they don¡¯t like or don¡¯t like.  For people who are not accustomed to watching movies, they may not be able to accept the sudden increase in price. After all, for the money that used to allow them to watch two movies, now they can only watch one. Subjectively, they will not be happy to accept it, which leads to the problem.  Part of the customer flow is lost. But with the reservation system, they will also want to take advantage of it. Don¡¯t forget, the price of a reservation may only be 30 yuan, but you can watch a movie for 30 yuan.  , but not one or two movies. If we calculate it as a ninety-minute movie, from two o'clock in the morning to ten o'clock in the morning, it is eight hours. They can watch five ninety-minute movies.  Minutes of movies, they can watch four movies. No matter how you look at it, they are making money. They can watch more movies with less money, and based on the current movie viewing experience of our joint theaters, it is completely different from before.  . Under such circumstances, if they can re-establish their enthusiasm for watching movies,?, then it is not impossible to spend high fares.  There may even be people who have never gone to the movies before, who will be attracted to the cinema when they see the cheap ticket prices. In this way, we will have a new market.  When the viewing comfort is good and the movie is good, it is easy to have loyal moviegoers.  You must know that the movies released during this time period are not garbage movies, they are just movies that have been released in the past and want to be revived to make some money.  Therefore, the quality of the film is well guaranteed. After all, the film has passed the test of the market.  We have so many screens that it is impossible to show all salty movies, so there must be other movies to support the scene. The number of movies that each company has already downloaded is enough to support the quality of the movies in this time period.  So even if the time in this period is not very good, if it is used well, it is not impossible to create additional sources of profit.  As long as we do this, there will not be any time period among the three periods of time in our joint theater chain, which will be called garbage time period by outsiders. Each time period has its own fixed purpose, and there will be no time period missing.  , for United Cinemas, they all have shortcomings.  Only when the three time periods support each other can the United Cinemas be a whole.  "Li Mingbao said confidently. "What you said, Li Sheng, really enlightened us. This will have an immeasurable effect on the value of the United Cinemas.  But there is a problem. I wonder if you have noticed it, Li Sheng. If the time period from two to ten in the morning plays such an important role, then after the classification system is introduced, we will not have time to make that type of movie.  The paragraph can be released.  "Xiang Huasheng finally caught a loophole at this time, so he couldn't wait to talk about the problem. Hearing Xiang Huasheng say this, Li Mingbao was even more surprised than Xiang Huasheng: "Why is there no time slot?  What about screenings?  Can't these types of movies be shown in the afternoon and prime time?  As long as the box office is good, at what time can these movies not be shown?  After the classification system is introduced, there is no need for such films to be screened secretly. If you have to let new films be released during reserved times, wouldn't those film companies lose money?  " Li Mingbao's words woke up Xiang Huasheng. At this time, he really understood that type of movie. When it can really be released in the United Cinema, there is no need to be secretive at all. It can be screened openly.  There is no need to worry about Sir coming to investigate anymore. The film company can also make movies openly without anyone making irresponsible remarks. In this way, if the film is really released in the early morning time, the film company will be the first to do so.  One of them didn¡¯t agree. They wanted to make a lot of money from movies, not to make some money for tea. After understanding what this meant, Xiang Huasheng said with some embarrassment: ¡°Sorry, it¡¯s mainly because of this kind of movie.  It gives people so many senses, so when I talk about this type of movie, I can't help myself.  I really have to wait until the classification system is implemented, and movies of this type will not have any problems even if they compete for annual box office rankings. I am a little allergic.  " "I understand Boss Xiang's thoughts. We won't talk about this matter. Anyway, the screening time of the joint theater chain will be based on this arrangement in the future. Do you think there is no problem?  "Li Mingbao didn't want to say more on this matter, so he changed the subject and asked. "No problem, Li Sheng, you have thought so carefully, what problems can we have.  It's just that the time during holidays is different from the usual time. Isn't the time arrangement a little different?  "Lei Juekun also said at this time. "It's a little different. During holidays, theaters earn the most revenue, so the film schedule at this time is naturally tilted towards the resources of movies with high box office.  Therefore, the time schedule for holidays is not very different from the time schedule from Monday to Friday.  There are also adjustments in time periods.  Specifically, the holiday time period is divided into 0:00 a.m. and 8:00 a.m. This time period remains unchanged as a private venue, and the price and content should not change.  The main purpose is to attract people who don¡¯t have much money to watch movies and attract our potential customers. If they are used to watching movies in theaters, they will always be affected and they will buy movies in normal time periods.  Psychologically, it won't cause too much pressure, just like watching a movie in a private theater again.  The more times this happens, the more people will be attracted to the movie.  ??And during the time period from 8 a.m. to 1 noon, literary and artistic films will be screened.  Although the market for literary and artistic films is not very good in Hong Kong, it is not completely non-existent. Therefore, by unifying the release time of literary and artistic films during the holidays, and concentrating them together, the attendance rate will not be too bad.  The director also gave an explanation.  And from one o'clock in the morning to eight o'clock in the morning, such a long period of time, everything is??Showing profitable movies, that is, movies played during prime time, not only improves our profitability, but also better releases the movie's box office, making it a win-win situation for both the movie company and our theater chain.  During this period, no junk movies will be shown at all, and the selection will be done during non-holidays. When making money, these movies cannot be allowed to cause trouble.  "Li Mingbao said in conclusion.
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