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Text Chapter 359 The Black Contract Appears

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    Yi Kang was originally very resistant to Li Mingbao's opinions. In his opinion, even if the contract was signed, there would not be much profit.  But he didn't expect that his boss would take this contract so seriously and even go so far as to reward him generously.  There are actually different bonus amounts depending on the contract. One million US dollars has already made Yi Kang jealous, which is equivalent to several years of his salary.  Unexpectedly, Li Mingbao could also give a bonus of 10 million US dollars.  This is simply the temptation of Chi Guoguo. If he really signs such a contract, he can instantly transform from a loser to a rich and handsome man in the United States, right?  Nowadays, multimillionaires in the United States are not that common. He can have so much money just by executing a negotiated contract. It is almost like the boss sends the money to himself.  So in order to get this generous return, Yi Kang immediately wondered if there were any negotiators familiar with him in the United States. If he missed such a good opportunity, he could find a piece of tofu and kill him.  Li Mingbao naturally saw Yi Kang's eyes that were about to turn into bullfights, so he smiled and ordered: "Of course, you don't get so much money for nothing. If you can't sign such a contract, you won't have to do it in the future."  Just follow me and just look for another job. Even if we want to protect our bottom line, we can't go too far. If it's a long-term contract of thirty years, our shares cannot be 40%.  , it must be 30%. You can¡¯t be too greedy, otherwise it won¡¯t be fun if CCTV flips the table, especially in mainland China. The laws and regulations are not very sound yet. Their cost of flipping the table is very low. If you are too greedy.  If we are forced, we will only suffer the consequences. You must also do a good job in breach of contract and be fully aware of the rapid development of the mainland. If you do not have a clear concept of this thing, you can basically refer to it.  Regarding Japan¡¯s current contract terms, if you think about monopolizing Japan¡¯s largest TV media advertising business, how can we prevent them from breaking the contract? The level can be raised a bit. Perhaps comparing it to the current United States is also a good choice. Don¡¯t say I¡¯m too harsh.  Worry is unfounded. The main reason is that our contract is very long. In thirty years, who knows what the mainland will be like in thirty years. With a population of one billion, what will be the value created by such a large population in thirty years?  How much is it? It would be good for us to have a stricter contract. You'd better find a professional economist to make a model based on the mainland's annual GDP growth rate of 5%.  In the future, we will come up with a liquidated damages that will not frighten people at once. If the mainland has any objections to such liquidated damages, you can express your concerns. I can¡¯t tell you, but you can.  Said. If we make concessions appropriately in other aspects, such as helping the mainland train some professional talents, and if there is a need for equipment, we can do some help. Even if CCTV is not easy to mobilize the foreign exchange reserve power, we can also do it.  Help them get some. When the time comes, equipment, materials, etc. can all be settled in RMB. After all, the foreign exchange that is lacking in the country is not lacking for us, and there is even a surplus. With the money made in the film industry  Capacity, foreign exchange will only increase. In this way, there should be no problems on the mainland. Of course, when drafting the contract, an additional clause must be added, given that the business capabilities of the mainland's advertising manufacturers cannot be met.  According to the business needs of CCTV advertising, our company must designate the only foreign professional advertising company to handle CCTV advertising. This company can reach a strategic partnership with the CCTV advertising department." Li Mingbao.  He made his last request.  Regarding Li Mingbao's last words, Yi Kang obviously didn't understand what Li Mingbao meant, so he said: "Boss, what do you mean by your last request? Our company will designate a foreign advertising company. The question is  It¡¯s because we don¡¯t have an advertising company. What kind of strategic partnership do we need to reach? Do we need to make it so formal? ¡°It¡¯s only the early 1980s, and words like strategic partnership are usually used between countries.  When it comes to matters between countries, let alone little shrimps like Li Mingbao, even big companies have basically never used such lofty words.  How can a small company run by a cat or a dog be like that of later generations, and be able to use such fashionable words? It doesn¡¯t matter whether you have the ability or not. Just use the awesome words first, and that¡¯s it. Who will consider other things?  ?  Therefore, in this day and age, even people like Yi Kang, who graduated from business schools, feel that such words are too lofty. Can their own company use these things?  Li Mingbao¡¯s use of the word strategic partner seems to be pretentious, but he also has real intentions.  After all, given CCTV¡¯s status as a big name, this term is used now, and thirty years from now others will think it¡¯s pretty cool if they see it.  "Advertising agency"?We don¡¯t have one, so why can¡¯t we go abroad to acquire an established advertising company?  I don¡¯t need to spend too much money, as long as they were well-known in the past. What I need is not their current business, but their name.  ??For people in China, foreign companies are more profitable than our Hong Kong companies, and American companies are more profitable than Japanese companies.  They don't care about the strength of these companies, they only care about who runs them.  Such a company will not spend too much money, maybe hundreds of thousands can be set up.  After all, there are many famous advertising companies in Europe and the United States, and there are also many famous ones that are about to close down. To buy one of their signs, hundreds of thousands is enough.  As for why we need to set up a designated advertising company, it is because of our business needs.  Don¡¯t you think that simply seizing CCTV¡¯s advertising business is not enough for our company?  If we take over the advertising business, should the advertising company give up and wait for others to take advantage?  Although the advertising company is just a mosquito leg compared to the advertising business, if CCTV's annual advertising consumption can reach tens of billions of RMB, the benefits of this mosquito leg will not be too small.  It doesn¡¯t cost much to acquire an advertising company, but in the future, CCTV¡¯s advertising will only be ours. By then, this advertising company can not only make advertising money, but also promote my artists and provide new concept agents.  Company (Hong Kong) found a new business point.  By the way, this advertising company cannot be located in the mainland, it can only be located in Hong Kong. It just needs to have an office in the mainland. The shooting of the advertisement can be done anywhere other than the mainland, but not in the mainland.  " Hearing Li Mingbao say this, Yi Kang was really convinced. It's no wonder that the man in front of him who is younger than himself will become a millionaire, and a top student like him can only work for him, although the guy in front of him is not even  He hasn¡¯t even gone to high school yet, but when it comes to his business ability, he is even more exaggerated than someone who graduated from a business school. What does it mean to be prepared for a rainy day? At the same time, Yi Kang was also mourning for CCTV.  The generous boss didn't know whether CCTV was lucky or unlucky. At this time, Yi Kang had completely understood Li Mingbao's thoughts. Although Li Mingbao did this, he was betting on the bright future of the mainland.  For this era, such an idea is quite advanced. If the situation is unclear, this business will not be easy to do. But if Li Mingbao wins the bet, then Li Mingbao has full control over CCTV's advertising business.  The chain, from upstream to midstream, from midstream to downstream, is controlled by Li Mingbao. As long as the contract can be signed and the mainland's economy can really get better, Li Mingbao can make money from it.  The money is definitely not a small amount. The output value Li Mingbao mentioned will eventually turn into actual profits. With the contracting power of CCTV advertising and the right to operate, Li Mingbao can accept any company's products according to his own plan.  , and extract a commission from the advertising fees. The better the business is, the more promising this project will be. If this is just a superficial control of CCTV¡¯s advertising business, then it can really be achieved if Li Mingbao appoints an advertising company to take over.  To serve as a link between the past and the next. Designate a unique advertising company. In this way, whether it is a domestic company or a foreign company that wants to advertise on CCTV, it will not only have to pay an advertising fee, but also an advertising fund.  It sounds like there is no difference between the two words, but in fact there is a lot of trouble inside. The advertising fee is given to CCTV. Only with this money can CCTV publish your advertisement, so that the advertising effect can be achieved.  The zhizuo funds are not given to CCTV, but are received directly into Li Mingbao's pocket. The relationship here is like using chopsticks to eat noodles. If you don't have chopsticks to eat noodles at other times, you can still use a fork.  Although it is inconvenient, it can be used anyway. If you don¡¯t even have a fork and you are really hungry, you can still grab it with your hands. Anyway, you can eat the noodles into your mouth. But if you have the only designated one.  Advertising company, from a legal point of view, you can only use chopsticks to eat noodles, and you cannot use other methods. Even if you don't use chopsticks, you will not be able to eat the noodles at all even if you prepare them.  In other words, if you want to advertise on CCTV, if you don¡¯t buy ads from Li Mingbao¡¯s company, then even if you pay CCTV¡¯s advertising fees, you won¡¯t be able to put your company¡¯s ads on CCTV. This is the only designated  , in essence, it means a monopoly, unless you don¡¯t advertise on CCTV, otherwise you have to pay the bill.  In this way, the interests of CCTV¡¯s advertising contract can also be guaranteed, because it will not be easy for CCTV to abandon Li Mingbao as a contractor in the future.If Li Mingbao is abandoned, who will advertise for CCTV?  Although this cannot solve the fundamental problem, as long as there is profit, CCTV will find others to advertise, but it will be chaotic for a long time, and the impact will not be very good.
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