When Li Mingbao said this, he couldn't help but feel a little dry in the mouth, then he picked up the tea in front of him and took a sip, then glanced at the special cigarettes placed on the stone table. The old chief saw Li Mingbao's eyes, so he said generously: "Smoking, I have to smoke according to the regulations and try to smoke as little as possible for the sake of health. Although I don't know what it means, the doctor said If so, I still have to listen. It doesn¡¯t matter if you smoke. If you want to smoke, you can smoke. The reputation is bad. You smoke and I smoke, anyway, it will make you smoke, and it will satisfy your craving." The old chief's language is very interesting, but Li Mingbao has no time to care about the old chief's language art, so after hearing the old chief's words, After the chief said he could smoke, Li Mingbao picked up the special cigarettes in front of him, lit one for the old chief, and then ordered another one for himself. Li Mingbao smoked special cigarettes for the first time, and he did it under such circumstances. Even what the big boss couldn't do, Li Mingbao helped him fulfill his wish because he was also a regular smoker. "Hollywood movies, to be honest, don't have much innovation in terms of content. Even Hollywood movies are very criticized in terms of content. Their movies are just like their industrial products, giving people a sense of assembly line. It feels like all the various private goods in it are all made from the same mold. It¡¯s hard to say how innovative the content of their movies is. In some movies, the breakthroughs in content are even less than those of Hong Kong movies. Why can Hollywood movies be popular in Europe and the United States and achieve such great success? In my opinion, one reason is that they have strong publicity skills and are willing to spend money. Even if it is an ugly movie, as long as they are willing to spend the money. The investment, the final reward, will be a little profit. Except for some particularly unlucky movies, the rewards are good. This is a typical capital operation. In this aspect, Hollywood directly crushes the vast majority. European movies. So now the European movie industry is also making adjustments due to the influence of Hollywood. More often, they are making literary films, relying on the content of the movie to impress others and win the box office. " "Wait a minute, you are saying. , European movies are now more about making literary films to gain box office, don¡¯t you mean that this is a bit inconsistent? Didn¡¯t you say that literary films don¡¯t make money?¡± The old chief asked in confusion when he heard what Li Mingbao said. "Under normal circumstances, literary and artistic films do not make much money, and it is not uncommon to even lose money. But the biggest decisive factor is the market. Like the European market, the commercial film market is basically occupied by Hollywood, while literary and artistic films A large part of the market is occupied by their local film companies. When I say this, it is actually not contradictory. Whether it is a commercial film or a literary film, what they care about most is the market. , it¡¯s actually very simple. In Europe, commercial films are usually used to open up the market and attract more people to the cinema. In this way, the market becomes hot and revitalized. And after so many years of development, Hollywood. Although many people are still watching the assembly-line commercial movies over there, Europeans who have been educated in film literacy are not opposed to commercial movies, but they have begun to like literary and artistic films. In this way, the market for literary and artistic films has Once you appear, it will be much easier to make money. To use a simple metaphor, the movie market is like the market for selling pork. Your most important job is to sell the pork. How to sell the pork depends on it. Your method, if your pork looks delicious, people who originally did not eat meat will naturally want to eat this pork. This stage is the stage of market development. And the living standards of Europeans will not be the same. It doesn¡¯t cost much to order meat. In other words, watching a movie is as simple as eating pork. Once you improve the appearance of your pork, they won¡¯t mind eating some pork to try it out. The advantages are more obvious than those of literary movies, because if a person who doesn¡¯t watch movies is suddenly asked to watch a movie that requires a lot of attention, he will definitely not think that the movie is very good, and he will not watch movies again. In this way, the market is lost. The content of commercial movies is indeed quite brainless, but the advantage of commercial movies is that it does not require you to use your brain, and you can get some different emotional experiences for the first time in a movie. Once he gets happiness, it becomes a matter of course for him to spend the second time, because he doesn¡¯t care about the price of the movie ticket, as long as it brings him happiness, it doesn¡¯t matter. This is like when he first ate pork. , everyone is not too picky about taste. As long as it is edible and delicious, it is pretty much it. There is not much to pay attention to. But if you eat too much pork,In fact, it will get boring. Especially when it comes to eating fatty meat. If you haven¡¯t eaten fatty meat for a long time, you will naturally feel that fat meat will satisfy your craving. But if you eat fat every day, sooner or later you will get tired of it. At this time, you have to be picky when eating pork. Some people like to eat lean meat, some people like to eat pork thighs, and some people like to eat pork ribs. The various needs are no longer what they were at the beginning. I ate so mindlessly. The same principle makes sense when applied to movies. Europeans are used to watching commercial movies with the same routines. They will naturally get bored after watching too much and want to watch movies with more content. At this time, the emergence of literary and artistic movies has satisfied the spirit of some people. need. Although such movies are usually very niche, due to the huge population base, even niche movies will have a large market, and the emergence of various types of literary and artistic films can satisfy the audience's higher needs at once. levels of needs. Art films are popular in Europe, and this is actually the reason. "Li Mingbao told the old chief his understanding of literary and commercial films. "What you said is thought-provoking! Xiao Wang, have you written down what Xiao Li just said? "After the old chief heard what Li Mingbao said, he asked the person taking notes on the side. A cadre in his forties was called Xiao Wang by the old chief. In Li Mingbao's eyes, it was somewhat inconsistent. On the contrary, it was the cadre who was called Xiao Wang by the old chief. The man named Xiao Wang, after hearing what the old chief said, replied in a loud voice: "Chief, I have remembered it all. " "Oh, just remember it. I'll make a few copies later and show it to the people in the culture and publicity department. The theory proposed by Xiao Li is very good. The pork theory is also very consistent with the actual situation. In the absence of a market, it is indeed inappropriate to blindly emphasize ideas. People are not yet rich, and it is difficult to watch a movie. You make some profound things that people can't understand, so why should anyone watch this incomprehensible movie next time? This should be taken as a warning. We need to develop the market first before talking about other things. There is no market. No wonder we can¡¯t handle this aspect well. "The old chief said with comment. "In the past, the old chief didn't care about the market for these movies. Because the movies made at that time were all for publicity, and they were basically free of charge. They went to the countryside and communes. , it doesn¡¯t cost a penny, as long as there are people watching the movie, then let it go, there is no such thing as money, but it is different now. With the reform and opening up, although the film industry still has to make main films, it does not matter. Other types of movies are also needed. Otherwise, relying on funding from superiors is not an option. So after hearing Li Mingbao's theory, the old leader felt that Li Mingbao's approach would be a good one. We need to solve the market problems before emphasizing other problems, so that the film market can survive and develop in the future. The old leader was naturally happy to get something good from Li Mingbao, but after hearing what the old leader said, Li Mingbao's face changed. The pain subsided: "Old chief, we are talking about the relationship between commercial films and literary and artistic films. How come you have come up with the pork theory? This name is really not very good. How about changing it to another one? It's very inconsistent to associate things that can't be hit with eight poles. " "Is Lange something that can't be beaten with eight sticks? Didn¡¯t you use pork as an analogy just now? I think this statement is very good, simple and easy to understand, and everyone can see it clearly and clearly. The terms commercial film and literary film are still a bit vague, and laymen cannot understand it at all. Pork is still simple and easy to remember. If you just tell them to pick and choose, you can summarize it, this is an art film. It's just a commercial film that doesn't care about anything. If someone eats pork, it is to open up the market. If the pork is not delicious, it means losing the market. It is so simple. Anyone who tells it will know it and will not be confused. "The old chief simplified Li Mingbao's words and said something like this. It is indeed simple and easy to understand. Even a layman can understand it. Who has never eaten pork? Hearing the old chief put his words directly After being refined and said so straightforwardly, Li Mingbao knew that there was no room for change in this matter. The old chief made a golden statement and made a judgment. Who would have dared to resist what he said? Summed up as the pork theory, even Li Mingbao would not use pork as a metaphor. Movies are considered to be high-end things, and it is really not a good thing to have anything to do with pork. What¡¯s more, this was said by the old chief. , with the old leader¡¯s status in the country, such a theory will definitely be regarded as guiding opinions by relevant personnel in the future. Think about institutions like Beijing Film Academy thirty years from now, when teachers lecture on theory, they should also focus on Emphasizing this pork theory makes Li Mingbao want to die. There are so many young and beautiful girls studying the pork theory in a prestigious place like Beijing Film Academy. You know.You will understand that they are studying the theory of the film market. If you don't know, you may think that a prestigious university like Beijing Film Academy starts introducing students to how to sell pork. Just the way those girls were gnashing their teeth made Li Mingbao feel like his bones were itching. Damn it, don't compare yourself with irrelevant things in front of the old chief next time. A person who talks a lot and talks like a man may be fooled at some point.