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Text Chapter 277 The magazine is selling well

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    After dealing with the security company's affairs, Pan Disheng brought another good news to Li Mingbao, that is, all three thousand copies of the first issue of the magazine were sold out.  If it is a general magazine, with Li Mingbao and Pan Disheng spending so much time running it, it is not difficult to sell three thousand magazines.  But the problem is that Li Mingbao's magazine is originally a high-end product. The retail price of a magazine is HKD 25.  Such a price is not cheap.  You know, before fashion magazines came out, the most expensive magazines in Hong Kong cost less than 15 Hong Kong dollars each, and magazines with such a price did not sell many copies.  Under normal circumstances, Hong Kong magazines at this time cost between eight and ten Hong Kong dollars, and the appearance of such magazines was also quite good.  There are even more magazines that are free and rely on advertising to make money.  As for Li Mingbao's magazine, the retail price of the first issue was HK$25, which simply set a record in Hong Kong.  Even though their magazines cost a lot and are beautifully packaged, most people would not think of buying them back when they see such prices.  And now the news that Pan Disheng brought to Li Mingbao was that all the stores were sold out. Even Li Mingbao, the instigator of such a thing, was very surprised.  Because even he had to consider it after seeing the price of the magazine.  A pack of Marlboros these days doesn't cost more than 25 Hong Kong dollars.  An average family can live well on ten yuan a day as living expenses.  But now one magazine is enough for an average person to live on for two and a half days. At such a high price, Li Mingbao did not expect that all the first batch was sold out.  "Are you surprised? Don't say you are surprised, even I am surprised. Originally, you said before that the most important thing about our magazine is not to make money, but to promote the concept of fashion and define famous brands. Even if the magazine itself is losing money, it is still  It doesn¡¯t matter. And I did the same thing. I didn¡¯t think about getting back the money at all. I just made the magazine very high-end and the price was very high-end. But I underestimated the market capacity of 3,000 magazines in Hong Kong.  It actually took less than a week to sell out. Not only did the magazine not lose money, but it actually made a profit. It seems that even I underestimate the Hong Kong market," Pan Disheng said excitedly as he looked at Li Mingbao.  "This result looks very good. But I don't know what will happen next. Although three thousand copies of the magazine have been sold, the impression of readers' feedback is the key to the magazine's survival. I wonder if you have understood this.  ?" Although Li Mingbao was surprised, he was not too ecstatic to keep his head clear.  ¡°After all, even if the magazine makes money, for Li Mingbao and Pan Disheng, it is just a small amount of money, not that unusual.  It's good to make money, but it doesn't matter if you can't make money and lose money. What they need is not the magazine market.  But other markets derived from the magazine market, such as the things promoted by magazines, are what Li Mingbao and the others really care about.  After all, no matter how many copies of a magazine you sell, you can earn 10,000 to 20,000 Hong Kong dollars.  But as long as one famous brand is sold, like a watch like Rolex, one can earn so much money with a high-priced Rolex. Therefore, neither Li Mingbao nor Pan Disheng will take this amount of money seriously.  What they need is the market's opinion.  Hearing that Li Mingbao grasped the theme, Pan Di's voice did not give in and said: "The first issue of the magazine is sold out. Although it is still short, you can still see some increases from my store. At least in the past  People who don¡¯t really care about this area have gone to my store to take a look, and a lot of them have actually bought it. So this magazine is considered a real success.¡± ¡°It¡¯s good if it¡¯s successful, then continue.  The price of the magazine cannot be reduced, but we can start with the quality of the magazine. Since the magazine will not lose money, we cannot be sloppy in terms of content to avoid ruining this brand. You should not make a penny from the magazine, and use the profits.  Invest everything in the magazine, and maybe the return will be better. After two or three issues, you will see the market response. If the effect is good, you will not only make the magazine well in Hong Kong, but also get involved in other markets.  Take Taiwan for example. There are also many wealthy people there, as well as South Korea and Japan. Only if fashion magazines become popular throughout East Asia will you be truly successful," Li Mingbao said.  "I know this. If I don't seize the opportunity, I will be in vain. It's just that their market is not in my hands. This kind of publicity may allow others to take advantage." Pan Di sounded a little depressed.  Speaking of.  It¡¯s not his fault. In fact, it hasn¡¯t been long since he started his business. He didn¡¯t even bring up the concept of famous brands for a long time. In addition, the capital is relatively short. It¡¯s not easy to win so many markets.  Because these brands are not his own, but agents, thisOnce this happens, the control of the famous brand is no longer in his hands.  "Let others take advantage? How is that possible? Maybe they can take advantage in one or two issues, but as long as the magazine opens up their market, magazines that don't make money in Hong Kong may not be able to make money elsewhere, since those famous brands have agents in their local area  , when we make magazines, we can naturally ask their people to pay for advertising. If you can¡¯t afford famous brands, how can you not afford advertising? Fashion magazines are not for your own famous brands. The main purpose of this magazine is to attract everyone.  Understand fashion, understand brands, and understand luxury goods. As long as everyone accepts this concept, we will not only introduce what we have, but also introduce what we don¡¯t have.  To increase profits ourselves, if we introduce something we don¡¯t have, we can ask others for advertising fees. As long as the magazine is done well, we can make money no matter what. And this magazine is ours. When the time comes, we can use our own brand to squeeze out other people¡¯s.  The market is not bad. With the influence of the magazine at that time, we can do quite well with a little more resources," Li Mingbao said to Pan Disheng.  "Li Sheng, you still have a far-sighted view. No wonder your business is bigger than mine. With Li Sheng like this, I have a more long-term plan for this magazine. It's our own brand, about clothing.  Li Sheng, how have you considered the company's issues?" Pan Disheng asked, changing the subject.  Li Mingbao smiled when he heard Pan Disheng talking about the clothing company. He was waiting for Pan Disheng to bring up this topic.  He didn't believe that the clothes he took out could not impress Pan Disheng. Looking at the sales volume of the magazine, Li Mingbao knew that the clothes he designed would definitely have a considerable market. Such a high-priced magazine could tempt so many people.  purchase.  His clothing must have played a large part in this.  This is not because Li Mingbao is boasting, but because of the rush of time in the first issue of the fashion magazine, there is actually nothing too eye-catching in the text of the magazine.  With just these words and the gorgeous packaging, it could have sold three thousand copies, and no one would believe it.  The reason for this effect must be because his clothes and celebrity dressing have attracted the attention of most people.  Only in this way will the magazine be sold out.  Artists of this era actually pay great attention to moral character.  Otherwise, Huo Zhengting would not have married Hong Kong Miss Zhu Lingling, and Chen Baiqiang would not have dated the gambling king's daughter.  Thirty years later, for those artists, no real wealthy family will care about these artists at all, because their own image is not that good. Although the diaosi are still eager for celebrities, as long as they reach a certain class, those people  The attitude towards young celebrities is limited to playthings. As for being together, even those celebrities themselves know that it is impossible.  But at least now, Hong Kong¡¯s celebrities have a considerable connection with the upper class, so using celebrities to advertise and enter the upper class market is much easier than it will be in the future.  As for the middle class, it goes without saying that there is no problem at all. ? Celebrities coupled with beautiful and fresh clothing created a grand event where the first issue of the magazine was sold out.  After learning that the magazine was sold out, Li Mingbao's first thought was actually about the clothing company.  It's just that Li Mingbao is not the one who is most anxious about this matter, so Li Mingbao didn't mention this issue at all in his previous words.  Now that Pan Flute can¡¯t hold his breath, Li Mingbao has nothing to say. If he doesn¡¯t cut the knife quickly, will he still watch the cooked duck fly away?  "On this question, Mr. Pan, you should not ask me how I think about it, but you should ask how you think about it yourself. My conditions are still the same as before. If you agree, Mr. Pan, we can sign a contract immediately.  But if you don¡¯t agree, Mr. Pan, I won¡¯t force it. At worst, I¡¯ll just invite external bids. Anyway, now I can see from the sales volume of the magazine that my ideas are actually quite in line with the market, although I don¡¯t want to get involved.  But I can make money and I won¡¯t be too tired, so I can earn some pocket money.¡± Li Mingbao said to Pan Disheng with a smile, looking at Pan Disheng as if he was looking at a fat sheep.  Hearing Li Mingbao say that he wanted to invite bids from outside, Pan Disheng's expression immediately changed.  Although Li Mingbao's conditions are so harsh, after all, this thing is considered a piece of fat meat. If he doesn't take a bite, he really won't be reconciled.  You must know that Pan Disheng did not confess to Li Mingbao about some other news about the magazine. Because Li Mingbao did not have any shares in the magazine, he only provided some opinions, so it was not difficult for Pan Disheng to temporarily block some information from Li Mingbao.  Among the news that Pan Disheng received, the one that received the most calls to the magazine was actually those who bought the magazine and wanted to ask questions about the clothes designed by Li Mingbao.Where can I buy clothes like this?  And those second and third generation Hong Kong people who knew that this magazine was run by Pan Disheng often called Pan Disheng, so Pan Disheng knew the market capacity of these clothes better than Li Mingbao.
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