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Text Chapter 256 The Best Partner

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    "So, does Li Sheng think of me as the horse bone that was bought for a thousand pieces of gold? I didn't expect that I, Pan Di Sheng, have such great ability, that I can be bought by you as a horse bone, Li Sheng. I'm really flattered.  ." Pan Disheng said with a smile.  Although the feeling of being used as a pawn is always so unpleasant, there is no free lunch in this world.  The saddest thing in the world is not being treated as a chess piece, but not being even qualified to be a chess piece.  Being a chess piece proves that you are valuable, but no one treats you as a chess piece, which proves that you are not even worth being used.  As a rookie in the business world, Pan Disheng wants to expand his career. He is not afraid of being taken advantage of, but he is afraid that he is not even qualified to be taken advantage of.  This was the time when he saw the prospect of advertising, but he suffered from the fact that his own capital could not open up the overall situation. The support he could get from his parents had long been used up, that is, the one million US dollars supported by his father.  , Pan Di Sheng can achieve his current achievements.  But the problem is that his famous brand store has reached a bottleneck by this time. If there are no big projects to join for the time being, his next plan will not start until one or two years later, because only then can he  Complete enough accumulation.  And now Li Mingbao¡¯s words are a business opportunity for Pan Disheng.  Being bought by others as horse bones is definitely a very big opportunity for Pan Disheng himself.  What kind of person Li Mingbao is, Pan Disheng knows very well. The hair on this guy's legs is thicker than his own waist. If he can attract his attention, it will definitely have a great influence on Pan Disheng's career.  driving force.  So when Pan Disheng answered, there was no trace of dissatisfaction at being treated as a chess piece, but instead a hint of excitement.  "In Hong Kong now, there are many people who can afford famous brands, and the business of our brokerage company is not limited to Hong Kong. So if we really want to do it, we must do it in a big direction. This requires more than just Mr. Pan  If you work hard, our agency also needs to work hard. I wonder what kind of plans Mr. Pan has for the brand you have now?" Li Mingbao continued to talk to Pan Disheng.  "Movies! I think movies play an immeasurable role in promoting famous brands. Especially Li Sheng's movies can not only be broadcast throughout East Asia, but also have a huge market in Hollywood.  I think if there is a modern drama, the famous brand I have will be an instant hit with the help of Li Sheng's movie." When Pan Disheng heard Li Mingbao ask himself how to promote the concept of famous brands, he immediately realized what he had been thinking about for a long time.  Speak out.  But when Li Mingbao heard Pan Disheng's words, he didn't show much appreciation.  For Li Mingbao, if he only relied on movies to promote the concept of famous brands, he would not need Pan Disheng at all. He could directly cooperate with those brand manufacturers by himself, so why would he have to talk to agents like Pan Disheng so much?  You must know that Pan Disheng is only an agent for famous brands now. He does not own any brands.  In Li Mingbao's words, the sound of Pan Disheng now is the price of being an agent, which worries the brand company.  In this way, even if the movie is a hit, it will not be Li Mingbao and Pan Disheng who get the big benefits in the end, but the companies that hold the brand, because Li Mingbao's movies are not only released in Hong Kong.  Li Mingbao doesn¡¯t have the Lei Feng spirit of helping others promote their brands but not getting a penny in the end.  He did so many things not to be Lei Feng, but to make money for himself.  The influence of the movie is too great, and that is the murderous spirit that Li Mingbao needs to sell for money.  Since you want to sell money, there is no reason to advertise for others in vain. Although Pan Disheng has a little money now, Li Mingbao doesn't want Pan Disheng to pay too much for this. It will not be of much benefit to Pan Disheng and will also be delayed.  other things.  So after a pause, Li Mingbao said to Pan Disheng: "Advertising in movies is indeed a good method. But Mr. Pan, advertising in my movies is not cheap. Do you think it's just you?"  With my current wealth, how many commercials can I do in my movies? Although I have only accepted two commercials in movies, one commercial was sold for US$500,000, and the other was sold for three million US dollars.  Hong Kong dollars. And the three million Hong Kong dollars is not my original ideal price. It is just because the Xiang brothers have another deal with the gambling king, so the price is so low. Do you think you can do it?  Can you afford it? And even if you can afford it, I don¡¯t recommend that you advertise in my movies, because the brand you own is just an agent, not a brand you own.  After spending a lot of money to advertise other people¡¯s brands, you are not the one who reaps the biggest rewards. I don¡¯t think you can do such a loss-making business.¡± Hear.Pan Disheng originally wanted to talk about Mingbao's words in a long way, but ended up swallowing the words in his throat.  Because what Li Mingbao said was true. Although he said he wanted to use the brand for advertising in movies, he really never thought about spending his own money. After all, Li Mingbao said before that he treated him as a horse bone.  In his opinion, as a horse bone, he must have some benefits, such as allowing the brands he represents to get some free advertising positions.  But I didn¡¯t expect that Li Mingbao had no intention of promoting his own brand in the movie. In this way, how can Li Mingbao¡¯s Horse Bone Law be realized?  Seeing the confused look on Pan Disheng's face, Li Mingbao smiled: "Mr. Pan, you have to know that advertising is not only possible with movies. How did you do it when you first took down the brand?  "Where's the advertisement?" "Li Sheng, you mean the newspaper? This is a good idea. If the newspaper reports that celebrities endorse my brand and often wear my brand, then Hong Kong people will soon understand the meaning of the brand.  "Yeah, Li Sheng's idea is really good. This way, it can quickly open up the Hong Kong market without giving too much publicity to the brand." Pan Disheng was confused at first, and then looked like he suddenly realized it.  "Mr. Pan, if it's just a newspaper, don't you think the promotion is still a little slow? After all, today's newspapers are only black and white, not color. No matter how well you write in the newspaper, it's not that good.  Intuitive. The most direct way to let everyone see the benefits of the brand is through images. I wonder what you think of the magazine, Mr. Pan?" Li Mingbao asked slowly.  "Magazine?" Pan Disheng's mind was starting to get confused at this time. What Li Mingbao was talking about spanned a huge span. One moment it was a movie, another moment it was a newspaper, and now it's a magazine. Who knows what Li Mingbao wanted to express in the end.  What does it mean?  "Yes, it is a magazine, a professional brand magazine. This kind of thing also exists in Europe and the United States, but in Hong Kong, no one has come out to eat the first crab. I think that a professional brand magazine can  It is most effective to promote things like famous brands. You must know that people who like famous brands and can afford them are not ordinary people. Only those who are rich, or at least the middle class, will do so.  The idea of ????dressing up. These people can barely be considered successful, and they most need the recognition of others. But how can others recognize your status for no reason? At this time, famous brands can play a certain role. After all, they can buy it.  People who can afford famous brands are definitely not poor. Wearing famous brands can reflect your identity," Li Mingbao said.  The so-called "showing off one's identity" is actually a more literary term. In vulgar terms, it means showing off.  The business of pretending has never stopped since the beginning of mankind.  From the emperor to the common people, as long as they have a certain amount of money, they should show that they are different from others. The emperor's clothes and accessories are clearly said to be the emperor's appearance, but in fact they are not.  It's just pretentious.  And after the emperor showed off, he did not allow others to show off in this way, because that offended the emperor's majesty and would result in beheading.  And in modern times, there is no emperor anymore, what should I do if I want to show off?  We still have to rely on food, clothing, shelter and transportation.  After everyone has the mentality of showing off, they also have things like luxury goods and famous brands.  It¡¯s not that the big guys in Hong Kong don¡¯t have the mentality of showing off, but they don¡¯t know how to show off systematically in this era. They only show their extraordinaryness in certain aspects, such as the car they drive.  Very good, the house we live in is very good, just in one aspect.  ¡°But what¡¯s inside Li Mingbao¡¯s mind is different.  What he wants to develop is a systematic knowledge of pretentiousness.  And how to act cool is what he needs to focus on.  The Pan Disheng in front of him is the best person to help you pretend and fly, so Li Mingbao worked tirelessly to let Pan Disheng know how to package famous brands.  Although Li Mingbao can do such things by himself, Li Mingbao really doesn¡¯t have that much energy to put his mind into this aspect.  To be honest, the things that really make big money have never been consumer products with specific groups such as famous brands.  It¡¯s the necessities that a broad range of people can afford, and these are the things that really make money.  As for famous brands, they are said to be high-end and classy, ??but just like LV, the money they make in a year may not be more than those who sell cooking oil. This is definitely not a joke.  The giants that really make money have never been engaged in luxury goods. Maybe they have luxury brands, but the bulk of their money is never from this aspect, but the net profit from this aspect is the highest.  But when it comes to the total amount of money to make money, the total amount of money is definitely the highest for making daily consumer goods. Luxury goods may not be comparable to their retail products.?.  Therefore, even though Li Mingbao knew that famous brands are very profitable, he never thought of getting involved, because the money earned in that way seemed to be very profitable, but in fact, it was just like that, especially in this day and age.  Those who make luxury goods may not be able to sell better than those who make instant noodles.
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