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Text Chapter 229 Advertising fees are not so easy to collect

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    To be honest, the soft advertising fee of half a million US dollars is too high even from Li Mingbao's point of view.  In fact, Li Mingbao felt that the trip was worthwhile if he could reach the advertising expenses of the Japanese.  After all, the cost of movie advertising in these days is not as sky-high as it would be in later generations.  The base cost for Transformers advertising was millions of dollars, but that was more than 20 years later.  At least for now, half a million dollars is definitely a sky-high price. Even the casino's offer may not be that much.  These are green dollars. If they were converted into Hong Kong dollars, the investment in the shooting would be recovered with just one advertisement.  When Li Mingbao received such a quotation, his first reaction was not happiness, but embarrassment, although sometimes things like rich people happen and everyone likes to hear about it.  But Li Mingbao really doesn¡¯t think that the current Hong Kong film market can accommodate US$500,000 in soft advertising placement fees.  Just for such a movie, someone paid half a million dollars. Even if it is to deceive foreigners, there is no such trick. This is basically equivalent to a one-time business. If it does not meet the guy's inner expectations, this advertisement  The cost is so high that the cost cannot be recovered at all.  If his chocolate factory went bankrupt because of advertising, Li Mingbao's reputation for product placement in Hong Kong would be bad for the streets.  If Li Mingbao had the final say on this movie alone, he would definitely give Welles a perfect account of the half a million dollars in advertising fees, and at the very least, he would teach him how to open the market with this advertisement and use this side.  Judging from the market capacity, advertising in Wales will definitely not make a loss.  But the problem is that he is only a producer of "God of Gamblers" now. He is neither an investor nor a publisher. Such a big thing cannot be handled by just one producer.  Therefore, after receiving higher-priced offers from Wales and several others, Li Mingbao could only find Xiang Huaqiang and Zhou Runfa again.  Since Li Mingbao is now the chairman of United Cinemas, United Cinemas has also arranged an office for Li Mingbao to work in. It is much more formal than meeting people at Li Mingbao's house before.  When he saw Xiang Huaqiang and Zhou Runfa coming hand in hand, Li Mingbao first poured them a cup of tea, and then said to Xiang Huaqiang: "Brother Qiang, I have almost made plans for product placement.  , now the bidding for the chocolate advertisement has basically been completed. Originally, I didn¡¯t need to call you over for this matter, I just made a phone call. But I didn¡¯t expect that the manufacturers were very optimistic about our movie, so the bidding was relatively high.  , which makes me a little undecided. Anyway, this movie belongs to you Yongsheng. In the end, it¡¯s up to you Yongsheng to make the decision.¡± Hearing that Li Mingbao had negotiated the chocolate advertisement, Xiang Huaqiang also agreed.  I secretly breathed a sigh of relief. After all, the movie is being delayed so much. A large part of the reason is that Li Mingbao is negotiating about advertising. Now that there is a clue, it means that the movie can start shooting.  As for Li Mingbao saying that the price was relatively high, Xiang Huaqiang didn't have much idea about this.  After all, no one in Hong Kong has ever played such an advertisement, so it is inevitable that this form will be a little unfamiliar. Although Li Mingbao has said that the prospects in this area are good, he has never encountered it in practice. Xiang Huaqiang never imagined how much money this would cost.  How many, so there is no actual concept.  Without a practical concept, Xiang Huaqiang naturally didn't mind selling it to Li Mingbao: "What's so undecided about this? They've paid for it, so of course we have to do it to their satisfaction. I'm not entrusting you, Li Sheng, with full authority to handle this matter."  Well? Now that it¡¯s done, Li Sheng, you can make your own decision. You don¡¯t need to ask me. If I had known that Li Sheng called me here, wouldn¡¯t you have just called me?  He looked at Li Mingbao with an expression that was strange to him.  Seeing Xiang Huaqiang's appearance, Li Mingbao knew that Xiang Huaqiang didn't take the advertisement seriously at all. He thought that such an advertisement would cost hundreds of thousands of Hong Kong dollars at most. This was because of Li Mingbao's name.  The price given, otherwise, who would not agree to the sponsorship fee of tens of thousands of dollars?  "If I could make up my mind, I would have made up my mind a long time ago. The problem is that this matter is not something I can make up my mind. Brother Qiang, let's put it this way, their highest offer is very high. It's so high that even I didn't expect it.  The companies participating in the bidding this time are from all over the world. The highest bid from Southeast Asia is about one million Hong Kong dollars, the bid from Taiwan is 850,000 Hong Kong dollars, and the bid from South Korea is 150,000 Hong Kong dollars.  It's just that they use U.S. dollars for settlement. Brother Qiang, do you think I can solve this offer?" Li Mingbao deliberately did not mention the highest offer, but instead mentioned several quotes that had been eliminated for the sake of giving.  Xiang Huaqiang was deeply impressed.  Hearing from Li MingXiang Huaqiang, who made the quotation, became uneasy: "What? Why is it so high? The Koreans took the wrong medicine? They actually gave us US$150,000? There were also people in Southeast Asia who were actually willing to give one million Hong Kong dollars."  Is this advertisement that valuable? " He knew that Li Mingbao would definitely not leave empty-handed, because Li Mingbao's reputation would prevent him from suffering a loss, but he would not suffer a loss if he did not. Only God knows whether others will buy it.  , hundreds of thousands of Hong Kong dollars was the number Xiang Huaqiang guessed at the time.  Such a figure will not prevent Li Mingbao from coming to Taiwan, but it is not very high. After all, the investment for this movie is only 7 million Hong Kong dollars. If it is not enough, more will be added.  A few hundred thousand Hong Kong dollars is better than nothing, and it can be considered a way out.  But no matter how high Xiang Huaqiang thinks of Li Mingbao, he will never think that this advertising fee can actually become a major investment. It is just to introduce the product in the movie, and it is not introduced intentionally. Such a little thing cannot be said to be  Takes up a lot of the movie.  ¡°But for just such a small thing, in Li Mingbao¡¯s hands, someone would actually pay such a high price, especially a Korean, $150,000.  This is definitely not a small amount. With Xiang Huaqiang's path, it is definitely easy to get two million Hong Kong dollars.  Just one advertisement actually paid for a little more than a quarter of the film's funding. It's no wonder that Li Mingbao didn't dare to make the decision. This is not a small amount of money.  "Even though it is so valuable, in fact, the real high bidders are not Koreans, but Japanese and Americans. Brother Qiang, do you know how much they bid?" Li Mingbao said again as he thought it was not lively enough.  "Is there anything higher?" "Of course, the Japanese bid is 100 million yen, and the American bid is 500,000 US dollars. This is the real high bid, the 100 million yen bid is Japan's Meiji Chocolate  , their strength is very strong, and the American chocolate manufacturer that pays half a million dollars is only third-rate in the United States, but they need to open up the East Asian market, so the price is astronomical." Li Mingbao looked at Xiang Huaqiang.  , said word for word.  One hundred million yen, five hundred thousand US dollars.  Upon hearing these two numbers, both Xiang Huaqiang and Zhou Runfa, who was completely silent at the side, suddenly fainted.  How much does this cost?  Just for an advertisement, these people don¡¯t have to work so hard!  This is money, not papyrus. As for not using money as money?  The box office of their movies in Japan is only about 10 to 2 billion yen. These are the movies that are very popular in Hong Kong. Apart from Li Mingbao's movies, only Chen Long, Hong Jinbao and others have such treatment.  .  But now the people over there are paying so much money just for an advertisement, and there are only a few scenes of advertisement in the movie. It is not an exaggeration to say that they are crazy.  When did this money become so easy to make?  The box office revenue was only over 10 to 2 billion yen, and it still needed to be distributed with local theater chains. In the end, what we got was only a small amount.  But now people over there directly gave 100 million yen for an advertisement. What is the difference between this and a fantasy?  Xiang Huaqiang's mind was in chaos for a long time before he gasped and asked: "Is it really that much? Is it really 100 million yen?" "One hundred million yen is not that much. Convert it to US dollars  It's only a little over 380,000 dollars. The real deal is that of the American tycoon, which is US$500,000. Especially in Hong Kong now, I didn't expect them to pay such a price.  , so I just want to ask Brother Qiang, will Yongsheng accept this money?" Li Mingbao asked with a smirk when he saw Xiang Huaqiang's appearance.  "Take it, why not? If they dare to give it, we dare to take it. The Han family is rich! If we had known that making movies would bring such money, we would have come in a long time ago. Five hundred thousand dollars, just for an advertisement, these people's  I don¡¯t even know what to think. It¡¯s faster than robbing.¡± Xiang Huaqiang rarely cursed in front of Li Mingbao.  You must know that he has never said bad words in front of others before. This time, he was so stimulated by the advertising money that he couldn't care about anything else.  Seeing that Xiang Huaqiang was so excited that he wanted to go out and rob him immediately, Li Mingbao asked calmly: "It's possible to collect the money, but it's not that easy. Since he spent so much money on this advertisement  The price must achieve the booking effect, otherwise, the concept of product placement will be a big deal in Hong Kong in the future. Brother Qiang, do you think it can be done? " "What is the booking effect?  "It's a matter of course to collect money for advertising. If his products are not easy to sell, we can't blame him." Obviously, Xiang Huaqiang didn't quite understand the reasoning behind this.  "He spends money to advertise, not just for advertising. It's half a million dollars. He doesn't really have a lot of money. If the advertising effect is not strong and his products still can't be sold, then there will be people coming in the future.  Advertising? Obviously not. So after we collect the money, we have to advertise well.??Find a suitable market for him, so that a win-win situation can be achieved. In the future, more people will advertise, and an industry can be created.  "Li Mingbao patiently explained to Xiang Huaqiang.
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