"In order to counter the Six-Ear Search of Rebirth Technology, we have recruited 150 technical positions in China. ¡Ýw. However, just three months later, we have to lay off 90 technical staff. Can you tell me why? "Mr. Sergey." "This is a request from the board of directors, and I'm sorry. You know, we have an agreement with Microsoft that you can't work on the non-compete project for six months, of course. "The work is very important to Google. But now the situation has changed and we must reduce the number of technical positions in China." This was not a face-to-face conversation. There was a gentle middle-aged man wearing glasses in the room. In front of him was a 36-inch screen. There was a big bearded American on the TV who was talking to him on the phone. "But this is ninety people!" The middle-aged man with worried eyes said: "This will greatly weaken our technical strength and put us at a disadvantage in the competition with Liuer Search." "Yes, but I believe Mr. You can handle this situation, what do you think?¡± Kev Li pursed his lips and was silent for a long time. He knew that four months ago, he suddenly switched jobs from the president of Microsoft China to Google. Microsoft was originally very angry and wanted to severely pursue his liability for breach of contract. It took the intervention of Google and its directors to get Microsoft to spare him this time. Google has done a lot of work for him, and Kev Lee cannot say anything to disappoint Sergey. "I will fulfill the requirements of the board of directors and lead Google China to continue to strive for the development of China's business." "I know you can do it, Mr. Kev Lee." Sergey smiled and nodded: "This is for Google China Chase the six-ear search more efficiently. It will all be worth it in the end." "I hope so." Kev Lee cut off the video call and picked up the phone on the table with a frown. Google entered China earlier than in history. But it basically follows the historical development trajectory. At first, it was just a team of five people responsible for maintaining the Chinese version of Google Search, and the server was also placed in the United States. Both the number of indexes and the response speed are unsatisfactory. But relying on the convenience of searching English materials, Google still occupies about 10% of the search market after entering China. Then there is the rise of Liuer search engine. Since the launch of Liuer search by Rebirth Technology in 1999, the old search portals such as Sohu, Sina and Yahoo have all given up their search business due to the burst of the Internet bubble. Taking advantage of this opportunity, Liuer Search became the only search service provider in China. " Monopolizing the entire Chinese search engine market is not to say a piece of cake, but it is not difficult for Rebirth Technology either - after all. It has a group of top programmers in China. Especially after Liu Jianguo, associate professor of Imperial University, joined, the search engine development went very smoothly. In just half a year, Liuer Search 1.0 has been launched. With excellent performance and original PR algorithm, the accuracy of Liuer search greatly surpasses the old search engines. In the search engine market, currently only Google, Yahoo and Yisou have the ability to threaten Liuer Search¡¯s position. "We have to take Google out of business. It is the biggest threat." He Youyou has grown up. Compared with the little girl in high school, she is not only more beautiful, but also exudes the elegance, maturity and confidence of a successful woman. breath. "How to do it?" Li Zhi seemed a bit lively. The cheeks are noticeably plumper. But the most eye-catching thing was her slightly bulging belly. There, as everyone knows, the next generation of China's richest people is being nurtured. But even if you are pregnant. Li Zhi did not put down his work. Liuer Search is on the eve of unifying the world, and all search engines on the market are deliberately trying to pull it down. "I have a plan." He Youyou glanced at Li Zhi's belly and seemed to pause for a moment. But she hasn't changed much on the outside. Still took out a document and put it on the table: "Our PR algorithm and Google's algorithm seem to have similar effects. In fact, search engines are gradually becoming homogeneous. If we want to squeeze out Google and Yahoo. Only Making a fuss about their identity." Li Zhi said without thinking, "You mean to use national sentiments to attract users? That's not possible. Impulse marketing can only bring temporary advantages, but in the long run it will only bring about temporary advantages. It will put us on the fire. Any method of using patriotic sentiments to expand the market will end up losing more than it gains." "Of course." He Youyou was not depressed, but agreed with Li Zhi's view. ¡°We can¡¯t use this impulsive and emotional approach to get users to choose us, but we can use slightly less impulsive methods.Law. ¡± ¡°To disseminate information that is valuable to users, we must strike a balance between rationality and sensibility. So my plan is to provide Liuer with a reason for users to choose us. " He Youyou opened the document, pointed to a line of enlarged and bold fonts and said: "We put forward a slogan, 'Liu Er, understand Chinese better. ¡¯. Obviously, whether it is Google or Yahoo, how can foreign companies understand Chinese better than us? And this slogan can also inspire national pride. Yes, Chinese is different from the alphabetic languages ??that Google and Yahoo have encountered before. We are hieroglyphics and we have a culture of three thousand years. Google, which is easy to use in the United States, is no match for Liuer Search in China. " "Liu Er, understand Chinese better" Li Zhi recited it several times in his mouth, and the more he recited it, the more his eyes lit up. This sentence is really very clever. If you think about it deeply, these simple six words, but It conveys several layers of meaning. It has to be said that in one sentence, the profound and profound image of the Chinese language is vividly expressed. It is true that from the perspective of understanding of Chinese culture, Google and Yahoo are really inferior. Just use this sentence. "Li Zhi didn't even read the plan, and made the decision directly. With these six words alone, the quality of the plan will not be bad. "Liuer, understand Chinese better." This sentence has become popular in the publicity of Rebirth Technology. Working hard has become a slogan resounding on the Chinese Internet. He Youyou also proved that her current wealth is not just a matter of having a good teacher. In terms of brand marketing, her talent is worthy of her status. Through a series of public relations activities, such as public testing of the six ears and the accuracy of Google search results by tens of thousands of people, and shooting video clips, Zhou Shuo also specially wrote several so-called Chinese "Level 4 and Level 6" test questions that were circulated in later generations and put them online. To ridicule "foreigners" like Google and Yahoo, they simply cannot understand the essence of Chinese. The most amazing trick is the next slogan "Liuer" proposed by He Youyou after achieving initial results in Liuer search promotion. You will know in one moment. ¡± Simple and clear, just like Bundy referring to a band-aid, Liu Er changed from a noun to a verb. People said it so naturally, "What's the problem? Don't you know how to put Liu Er on it?" "In this case. In terms of publicity alone, Google was almost a complete failure. Kev Lee was instructed by Sergey and had to reluctantly lay off the staff of the Google China Research Institute. Being able to be poached by Google from Microsoft at a large price Come on, he still has some abilities. At least he has done a good job in recruiting talents. In the few months since he took office, he has personally recruited hundreds of technical personnel for Google. But now they have to quit Google. Kev Lee feels that his heart is bleeding. Without these subordinates, what is the point of having thousands of people in Liuer Search? There are only a few dozen technical teams left in Google China. The human resources managers of Rebirth Technology are squatting outside the gate of Google China Research Institute these days. If you open one, you will be taken away. The remaining staff are also obviously a bit demoralized. ¡°I know that you have been having a very difficult time recently, and many of your colleagues have left. Please believe that it is not easy to make this decision. " Kev Lee gathered the remaining people together and said with a sad face: "The people who left are not because they did not do well. Google China can achieve its current results thanks to the joint efforts of everyone. Google is very grateful. Their consistent excellent service. " "But Google China has reached a critical moment. We must take another step forward, just one step. Our retreat today is to make strides forward tomorrow. To achieve this, we must make sacrifices. Google China will not stop, and I promise you, we will never abandon anyone easily. ¡±?¡??????????????????????????????????? The layoff storm has finally passed. As a world-renowned foreign-funded company, Google is still very popular in China. As Kev Lee¡¯s speech ended, the rest of the people¡¯s hearts were calmed down. Knowing that he had become a survivor after layoffs, to be honest, Kev Lee returned to the office exhausted from the conference room and connected the video call with the other side of the ocean when it was still dark. , Sergey looked a little haggard ¡°We have completed the layoff task, and there are still 60 days left for the technical staff, which will inevitably have an impact on the project development progress¡± ??Mr. Kev Lee, there is one thing I want to inform you. The U.S. Congress is about to lift the ban on Fanhan Group. Google¡¯s board of directors predicts that Reborn Technology is likely to bring Liuer Search to the United States. " "After research by the board of directors, Google decided to give up the decision to develop the Chinese market and accumulate strength to meet the challenge of Rebirth Technology. Therefore, Google China will be downgraded to an office. " "So, we can no longer retain the position of president of China. Please believe that making this decision is not easy. Google thanks you very much for your continued excellent service, but this is for a better tomorrow for Google. "(To be continued, please search Piaotian Literature, the novels will be better and updated faster!