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Volume 1 Chapter 629 Protection Fee

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    Gong Ju feels that she has really met a noble person recently. Otherwise, how could there be such a good thing like fame and fortune?  With the news broadcast of Fanhan Group in Europe, her reputation has reached a higher level, and she has a vague feeling of being the spokesperson of the national industry.  ~ In the station, she kept 2 million for herself from the 20 million, and the remaining 18 million flowed into CCTV's wallet in various forms.  Of course, as a professional, this fifteen million is absolutely legal.  In the form of various donations, advertising fees, subsidies, etc., these 18 million have now been deposited in CCTV¡¯s account.  For CCTV, this amount of money is not a lot of money. In 2000, CCTV's BBK company spent 126 million yuan. Compared with other marketing companies, the advertising fee of 18 million yuan was just that.  But the key point is that this 18 million is not an advertising fee, but an additional income.  It does not take up advertising time, and the subject matter of the newsreel itself is also very effective in public opinion, and it is not the kind of crude soft article.  This amount of money is equivalent to an extra amount of activity funds in this year¡¯s budget.  It is very convenient if you use it to pay bonuses or do some projects.  This is also the reason why Gong Ju was able to release the newsreel so smoothly.  "Editor-in-Chief, our situation was not very good last year. BBK invested 126 million in our station, but recently changed its advertising strategy. Affected by this, the results of the Bid King Auction last November were disastrous. I think it must be  There has been a sharp decline. " "Just say what you want to say, don't beat around the bush." ??Gong Ju's editor-in-chief said lightly, noncommittal to her words.  ??Actually after 1998.  There was a lot of discussion about the "Biao Wang" in the society, and CCTV began to downplay the concept of "Biao Wang".  Don¡¯t look at the fact that BBK invested 126 million in CCTV in 2000 to win the crown of bid king.  But in the two years from 2001 to 2002, the advertising expenses of CCTV¡¯s standard king Wahaha only reached the level of just over 20 million.  It¡¯s not just Gong Ju.  Now everyone can see that things are going to be difficult in Taichung this year.  Gong Ju supported the table with both hands and squeezed her chest with her elbows.  This posture made her breasts appear particularly prominent and full, which made the editor-in-chief's heart skip a beat.  "I have a business in hand, and it depends on whether the editor-in-chief dares to take it. If you accept the order, editor-in-chief, you will be a major contributor to the station this year!" The editor-in-chief swallowed and reluctantly returned to a rational state.  After thinking about it, he shook his head clearly and said: "A big contributor? Humph. A big contributor also means big trouble. Is it the business of Fanhan Group? Do you know that the Information Bureau and the North American Division have no opinion on them?"  "It's big." Gong Ju leaned over, her career line seemed a little longer: "It's big, our CCTV is at the deputy ministerial level, not to mention the Information Bureau, it's the State Administration of Radio, Film and Television, are we afraid?"  Change your blundering behavior! You don¡¯t know what kind of organization the State Administration of Press, Radio, Film and Television is? You don¡¯t want your press card?¡± ¡°Why don¡¯t you want it?¡±  Laughing, he said softly: "Editor-in-Chief, are you worried about the News Bureau? If the News Bureau really wants to cause trouble, I will be dead if you can. Now it is not the News Bureau, but the news review team. I don¡¯t know what has happened. I thought I was being punished.  "It's just a review team. Are you afraid?" "Why aren't you afraid? The news review team is the main organization of the News Bureau, so you're not afraid of provoking the News Bureau?"  , Editor-in-chief, if you hear the figures for this business, you won¡¯t be afraid.¡± The editor-in-chief is only the editor-in-chief of the news center, and he is not responsible for the advertising business.  That's why I was so sensitive to the Information Bureau's attitude before.  But to put it bluntly, there is just a dog in the CCTV building, and maybe there is a network of connections behind it.  Gong Ju can become a popular reporter in the station, how can it be possible that there is no one on the station?  Since she dared to say she wasn't afraid, maybe she really had a reason not to be afraid.  The editor-in-chief moved his ears and uttered a short word: "How much?" Gong Ju raised her hand, stretched out two fingers, and made a V-shape.  "Twenty million? Twenty million is enough to broadcast your newsreel. It's impossible to resist the news bureau." "Who said it was twenty million." Gong Ju chuckled and whispered in the editor's ear.  : "My editor-in-chief, it's 200 million! Fanhan Group is planning to invest 200 million in advertising fees on CCTV this year." "200 million!" The editor-in-chief thought about it carefully. How long has it been since CCTV had advertisers of the order of 200 million?  Already?  ?That is, Qin Chi in 1996 and Aido VCD in 1997, must have paid this price.  But looking at the subsequent performance of these two companies, CCTV has no more magic power since then.  And the central government meeting held in November last yearIn the King of Bid Auction, the so-called King of Bid Wahaha only paid 22.11 million.  With such a huge family business, without advertising revenue, CCTV would be at a disadvantage.  Even if there is financial allocation, it will be difficult to see the door and difficult to get in. Who is willing to ask for help?  With the advertising fee of 200 million, the editor-in-chief knows that Fanhan Group is not doing it for publicity.  It can be seen from their previous style that this is a company that focuses on businesses and operators, and mass media advertising does not play such a big role.  Since this is the case, I am still willing to invest 200 million in CCTV. This money is said to be advertising fees, but it is better to say - protection fees.  200 million in advertising fees were thrown in, and CCTV helped them resist the people in the Information Bureau so that this public opinion offensive could continue.  Zhou Shuo was also helpless. He thought that with the approval of Minister Feng of the Ministry of Foreign Trade and Economic Cooperation, there would be no problem officially.  But who knew that Fanhan Group's massive offensive would actually touch the fragile nerves of the Information Bureau.  Coupled with the promotion of the North American Division, this public opinion offensive has added variables.  But as the saying goes, if the sky falls, there will be someone higher to support it. The most conspicuous person in this public opinion offensive is CCTV.  As long as CCTV does not shrink, the provincial and local channels below will not shrink.  TV media will not shrink, and neither will print media.  If TV and print media do not shrink, there is no need for the Ministry of Industry and Information Technology to cause trouble with online media.  The pressure from CCTV is not heavy.  But on the other hand, the weight of 200 million yuan is not light.  Which side of the scale is heavier is still unclear to the News Center Editor.  "Bring it here." The editor stretched out his hand and placed it in front of Gong Ju.  "What?" "Advertising plan, this matter is too big, I can't make the decision." The editor shook his head and sighed: "I'll go find the station director for you and see what it says." Gong Ju  He rolled his eyes and laughed.  She readily took out a document from her bag and put it in the editor's hand: "Okay, I'll wait for news from the editor." Although CCTV is a public institution, as the largest and most important public opinion organization in China,  It has an extremely important position on the political map.  CCTV is a deputy ministerial-level unit affiliated with the State Administration of Radio, Film and Television, and the director is of course also a deputy-ministerial leader.  If Beijing officials are sent to other places, at least one province can be encircled.  At this time, in the office of the director of CCTV, Xu Liang, from the news review team of the Information Bureau, stood in front of the director's desk in a formal manner.  "Is this a decision made by the Information Bureau or a higher authority?" The director held a document and read it for a long time, then raised his head and asked Xu Liang.  Xu Liang is just the director of the news review team at the division level. It is not for nothing that the system is strict.  The director of CCTV is definitely a very heavyweight chess piece on the political map.  When his eyes glanced over, Xu Liang even felt like he was being targeted by a tiger.  "It's the guidance from the Information Bureau." Xu Liang swallowed secretly and said anxiously.  ¡°In fact, the Information Bureau¡¯s current attitude towards this matter is somewhat ambiguous. This document was produced by the leader of the review team.  In Xu Liang's heart, he even doubted whether the leader of the review team had become a tool of some lobbying groups in the capital.  Otherwise, his initiative in this matter would be somewhat difficult to explain.  The position of the Information Bureau is too high, and it is usually somewhat down-to-earth.  As an internal publication, "News Review News" is the most influential tool of the Information Bureau in the industry.  It would be too ugly for the leader of the review team to jump out in such a hurry.  However, the leader of the review team is just a department-level leader. He can't talk to the director of CCTV, so he has to wear a tiger's skin.  "I understand, since it is the opinion of the Information Bureau" When the director said this, there was a knock on the door suddenly.  He frowned slightly and knocked on the door when he was meeting outsiders. This was not like his secretary's style.  However, he still suppressed his dissatisfaction and called his secretary into the office.  The station director¡¯s secretary walked into the office, glanced at Xu Liang first, and then walked straight to the station director¡¯s side.  Lying next to his ear, she whispered a few words.  After hearing what the secretary said, the director pretended to cough and stood up.  He showed a rare smile and walked out immediately. As he walked, he said: "Xiao Xu, I have something to deal with temporarily. Please wait a moment." "You are busy." Xu Liang was flattered and quickly lowered his head and sent the station manager out.  .  Faced with the station director¡¯s sudden show of kindness, he felt a little confused.  Is it good news, bad news, or just a little apology for leaving?  But the riddle didn¡¯t keep him guessing for too long. After a few minutes, the director came back.  He looks better than when he left the officeHe was a little more happy now. It seemed that he had just received good news.  Maybe if the director is in a good mood, it will be more beneficial to what he wants to do.  "Xiao Xu, I have received the opinion of your Information Bureau." The station director picked up the document, put it on his desk, and said with a smile: "Next, bring it to a meeting. As long as the party committee has no objection,  We at CCTV will definitely comply with this!" Xu Liang's expression quickly darkened after the director finished speaking.  (To be continued, please search Piaotian Literature. The novels will be better and updated faster!
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