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Volume 1 Chapter 1399 The Incomprehensible Nokia

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    If someone really used this matter to set a trap for himself, waiting for him to get into it, Lin Zheng would not put on a posture of "I know that there are tigers in the mountains, but I prefer to travel to the tiger mountains" to try to block him.  Going to Japan with your neck is not confidence, it is stupidity, it is a lack of brains. Although the saying that the son of a rich man cannot sit down in court has been distorted and outrageous, even the fear of death can be covered up with this sentence, but in this way  In terms of Lin Zheng's current wealth and influence, he is worthy of the evaluation of "son of a rich man". It is impossible for the group's senior management to agree to rashly go to Japan.  ¨J, Since you can¡¯t go to Japan, you can just stay at home. Lin Zheng is very open-minded. He doesn¡¯t have a sharp butt. He won¡¯t be able to stay at home for a few days and then want to run out.  , he has spent more time staying in hotels than at home in these years. He really wants to live a comfortable life for a few days.  But Tan Na didn't want Lin Zheng to feel too comfortable. She placed a stack of documents in front of Lin Zheng with a "clang" sound: "You're fine anyway, just take a look at these documents." Looking at the half-foot-thick document in front of her,  Data, Lin Zheng's eyebrows were furrowed like a suffocated donkey with half a pound of 73-degree food in his mouth. It took him a long time before he reluctantly said: "What is it?" "The data on the domestic mobile phone market in recent times,  You won¡¯t just kill and bury them, right?¡± What is the data on the domestic mobile phone market in recent times?  Lin Zheng, who had just been pretending to be dead like a donkey that had been pulling for a long time, immediately became energetic: "Oh? Let me take a look first." Since Lianchuang Technology started to learn from mtk to make cheap mobile phones, all mobile phone manufacturers  Life is not easy for everyone. On the contrary, Lianchuang Technology's chip factory has reached full capacity in a very short period of time from the previous operating rate of less than 60%. All the extra production capacity has been allocated.  Given the production of cheap mobile phone chips.  But even so, it is still not enough to cope with the huge market demand. Lianchuang Technology has to start seeking cooperation with the two major chip foundry companies, TSMC and UMC. Looking back now, it seems that we really need to take a good look at the changes in the market.  The situation this is all a situation created by oneself, isn't it?  "Yes, take a good look," Tanna pursed her lips, and the expression on her face could not tell whether she was gloating or something else: "You know what? Some people started shouting that life is not going to last, and they want the higher-ups to cause trouble for you."  "Let the higher ups make trouble for me?" Lin Zheng immediately laughed: "Who is it?" "Nokia, who else can it be besides them? Sony Ericsson is also playing a role behind it." "Oh. So it's them.  ," Lin Zheng nodded. He was not surprised that Nokia and Sony Ericsson were jumping so happily. In the cheap mobile phone storm driven by himself, these two companies were the most severely affected.  It's not surprising that they were dancing with joy. Lin Zheng said with a relieved look on his face: "No wonder the people from the Ministry of Industry and Information Technology sounded weird when I had dinner with the leaders last time, and they expressed their intention to help me.  It was a big favor. I was surprised at the time. He didn¡¯t say anything when I asked him. That¡¯s what he said. ¡°That¡¯s how smart he is. Do you recognize such a big favor?¡± ¡°Can I deny it?¡±  ," Lin Zheng shook his head helplessly: "These guys are all very clever." Lin Zheng knew that the cheap mobile phone plan had a great impact on Nokia, but when the detailed data was summarized in front of him.  Only then did Lin Zheng realize how much impact cheap mobile phones had on Nokia: in the low-end feature phone market priced below 800 yuan, Nokia's market share dropped by 20%!  The low-end feature phone market accounts for more than 40% of Nokia's total shipments.  In just half a year, Nokia¡¯s share in the low-end market has been eroded by 20%. This means that in the face of the impact of low-end and cheap mobile phones, Nokia has been beaten in the low-end market and has no power to fight back!  In this case, it is no wonder that Nokia is eager to use official power to create obstacles for Lianchuang Technology, even though they know that the relationship between Lianchuang Technology and the official government of the Republic is much deeper than the relationship between Nokia and the official government.  But when he saw the data of the mid-range market and high-end market, Lin Zheng was surprised: "That's wrong." "What's wrong?" Tan Na asked strangely.  "Here, look here, the shipment volume of mid-range products equipped with Syman S40 system." Pointing to the sales data of mid-range models priced from 1,000 to 2,000 yuan, Lin Zheng said: "Why is Nokia's mid-range models declining so much?"  Amazing, it actually reached 40%? "Like Lianchuang Technology's semi-intelligent java&va platform, symbians40 is also a semi-intelligent platform.  Although the scalable system is not as powerful as Symbian s60, with the powerful scalability function of the java&va platform, the playability of Symbian s40 is still good. More importantly, compared to the system resource consumption of Symbian s60  For large users, Symbian S40 has very low system hardware requirements.  Worthy?It is the best semi-intelligent platform currently available.  Regarding the Symbian S40 system platform, Lin Zheng had to admire that Nokia is Nokia, and its decades of heritage are not in vain, but the 40% drop can be called shocking anyway: if we talk about low-end phones  Models are products that drive volume and market influence. Even mid-range models are the main profit driver for major manufacturers. For any mobile phone manufacturer, mid-range models contribute more than 60% of profits.  The mid-range market has fallen by more than 40%, which is fatal for any manufacturer.  Soon after seeing the charts and data of national mobile phone brands, Lin Zheng suddenly realized: "The reason is here." With the help of the semi-intelligent system obtained from Lianchuang Technology, domestic mobile phone manufacturers have driven the price of semi-intelligent JA&VA mobile phones to  The price of a thousand yuan, and the price of smartphones equipped with the Linuphone system has been pulled down to about 2,000 yuan in one fell swoop. As a result, the situation of Syman S60 and Syman S40 has become extremely embarrassing: since it is less than 2,000  When you can buy a real smartphone for only 1 yuan, why do you still want to buy your Symbian S40?  Similarly, since I can buy a touch-sensitive handwriting smartphone for only about 2,000 yuan, why should I spend at least 2,500 yuan to buy your symbian s60 mobile phone?  In Lin Zheng¡¯s view, Nokia was too optimistic about the price premium of its products when setting prices for its products. To put it more simply, Nokia was pricing like a pig.  "If this continues, I'm afraid Nokia will close some of its domestic factories in less than two years." Faced with this data, Lin Zheng said with emotion.  "Two years? I think Nokia may not be able to hold on until next summer at the latest." Compared to Lin Zheng's caution, Tanna seemed more optimistic. She said with some disdain: "Sometimes I don't understand the Finnish people."  What do you think? The market situation is so bad that they still stick to the current price strategy without making major adjustments. Don't you think they are sick? " In Tanna's view, when she realizes that she is  After its product strength began to fall short, Nokia had only two countermeasures, either lowering prices or improving product strength. But what is puzzling is that they did not adopt either of these two methods. The market response was so slow that it was simply suspicious.  How did Nokia achieve its success in the past few years?  "You can't say that. Maybe Nokia is discussing countermeasures now?" Lin Zheng said with a smile.  ¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­ Lin Zheng did not expect that his words came true. Now Nokia (China) is indeed discussing what Nokia should do in the face of a rapidly changing market.  Maintain your market position.  But Nokia's senior executives were not thinking about improving products and lowering prices, but thinking about how to ensure existing prices and profit margins through cooperation. Naturally, they thought of Lianchuang Technology: If they could  If Lianchuang Technology reaches a consensus, won't its own profit margins be guaranteed?  What is even more speechless is that even at this point, the leadership of Nokia (China) still cannot see its own weight and thinks too highly of itself. Faced with the proposal of the Chinese management of Nokia (China) to cooperate with Lianchuang Technology  The bureaucrats from Finland rejected the proposal of cooperation without thinking "This is impossible. Lianchuang Technology is the culprit of Nokia's current situation. They are Nokia's biggest enemies. To reach an agreement with them? I absolutely disagree.  "Yes, Nokia will never cooperate with the enemy!" "Even if it is cooperation, it is Lianchuang Technology that comes to us" Looking at the Finns who were arrogant and as if they were the winners, the Chinese executives at the scene  Everyone was stunned: Are these Finns stupid? Nokia's market performance has been so bad. Who gave them such strong confidence?  If the Finns could recognize the reality and proactively come up with countermeasures, no one would think anything of it. In business, everyone can understand the ups and downs, but the current performance of the Finns leaves no one with hope.  , everyone started whispering underneath "Old Wang, I think the Nokia ship can't hold on anymore." Old Wang shook his head and said disappointedly: "I don't even know what's going on in the heads of these Finns.  "What happened?" "Nokia can't stay any longer. If we don't decide if we stay here any longer, these Finns may blame us for the failure, so" "I think so too, you."  Are you sure? " "I have a classmate at Lianchuang Technology. If it doesn't work, I'll go there and have a look" (To be continued.)
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