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Volume 1 Chapter 1381 Not Afraid of Loss

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    Are you crazy?  Bill Gates' eyes clearly conveyed this meaning.  Lianchuang Technology is an unlisted company, and its financial status does not need to be disclosed to anyone. However, everyone can still roughly guess the cash reserves of Lianchuang Technology based on the public information. Although this number is not as exaggerated as Microsoft's US$500 million,  But at the same level, Lianchuang Technology is willing to spend a quarter of its cash reserves for such a slanderous lawsuit?  Apart from being crazy, Bill Gates can¡¯t find any other reason.  Lin Zheng leaned back, looked at Bill Gates, and said: "If we lose, not to mention the next year, how much will the loss be in the next five years?" Bill Gates was stunned for a moment, and then he was worried.  He sighed, his mouth full of bitterness: He understood why Lin Zheng had the courage to risk everything.  Based on the current market value of icq, even if Lin Zheng is only forced to take out 2% of the shares, the value of this part of the shares will be more than 500 million US dollars. Although the "Anti-Lianchuang Technology Alliance" is not taking it by force, but  No one is a fool. If a company can be fully controlled by itself, why should others get involved?  From this point of view, Lin Zheng has enough reasons to fight with others.  But in any case, Bill Gates found that he still underestimated Lin Zheng's courage and determination.  "Actually, it doesn't have to be like this" Bill Gates' voice was a little weak: "Lin, you said that since we are doing business, we need to make a fortune together." "Yes, I said it," Lin Zheng  Nodding: "But I also said that what I give you is yours, and you can't take it from me if I don't give it to you." Bill Gates immediately shut his mouth tightly.  Since there was absolutely no possibility of an agreement between the two parties, Lin Zheng no longer planned to waste his time. He stood up and wanted to leave. However, after a slight pause, Lin Zheng remembered something again and turned to Bill Gates.  : "Oh. By the way, I forgot to tell you one thing, our digital camera is going to be on the market." "Well" "Our digital camera is going to be on the market," Lin Zheng repeated again.  Looking at Bill Gates with a smile: "We attach great importance to our country's market, but we also attach great importance to the American market." If it goes public, go public. What does this have to do with us?  No matter how powerful Microsoft is, it is still a software company, and their hands have not yet reached into the field of digital cameras.  And they didn't plan to enter this field. Lin Zheng told him what this had to do with himself, but the next moment, Bill Gates's face suddenly changed!  In the "Anti-Lianchuang Technology Alliance", Sony is the leader in the digital camera market. They released their own digital camera products at this time. Although they are not targeting Microsoft, they are still a member of the "Anti-Lianchuang Technology Alliance"!  Microsoft is great, but it has absolutely no say in this area.  Realizing this, Bill Gates¡¯ hands and feet suddenly went cold: Cruel!  Too cruel!  ??Without a doubt.  Today's digital camera is a high-profit, high-value-added product. Traditional Japanese optical companies such as Sony, Nikon, JVC, and Fuji have placed high hopes on the emerging market of digital cameras, considering it to be the most important one for their companies in the next two years.  Profit growth point, for this reason, these Japanese companies have invested huge sums of money for many years to develop such products, but if Lianchuang Technology also gets involved in this, the situation will be very bad.  Just like in the past few years, Japanese color TVs almost dominated the entire market in China. However, after the rise of Chinese color TV manufacturing companies, they almost wiped out Japanese home appliance companies in just a few years. Although Japanese color TV manufacturing companies are now  The company also has a presence in China's color TV market.  But it is completely different from what it was back then.  The color TV market was like that back then, and Bill Gates didn't think the situation would be much better after switching to digital cameras.  He wanted to say something else, but Lin Zheng had already walked away gracefully.  Lin Zheng shook his sleeves and walked away gracefully, but his words frightened the "Anti-Lianchuang Technology Alliance".  To be precise, it scared the Japanese in the "Anti-Lianchuang Technology Alliance".  Why?  Of course, it¡¯s because of the bad records of Lianchuang Technology over the years. This guy is simply a troublemaker. No matter how well Japanese companies have done before, as long as this bastard company gets involved, Japanese companies will have a good life in this field.  That's the end.  As Lianchuang Technology takes a step forward, Japanese companies have to take a step back.  The Japanese have high hopes for digital cameras, but now Lianchuang Technology is here. Japanese companies with digital camera production capabilities in the "Anti-Lianchuang Technology Alliance" are full of sadness: If you were bullied by someone else, would you die?  They have no doubt that Lianchuang Technology, which appears as a price killer, will cause a bloody storm in the digital camera market.?? In fact, Lianchuang Technology has indeed caused a bloody storm in the market.  The mainstream configuration of consumer-grade digital cameras on the market now is 30,000-pixel CCD, 3x optical zoom plus 3x digital zoom lens, and the price is basically maintained at around 25 yuan. The representative model of this type of product is Canon¡¯s Poehot. A media promotion  , in an instant, the entire market exploded!  There is a metaphor for domestic digital product consumption, called Golden Nine and Silver Ten, which means that September and January are the two busiest months for sales, but when Lianchuang Technology¡¯s four consumer-grade digital cameras and two digital SLR cameras  After a total of 6 products were launched in an arrogant and unreasonable way, only one voice could be heard in the entire market: Lisheng Digital Camera!  In the first ten days of September, Lianchuang Technology tightly suppressed Japanese digital camera companies. Not only did they not achieve dazzling growth during the golden sales season of "Golden 9", they even experienced a .2% growth rate.  A slight drop!  ".2% drop?" When he received the news, Boss Lin was very happy. He flicked the report in his hand twice and said to Xiao Ma with a smile: "The sales volume of the Japanese who can win gold, silver and silver has dropped.  "Manager Yafang has done a great job." "This is because you, the boss, are so discerning and far-sighted. If you hadn't insisted on launching a digital camera and established a cooperative relationship with Yunguang Panda, how would you have seen the Japanese be like this?  Embarrassed? "Xiao Ma's flattery was offered as if it was free of charge.  "Stop flattering!" Lin Zheng smiled. As the winner, he accepted Xiao Ma's flattery with peace of mind, and he did not forget to give a few symbolic reprimands: "Well, but they were crushed so miserably by us, and now the Japanese are going crazy.  "Aren't you going crazy?" Xiao Ma said with a smile: "The executives of Canon, Sony, Fuji, Nikon, Konica Minoltathese Japanese digital camera companies have gone crazy these days.  It seems that they arrived in China from Japan, and I heard that they are brewing a wave of price cuts. " Speaking of this, Xiao Ma looked at Lin Zheng with some worry: What will we do if the Japanese lower prices?  Will the price also follow?  Lin Zheng is not worried at all. Are the Japanese cutting prices?  This is normal, it would be abnormal if the price is not reduced.  2 yuan is a very important threshold for consumer psychology. When Lianchuang Technology lowered the price range of mainstream consumer-grade digital cameras to less than 2 yuan, a very simple consumer psychology is that if you price the same product at 1999, give  The consumer's impression is "Wow, this thing only costs 1 yuan", but if the price is 2 yuan, the consumer's impression becomes "Oh shit! This thing costs 2 yuan?!". Comparing the two, as long as the configuration is  , the quality is almost the same, consumers will definitely choose which one is cheaper. This is the public consumption behavior habit.  Now Lianchuang Technology has lowered the price range of mainstream consumer-grade digital cameras to below 2 yuan. The market has begun to form a public perception that "the price of mainstream consumer-grade digital cameras should be below 2 yuan." If Japanese brands dare not  Lowering prices is a dead end.  "The Japanese think they can compete with us by lowering the price to less than 2 yuan? What a joke!" Lin Zheng waved his hand and said calmly: "We have our own C-MoS technology, our own lenses, and chips.  , control software are all produced by us. If they want to compete with us, then let them compete. "What are the core components of digital cameras?  In fact, there are only three, photoreceptor, lens and control software. Others such as chips, stepper motors, etc. are also very important, but the most important ones are always the photoreceptor, lens and control software, just like a car.  The three major components are always the chassis, engine and gearbox. Lianchuang Technology controls the core technologies of these three major components and is not afraid of competition from Japanese companies.  Of course Xiao Ma knows this, but he still has his own worries: "However, our production scale is relatively small and the cost is relatively high" This is the truth. The larger the production scale, the easier it is to dilute the cost, but Lin  Zheng smiled: "It doesn't matter. As long as the Japanese dare to follow up, what if we lose money temporarily? As long as we occupy the market, we will make back the losses sooner or later." (To be continued.)
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