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Volume 1 Chapter 522 Place a Bet

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    The last project surprised Zhou Liwen because the target of this project was actually China's Jerry Automobile Company, and Jerry's project requirement was to seek an overseas automobile brand for merger and acquisition to improve its technology in the automobile manufacturing industry.  and boost their own brand value.  "Why does this project have no goals?" Zhou Liwen flipped through the contents, which were basically information about Jerry Company, and some were assumptions about their merger and acquisition targets.  However, the specific merger and acquisition targets were not reflected in these contents, so Zhou Liwen couldn't help but ask.  "The other party just proposed a framework. After all, there are too many car brands in the world. The specifics can only be determined after comparison, so there is no clear target for the merger and acquisition. However, our investment bank has made a preliminary plan for this project.  For the other party's reference." With that said, Aaron handed Zhou Liwen a printed list of targets he had pre-selected after comparing the information of some experts on the automobile company Jerry.  After Zhou Liwen took it, he looked at it for a few times and then raised his head and asked him: "Has this thing been sent to Jerry?" "Not yet. Because this is a big project, we must get your approval before we can officially start it. And  According to the scale and operation steps of this project, the investment bank will send people to China to have detailed discussions with the other party, so I will give this thing to the other party as a reference when I prepare to go to the negotiation. "From a normal business perspective, Aaron's kind of thing.  There is nothing wrong with the method, and the car brands he selected were carefully compared by experts.  This list was drawn up based on the company's situation, including its company size, production capacity, brand influence, financial information and other considerations.  From the perspective of technology application and mergers and acquisitions, the list drawn by Aaron is very suitable for Jerry Company.  According to expert analysis, no matter which one Jerry chooses to carry out mergers and acquisitions, it can digest the other party's technology in a short time, and at the same time, the merger and acquisition funds paid are also the most cost-effective.  To put it in one sentence, it is to buy the most suitable thing with the least money.  However, when Zhou Liwen listened to Aaron's account, he immediately laughed.  He looked at the list in his hand, couldn't help but shook his head, and then crumpled the list into a ball of garbage like waste paper in front of Aaron, and then threw it into the trash can nearby.  .  "This" Aaron stared at Zhou Liwen with an incredulous look. He didn't understand Zhou Liwen's intention of doing this. Could it be that Zhou Liwen was not optimistic about this project and vetoed it?  Thinking of this, Aaron suddenly became a little anxious. You must know that among the five projects he took out, the one he valued most was actually Jerry's merger and acquisition project.  "What? You're surprised, aren't you?" Zhou Liwen asked, looking at Aaron with a smile.  "Of course I'm surprised, boss. I don't understand what's wrong with this project. Why do you want to veto it? I hope you can give me some time to talk to you about the situation of this project in detail" Aaron said anxiously.  , gesturing with his hands and feeling a little excited.  "Haha, who told you that I vetoed this project?" Zhou Liwen asked with a normal expression.  "I think it's a big mistake for you to veto it, becausewait a minute, boss, what did you just say?" Aaron was about to try to persuade Zhou Liwen to change his mind, but he suddenly came back to his senses in the middle of the sentence.  Just now Zhou Liwen said that he did not veto this project?  "I didn't veto it." Zhou Liwen pointed at the document.  "But why did you just?" Aaron felt that his mind was a little confused. He reached out to the paper ball thrown in the trash can and asked.  "The project is a good project, but as for that thing, I think it should stay where it is now." Zhou Liwen replied lightly. His words were tantamount to telling Aaron that the list created by the so-called experts was actually a list of  Rubbish, Zhou Liwen saw the project capabilities, but was not optimistic about this list.  "Why? Boss, this list was originally selected with reference to the other party's specific situation. According to the opinions given by the expert group, no matter which company Jerry chooses, it can meet their needs." "Is that so?  " Zhou Liwen asked. Seeing Aaron nodding without hesitation, he asked again: "According to the list you made, what is the valuation of the car brand with the largest acquisition value? " "600 million US dollars,"  This is a medium-sized automobile factory that is very unique in terms of technical reserves. However, due to economic reasons in recent years and fierce competition from major brands, the other party plans to sell it. According to the investment bank's estimates, if it can be sold.  The completion of this merger will bring us nearly 100 million US dollars in revenue, and Jerry will also be able to obtain something it urgently needs. "What is the urgently needed thing you are referring to? Automotive technology?"  And local technology? Or some design aspects?" Zhou Liwen asked.  "All of these are available, but more importantlyHowever, this company also has complete manufacturing procedures and a group of skilled workers and technical personnel, which are urgently needed by Jerry Company.  If they can get it, I can guarantee that it will take only one year to fully digest these things, thus driving the rapid development of Jerry Company.  " "Hahaha" Seeing Aaron expounding his views seriously, Zhou Liwen couldn't help laughing. The laughter made Aaron confused. He didn't understand what he said was ridiculous. Why did Zhou Liwen do it?  Smiling like this. "My dear Aaron, I cannot deny that you are an elite who is proficient in the financial and investment industry, and you are also an excellent manager who cares about your customers.  However, you have to know that Jerry Company is a Chinese company, and Chinese people¡¯s ideas are completely different from Westerners¡¯ ideas. In your opinion, the other party may not only not accept your choice of the most suitable thing, but  They may even think that you look down on the other person.  " "This how is this possible?" Aaron opened his mouth in shock. Zhou Liwen actually bluntly pointed out that everything he did was wrong, or that his starting point was wrong from the beginning. But he couldn't  I can't figure out where I went wrong, because he did all the points the other party put forward when choosing the target. Is there something I didn't consider? Seeing Aaron's head, he still didn't consider it.  Turning the corner, Zhou Liwen patted him on the shoulder with a smile, and then told him that the target he chose from the beginning was indeed wrong. For a company like Jerry, in this kind of merger and acquisition situation, there is no need to go there.  When considering various requirements such as technology, process, and personnel reserves, you only need to consider one point, and this point is the most critical and the central point for the success or failure of this project. "What is it?"  "Aaron asked urgently. Zhou Liwen smiled and said a word, telling Aaron that this is "brand". "Brand?"  You said it's the brand of the car?  However, there are several companies in the list that I have chosen that are also well-known brands, including the company I mentioned to you just now.  "Aaron asked, still confused. Zhou Liwen stretched out his finger and waved it in front of him, and said with a smile: "No, no, a little fame is not enough. What customers really need are big brands, such as Mercedes-Benz, BMW, and Ford.  , GM and other world-famous car brands, rather than brands that only a few people know.  And among these brands, high-end car brands are the most suitable, if possible, such as Jaguar, Rolls-Royce, Infiniti, Ferrari, etc.  " "Oh my god" Aaron exclaimed, shaking his head with incredible eyes. The car brands mentioned by Zhou Liwen were all first-line luxury car brands. Some cars were purely handmade, such as Rolls-Royce.  But in fact, although these brands are famous, they are not actually mature car manufacturers in the automobile industry, because they are very limited and only pursue a certain aspect, such as luxury, luxury, etc., as for craftsmanship and  In terms of technology, it is not necessarily better than large car companies such as Ford and General Motors, and it is not even comparable to some medium-sized car companies. After all, mass production of cars and spending money and manpower to accumulate a single classic car are completely different.  Concepts. Their efficiency and purpose are destined to be different. In addition, take Rolls-Royce as an example. Although Rolls-Royce is famous, you need to know the scale of its actual production plant.  Not even a workshop of a branch of General Motors can compare to it. To put it bluntly, it is just a brand produced by some top-notch professional technicians in hand-made cars in a small car workshop.  How can it help Chinese car companies that want to develop? And more importantly, the transfer of these brands is very expensive. Spend so much money to buy a car brand that cannot be mass-produced, unless it is too much money to spend.  Only rich people can be like this. For example, a rich man like Zhou Liwen decided to start a small car manufacturing company on a whim that day, so as to buy a high-end car brand to satisfy his desires. "What, you don't believe it?  "Seeing Aaron's dumbfounded look, Zhou Liwen suddenly became happy, sighing in his heart that this is the difference between the East and the West. In the eyes of the Chinese, the more high-end things are, the better. As a private car manufacturer, Jerry Company  Businessmen, the reason why they want to acquire overseas car brand companies is just to use the tiger's skin as a banner. The louder the brand and the greater the reputation, the happier they will be about the technology, technology and reserves, including the size of the car factory, etc.  , in the eyes of Jerry Company, it¡¯s all bullshit. As long as it acquires a well-known automobile brand, Jerry Company can immediately improve its status in the automobile industry. Of course, this status refers to its domestic status. As for whether foreigners recognize it.  It's not a big deal at all. This is similar to the third-grade official of the prime minister's concierge. To use an idiom, it means that the fox pretends to be powerful.  Ordinary cars can be sold more expensively. Don¡¯t buy the right one, only buy the expensive one. This is China.People's mentality.  Face is the first priority. Aaron is not Chinese and he will never understand what the Chinese are thinking, but Zhou Liwen can see at a glance what Jerry Company really wants.  When Zhou Liwen patiently instilled these things into Aaron, Aaron was shocked. He couldn't understand why the Chinese had such a way of thinking. This seemed to him simply unbelievable.  .  No matter what, whether Aaron can accept it or not, Zhou Liwen told him that this project can only be completed by listening to his suggestions. If Aaron's previous plan is followed, this project will definitely not be successful.  "Okay, you are the boss, you have the final say." Aaron finally nodded. After all, Zhou Liwen was right, he is the one who best understands the Chinese people's thoughts.  Then, Zhou Liwen suggested that Aaron choose some high-end car brands that the automobile group intends to sell as a plan.  This is not difficult for Aaron. After he agreed, it took him less than a week to come up with a new roster plan. By this time, Zhou Liwen had already left New York and returned to the western United States. In order to make Zhou Liwen  After confirming this, Aaron even rushed over to meet Zhou Liwen in person.  Zhou Liwen read this new list and crossed out several brands from it, leaving the last four brands. To put it bluntly, these four brands are empty shelves. Apart from having brand value, they are not technologically advanced.  It is particularly excellent, and even its dedicated automobile factory is not large in scale, much smaller than the medium-sized automobile manufacturer mentioned by Aaron in the previous list.  Of course, its price is not low in comparison. After all, a car brand is also an intangible asset. As far as the Volvo brand under the name of Ford Motor Company is concerned, Volvo, a brand that has been around for nearly a century, is still very famous, so together with its Swedish  The factory is valued at approximately US$600 million.  ??Except for Volvo, the other three brands are basically subsidiaries of several major automobile groups. There is not much difference between them, and their valuations range from -100 million US dollars to 600 million US dollars.  For these four car brands, Zhou Liwen thought for a while and then crossed out the prices with a pen, wrote a series of numbers and handed them back to Aaron.  The confused Aaron took it and looked at it, and was immediately shocked.  "My God" was already the second time he shouted the name of God in front of Zhou Liwen for this project. Aaron looked at the numbers in his hand in disbelief. Zhou Liwen actually changed Volvo's valuation to US$600 million.  , and the other three brands are even more outrageous. The highest one is as high as 210 million US dollars. Is this a joke?  "Boss, if this doesn't work, the other party will never accept it." Aaron's head suddenly shook like a rattle. He solemnly told Zhou Liwen that according to the financial situation of Jerry Company, the other party only owned more than 6 billion yuan, that is,  With total assets of US$800 million, judging from its capital situation, its maximum M&A capacity is approximately US$600-600 million.  600 million U.S. dollars, Jieri Company simply can't come up with it, not to mention that Zhou Liwen has suddenly increased the space by 1 billion U.S. dollars on the original price. This is not doing business, it is simply a scam. Furthermore, the other three companies are obviously in it.  The factory is not as large as Volvo, but Zhou Liwen has increased the price even more. Unless the people at Jerry Company are fools, it is absolutely impossible for normal people to do this.  But compared to Aaron's shock, Zhou Liwen was confident, because his price changes were based on the grades of these brands in the eyes of the Chinese.  Zhou Liwen doesn't consider asset size or factory conditions at all. As long as it's a high-grade one, he'll add more, and if it's a lower-grade one, he'll add less. According to his measurement, Volvo is the less famous among the four brands.  , that¡¯s why it ¡°only¡± added $1 billion.  What's more, Zhou Liwen had heard about Jerry Company's acquisition of Volvo in his previous life. It seemed that the final price was this figure. So from this point of view, Zhou Liwen's heart was not too dark. At least he still had 100 million US dollars left for bargaining.  space.  As for the assets and economic strength of Jerry Company raised by Aaron, Zhou Liwen even chuckled in his heart.  Aaron has no idea at all. Although Jerry Company is a car company with public opinion, where can there be any real car with public opinion in China? You must know that it is not that easy to produce cars in China. Just one certificate can block 99 attempts.  A businessman entering the automotive industry.  From this point of view, Jerry Company is by no means as simple as imagined. What's more, China's national conditions, apart from the current hot real estate industry, the automobile industry is regarded as a key and pillar industry by the country. Whether it is the local government or the central government, for  Existing automobile companies provide very strong support.  Even if Jerry Company cannot come up with this money, can¡¯t the local government also come up with it?  The # government's huge income from land sales over the years, let alone more than one billion US dollars, is a piece of cake no matter how much it is.  What's more, once the merger and acquisition is successful, it will also be a great achievement for officials and local governments.  "How about we make a bet?" Zhou Liwen felt good when he saw Aaron looking a little worried.He suggested with a smile.  "Bet?" Aaron looked at Zhou Liwen in confusion.  Zhou Liwen nodded and said: "That's right, bet." He pointed at the modified number and smiled: "Just follow what I gave you and contact the other party first to see the other party's reaction. If the other party raises objections, or even feels that  If our investment bank is not good enough, then I will lose the bet. If the other party is satisfied and wants to have further in-depth discussions with us about the merger and acquisition of these brands, then I will win the bet." See Zhou Liwenyi.  With such a confident look, Aaron really doesn't know where his confidence comes from. Is Zhou Liwen so confident?  However, what Zhou Liwen said is right. It is normal to contact the other party first and see their reaction. In the worst case, if the other party raises objections, it is okay to make modifications. It is better than guessing now, not to mention Zhou Liwen is  The boss, the boss insisted on doing this, and as the president, he couldn't refuse.  ¡°Okay, I¡¯ll take this bet,¡± Aaron nodded, counted out 2 dollars from his wallet, slapped it on the table, and officially placed the bet.  (Today is still a big chapter, a new book will be uploaded starting from April 1st, hereby notify you! Please support me! Please vote and recommend!)
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