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Text Chapter 102 The propaganda war begins

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    Time soon entered November, and something big or small happened in the entertainment industry. Yu Bin, the vice president of Huayi's publicity department, took half of the people from the publicity department to signal flag.  The promotion of "A World Without Thieves" has been launched. At this time, losing a group of promotion backbones is a big blow to Hua Yi, and the entire promotion plan is almost disrupted.  Wang Zhongjun was so angry that he threw his favorite tea set, and his roar could be heard throughout the building.  This incident caused a lot of shock in the industry, but the media was relatively indifferent. Job-hopping is too common, and it is not unusual for celebrities like Li Binbin and Fan Binbin to change jobs.  On the third day after the people from the Propaganda Department entered the signal flag, Cheng Peng called the entire Propaganda Department officers together to discuss the issue of the promotion of "Dark Invasion".  Cheng Peng said straight to the point: "It's less than two months before the movie is officially released. Our schedule must be determined!" Yu Bin is very clear about the schedule: "The schedule of "Kung Fu" is December 24th.  "A World Without Thieves" will be released on December 10th. We have almost no choice but to schedule it on the 17th. "The first-day box office and first-week box office of the movie are very important. If it cannot get the opening, it will affect the audience's enthusiasm for watching the movie.  , which will also affect the film schedule, so the premiere is usually scheduled for Friday.  Friday night is closed and there are many people watching movies, so the box office on the first day is more guaranteed.  Of course, after Tuesday became a half-price day in 2005, there were quite a few premieres on Tuesday.  Cheng Peng nodded: "There is really no better choice, but this schedule is too dangerous, and we are caught in the cracks. Feng Xiaogang's appeal is already strong. This time it is the combination of Andy Lau and Ge You. The appeal is even stronger.  Needless to say, Stephen Chow may not be the star with the most die-hard fans, but he is definitely the star with the most casual fans! We must force "A World Without Thieves" to advance its schedule, otherwise our film schedule will be squeezed by "A World Without Thieves"  Come on, when "Kung Fu" comes on, we may be squeezed to death!" Someone said: "This is difficult to do, Feng Xiaogang is the overlord of the Lunar New Year period. He will not change the schedule easily!" Cheng Peng said with a smile: "It's hard to do this!  Okay, we don¡¯t have much pressure on the box office. The overseas rights have already been paid back. The pressure is on "A World Without Thieves". We will promote it more and build up the momentum. They will definitely not fight with us and will adjust the schedule.  By moving it to the 3rd, there will be a two-week gap between "A World Without Thieves" and us, and they will have two weeks to make money. The pressure on us is also reduced, which is a win-win outcome. "  Two blockbusters compete in the same schedule.  Cheng Peng knew a lot. The three blockbuster movies "The Orphan of Zhao", "If You Are the One 2" and "Let the Bullets Fly" were initially scheduled to be released within a week during the 2010 Lunar New Year release.  But later, in order to avoid fighting each other, the schedules were adjusted. "The Orphan of Zhao" was moved forward to December 4, "Let the Bullets Fly" on December 16, and "If You Are the One 2" on December 24.  Yu Bin agreed with Cheng Peng that Feng Xiaogang was the backbone of Huayi and "A World Without Thieves" was their most important source of income this year. They did not dare to take risks with "A World Without Thieves": "Then how much publicity are we prepared to use?  "How much does it cost?" Zhao Linlin said calmly: "We have prepared 20 million!" Everyone in the publicity department took a breath. The publicity cost is the same as that of "House of Flying Daggers". The publicity cost of "A World Without Thieves" is only 15 million.  It's like trying to kill "A World Without Thieves" with money!  Yu Bin nodded and said: "If we spend so much publicity money, "A World Without Thieves" will definitely run away, but there are only 7 days between us and "Kung Fu". The three days of the first week must be a hit, otherwise "A World Without Thieves" will be a hit.  If "Kung Fu" is released, it won't be scheduled. Cheng Peng glanced at him and said, "Tell me what you think!" "Beijing, Magic City, and Yangcheng are the three largest ticket warehouses.  There are some differences in the audience's movie-watching habits. Beijing is Feng Xiaogang's ticket warehouse, and Shanghai prefers Hollywood movies, while Yangcheng's Xiangjiang movies perform better. Beijing is Feng Xiaogang's big box office and has accumulated good reputation for many years. We will definitely not be able to compete here.  Feng Xiaogang. Instead of doing this, we might as well go out and focus our promotion on the Magic City and Yangcheng! This time, "A World Without Thieves" includes Andy Lau and Liu Rene. These two are particularly popular in Yangcheng, and this time the movie will no longer  It's the old Beijing-style Feng style, and it should perform well in Yangcheng. Our film style is close to Hollywood, and the top priority of promotion should be in Magic City. As long as Magic City explodes, our film schedule will not be reduced when "Kung Fu" is released.  That¡¯s great!¡± Cheng Peng knew that he had found the right person and said, ¡°Very good, let¡¯s proceed with this idea!¡± After some discussion, the film¡¯s promotional layout was decided, and one month before the film was released, the publicity was launched.  The Ministry will increase its publicity efforts until the "bomb" of the premiere is detonated on December 16.  On the Internet, the propaganda of trolls must continue. Young people are the main consumers of horror films, and they must be caught.?;In reality, the promotional posters for "Dark Invasion" have to be spread all over movie theaters, bus stop signs, large billboards, and media advertisements in the city. In addition, mobile phone text messages and other related methods have to be done by hand.  Carry out an all-out bombing.  On November 16, Signal Flag held the first press conference for the movie "Dark Invasion". Director Cheng Peng, starring Xu Jinglei, Fan Binbin, Li Binbin, Yang Mi, and Wang Luodan were present. Only Zhang Ziyi was not present because she was filming "Memoirs of a Geisha" in the United States.  Attend.  "Dark Invasion" has released its first teaser. Zhang Ziyi and her six characters were unveiled one by one. Of course, the monster's appearance was also unveiled. Signal Flag's special effects team also demonstrated the process of turning people into monsters on site, which made domestic  It was a great eye-opener for the reporters.  At the press conference, Cheng Peng announced in a high profile that "Dark Invasion" will be scheduled for December 17th.  This caused a commotion in the media. This date happened to be in the middle of "A World Without Thieves" and "Kung Fu", which was completely suicidal.  In the subsequent question-and-answer session, reporters asked questions: "Director Cheng, Feng Xiaogang has always been the overlord of the Lunar New Year movies, Stephen Chow is the king of comedy and has great popularity with the audience, and "Dark Invasion" is caught between two blockbusters. Don't you think so?  Do you feel pressure? " Cheng Peng said confidently: "It should be the opponent! I don't feel pressure at all. The overseas copyright of "Dark Invasion" was 12.5 million yuan.  Excluding the cost of 20 million, we have already made 80 million! Even if the domestic box office is zero, I have no pressure. What's more, "Dark Invasion" is the first monster movie in China. I believe there are many people who want to see it. " "Then you are right!  What is the expected box office of "Dark Invasion"? "The requirements are not high, just 60 million, just enough to protect the capital!" Cheng Peng laughed.  The media was speechless for a while. You said you would make 80 million yuan, but you also said it would be enough to protect capital.  Isn¡¯t it too shameless!  At the same time, the promotion of "Dark Invasion" was in full swing, with overwhelming advertisements being staged in major cities, especially in the Magic City, where huge posters were overwhelming.  "On December 17th, "Dark Invasion" will take you into the most shocking audio-visual feast!" "Hollywood special effects engineers produce top-notch special effects, Zhang Ziyi, Xu Jinglei, Li Binbin, Fan Binbin and many other popular actresses are dedicated, and the Venice Film Festival has returned with honors  ! On December 17th, "Dark Invasion" will be released grandly! "The overwhelming publicity of "Dark Invasion" made Huayi feel the pressure. Indeed, as Cheng Peng said, "Dark Invasion" has made enough money from overseas copyrights.  He is not afraid of hurting both sides at all, but "A World Without Thieves" cannot afford to hurt him.  Therefore, Huayi quickly adjusted its schedule. "A World Without Thieves" was moved forward one week and will be released nationwide on December 3.  After that, the promotions of both companies followed their normal pace. However, at the end of November, an episode occurred. Feng Xiaogang scolded reporters at the press conference, and the promotion of "A World Without Thieves" in Beijing was collectively blocked by the media.  Zhao Linlin asked: "Should we make adjustments to our publicity plan and increase publicity in the capital?" Cheng Peng shook his head and said: "No, what should be publicized has already been publicized. Being blocked at this time will not have any impact on "A World Without Thieves"  No matter how much it hurts, we don¡¯t need to change our plans, we should stick to the normal pace!¡± On December 3, ¡°A World Without Thieves¡± was released nationwide. This movie was like a bomb, with a total of 30 million yuan in three days of release!  The results sparked a wave of enthusiasm in the otherwise mediocre film market.  In Beijing, the home base of Feng Xiaogang's films, the box office of "A World Without Thieves" exceeded 5 million; in the magical city, Feng Xiaogang was also proud this time, with the box office exceeding 2 million in 3 days; in Yangcheng, the box office exceeded 3 million in 3 days, breaking his record.  "A World Without Thieves" has really exploded at the box office!  This posture has the potential to exceed 100 million, and the pressure seems to have shifted to "Dark Invasion". The media used a red headline to write: ""A World Without Thieves" has a box office close to "Heroes", and the future of "Dark Invasion" is worrying!"  On the night of December 9, the audience in front of the TV unexpectedly saw the final trailer of "Dark Invasion" on cctv6.  In the trailer, there is a shot of six girls taking a group photo. They face the camera and smile like flowers.  ?Then there was a scene switch, an overhead shot from the air, a dense forest, and a slender road.  In the car, several girls were joking: "Zhu Zhu, you won't lead the wrong way, will you?"  He picked up the safety rope and entered the cave. The scene flashed and the whole world suddenly went dark.  There was a sound of gravel falling, and in the shining lights, there was a cry of exclamation: "Go quickly, go quickly, the cave entrance collapsed!" "What should we do?" "We canGoing out?  "    "have no idea!  "The screen switched again. This time it was Zhang Ziyi's face who appeared in the screen. She stared at the endless darkness in horror: "There is someone in this hole. I saw someone. Really, I saw it!"  " "You are wrong, there can't be anyone else here!  " "I read that right, there really is someone!  "The screen went dark, and a strange cry sounded. It was the cry of some kind of monster. The girls began to shout: "Is there anyone there?  " "Who's down there?  " "Speak, otherwise we will be rude!  " A white figure flashed past, and the girl was frightened and shouted: "What kind of monster is that?  " "I just said I saw it, but you don't believe it. There is a monster in this hole!  " "Monster, white monster!  ¡± The next shots flashed quickly, the shot of Chen Ran covered in blood, the shot of Zhu Zhu fighting with Guai, the shot of Zhao Xue being attacked by a monster, one shot after another, one face after another, the monster¡¯s cry  The sound intertwined with the screams of the girls, giving people a powerful impact. A line of subtitles appeared: "At 20:00 on December 16th, the movie channel will broadcast the premiere of "Dark Invasion"!  ¡± Then there was another line of subtitles: ¡°Dark Invasion will be released nationwide on December 17th!  "The audience in front of the TV was stunned. The movie channel broadcast the premiere of a movie live. This had never happened before. Even "House of Flying Daggers" was recorded and broadcast! "The promotion of "Dark Invasion" was a bit big!  (To be continued, please search Piaotian Literature, the novel will be better and updated faster!
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