Add Bookmark | Recommend this book | Back to the book page | My bookshelf | Mobile Reading

Free Web Novel,Novel online - All in oicq.net -> Romance -> China Entertainment Guide

Text Chapter 97 How to get back your money

Previous page        Return to Catalog        Next page

    The cost of 200 million is a top-notch large-scale production for domestic films.  The only ones that exceed this number are "Hero", "House of Flying Daggers", and "The Promise" which is currently being filmed.  However, high investment also means risks. As a producer, Zhao Linlin must first consider the risk issue: "If we invest 200 million, we have to prepare 240 million in funds. Now we have 100 million in hand. After "Dark Invasion" is released, it can have 4,000  Ten thousand, there is still a shortfall of 100 million, how to solve this problem? Should we find investors or bank loans? "Finding investors and looking for banks have their own advantages and disadvantages."  If you choose investors or cooperate with other film companies, the box office must be divided according to the investment ratio. Of course, everyone will share the box office losses. The company will not be severely damaged by one movie, so Huayi's big productions usually have several  Investors.  And if you choose to borrow from a bank, whether you lose money or make money, it is your own. The risks are high, but the benefits are also big. "House of Flying Daggers" solves the problem of funds through bank loans.  Zhang Weiping dared to do this mainly because of the outstanding performance of Zhang Yimou's films overseas. Before the film was finished, he could sell off the overseas copyright by selling the trailer.  Although Cheng Peng is not as famous as Zhang Yimou overseas, he has established contacts with overseas film producers through "The Two of Us" and "Dark Invasion". He is confident about overseas copyrights: "Find a bank loan!" Zhao Linlin frowned,  Said: "Then we have to bear all the risks. The risks are too great. This is 200 million. Our steps are too big!" Cheng Peng smiled softly: "The best-selling Chinese-language films overseas are action films.  Then there are horror films. But it is too difficult to make horror films in China. The risk of filming "Myth" is indeed high, but it is not as big as imagined! "There is actually an important reason that Cheng Peng did not say.  A very important event will happen next year, which will almost ruin the overseas journey of Chinese-language films.  "The Promise" return incident!  In 2005, "The Promise" passed the trailer at Cannes and sold the copyright to Miramax.  Miramax paid a deposit of US$900,000, and the two parties agreed to pay the remaining amount after the film is released.  A few months later, when Miramax saw the complete "The Promise", they insisted on returning it without even asking for the deposit.  The film industry is extremely small.  Miramax lost a deposit of 900,000 due to returned goods. This matter was known to all Hollywood film producers. They felt that movies directed by Chinese directors were somewhat unreliable and were skeptical of subsequent Chinese costume films.  What¡¯s even more terrible is that after ¡°The Promise¡± was returned by Miramax, Chen Kaige and others sold the film to Warner Bros., but the performance of ¡°The Promise¡± in North America was very poor.  The box office was only 600,000, and Warner Bros. lost millions.  After that, big Hollywood companies rarely bought Chinese-language films, and those who bought Chinese-language films were basically small companies.  These companies have no publicity capabilities at all. "Let the Bullets Fly" US$90,000 and "Jinling Thirteen Hairpins" US$300,000.  This is how the $170,000 for "Flying Swords of Dragon Gate" came about.  This is still directors like Zhang Yimou and Xu Ke who are well-known overseas. Films such as "The Great Warrior" and "‡å‡å" can only be sold to a Chinese company called Huashi. The films are basically released in Chinatown and the box office is high.  It is not difficult to understand that it is only tens of thousands of dollars.  Costume action movies are a signature feature of Chinese-language films.  It is also a favorite genre among North American audiences. If this sign is smashed.  It¡¯s really hard to get out of Chinese-language films.  Therefore, Cheng Peng made up his mind to film this story, and to film it well, so that Hollywood producers can see that although "The Promise" lost money, other Chinese films still have hope of making money.  In this way, Hollywood film producers will continue to buy Cheng Peng's movies and Chinese movies!  However, Zhao Linlin does not have as much confidence as Cheng Peng: "Although "The Myth" has a lot of action scenes, the theme is love. Do you think European and American audiences will like this kind of pure love theme? A love that spans thousands of years is as pure as water.  !" Zhang Meng, who was sitting next to him, was a little surprised when he heard Zhao Linlin say this: "Why don't you like it? "Titanic" is a beautiful love movie. Isn't it a good box office? " "I didn't say that!  Love themes are not popular, but the love in "The Myth" is too pure and clean, and it does not conform to the habits of European and American audiences. How many Hollywood movies have male and female protagonists who are as pure as Meng Yi and Yu Shu, and how many Hollywood movies have male and female protagonists who don't sleep.  How much, Wallace slept with the princess in "Brave Heart" Zhang Meng couldn't believe his ears: "What do you think? Let Meng Yi and Yu Shu sleep, this will be ruined!"  "It's a story!" Zhao Linlin had a speechless expression: "I didn't say let them sleep, I said that this kind of pure love content is not in line with the habits of European and American audiences, and the copyright is not easy to sell!" Cheng Peng knew that Zhao Linlin's words made sense, pure love.  Love stories in Europe and America?If it doesn't open, "Pumping Heart", which is hailed as a divine film by domestic netizens, has a movie investment of 14 million, and the North American box office is only 1.75 million, and it has not been released in Europe at all. This is not an accidental phenomenon. There are many similar examples.  Come.  If Hollywood were to film "The Myth", the male and female protagonists would definitely not run away when they got into bed, but it is impossible for Cheng Peng to film it like this. It would not be in line with the character of the character, and it would also be inconsistent with the historical environment at the time. If it were filmed like this, it would not only attract domestic audiences, but also East Asian audiences.  The audience cannot accept it.  If it is based on the tastes of Western audiences, domestic audiences will not be able to accept it, and it will become "House of Flying Daggers" and "Hero"; and if it is based on the tastes of Eastern audiences, it does not meet the tastes of European and American audiences, and the copyright is not easy to sell.  This is a very troublesome question!  Cheng Peng is not sure that his movie will be liked by both audiences. He can only try to make his movie as exciting as possible: "I have considered this issue and hesitated for a long time, but I think the same movie has different effects.  People see different things. For European and American audiences, they mainly want to see action and Eastern culture. I am sure of these two points.¡± Zhao Linlin was not convinced: ¡°Investing 200 million is too risky. I think you should take it seriously.  Think about whether you can recover the cost, and then talk about other things!" Cheng Peng considered this issue.  And I have been thinking about it for a long time: "Let me tell you how this movie should recover its cost! Let's talk about China first. The songs and FLASH of "Myth" are very popular in China. Everyone likes this story, so they have a very strong foundation for watching movies.  In addition, the number of screens across the country has been increasing. When "Myth" is released at the end of next year, it is entirely possible that the box office will reach 150 million. With this result, we will probably be able to get around 50 million, and the cost of publicity and distribution will be almost 50 million.  , this part is offset. So what do we rely on to make money? It's very simple. "Myth" can have many advertisements. The cost of this part is 20 million, and the in-film advertising is 30 million.  That¡¯s 50 million, plus DVD copyright, music copyright, and other expenses, even if it¡¯s 10 million, there¡¯s still 140 million!¡± In fact, Cheng Peng is calculating this part on the low side, and the cost of advertising must be more than 50 million.  , the original version of "Myth" alone cost 40 million in pre-roll ads.  Cheng Peng continued: "Movies with Chinese historical themes are relatively popular in East Asia, especially Japan. For example, "Jing Ke Assassins the King of Qin", which is also about the Qin Dynasty, has a box office of more than 800 million, and "Mandala" about the Tang Dynasty has a box office of 9  100 million. These are still relatively literary movies. However, "Myth" is more sophisticated, has bigger scenes, and better special effects, so 8 million US dollars in the entire East Asia region is definitely not outrageous. Zhang Yimou's "Hero" alone sold 8 million US dollars.  . It sold 3 million in South Korea. Even if it¡¯s 60 million, there¡¯s still 80 million left. ¡°Chinese-language action films have been doing very well in the European and American markets. Although pure love is the main theme.  But the content of the movie is still mainly action, and it can also borrow the inspiration from "Hero". "Myth" tells the story shortly after "Hero", so it is not difficult to sell 10 million US dollars in Europe and the United States, and there is absolutely no problem in making the movie back.  "Zhao Linlin was still not convinced: "I admit that you are right about the Asian region, but I think you are too optimistic about the European and American markets! There was a movie "Legend of Tianmai" with an investment of 20 million U.S. dollars, including the big star Michelle Yeoh, and Dongfang.  Culture also has ruins exploration content similar to "Myth", but the result is that it failed miserably in China and could not be sold at high prices in Europe and America." Cheng Peng laughed when he heard about "Legend of Tianmai". When he was thinking about the script of "Myth",  "Legend of Tianmai" has always been used by him as a negative example to remind himself how the script should be written: "The structure of that movie was not very good, the rhythm was poor, and the special effects were not good. "The Myth" will never do this.  This is a mistake, I have absolute confidence in the quality of the movie!¡± This is definitely not bragging!  Cheng Peng has the confidence to make this movie well. Confidence comes from strength, and he has the strength!  When Zhao Linlin heard what Cheng Peng said, she stopped dwelling on the issue. In fact, she also believed in Cheng Peng's strength, but as a producer she had to remind Cheng Peng to consider the issue of profit: "I'm relieved when you say that. Tell me.  As an actor, I think Yaya is the most suitable candidate for Yushu. She is from Xinjiang, can dance, and is of the right age. This role is simply written for her. Cheng Peng nodded with a smile and said: "  If Yaya doesn't go to school, I will definitely let her act, but in the long run, study is more important!" Zhao Linlin really couldn't understand Cheng Peng's thoughts, but she knew that Cheng Peng couldn't harm Tong Lixi, so she said, "Then let's choose Zhang Ziyi!  , is famous enough, and we have worked together before, so there is no problem of getting along! " "Zhang Ziyi is currently filming "Memoirs of a Geisha", which will not be completed until February next year. There is no time to receive training, and she is too mature.  It's better for Yu Shu to be more young. I plan to let Liu Shishi play the role.The queen has a good temperament and looks in line with traditional Chinese aesthetics. In ancient times, when choosing queens and concubines, you basically chose the more dignified ones!  " The crew members are all very familiar with Liu Shishi. They have filmed "Fairy Tale" and "Dark Invasion" together. Everyone likes this girl. However, liking does not mean that the role is suitable. Wang Qinian objected: "Liu Shishi has a very good image and temperament.  But this girl's acting skills are too young. It's a bit risky for her to play the leading role in such a big production!  " Cheng Peng is really optimistic about her: "I haven't seen her for a few months, and my acting skills will definitely improve.  A person can endure the pain of pancreatitis for three days. With such energy, I don¡¯t believe she can¡¯t excel in her acting skills!  ¡± Everyone nodded silently. Originally everyone thought she was a gentle and weak girl, but they didn¡¯t expect her to have such a tough temper. Everyone in the crew gave a thumbs up when she mentioned this. Seeing that everyone has no objections, Cheng  Peng continued: "I plan to choose Huang Xiaoming for the male lead. Meng Yi is the general. This role is relatively masculine, so we must find a masculine actor. Among domestic niche actors, he and Nie Yuan are the most masculine, and the ones with better costumes are him and Nie Yuan.  , but personally I prefer Huang Xiaoming!  " Zhao Linlin expressed her objection: "I won't talk about Huang Xiaoming's acting skills. The key is that he has not proven himself in movies and has no appeal at all.  The heroine is already a newcomer, so the hero should at least find someone who can handle the box office, right?  In fact, you can look for it in Xiangjiang. Koo Seile has the age, acting skills and fame, and he played Xiang Shaolong in "The Story of Qin".  More suitable than Huang Xiaoming!  " Gu Wele's reputation and image are very suitable, but the filming period of this movie is too long. Cheng Peng finds it difficult for him to agree: "The actors who make this movie must receive training in Qin Dynasty etiquette, and the male protagonist is a general.  You must have the temperament of a soldier, and you also need to undergo military training. It takes four to five months of training before the movie can be started. Plus the three or four months of filming, it means more than half a year.  In the time it takes to make one "Myth", Koo can make several movies, so it's unlikely that he will accept it!  " At this time, a girl said: "Director, you forgot one thing. Huang Xiaoming is going to shoot Zhang Jizhong's "The Legend of the Condor Heroes", which will start shooting at the end of this month!  " Cheng Peng had forgotten this. The controversy over the casting of "The Legend of the Condor Heroes" was aroused some time ago. Huang Xiaoming also had a hard time getting this role, but he immediately laughed: ""The Legend of the Condor Heroes"  "" is just a TV series with an investment of more than 30 million yuan, while "Myth" is a movie with an investment of 200 million yuan. Is there any doubt about which one to choose?  "
Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report