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Text Chapter 94 If you want to make art films, please leave

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    The multi-purpose hall of the Film School is a large lecture theater that can accommodate a thousand people, and it is almost full at the moment.  Cheng Peng has been very popular in the past six months. He won the grand prize at the Berlin Film Festival and his new film caused a sensation in Venice. Like the scorching sun in the sky, it shines brightly. Even in the film academy, many people regard him as an idol.  Now that Cheng Peng is coming to give a lecture, people who regard Cheng Peng as their idol are out in force. Of course, they are not impressed by Cheng Peng, and many people are ready to criticize him.  When Zheng Dong led Cheng Peng into the multi-purpose classroom, there was a commotion in the classroom, especially the girls who let out a burst of exclamation.  "It's Cheng Peng. I saw him in real life. He's so handsome!" "He's even more handsome than on TV. I like him so much!" Wang Luodan acted in Cheng Peng's movie. Knowing that Cheng Peng was coming to give lectures, he definitely wanted to come to support him. Not only did he come himself  I brought the entire dormitory with me.  "Dandan, you go say hello, so we can follow and get to know each other!" "There are too many people now, so why don't you go after class!" "You must take us with you then!" "You said  So many times, my ears are getting calloused!" Cheng Peng didn't notice Wang Luodan sitting in the back, but he did see Xu Jinlei sitting in the front row.  Before it was time to start the lecture, Cheng Peng did not rush to the podium and walked over to Xu Jinlei: "Old Xu, aren't you busy with the later stage? Why are you here? Are you ready to see me make a fool of myself?" Xu Jinlei said with a smile: "  Am I so vicious? I learned a lot from my debate with foreigners in Venice. " "Oh, I feel so proud that Director Xu is here!" "  , I¡¯m afraid you¡¯ll delete my scenes! The newspapers have been talking about you these days, but you haven¡¯t shown up, are you okay?¡± Cheng Peng knew she was talking about Oscar registration, and said with a faint smile: ¡°I don¡¯t care at all.  "Dark Invasion" passed the review, and the notice was issued on the same day!" Xu Jinlei was stunned and then understood.  It's a trade-off, a balance, that bureaucrats often play.  In fact, it is understandable that the investment in "House of Flying Daggers" was close to 300 million, and they were targeting Oscars from the beginning. If they were not allowed to go, Zhang Weiping would definitely make trouble.  He smiled and said: "Congratulations!" Cheng Peng said with a smile: "Hey, it seems like it has nothing to do with you. You are the heroine, and you will be indispensable for publicity then!" "Of course, if the box office is good, you have to  Send out red envelopes. I heard that you took a lot of money to give out red envelopes!¡± ¡°I didn¡¯t say that, I will give out red envelopes when the time comes!¡±  A hearty voice.  When Cheng Peng turned around, he found that Xie Fei was coming with a few students.  Seeing this, he quickly stepped forward to greet him and said: "Thank you, senior. You are here!" "You young people have active minds, I am here to learn from you!" "Don't dare, I will ask you to give me some guidance when the time comes!" "  I will have a good communication with you then!" Xie Fei didn't say anything more. He found a seat in the front row and sat down. He took out his pen and notebook and placed them on the table, seemingly to take notes.  Cheng Peng was stunned by this posture. There were many students behind him who looked arrogant, as if they were watching a show, but this old man was prepared to listen carefully. This was the gap!  After chatting with Xu Jinlei for a few more words, Cheng Peng walked up to the podium and looked at the audience full of students. He felt a little emotional. He didn't expect that he would one day get on the podium to preach and teach.  However, Cheng Peng did not start speaking in a hurry. He glanced at the students in the audience and said with a smile: "I never dreamed that one day I would come here to communicate with everyone. I am really frightened. I am even more nervous than when I went on stage to receive the award. In order to relax  Let¡¯s talk about the tension in my heart first!¡± Cheng Peng looked down and asked, ¡°You are all students at the film school. You must have watched a lot of movies. I don¡¯t know what you think about Hollywood movies.  Who can tell me? "A student stood up: "American movies are fun to watch, but they are basically the same. The more you watch them, the more retarded they become. I prefer Asian movies, I like European movies, and I like movies with a unique style!  How many people agree with him?" More than half raised their hands.  This reaction was expected by Cheng Peng. When Chen Shaoyu was studying, "Titanic" was screened in the film school. The professor of the school scorned it and thought it was not artistic enough. It would not change in a few years. He smiled and said: "Then Hollywood movies are the most popular.  What is the editing technique? Who can tell me? " "Zero editing!"??Please rate this editing technique!  " "Zero-degree editing is a smoother editing method that conforms to the audience's visual psychology, but it has no style. It is all carved out of the same mold and lacks artistry!  Cheng Peng smiled and shook his head, saying: "It seems that no one is interested in Hollywood movies, so I would like to ask, Hollywood movies are just exciting to watch, and the editing lacks artistry, but why can Hollywood movies be sold all over the world?"  And our movies are not even liked by domestic audiences?  " This question is very complicated and cannot be explained clearly in one or two sentences. No one stood up to answer. " Let me ask you another question. In the past ten years from 1990 to now, many students have graduated from the directing department of the Film Academy.  But how many directors can get it?  Only Lu Chuan!  Have you ever thought about why this happens?  ¡± Everyone was dumbfounded. There are very few directing students who can direct movies after graduation. There are too few who can get ahead. Many people have changed careers because of this. Even Lu Chuan waited for six years before he got the chance. ¡°Since no one said it, then  Let me tell you!  I think there is a problem with what everyone is learning. What everyone is learning is either New Wave or New Realism. They ponder the art films of Fellini and Bergman every day.  Are these things needed by the market?  Is it what the average audience wants to see?  no!  Since ordinary viewers don¡¯t want to watch it, naturally no one is willing to invest, and of course it won¡¯t be released!  I think everyone should learn "Audience Psychology" and understand what the audience likes.  You also need to learn "Marketing" to know how to buy a film.  What is going on in the market and how can we survive in the market?  This is the real thing, and I don¡¯t know how many times more important than those bullshit arts!  " As soon as this statement came out, the audience was in an uproar. He said on the podium of the film school that what the film school taught was wrong. This was a slap in the face of the film school. It was too arrogant! Xu Jinlei's eyes flickered. She studied acting.  Now that she is working as a director, she knows that what Cheng Peng said is true. In fact, many people know this, but no one dares to say it. Xie Fei was a little surprised, and then he laughed on the table and said in a low voice.  How about it, our group leader is cool, right?  "    "so cool.  This is too bold to say, he will be my idol from now on!  " "I declare that I have fallen in love with him!  " At this moment, an old professor sitting in the front row stood up and shouted: "Have you ever gone to a film school? Have you received real education as a director?  You just won two awards abroad due to luck.  Film academies have won many awards abroad, so what qualifications do you have to point fingers?  " Cheng Peng wanted to say that although I didn't go to school here, Chen Shaoyu did. What I'm saying now is what he wanted to say. Of course, he couldn't say these words, so he smiled lightly and said: "Teacher Wu, I just  I'm worried about everyone's future. If it were 20 years ago, the state would guarantee the distribution, and everyone would be able to enter a film studio after graduation, so naturally they wouldn't have to worry so much.  But this is not the case now. Times have changed. Now is the business era, and you can only rely on yourself for everything.  If these students want to make movies after graduation, they have to find investors.  The cost of a movie can range from hundreds of thousands to millions. Why should others invest in you?  What do you do to convince investors?  It¡¯s very simple, you have to give people the opportunity to make money!  " "It is a disgrace to our school to let a person like you give lectures. I don't want to talk to people like you!  "The old professor snorted and walked away. After the old professor walked out, Cheng Peng said lightly with a smile on his face: "Now that we have talked about it to this extent, I will tell you directly. What I want to talk about today is  A mold is something that has no artistic value in the eyes of many people!  So, if you want to make art films, please leave!  " "If you don't want to make commercial movies, please leave!  " "Those who think I am not worthy of standing on this podium, please leave!  ¡± As Cheng Peng¡¯s words fell, many students stood up and walked outside the classroom. The film school is in need of everyone, but there is no shortage of people who love art. One-third of the people left, and those who want to stick to the art path  Young Master, Cheng Peng looked at the people left behind and asked again: "Is there anyone else who wants to leave?  If you don¡¯t leave, I will continue talking!  " "Teacher, I won't leave. I think what you said makes sense!  " "I want to make a movie, and I want to learn something useful from you!  " "Captain, you are so handsome, we won't leave, ah!  "The person who said this was Wang Luodan's roommate, and he was pinched by Wang Luodan at the end. Cheng Peng had a black line on his head, who is this, and said: "Now back to the original question, why can Hollywood movies be sold all over the world?  In fact, the answer is very simple. If the movie is not good-looking, it will not be a hit and it will lose money.  Therefore, they have to study the audience's psychology and what kind of plot??What kind of shots and what kind of pictures the audience likes.  Let me ask you a simple question: What is the most commonly used and shortest shot length in Hollywood movies?  " The audience was quiet. No one had really paid attention to this question. Who would pay attention to this kind of question? Everyone looked at Cheng Peng and wanted to know the answer. Cheng Peng looked around the classroom and said: "The one with the most applications and the shortest time  The length of the lens is 0.5 seconds. Everyone must be wondering, why is it 0.5 seconds, not 0.4 seconds, not 0.6 seconds?  Because of the 0.4 second shot length, everyone can see the characters and scenes in the frame and leave an impression.  However, due to time constraints, it will not leave a clear image in the audience's mind, but 0.5 seconds is enough.  " The students in the audience were in an uproar. Who would have thought that Hollywood's use of lenses has reached such an extent. "Besides, zero-degree editing, which is considered by everyone to be unartistic, is to cut according to the audience's habits and logic, so that the movie looks like  The special process makes the audience feel most comfortable.  Why are Hollywood movies successful?  It¡¯s not about how advanced their technology is, nor how high their costs are!  But they respect the audience and the market from the bottom of their hearts!  As for us, who has done market research and studied what the audience likes to watch?  No!  Is Hollywood powerful?  powerful!  So is Hollywood invincible?  No, no matter how good the stories in Hollywood are and the movies are good to watch, they are still telling Hollywood stories, not the stories around us!  As long as we forget about so-called artistry and actually make movies for the audience, we will never lose!  "The people in the audience were a little excited. Cheng Peng's words, especially the powerful sentence "We will never lose" were like a sharp knife, which pierced the most vulnerable part of everyone's heart. Xie Fei  Looking at Cheng Peng on the stage, a smile appeared on his face. With young people like this, Chinese movies have great hope! With young people like this, why not worry about revitalizing Chinese movies!
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