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Text Chapter 87 It¡¯s really popular this time

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    In fact, it is not uncommon for audiences to faint from being frightened by movies at film festivals. When Kim Ki-duk's "The House of Desire" was screened in Venice in 2000, some viewers even fainted because they could not bear the cruel scenes; in 2002, "The Impossible" was screened at the Cannes Film Festival.  "Cancelled", more than 20 viewers fainted on the spot, and some people needed to be sent to the hospital for treatment.  But the news value of an ordinary viewer being hospitalized is definitely different from the news value of a two-time Oscar winner being hospitalized due to a scare.  It is news for ordinary viewers to be hospitalized due to being frightened, but it is undoubtedly big news that John Bowman was hospitalized due to being frightened by "Dark Invasion".  All the media are in an uproar!  Of course, most of the media viewed this incident with a joking attitude, finding it interesting and did not take it too seriously. Only the Italian media was very angry about this.  In fact, since the opening of the film festival, the Italian media has not stopped criticizing Mark Muller. The main reason is that Italian films have not been favored by the film festival, and there is only one shortlisted film.  Now the Italian media has undoubtedly found a better reason to publish comment articles one after another, pointing the finger at Mark Muller and "Dark Invasion".  "I don't know why Mark Muller chose a horror film to enter the main competition. The Venice Film Festival is the palace of art films, why would he choose a purely commercial film? Mark Muller has turned his back on Venice for 61 years.  "Movies are supposed to entertain the public, but today an old man was hospitalized. What happened? Who is responsible for this? Why choose a horror movie?"  , this is the shame of the Venice Film Festival. This film festival is a joke. From the day it opened, there have been problems. This is the most chaotic film festival, and it is all Mark Muller's fault!  " Faced with overwhelming criticism, Mark Muller was under great pressure and had to stand up and said: "My job is to let more films participate in this film festival. As for whether the film is good or bad, it is left to the audience to judge. I believe  This film festival is a film festival that movie fans will never forget.¡± And the judges all stood up to express their dissatisfaction with Mark Mueller. In an interview, Scarlett Johansson said: ¡°I don¡¯t understand why everyone criticizes Mark.  Mr. Muller, I think his choice is correct. "Dark Invasion" is a great movie. It is the best one I have ever seen in the competition. I like this movie! ¡± Helen M!  Lundao: "I think everyone can watch this movie, especially boys and girls who are indifferent to human nature, and they can learn some lessons from it!" Even John Bowman stood up to defend himself: "This is not Mark  - It's Muller's fault, "Dark Invasion" is a very good movie, violence, monsters, plasma, darkness, caves, massacre, every detail is very rigorous, it is my physical condition and has nothing to do with the movie!"  On the Internet, those who have watched the movie in the cinema have left messages to express their support: "When the movie is released, I will go see it again. I found that I fell in love with Zhu Zhu. Although I am also a girl, she is so beautiful."  "Brilliant!" "My first reaction after watching the movie was, God, it's so scary. If you kill me, I won't go exploring in the cave. Not only that, I also saw the horror of human nature. This movie will definitely do it."  Become a classic! " "I love this movie, especially the ending, it's simply great. It's the best horror movie I've seen this year!" "They say curiosity can kill an elephant, young people.  They are undoubtedly the most curious group, and now their curiosity has been aroused, and they all want to see if this movie is really that scary.  As a result, many young people who had not seen "Dark Invasion" came to the Film Palace in groups, held up signs and asked for additional screenings.  The film festival organizing committee was dumbfounded by this. The Venice Film Festival has been held for the 61st time, and there are really only a handful of audiences who are demanding the re-screening of a movie.  In this world where the Internet is very developed, this kind of sensational news spreads very quickly.  In a short period of time, many horror film lovers around the world knew that there was a horror film called "Into the Dark" that scared two-time Oscar winner John Bowman to the hospital.  For many horror movie fans, there is no better promotion than this. Everyone is eagerly looking forward to this movie and wants to see what happens. There are more and more discussions about this movie on the Internet.  Of course, there are various rumors. Someone was scared to death in a theater in Italy, judge Scarlett Johansson was so scared that she peed her pants, etc.  Driven by the media and the Internet, the craze caused by "Dark Invasion" spread around the world, centered in Venice.  This time "Dark Invasion"It¡¯s so popular!  "Dark Invasion" has been very popular with film producers since its release, and now it has become the target of everyone's frenzy. Countless film producers came to ask for the copyright to the film, almost breaking Cheng Peng's threshold.  Because there were so many film producers, Cheng Peng could only be divided into two groups to talk to the film producers. He was responsible for negotiating European and American copyrights with blockbusters, while handing over the copyrights in other regions to Zhang Meng and Zhao Linlin.  Film producers are eager to win "Dark Invasion" immediately, but Cheng Peng is not in a hurry at all. Now "Dark Invasion" is full of gimmicks and has already become a hit before it is released. As long as we seize this point and carry out viral marketing, we will definitely make money without losing anything.  At this time, you must raise the price vigorously.  After a group of film producers negotiated, the Weinstein brothers, the owners of Miramax, offered the highest price, US$9 million to buy out the European and North American rights.  However, Cheng Peng does not trust the Weinstein brothers. They have tricked many Chinese filmmakers. They often offer a very high price, such as US$5 million to buy the overseas rights of a movie. When others see that he has bought it, they naturally  Just disperse.  But Weinstein only paid a small part of the deposit to the film studio, and after a while he said he no longer wanted the film and paid the deposit back to the film studio.  At this time, the film had missed its best selling period, and he offered a price of 1 million. Whether you wanted to sell it or not, the film studio had no choice but to sell it to them cheaply.  Cheng Peng didn¡¯t want something like this to happen to him, so he had to be wary of others. He didn¡¯t want a deposit and asked the Weinstein brothers to pay it all in one lump sum.  The Weinstein brothers were in pain and screamed in their hearts that they were wronged. They sincerely wanted to buy "Into the Dark" and had no intention of playing tricks. If "Into the Dark" was so popular and they returned it, a lot of film developers would be waiting for it.  They are not that stupid to take over, but Cheng Peng's conditions have been offered. Although they are dissatisfied, for the sake of money, they can only hold their noses and accept it.  The Weinstein brothers did not delay, and quickly transferred the money to the designated account, and won the North American and European rights to "Dark Invasion" for US$9 million.  At the same time, regions outside North America and Europe were also sold, especially in the East Asian market, which sold quite well.  Japan is already rich in horror films, and there are many horror film lovers. In addition, the starring Zhang Ziyi's previous films in Japan have done well at the box office and are relatively well-known, so the film company's bid reached 1.6 million. ? 600,000 were sold in South Korea, 400,000 in Malaysia, 300,000 in Thailand, etc. The copyright for the entire Asia was sold for 3.5 million.  In the end, the overseas copyright of "Dark Invasion" was sold for a total of 12.5 million US dollars. ? 12.5 million U.S. dollars, converted into RMB 100 million, and the cost of the movie is only 20 million. In other words, 80 million was earned from overseas copyrights alone.  This price is not the highest for overseas copyrights of domestic films. Zhang Yimou's "Hero" sold the North American and European copyrights for US$17 million. His "House of Flying Daggers" was almost the same price, but "Hero" cost as much as  30 million US dollars, the cost of "House of Flying Daggers" reached 36 million US dollars, while the cost of "Dark Invasion" was only US$2.5 million, and the return on investment was higher than that of "Dark Invasion", which made two blockbusters.  "Cheng Peng still has some regrets. With the popularity of "Dark Invasion" on the Internet, the overseas box office will definitely be very good. Selling the copyright through a buyout will be a bit of a loss.  In fact, not only Cheng Peng faces this problem, but almost all Chinese filmmakers face this problem.  Take "Hero" as an example. The film's overseas box office has accumulated more than 1.1 billion yuan, which is almost five times its total domestic box office and even exceeds the total box office of domestic movies in China for the entire year.  However, since the copyright is bought out, most of these astronomically high box office profits fall into the pockets of overseas distributors. All the new pictures can get is the income from the one-time sale of the copyright.  Selling the copyright for the new pictures will undoubtedly result in a loss, but for their next two blockbusters, "House of Flying Daggers" and "The City of Gold", they still directly sell the copyright.  Neither Zhang Weiping nor Zhang Yimou are fools. If there was a better choice, they would definitely not do this.  In fact, the reason is very simple. The operation of sharing is too difficult. Foreign language films are generally slow to be released abroad, especially in North America. It basically has to wait until a year later. "Hero" even waited nearly two years to be released. Including the box office  The wait for settlement is even longer. For people like Cheng Peng who are waiting for money to make their next movie, sharing the profit means that the new movie will not be launched.  Another reason is that if a share-sharing method is adopted, it means that the film¡¯s copying costs and publicity costs have to be paid by the producer, which means that Cheng Peng has to pay.  There is a very big loophole here. Cheng Peng has no way to monitor the promotion and distribution of the movie. The cost of promotion and distribution is entirely up to them. The final result may be a good box office, but Cheng Peng will not get a penny.  .  There are many such examples. Feng Xiaogang's "Big Shot" has an overseas income of US$2 million. According toLi Huayi was able to share a lot of money, but the actual result was that when Colombia reported the expenses, travel expenses and publicity expenses were extremely high. In the end, the distribution fee cost 2.3 million US dollars, and Huayi did not make a penny.  This result is worse than a direct buyout of $50,000.  In this case, everyone has no choice but to sell the copyright directly.  To change this situation, unless there is a Chinese company in North America to supervise the announcement, of course, it would undoubtedly be better if it could be issued directly.  Soon, the Venice Film Festival came to an end. The British film "Vera Drake" won the Golden Lion, the Spanish film "The Big Sleep" won the Jury Prize, and Kim Ki-duk won the Best Director Award for "Empty Room."  "Dark Invasion" did not win any awards, but in terms of the sensational effect it caused and the level of media attention, no other movie can compare with it.  For Cheng Peng, the trip to Venice has come to a successful conclusion. With US$12.5 million in hand, many plans can be launched.  But instead of rushing back home, he boarded a plane to Phoenix, Arizona, USA.
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